With the global increase in the billions of mobile users and the world is moving into fingertips, business and organizations are expanding their market into the era of smartphones targeting their users. With the huge popularity and increasing affinity towards the smartphone era, mobile apps have become one of the prime factors that contribute towards the success of the business.

With over 6 million apps competing against each other on the different niche on the google play store and ios, it is extremely important that your business needs to have an unreasonable and creative plan when it comes to marketing and optimising your app for propelling engagement and driving downloads.

What is ASO?

AppStore Optimization (ASO in short) in simple is the process of optimising your mobile app picking up perceivability in the app and play stores and expanding your natural downloads.

Along these lines, more individuals can discover your application and download it.

More downloads mean more clients and more clients mean more income. Appears to be clear, isn’t that so? All things considered, it isn’t too basic.

You are most likely considering how does App Store Optimization work? Is it extremely worth the exertion? Where would it be a good idea for me to begin? Try not to stress, we have the vital tips for you.

The 7 Key App Store Optimization Steps

1.Optimize the title and Description

What’s your app about? The first and primary thing you need to talk to your consumers. Obviously, the title and description are the most important metadata that conveys what all your app is about. So optimising the title and Description in a very creative and discoverable manner is the primary step.

Make sure the title is short and easily memorable. Don’t let it sink with thousands of other competitors. Be creative enough to stand out

Once you are done with the title then comes the description part. The description should have as much as important keywords in the first 250 characters because that is where your app is made discoverable depending on the user search.

2. Use Relevant keywords

It is important for you to focus on what keywords your customers are searching and the keywords your competitors are using for driving engagement and installs.

Make a deep research on the related keywords where you can drive the user engagement. Matching with the usage of user intent keywords make your app more discoverable for the users coming in.

Make sure you don’t use any irrelevant keywords relating to your app. It can hit you in a very hard way.

Make sure you don’t run into your competitor’s world. Don’t use their brand name in any of your keyword selection.

3. Use Engaging Icons and Screenshots

Nothing than matching the user’s attraction other than the compelling Visuals and Screenshots.

Pick an app icon that is appealing and become a signature of your brand. Try something that is really different from your competitors that makes your brand stand out that makes it easily recognizable for your potential clients.

Screenshots play a major role in decision making for your potential customers. Make sure to include a maximum screenshot that conveys the value they are going to gain downloading or using the app.

While using the screenshot make sure those visuals talks to the potential customers about the value your app provides other than your competitors.

4. Add Video

Video always provides value by a more significant percentage in marketing strategy. So make sure to upload an appealing video which talks about the features and benefits of the app. The video should not be fatigued. Try being creative but talk directly.

5.Competitor Research

“Competitor Research” forms a vital part of a marketing strategy. Understanding your competitors as well as their business strategy plays a pivotal role in App store optimization.

Make sure you choose the best and relevant category that your app belongs to in the app store.

Once Your app is well and placed in the marketplace, try implementing more creative keywords and images on a regular basis and monitor the performance of the app.


Backlinks” what better gives perfect backbone support, authority and relevance to your app. To get the best and high authority backlinks make sure your app is on highly relevant websites related to your app.

7. Reviews and Ratings

Elegantly composed, glad, and keen surveys can be an incredible factor that helps increment app engagement and downloads. Make sure that it does not feel scripted.

Yea, you may have an incredible application, yet 15 individuals guaranteeing “It’s the best application I’ve ever used!!!!!” and all with five stars is madly self-evident.

Pop up with a rating and review tab to the users while using their app and encourage them to rate and review your app.

The statement is simple “How highly your app is rated the engagement and downloads are directly related to it”


Got questions? Reach out to us.