Zofeur.
#Paid Media · Case Study.
Zofeur is an on-demand chauffeur service based in Dubai, where users hire a professional driver to take over their vehicle, providing a convenient, flexible alternative for those who prefer to use their own cars but need a driver.
What Our Partners Have to Say About Us
“Home of Performance has been instrumental in driving Zofeur's growth in a highly competitive market. Their expertise in performance marketing, combined with their strategic approach, has not only increased our app installs but also significantly boosted first-ride bookings. We are thrilled with the results and look forward to continuing our partnership to take Zofeur to new heights."”
- Zofeur TeamZofeur sought to increase app installs and first-ride bookings through both Android and iOS platforms. While app downloads were essential, the real challenge was driving users to complete their first booking, as this was critical for long-term engagement and customer retention. The objectives were:
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Achieve 8,000 - 10,000 monthly app installs.
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Drive 5,000 registrations.
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Secure 2,000 - 2,500 first-time ride bookings.
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With a monthly media budget of AED 70,000
Home of Performance implemented a robust strategy leveraging Universal App Campaigns (UAC), which utilized machine learning to optimize performance based on the assets provided. This approach allowed for the fine-tuning of ad delivery, ensuring maximum impact across multiple audience segments. Key steps taken:
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The campaign was structured with ad assets divided into multiple categories, allowing for targeted optimization and better performance tracking.
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A promotional offer was introduced to encourage first-time bookings, creating an immediate incentive for new users.
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Users who installed the app but did not complete their first booking were retargeted with specific ads, pushing them to finish their ride booking and driving higher conversions.
The campaign yielded outstanding results, surpassing expectations and delivering a strong return on investment. By combining creativity with precision targeting, Zofeur emerged as a top player in Dubai’s competitive chauffeur service industry, positioning itself for continued growth and success. The key outcomes included:
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1,025+ app installs were recorded, contributing to a solid user base.
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7,560 registrations were achieved, far exceeding the initial registration goal.
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2,579 first rides were booked, marking a significant jump from the initial target and demonstrating strong user engagement.
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