Extensive Audit

The aim of an extensive ORM audit is to identify what is currently being expressed about your brand online. Assessing your digital profile from a statistical and technical perspective, we account for the good, bad, and indifferent to determine your digital reach. Recognising vulnerabilities, the audit provides the right foundation for a successful and time-efficient SERP management strategy.

Strategic Advisory

After analyzing the assimilated data, the findings are then used to develop a considered approach to how you appear online. In order to impact search engine perception of your brand, we help you develop positive content associated with your profile and implement the ideal strategy based on your PR objectives. We pride ourselves on offering our clients a personalized, flexible approach to ORM.

Brand Monitoring

At HOP, we help you efficiently manage and monitor brand mentions to pinpoint potential vulnerabilities. Increasingly, the popularity of content is the main criterion for what makes a good search result. With Brand Monitoring, we monitor the web for mentions of your brand, products, and people since being proactive in monitoring allows you to react quickly to conversations online, staying on top of the discussion.

SERP Domination

The algorithms of search engines are constantly evolving to incorporate sophisticated artificial intelligence and emotional reasoning. Based on a thorough understanding of the top-ranking criteria for your particular market sector, we will create a SERP (Search Engine Results Page) management strategy. One way to counteract negative material is to use SEO to produce positive content that would outrank it.

Reputation Management and Recovery

Managing and repairing your online reputation is vital when damaging content appears. Assessing the extent of the damage and conducting an in-depth keyword and social media analysis to search for longer-term digital opportunities, we help ascertain a Search Engine Management strategy that prioritises brand rehabilitation and recovery. In doing so, you can exert control over the situation and prevent online media sites from gaining traction.

Content Creation

The way your content appears on branded searches, your responses on review sites, as well as your social media communication, play a significant role in forming your customer’s perception of the brand. The power to present yourself the way you want to be seen lies in a sound ORM strategy. In strategizing the development of better content, you can nurture more positive interactions.