By web dev
|
Posted on Oct 01, 2026
Dubai, UAE: September 10, 2026 – The Marquee Awards 2026, presented by Martechvibe, recognised some of the region’s most innovative and impactful digital marketing campaigns and martech initiatives.
Across 20 categories spanning Best Digital Campaigns and Technical Excellence, the awards recognised 24 winners from sectors including banking, retail, FMCG, hospitality, healthcare, ecommerce and technology. The programme celebrates work that combines creativity, data and technology with measurable business outcomes.
The winners were selected by an independent jury of senior marketing, CX and communications leaders, including Aamir Allibhoy, Chief Marketing Officer at Match, Harsha Thawani, Associate Marketing Director – Digital Marketing Lead at KPMG (Lower Gulf), Hazem El Zayat, Chief Experience Officer MENA at Memac Ogilvy, Ravi Raman, Publisher at Fast Company Middle East, Vibha Thusu, Global Marketing & Communications Program Leader at Schneider Electric, and Suad Merchant, Global Chief Marketing Officer at GEMS Education.
“At a time when customer expectations, AI capabilities and business pressures are all shifting at once, marketers in this region are being asked to reinvent the playbook in real time. What impressed us most about this year’s entries was the way teams are combining creativity, data and technology into systems that deliver both marketing performance and business impact. The Marquee Awards are our way of shining a light on the innovative thinking in the region, and celebrating the practitioners,” said Sanjay Swamy, Co-founder and Managing Partner, Vibe Media Group.
Home of Performance Marks a Winning Run Across Ecommerce, F&B and FMCG
For Home of Performance, this year’s awards carried particular significance, with three client campaigns recognised across three Best Digital Campaign categories.
The wins span three different sectors and three different digital marketing challenges. Together, they reflect an approach centred on understanding the commercial objective behind each campaign and building the media, creative and customer journey around measurable growth.
6thStreet: Best Digital Campaign in Ecommerce
6thStreet’s winning campaign was recognised for a performance-driven ecommerce strategy that treated the platform as a growth engine for the fashion and lifestyle business across the GCC.
The partnership with Home of Performance connected data-led media optimisation with the onsite customer experience, focusing on scaling profitable orders rather than simply increasing traffic or reach. The approach brought campaigns and customer journeys closer together, supporting both immediate ecommerce performance and longer-term customer value.
Read the article here
Papa Johns: Best Digital Campaign in F&B
Papa Johns was recognised for its app-led “Win a Million AED” Golden Ticket campaign, which turned a promotional mechanic into a wider acquisition and retention programme.
The campaign brought together Meta, Google, TikTok, Snapchat and first-party audience data to drive app adoption, orders and repeat behaviour.
According to Martechvibe, the campaign generated more than 48.2 million impressions, contributed to a 29% uplift in revenue, increased average order value by 13%, grew app installs by 61% and doubled new-customer volume.
The results demonstrate how performance marketing can extend the value of a promotion beyond short-term sales by connecting media investment with the app experience and longer-term customer behaviour.
Read the article here
Abbott: Best Digital Campaign in FMCG
Abbott’s campaign was recognised in the Best Digital Campaign in FMCG category for bringing health-led storytelling into a consumer-focused digital environment.
The work combined performance marketing and creative with the trust and educational value required in the healthcare category. The campaign translated wellness and product messaging into accessible consumer formats while maintaining the scientific credibility associated with the Abbott brand.
For Home of Performance, the campaign demonstrates how a performance-led strategy can be adapted to categories where trust and education are as important as reach and conversion.
Read the article here
What the Three Wins Reflect About HOP’s Approach
While the three campaigns were recognised under the Best Digital Campaign cluster, there was no single formula behind them.
6thStreet required an ecommerce strategy built around profitable customer growth. Papa Johns needed performance media to work alongside an app-led promotion and customer retention strategy. Abbott required an approach that could drive consumer engagement while maintaining the trust expected from a healthcare brand.
The common factor was a focus on the business outcome first.
Home of Performance’s approach combines strategy, data and execution, with campaigns continuously tested and optimised around measurable results. This includes looking beyond individual media metrics to understand how digital activity contributes to sales, customer acquisition, conversions and retention.
Recognition across Ecommerce, F&B and FMCG therefore reflects the ability to adapt performance strategy to different industries, customer journeys and commercial priorities while maintaining a clear focus on growth.
It also reflects the role of collaboration between the HOP teams and the client teams behind each campaign. Strong performance comes from understanding the business, aligning on the right objective and continuously using data to improve how campaigns work.
A Broader Shift Towards Performance-Led Marketing
The wider Marquee Awards 2026 winners also point to how marketing across the Middle East is evolving.
Campaigns are increasingly being judged not only by reach or creative execution, but by how effectively strategy, data, technology and customer experience work together to create measurable business value.
Martechvibe’s coverage of the Marquee Awards 2026 highlights how winning brands are increasingly connecting strategy, data, technology and customer experience to deliver measurable business outcomes.
For Home of Performance, the three client wins sit firmly within that direction. Each campaign started with a different challenge, but each required digital activity to move beyond channel-level performance and contribute to a broader commercial objective.
Full Marquee Awards 2026 Coverage
The complete list of Marquee Awards 2026 winners, across all Industry Campaigns and Technical Excellence categories, is available on Martechvibe, along with in‑depth editorial coverage of selected campaigns and technology builds.
About Marquee Awards
The Marquee Awards, presented by Martechvibe, celebrate brands, teams and campaigns that demonstrate strong thinking, effective execution and measurable marketing results. Winners are recognised across two broad clusters: Best Digital Campaigns and Technical Excellence.
About Martechvibe
Martechvibe is a marketing and CX publication covering the intersection of marketing, technology, AI and data. Through editorial analysis, research, events and awards, Martechvibe provides practitioners with insight into how brands are using technology and data to improve marketing and customer experience.
About Home of Performance
Home of Performance is a data-driven digital marketing agency focused on strategy, data and execution. Its work spans digital marketing, performance media, app marketing, SEO, creative, technology and growth strategy, with campaigns built around measurable business outcomes and sustainable growth.