The Healthy Home.
#Paid Media · Case Study.
The Healthy Home is a tech-enabled health and wellness-based company offering more than 10 specialized deep cleaning and disinfection services in the UAE. Currently available in UAE, KSA, and Kuwait, the premier health & wellness service provider has a Google rating of 4.9*/5 and has helped +34,000 homes. The Healthy Home® is committed to achieving the ultimate goal of better living.
What Our Partners Have to Say About Us
“Fantastic team! We have used them for 3 of our companies and you can feel the results very quickly! Most importantly they have a great commercial mindset that further assists you in making the right business strategies. Keep it up, team!!”
- Hisham Jaber Co-founder Head of Strategy & Business Transformation The Healthy HomeIn spite of offering some of the best deep cleaning and sanitization services in the UAE, The Healthy Home® was unable to reach its target audience, who are high-net-worth individuals, and get quality leads in volume. The objective was -
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to lower the Cost Per Lead (CPL) with hyper-local marketing
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to scale revenue by generating quality leads and converting them into customers
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to lower the Cost Per Lead (CPL) from AED 29.9 to an average of AED 35 during the campaign course
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to target high net worth individuals, who are best suited for the quality of service delivered
Before starting the project, we had in-depth discussions with The Healthy Home® sales team to gather insights into the customer feedback they received so we could gauge the major reasons that were causing the drop in high-quality leads. Here are some measures that we adopted -
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restructuring campaigns so that they had a more localized structure as per geo-location
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using geo-targeting to target consumers in the more affluent areas across Dubai and Abu Dhabi
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implementing pin-level targeting for locations where the majority of the present clientele were present, along with locations with high disposable income
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optimizing on-form leads as primary conversions while measuring Non-Primary Leads to drive machine learning for higher-quality leads
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running A/B tests extensively and adjusting campaigns on an ongoing basis
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optimizing the landing pages against each keyword with dynamic parameters passed through the URL to change the content on the landing pages accordingly
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