The results of the MENA Search Awards 2022 were announced and continuing with our tradition of being a part of this illustrious event, we indeed won this year as well.
Home of Performance was awarded in the Best Use Of Search – Retail/Ecommerce (PPC) Category for our project – Home of Performance & Tavola – Sharpening Knives & ROAS. A certainly competitive category with quite difficult success metrics to achieve, we were able to not only meet our client’s business and campaign objectives but surpass them.
Talking about this win, our Founder & MD, John von Hofsten said, “ By having a clear understanding of the client’s business, the products/services, and the industry in which they operate, we were able to devise a solid performance strategy to find and address the right target audience and convert them into paying customers. This was the reason that we were able to exceed set expectations and over-achieve every objective set at the start of the campaign which scaled Tavola’s revenue and strengthened our partnership with them.
HOP’s association with MENA Search Awards is not new. We won the MENA Search Award 2020 for Best Use of Search – B2C category, received 9 nominations across 8 categories in the MENA Search Awards 2021, and 11 nominations in the MENA Search Awards 2022.
The MENA Search Awards celebrate the very best in PPC, SEO, and Content Marketing from across the Middle East and North Africa. Selected judges look to acknowledge and reward the best agencies, campaigns, and individuals working in the search industry.