Sanya Zaidi

Easy Step-by-Step Guide on Setting up GA4: A Detailed Guide  In the realm of digital marketing, understanding user behavior and tracking website performance is ...

The Global Search Awards released their 2023 finalists list and Home of Performance has been nominated in five categories.  The illustrious awards recognize outstanding ...

In today’s digital age, data is the key to unlocking insights and making strategic business decisions. Google Analytics (GA) has long been a powerful ...

The digital landscape is evolving at an unprecedented pace, and businesses across industries are compelled to adapt and embrace innovative solutions to stay competitive. ...

The Global Agency Awards released their 2023 finalists and Home of Performance has been nominated for four prestigious awards. Here are the categories that ...

Campaign Middle East, the leading source of media, marketing, advertising, and communications news and analysis for the MENA region recently released its Agency Faces ...

In today’s digital age, it’s not enough to simply have a few tech-savvy employees – all staff members must be equipped with the necessary ...

Native content has become an increasingly important topic in digital marketing strategy, particularly on social media platforms.  The concept of native content refers to ...

A brand’s visual language is an important aspect of a content strategy that helps to establish a consistent and recognizable visual identity for a ...

The European Search Awards recently announced their 2023 finalists and Home of Performance has been shortlisted in the Best Use of Search – Finance ...