In the past month of November 2019, Tik Tok has surpassed all the major social media apps to become the most downloadable app of 2019. According to latest reports Tik Tok officially now has almost 1 billion users worldwide. With the increasing popularity of Tik Tok, it is obvious that the marketers and social media experts have their eyes set on this platform. Prominent brands like Nike, Apple and major others have already started using this viral social media platform to boost their business and products.
Advertising On Tik Tok
But like every other social media platform, in the beginning, Tik Tok Ads is yet getting started with marketing so as marketers and brands it is important to know what Tik Tok has an offer for the brands and support their marketing strategies. So like the other platforms, in order to start marketing in Tik Tok, like every other platform it is important to identify to whom and what are you advertising. Then starts the next stage of advertising.
The Tik Tok Audience
With crossing 1 billion users as of November 2019, it is evident that Tik Tok has been increasing in its popularity. But it is important to identify the user demographics of the people who are using Tik Tok. Social Media statistics show that the majority of the tik tok users are younger than 34 years of age.
That is, it may not be a bad idea to invest in TikTok if you want to sell to a younger audience. TikTok still is, however, a quite new app–it may not hurt to keep an eye on the site if your product is for older audiences. Just as Twitter and Facebook social media platforms have evolved over time, so TikTok could always be.
Different Types Of Tik Tok Ads
Like all other social media platforms, Tik Tok basically has six different types of ad formats that make marketers help to market their products or services to the audience, prioritizing or selecting which ad format best suits them for their target audience.
- In Feed Video Ads
In Feed Video Ads in Tik Tok are basically a similar kind of ad formats that you will find in various other social media platforms like Twitter and Instagram. These are videos that have a duration of 15 seconds that shows in the user’s newsfeed while they are scrolling through the content. Infeed, Video Ads can also be used for generating brand awareness and can also call users to take action on the ads like clicking on the website, downloading an app or some other.
- Brand TakeOver
The brand takeover is one of the most expensive ad purchasing options that are available in tik tok. It is the type of ad that appears in full screen before any user-generated content shows to the user. These type of ads that have three to five seconds ad format that can be in a format of either gif, video or an image.
These ads can be used to connect back to the brand’s profile or hashtag challenge of a brand. TikTok allows only one brand to take over one category every day. The brand takeover is exclusive to various classes.
- Hashtag Challenges
This type of ad formats is the most prominent among the tik tok ads that are as of now. They allow users to actively engage with your brand. When making a video, the video is accompanied by music and allows users to add their senses. Hashtag challenges from TikTok build interaction with user imagination by fusing a brand post.
- Branded Lens
As similar to the Augmented Reality effects offered by platforms like Instagram and Snapchat, Branded Lens is an ad format in Tik Tok that creates 3D objects, add face filters and more to users.
These types of ad can bring a great level of user engagement. Given the number and variety of users on TikTok, this TikTok ad format could eventually be established to improve brand awareness and communication.
When using Tik Tok, users can choose to add content from a variety of branded lenses.
In addition, in the TikTok Trend area, a branded lens is always shown and you can communicate with it during the filming process.
- Influencer Marketing
TikTok has influencers with a large number of followers, just as on Instagram. These people are very strong, and in many ways, they can inspire their followers.
When you collaborate with influencers of TikTok, you will be revealed and hit your target audience quicker. You must then partner with an influencer whose purpose is consistent with the dream of your brand.
One of the primary aims of getting success with any social media platform is to get the audience to engage with the users. It is same as in the case of Tik Tok. To make most out of advertising in Tik Tok it is always as important to engage with your audience. Tik Tok is a growing viral social media platform. Even though as for marketers and brands it is still in the early stages of its growth, identify the gaps and bounce on the opportunity before anyone does.