Home of Performance is excited to announce its collaboration with ActiveCampaign, a leading provider of customer experience automation solutions with a focus on email marketing, marketing automation, and CRM. Our team is known for its data-driven strategic approach in everything they do and we are looking forward to this new reinforcement. Our focus will be on leveraging Active Campaign’s innovative email marketing and automation solutions to build enhanced customer experiences for our clients.

As a market leader with several accolades to its name, ActiveCampaign has continually transformed the way businesses connect with their customers with its exceptional personalized automation tools that deliver unmatched Customer Experiences (CX). The brand’s commitment to innovation aligns seamlessly with Home of Performance’s expertise in curating captivating digital experiences that engage and captivate modern consumers. This partnership will allow us to offer the best email marketing and automation solutions to our clients, further boosting our comprehensive suite of digital services.

Email Marketing and Marketing Automation as a Service is a powerful combination that allows businesses to reach out to their customers directly, providing personalised content that resonates with their needs and interests. With the number of global email users expected to grow to 4.6 billion users in 2025, the potential reach of email marketing is immense. Home of Performance, with its expertise in digital marketing, aims to leverage this potential to its fullest. We will strive to create effective and innovative email marketing strategies that not only highlight the brand’s offerings but also foster a community of loyal customers. By utilising data-driven insights and cutting-edge technology, we will ensure that every email sent adds value to the customer, driving engagement and ultimately, business growth.

“We are thrilled to embark on this journey with ActiveCampaign,” says John Von Hofsten, Founder & MD of Home of Performance. “This partnership underscores our dedication to leveraging cutting-edge strategies for enhancing customer interactions. The dynamic world of Email Marketing and Marketing Automation holds immense potential for every industry and is ripe for exploration. With ActiveCampaign’s sophisticated technology, we are poised to redefine the CX landscape that our clients encounter. We look forward to creating unique customer experiences that resonate with our client’s target audience and drive business growth.”

About ActiveCampaign

Established in 2003, ActiveCampaign is a Chicago-based company that automates marketing for businesses of all sizes while keeping some of the personalization that comes with handwritten emails, social media posts, texts, and other private messages. The company has grown to serve 185,000 customers in 170 countries, and its 925 pre-built automated workflows are now beginning to take advantage of content generation AI.

ActiveCampaign offers a range of products including email marketing, sales and marketing automation, CRM tools, landing page builder, site tracking, e-commerce personalization, and social media advertising. The company’s innovative approach to marketing automation has led to significant growth and recognition, including a spot on Forbes’ Cloud 100 list in 2023.

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