Kabrita Arabia.
#SEO · Case Study.
Kabrita Arabia is a subsidiary of Ausnutria, a 100-year-old dairy giant based in the Netherlands that serves the international market with high-quality infant formula products. Kabrita is a goat-milk-based infant formula that is aimed to offer a gentle transition from breastfeeding to bottle feeding.
What Our Partners Have to Say About Us
“We started our online marketing journey in the Middle East with HOP agency 2 years ago. They successfully helped us build the online activation. We were very pleased with the hands-on approach and high-quality knowledge of performance-based marketing.”
- Carolien Rijkse-Kamerling Global Manager - Digital Marketing Ausnutria (Parent Company - Kabrita Arabia)When they approached us they were comparatively new to SEO and were facing many challenges including multiple untargeted AR & EN websites, unoptimized content, poor website structure, missing on-page elements, a competitive niche landscape, and audience targeting issues. The migration process was complex with many 404 pages, content problems, and thin content. The objectives were to -
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increase awareness about its goat-milk-based infant formula in a highly competitive market dominated by traditional cow-milk infant formulas
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gain market visibility organically
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achieve a 225% increase in organic web traffic
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secure top positions for targeted keywords like
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establish authority and credibility
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rank prominently for brand-related keywords
We examined the regional landscape and our target audience's needs via keyword analysis, competitor assessment, and demographic profiling. We implemented the following measures -
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Enhancing User Experience: Improved website design and navigation for a seamless user experience.
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On-Page Optimization for Google's NLP Algorithm: Adapted on-page content for better communication with Google's NLP algorithm to enhance visibility.
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In-Depth Keyword Research: Conducted thorough research to find relevant primary and secondary industry keywords, aligning content with current search trends.
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Comprehensive Topic Maps: Developed extensive topic maps to dominate relevant keywords and their semantic variations.
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Informative Article Creation: Crafted valuable articles addressing user concerns and product benefits, enriched with audience queries.
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URL Hierarchy Optimization: Improved URL structure for clearer navigation.
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Strategic Internal Linking: Implemented internal linking for better SEO distribution among key pages.
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Integrated SEO Approach: Our SEO strategy seamlessly integrated with social media efforts, boosting engagement and online presence
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