Jetour.
#Creative and Content · Case Study.
Jetour, a global automotive group with headquaters in China, specialises in luxury SUVs recently partnered with The Elite Cars in Dubai to bring the brand to the region. Home of Performance conceptualised and designed their paid media creatives, which included creating hype for new model launches.
What Our Partners Have to Say About Us
Home of Performance took the time to understand the challenges we needed to overcome and delivered creatives that were both visually strong and strategically aligned. Their work helped us present Jetour’s vehicles in a more engaging and consistent way across the UAE market. We're very satisfied with the final outcome.
Ruby Dwivedi Digital Marketing ManagerJetour's image bank for the local market was limited; the project required Computer Generated Imagery (CGI) and generic photography to be adapted to suit campaigns, as well as being used for group compositions of the Jetour models. The objectives were to -
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To combine stock imagery with photographs and CGIs from Jetour Global to localise concepts
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To edit vehicles (lighting, reflections, etc.) through Photoshop to suit the new backgrounds and create realistic group compositions of multiple models.
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To edit video footage to suit the local UAE market
Home of Performance was able to create engaging videos and static designs that successfully portrayed Jetour's vehicles in the UAE. We also created coherent group compositions.
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Advanced video editing and precise object masking techniques were key to the video's success.
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AI-powered fills and photo editing were essential for the success of static designs.
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Midjourney's image generation was an integral part of the conceptualization process.
Home of Performance created engaging video and static creatives that effectively showcased Jetour’s vehicles in the UAE market. We:
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Localized Jetour’s global creative assets for the UAE market, making them more relevant for regional audiences
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Delivered a consistent and premium visual identity across paid media campaigns and launch creatives
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Turned limited local imagery into a flexible, high-quality asset library using CGI and advanced editing techniques
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Produced engaging video and static creatives aligned with Jetour’s luxury SUV positioning in the region
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Ensured a consistent visual identity across Jetour’s campaigns while making assets adaptable for use across different platforms and formats
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