Inbound Marketing
INBOUND MARKETING
Inbound marketing is about delivering solutions and opportunities that have a positive impact on people and your business. A number of different channels and types of content to attract customers to your website.
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Inbound marketing strategies can help you to attract visitors toward your website, and turn them into sales. A collective group of Activities including but not limited to Digital Marketing, Performance Marketing, and Digital Consulting.
The influence of mobile applications is accelerating day by day. With more and more people using smartphones and tablets, and Digital Marketing has become an essential need to have your App installed in a lot of phones.
We apply ourselves to not only understand our clients but the client of the client and the urges that tip them over to interact with your message.The Success of Any Digital Marketing campaigns depends on how good the creative is.
The average customer will still always turn to a search engine such as Google whenever they have an immediate requirement for a product or services. The Power of digital Marketing lies on getting organic traffic at the lowest cost.
Paid Search
You don’t want just anyone coming to your website. You want people who are most likely to become leads and, ultimately, happy customers. And Paid Search is a faster way to attract and start the cycle of Inbound Marketing
Organic Search
Organic Search in inbound marketing drives the highest quality of traffic to your website but it is not as fast as paid search though,however it is considered an asset for a cheaper way to drive traffic on the long run and can come in handy when the budget is low.
Website & Landing Pages
When customers see your ad, they would need a page to land on, and because you cannot always use your website, the landing page come in handy to do the part and drive your potential customers to a place where they can see your offer.
CRM
Having your customers land on a page and giving a good focused look over your offer and promotion,they will have the need for an action to perform and you need to have a perfect CRM to record the data as a part of an inbound marketing strategy.
Marketing Automation
A campaign does not only drive leads but also assets that you can use later on such as emailing list, phone numbers and so on. And CRM plays a major part in automating your inbound marketing activities towards closing the deals and remarketing.
Surveys & Social Monitoring
How do you know if you’ve provided a positive customer experience?
A survey and social monitoring helps in both evaluating your products/services, and your campaign.
FAQ
What is Inbound Marketing?
Inbound marketing is a creative and engaging way to grow your organization by building meaningful, lasting relationships with consumers, prospects, and customers. It relies on three aspects –
Attract – Draw in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage.
Engage – Deliver insights and solutions that align with customer challenges in order to make them trust you and buy from you.
Delight – Offer support to your customers and help them see value in their purchases.
What are Inbound Marketing Channels?
The types of inbound marketing channels are selected based on the preferences of your target audience. Choose mediums that interest your ideal customer and build on that. A few examples of inbound marketing channels are –
- SEO
- Website Content
- Blog
- Video
- Social Media
- Landing Pages
- Reviews
- Press Releases
- Podcasts
How to improve Inbound Marketing?
Inbound Marketing is based on the principle of attracting the prospect to you, not seeking them out. There are several ways you can improve this flow of ‘inbound’ prospects –
- Create a robust Content Strategy
- Customize content for every level of the conversion funnel
- Use Lead Magnets
- Include attractive CTA’s
- Use interactive landing pages and forms
- Create personalized email workflows for lead nurturing
- Creatively use paid advertising and social media to push content
What is the difference between inbound and outbound marketing?
Outbound marketing involves proactively reaching out to consumers to get them interested in a product or service. Whereas, inbound marketing centers on creating and distributing content that draws people to your website.
Outbound marketing is a comparatively more aggressive, broad-level approach than inbound marketing which is usually more subtle and personalized.
How can email marketing fuel your overall inbound strategy?
Email marketing allows you to start a dialogue with your audience by providing helpful, relevant, and timely content. It’s one of the most hassle-free, efficient ways to reach customers. Here is how it can fuel your overall inbound marketing strategy –
- Email interactions are easy to track and measure which allows marketers to gauge responses and adapt accordingly
- Interest-based customer segmentation allows content personalization that increases conversion rates
- Different types of emails can be created, which provide a more customized experience for your audience
