{"id":16503,"date":"2024-01-05T08:33:58","date_gmt":"2024-01-05T08:33:58","guid":{"rendered":"https:\/\/hop.rocks\/?page_id=16503"},"modified":"2024-01-05T08:33:58","modified_gmt":"2024-01-05T08:33:58","slug":"app-marketing-2","status":"publish","type":"page","link":"https:\/\/hop.rocks\/ar\/app-marketing-2\/","title":{"rendered":"App Marketing"},"content":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1693299670436{padding-top: 50px !important;padding-bottom: 50px !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/6&#8243;]<div class=\"title text-center\"><h2 class=\"\"   data-bigletter=\"A\">App Marketing<\/h2><\/div>[vc_column_text el_class=&#8221;poppins_p&#8221;]<span style=\"font-weight: 400;\">App marketing is the process of promoting and increasing the visibility of a mobile app on various platforms, such as app stores, social media, search engines, and websites. Its primary goal is to attract more users, increase downloads, and generate revenue for app developers and owners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The MENA region is a booming market for app marketers who want to leverage the growing mobile adoption and spending of the consumers. The region witnessed 13.8 billion new apps and games downloaded and $3.1 billion spent across the app stores in 2022, surpassing the global growth rates by 10%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a premier digital marketing agency in the MENA region, we specialise in launching and growing apps. Our services include optimising app store listings, running effective campaigns, analysing performance, and engaging and retaining users. Let us help you reach your target audience, boost downloads, and increase revenue.<\/span>[\/vc_column_text]<div class=\"btn-container text-center\"><a id=\"get-in-touch-buttons\" href=\"https:\/\/hop.rocks\/contact-us\/\" class=\"btn btn-custom\"  data-custom-bg=\"#eeee22\" >GET IN TOUCH<\/a><\/div>[\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row split_row=&#8221;yes&#8221; split_row_bg_type=&#8221;image&#8221; split_row_width=&#8221;vc_col-md-4&#8243; css=&#8221;.vc_custom_1698934322422{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_id=&#8221;perkys&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1698935668429{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 25px !important;padding-bottom: 0px !important;padding-left: 25px !important;border-left-color: #000000 !important;border-left-style: outset !important;border-right-color: #000000 !important;border-right-style: outset !important;border-top-color: #000000 !important;border-top-style: outset !important;border-bottom-color: #000000 !important;border-bottom-style: outset !important;}&#8221; offset=&#8221;vc_col-xs-12&#8243;][vc_single_image image=&#8221;16532&#8243; alignment=&#8221;center&#8221; el_class=&#8221;tiktok-benefits-icons&#8221;]<div class=\"icon-box align-center  boxed-style\" ><div class=\"ib-content\"><h4 class=\" \">User Acquisition Strategy<\/h4><p><span style=\"font-weight: 400;\">At Home of Performance, we recognize the critical role of user acquisition in app marketing. Crafting tailored strategies, we utilise channels like social media, app store optimization, and targeted advertising to ensure your app reaches the right audience, fostering discovery and downloads.<\/span><\/p><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1698935662869{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 25px !important;padding-bottom: 0px !important;padding-left: 25px !important;border-left-color: #cacaca !important;border-left-style: outset !important;border-right-color: #cacaca !important;border-right-style: outset !important;border-top-color: #cacaca !important;border-top-style: outset !important;border-bottom-color: #cacaca !important;border-bottom-style: outset !important;}&#8221; offset=&#8221;vc_col-xs-12&#8243;][vc_single_image image=&#8221;16534&#8243; alignment=&#8221;center&#8221; el_class=&#8221;tiktok-benefits-icons&#8221;]<div class=\"icon-box align-center  boxed-style\" ><div class=\"ib-content\"><h4 class=\" \">App Store Optimization<\/h4><p><span style=\"font-weight: 400;\">Visibility in app stores is paramount for attracting downloads. Our team concentrates on optimising your app&#8217;s presence on platforms like the App Store and Google Play. Through strategic keyword placement, compelling descriptions, and engaging visuals, we enhance discoverability, leading to improved download rates.<\/span><\/p><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1698935673949{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 25px !important;padding-bottom: 0px !important;padding-left: 25px !important;border-left-color: #cacaca !important;border-left-style: outset !important;border-right-color: #cacaca !important;border-right-style: outset !important;border-top-color: #cacaca !important;border-top-style: outset !important;border-bottom-color: #cacaca !important;border-bottom-style: outset !important;}&#8221; offset=&#8221;vc_col-xs-12&#8243;][vc_single_image image=&#8221;16536&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1704444459462{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #cacaca !important;border-right-color: #cacaca !important;border-top-color: #cacaca !important;border-bottom-color: #cacaca !important;}&#8221; el_class=&#8221;tiktok-benefits-icons&#8221;]<div class=\"icon-box align-center  boxed-style\" ><div class=\"ib-content\"><h4 class=\" \">Retention and Engagement Campaigns<\/h4><p><span style=\"font-weight: 400;\">Acquiring users is just the beginning, retention and engagement are equally crucial. We design and execute retention campaigns, employing push notifications, in-app messaging, and personalised content. This ensures users actively utilise and find ongoing value in your app over time.<\/span><\/p><\/div><\/div>[\/vc_column][\/vc_row][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1692940514977{background-color: #ffffff !important;}&#8221; el_id=&#8221;tiktok-container&#8221;][vc_row css=&#8221;.vc_custom_1695731526090{padding-top: 0px !important;padding-bottom: 65px !important;background-color: #eeeeee !important;}&#8221; el_id=&#8221;feature-blocks&#8221;][vc_column]<div class=\"bezel-tabs \"><ul class=\"nav nav-tabs boxed-tabs -tabs cols-6 \"><li class=\"active\"><a href=\"#\" data-toggle=\"tab\"><span><\/span><\/a><\/li><li><a href=\"#\" data-toggle=\"tab\"><span><\/span><\/a><\/li><li><a href=\"#\" data-toggle=\"tab\"><span><\/span><\/a><\/li><li><a href=\"#\" data-toggle=\"tab\"><span><\/span><\/a><\/li><li><a href=\"#\" data-toggle=\"tab\"><span><\/span><\/a><\/li><li><a href=\"#\" data-toggle=\"tab\"><span><\/span><\/a><\/li><\/ul><div class=\"tab-content text-\">[vc_tta_section title=&#8221;Discovery and Strategy&#8221; tab_id=&#8221;1692877918589-e3a82e6f-c785&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"title\"><h2 class=\"\"   data-bigletter=\"D\">Discovery and Strategy<\/h2><\/div>[vc_column_text]<span style=\"font-weight: 400;\">We strive to understand your app, target market, goals, and unique selling proposition. We conduct a comprehensive analysis of the app\u2019s current performance, user feedback, competitors, and market trends. Based on this, we devise a tailor-made app marketing strategy that covers various channels such as app store optimization, social media, influencer marketing, and paid advertising.<\/span>[\/vc_column_text]<div class=\"btn-container text-left\"><a id=\"get-in-touch-buttons\" href=\"https:\/\/hop.rocks\/contact-us\/\" class=\"btn btn-custom\"  data-custom-bg=\"#eeee22\" >GET IN TOUCH<\/a><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;16537&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;Creative Implementation&#8221; tab_id=&#8221;1692878457143-0e8b9ccb-7507&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"title\"><h2 class=\"\"   data-bigletter=\"C\">Creative Implementation<\/h2><\/div>[vc_column_text]<span style=\"font-weight: 400;\">We create engaging app content that showcases the app\u2019s features, benefits, and value proposition. Our goal is to create app content that not only attracts users but also convinces them to download and use the app. With the app content ready, we implement the app marketing campaign, ensuring proper channel selection, audience segmentation, and campaign optimization for maximum results.<\/span>[\/vc_column_text]<div class=\"btn-container text-left\"><a id=\"get-in-touch-buttons\" href=\"https:\/\/hop.rocks\/contact-us\/\" class=\"btn btn-custom\"  data-custom-bg=\"#eeee22\" >GET IN TOUCH<\/a><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;16539&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;Reporting and Insights&#8221; tab_id=&#8221;1692878456229-49ae372b-1d6d&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"title\"><h2 class=\"\"   data-bigletter=\"R\">Reporting and Insights<\/h2><\/div>[vc_column_text]<span style=\"font-weight: 400;\">Throughout the campaign, we closely track key performance indicators such as app downloads, instals, retention, engagement, and revenue to evaluate the campaign\u2019s effectiveness and identify areas for improvement. We regularly test different content variations and optimise the app\u2019s user experience. At the end of the campaign, we provide the client with in-depth reports that highlight the campaign\u2019s outcomes and offer insights for future strategies.<\/span>[\/vc_column_text]<div class=\"btn-container text-left\"><a id=\"get-in-touch-buttons\" href=\"\" class=\"btn btn-custom\"  data-custom-bg=\"#eeee22\" >GET IN TOUCH<\/a><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;16538&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section]<\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section css=&#8221;.vc_custom_1692697938568{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_row css=&#8221;.vc_custom_1692697432307{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"title text-center\"><h2 class=\"\"  >Case Study<\/h2><\/div>[vc_basic_grid post_type=&#8221;page&#8221; max_items=&#8221;3&#8243; style=&#8221;load-more&#8221; grid_id=&#8221;vc_gid:1704454989611-bb126f9e-3a49-10&#8243; taxonomies=&#8221;133&#8243;]<div class=\"btn-container text-center\"><a id=\"get-in-touch-buttons\" href=\"https:\/\/hop.rocks\/case-studies\/\" class=\"btn btn-custom\"  data-custom-bg=\"#eeee22\" >GET IN TOUCH<\/a><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section css=&#8221;.vc_custom_1692958289184{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;faq-container&#8221;][vc_row css=&#8221;.vc_custom_1692947869934{padding-top: 0px !important;padding-bottom: 70px !important;}&#8221;][vc_column]<div class=\"title text-center\"><h2 class=\"\"   data-bigletter=\"F\">FAQs<\/h2><\/div><div  data-open-first=\"true\" class=\"accordion  \"><div class=\"accordion-item\"><div class=\"accordion-title\"><h4>&#8221;How<\/h4><\/div><div class=\"accordion-content\">[vc_column_text]<span style=\"font-weight: 400;\">App marketing can help your business grow by attracting more potential customers to your app, increasing your app downloads and ratings, generating positive word-of-mouth and referrals, and enhancing customer loyalty and retention.<\/span>[\/vc_column_text]<\/div><\/div><div class=\"accordion-item\"><div class=\"accordion-title\"><h4>&#8221;What<\/h4><\/div><div class=\"accordion-content\">[vc_column_text]<span style=\"font-weight: 400;\">App marketing involves pre-launch planning, launch optimization, and post-launch engagement. Strategies include ASO, advertising, influencer marketing, and user feedback, ensuring a comprehensive approach to app success.<\/span>[\/vc_column_text]<\/div><\/div><div class=\"accordion-item\"><div class=\"accordion-title\"><h4>&#8221;How<\/h4><\/div><div class=\"accordion-content\">[vc_column_text]<span style=\"font-weight: 400;\">Enhance your app store presence by using relevant keywords, compelling descriptions, high-quality visuals, and encouraging user reviews. Utilise ASO tools for effective optimization and improved app store rankings.<\/span>[\/vc_column_text]<\/div><\/div><div class=\"accordion-item\"><div class=\"accordion-title\"><h4>&#8221;What<\/h4><\/div><div class=\"accordion-content\">[vc_column_text]<span style=\"font-weight: 400;\">Digital marketing agencies offer app store optimization, advertising, analytics, monetization, user acquisition, engagement, retention, growth hacking, branding, and consulting services to enhance your app&#8217;s performance.<\/span>[\/vc_column_text]<\/div><\/div><div class=\"accordion-item\"><div class=\"accordion-title\"><h4>&#8221;How<\/h4><\/div><div class=\"accordion-content\">[vc_column_text]<span style=\"font-weight: 400;\">The cost of app marketing depends on various factors, such as the type and size of your app, the platforms and channels you use, the goals and objectives you have, the competition and demand in your niche, and the quality and performance of your app. <\/span>[\/vc_column_text]<\/div><\/div><div class=\"accordion-item\"><div class=\"accordion-title\"><h4>&#8221;How<\/h4><\/div><div class=\"accordion-content\">[vc_column_text]<span style=\"font-weight: 400;\">Set SMART goals: Specific, Measurable, Achievable, Relevant, and Time-bound. For instance, aim to increase app downloads by 20% in the next three months, measured through metrics like instals, uninstall rates, and CPI.<\/span>[\/vc_column_text]<\/div><\/div><div class=\"accordion-item\"><div class=\"accordion-title\"><h4>&#8221;<\/h4><\/div><div class=\"accordion-content\">[vc_column_text]<span style=\"font-weight: 400;\">Boost app revenue with in-app purchases, subscriptions, ads, sponsorships, partnerships, referrals, and cross-promotions. A proficient agency can help leverage app monetization tools to ensure effective execution.<\/span>[\/vc_column_text]<\/div><\/div><div class=\"accordion-item\"><div class=\"accordion-title\"><h4>&#8221;Why<\/h4><\/div><div class=\"accordion-content\">[vc_column_text]<span style=\"font-weight: 400;\">Collaborating with a digital marketing agency like Home of Performance brings expertise in app store optimization, user acquisition, and retention. We offer creative, data-driven solutions, stay abreast of the latest tools and trends, tailoring strategies to the app&#8217;s goals and target audience.<\/span>[\/vc_column_text]<\/div><\/div><div class=\"accordion-item\"><div class=\"accordion-title\"><h4>&#8221;How<\/h4><\/div><div class=\"accordion-content\">[vc_column_text]<span style=\"font-weight: 400;\">Verify the agency&#8217;s credentials, portfolio, testimonials, reviews, and inquire about their methodology and policies. Trusted agencies, like Home of Performance, prioritise ethical standards such as transparency, data privacy, accountability, and quality assurance.<\/span>[\/vc_column_text]<\/div><\/div><div class=\"accordion-item\"><div class=\"accordion-title\"><h4>&#8221;How<\/h4><\/div><div class=\"accordion-content\">[vc_column_text]<span style=\"font-weight: 400;\">Stay informed through blogs, news sources, newsletters, podcasts, and industry influencers. Our blog provides updates on emerging trends, features, and tools in app marketing and the app industry.<\/span>[\/vc_column_text]<\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_row css=&#8221;.vc_custom_1698936596028{padding-top: 50px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;]<div class=\"title text-center\"><h3 class=\"\"  >Want to get started with Social Ads? Get in touch with us.<br \/>\n<\/h3><h4 class=\"\" >Let's work together<\/h4><\/div>[vc_row_inner disable_element=&#8221;yes&#8221;][vc_column_inner]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f629-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"629\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/ar\/wp-json\/wp\/v2\/pages\/16503#wpcf7-f629-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"629\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f629-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"form-group\">\n\t<p><label>\u0623\u0633\u0645\u0643<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"form-group\">\n\t<p><label>\u0627\u064a\u0645\u064a\u0644\u0643<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"form-group\">\n\t<p><label>\u0631\u0642\u0645\u0643<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-phone\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"form-group\">\n\t<p><label>\u0631\u0633\u0627\u0644\u062a\u0643<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span>\n\t<\/p>\n<\/div>\n<div class=\"form-group\" style=\"text-align:right\">\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn-color upper\" type=\"submit\" value=\"Send Message\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column_inner][\/vc_row_inner][vc_column_text]\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 5875642,\n\t\t\t\t\t\t\t\t\tformId: \"fe7820c8-33b4-4784-8076-f04fe98eb1ac\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1775363483000-0434567049\",\n\t\t\t\t\t\t\t\t\tregion: \"\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1775363483000-0434567049\"><\/div>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_section disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1698932766984{padding-top: 0px !important;}&#8221;][vc_row css=&#8221;.vc_custom_1693521509947{padding-top: 40px !important;}&#8221;][vc_column]<div class=\"title\"><h2 class=\"\"   data-bigletter=\"O\">Our Case Studies<\/h2><\/div>[vc_basic_grid post_type=&#8221;page&#8221; max_items=&#8221;3&#8243; item=&#8221;basicGrid_NoAnimation&#8221; grid_id=&#8221;vc_gid:1704454989613-3dbe53a2-7ea7-1&#8243; taxonomies=&#8221;135&#8243;][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1693299670436{padding-top: 50px !important;padding-bottom: 50px !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/6&#8243;][vc_column_text el_class=&#8221;poppins_p&#8221;]App marketing is the process of promoting and increasing the visibility of a mobile app on various platforms, such as app stores, social media, search engines, and websites. Its primary goal is to attract more users, increase downloads, and generate revenue for app developers and owners. The [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-16503","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile Marketing App Agency - App Marketing - HOP<\/title>\n<meta name=\"description\" content=\"HOP works with several Apps to drive installs and orders. We do both organic ASO and Paid campaigns to drive installs that converts to clients. 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