In a saturated market, the question isn’t just about creating a great app but ensuring it doesn’t go unnoticed. App Store Optimisation (ASO) is the guideline for navigating through the intricacies of app stores, ensuring your creation not only stands out but garners the attention it deserves.

So have you ever wondered why some apps flourish while others languish in obscurity? ASO holds the key, offering a comprehensive approach to optimising your app’s metadata, keywords, and visuals. It’s about aligning your app with the preferences of your target audience and the algorithms governing app store rankings.

As a leading digital marketing agency, Home of Performance delivers the inbound protocol that MENA region clients expect from the app market today. We support core data-driven ASO methodologies that surpass the milestones in an industry that is expected to survive and thrive in the long term. 

Strategic Keyword Optimisation

 From nuanced searches to acquired keyword insights, our expert team objectifies your app’s visibility by strategically optimising keywords in your app’s metadata, ensuring it aligns seamlessly with user search queries and boosts your app’s discoverability.

Compelling Visual Assets

Capture user attention with eye-catching visuals that demand more coverage. Our ASO service helps you design compelling app icons, screenshots, and videos that leave a lasting impression and drive downloads.

Competitor Analysis

Stay ahead of the competition. We conduct thorough competitor analysis to identify the latest trends, refine your strategy, and position your app as a top contender in your niche for maximum impact. 

Discovery and Strategy

An ASO exploration involves a strategic journey rooted in understanding your app’s essence and audience. Through meticulous keyword research, we identify potent terms, enhancing your app’s discoverability. Crafting visually compelling assets is a pivotal aspect, capturing attention and fostering user engagement. Comprehensive competitor analysis consecutively unveils market dynamics, guiding our strategic positioning. Continuous performance monitoring then refines strategies, optimising for downloads. Our approach extends globally with localised strategies, ensuring resonance in diverse markets. ASO with us is a holistic expedition for sustained app success.

Creative Implementation

Implementing ASO with us is a systematic process. We start by optimising your app’s metadata, incorporating meticulously researched keywords for enhanced discoverability. Compelling visual assets are then strategically designed to captivate users through our competitor insights. Through expert follow-up, continuous monitoring allows dynamic adjustments for sustained growth. Our localised approach tailors your app for global impact to ensure your app not only meets but exceeds its potential in the ever-evolving digital marketplace.

Reporting and Insights

Our ASO reporting is a transparent window into your app’s performance. We deliver detailed insights on keyword effectiveness, spotlighting opportunities for improvement. Hence, visual asset engagement metrics are dissected to gauge user appeal and interaction. Continuous monitoring data then captures evolving performance trends, allowing us to fine-tune strategies. Our reports not only diagnose but prescribe actionable recommendations, ensuring your app remains competitive, experiences sustained growth, and continually engages your target audience.

Case Study

HOME OF PERFORMANCE x MUSTELA – Social Media Management

DOWNLOAD CASE STUDY DOWNLOAD CASE STUDY Communicating Expertise To The 'Real Experts' Social Media Management Mustela is a French brand established in 1950 under the aegis Laboratoires Expanscience which was created by entrepreneur Paul Berthomé and pharmacist Claude Guillon. Back then, they created the very first cleansing milk specially designed for babies' skin. Mustela manufactures...


Building Reach & Community At Every Step Social Media Management Tommee Tippee is a feeding bottle and childcare brand based in Newcastle-upon-Tyne, United Kingdom. Founded in the 1960s in the United States, the brand has a huge range of simple and intuitive baby products ranging from bottle feeding, breastfeeding, nappy changing, sterilizing, and baby soothing...

HOME OF PERFORMANCE x KABRITA – Social Media Marketing

DOWNLOAD CASE STUDY DOWNLOAD CASE STUDY Creative Innovation for Nurturing Generations Social Media Management Kabrita is a subsidiary of Ausnutria, a 100-year-old dairy giant based in the Netherlands that serves the international market with high-quality infant formula products. Kabrita is goat-milk-based infant formula that is aimed to offer a gentle transition from breastfeeding to bottle...


What is ASO?

ASO, or App Store Optimisation, is the process of optimising mobile apps to rank higher in app store search results. It involves refining various elements like metadata, keywords, and visual assets to enhance an app’s visibility and increase downloads.

Why is ASO important?

ASO is crucial for increasing app visibility, attracting more downloads, and improving overall app performance. By optimising key elements, ASO helps your app stand out in a crowded marketplace, reaching a broader audience and boosting user engagement.

What does ASO include?

ASO includes optimising app titles, descriptions, keywords, app icons, screenshots, and videos to ensure seamless, purposeful synchronisation. Each element contributes to improving the app’s visibility and persuading users to download it.

How can keywords impact ASO?

Keywords play a vital role in ASO by influencing how an app appears in search results. Strategic use of relevant keywords in the app’s metadata can significantly improve its discoverability and attract users searching for specific features or services.

Is ASO a one-time task?

No, ASO is continuous. App stores continually update algorithms, and user preferences evolve. Regularly monitoring and adjusting your ASO strategy ensures your app remains competitive, sustaining visibility and attracting new users over time.

Does ASO affect user ratings and reviews?

Yes, ASO can indirectly impact user ratings and reviews. Improved visibility may attract more users, potentially influencing ratings. Positive reviews and high ratings, in turn, contribute to better app store rankings, creating a positive feedback loop for your app’s success.

How does ASO impact app conversion rates?

ASO elements, such as compelling visuals and optimised descriptions, directly influence user decision-making. An effective ASO strategy enhances the overall presentation of your app, increasing the likelihood that users who discover it will choose to download and install it.

What role does localisation play in ASO?

Localisation is crucial in ASO, involving adapting app metadata to different languages and cultural preferences. A well-localised app increases its appeal to a global audience, expanding its reach and attracting users from diverse linguistic backgrounds.

Can ASO benefit both new and existing apps?

Yes, ASO is beneficial for both new and existing apps. For new apps, it helps establish a strong initial presence, while for existing apps, it allows for optimisation based on changing market conditions and user preferences, ensuring continued relevance and visibility.

Are there tools available for ASO?

Yes, several tools can assist with ASO, offering insights into keyword performance, competitive analysis, and overall app visibility. Popular ASO tools include App Annie, Sensor Tower, and Mobile Action, providing valuable data to refine and optimise your app’s strategy.

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