Home of Performance has been approved as a Preferred agency partner in Facebook Marketing Partners for Agencies. Awarded to agencies that demonstrate advanced knowledge of the platform, the coveted badge gives access to a wealth of resources, enabling the select few to grow their expertise and help their clients succeed.

John von Hofsten, Founder and Managing Director of Home of Performance said “We have focused on growing with strong partnerships since the inception of HOP. To add Facebook Marketing Partner to our brand further demonstrates the growth of our capabilities and the amazing work done by our team.” 

Facebook Marketing Partners are listed in the Partner Directory, benefiting from increased exposure to potential clients, access to more advanced agency-specific resources, advanced support, and a host of training options.

How Did Home Of Performance Achieve This Status?

In order to earn the Facebook Marketing Partner badge, agencies are put to the test and must pass with flying colours. Thoroughly evaluated across a combination of criteria, including allocation of spend to direct response campaigns, level of spend, and usage of advanced marketing tactics like automatic placements, leverage of various channels and adoption of best practices, the agencies must prove their superior advertising skills.

The Facebook Marketing Partners for Agencies program is designed specifically for agencies that manage advertising campaigns on behalf of brands or other businesses. A global community of third-party Facebook solutions selected for their solid track record of success in advertising, selling or engaging, the program includes three tiers: account, preferred partner, and premium partner. Preferred and premium tiers are offered additional one-to-one technical support, creative consultation, and training resources like events in an effort to support the agency. 

What Does It Mean To Work With A Preferred Marketing Partner?

Vetted and certified based on consistent excellence in delivering marketing success for their clients, a Preferred Marketing Partner meets Facebook’s standards. For clients of HOP, this means that they will be working with an agency:

  • that gets access to a myriad of analytics tools, advanced reporting, and recommendations
  • that can  recommend the right ad formats for the client’s goals, and what kind of return can be expected on an investment.
  • that has a team of experts who receive cutting-edge training on the very latest features and tools, keeping clients a step ahead of their competition. 
  • that can ensure that any questions or issues are resolved quickly and satisfactorily.

According to Managing Director, John von Hofsten, “With the new updates in regards to privacy coming live, a close collaboration with the publishers is needed to ensure high performance for the brands we work with. Our new Partner tier with Facebook will give us more support, better insights and stronger capabilities to keep giving value for our clients.”

About Home Of Performance

Home of Performance is a full-scale boutique digital marketing agency that is guided by the true ‘Digital Partner’ approach for its clients. Gaining traction as one of Dubai’s most advanced digital performance agencies, HOP is a data-driven, customer-focused and creatively-fuelled team of passionate and highly qualified digital consultants to deliver high impact business growth in a short period.

Offering their services for some of Dubai’s fastest-growing, most innovative and creative businesses, HOP challenges conventional strategies, placing outcomes, information and creativity at the core of their model while delivering knock-out performance through in-house experts.

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