Dubai, UAE – December 19, 2023: Home of Performance (HOP), the award-winning digital agency known for its game-changing strategies and exceptional performance, is thrilled to announce the appointment of two new powerhouses to its management team: Tahir Kheshgi as Digital Director and Mohamed Ballout as Head of Social Media.

Tahir Kheshgi brings a wealth of expertise and proven success to HOP, having spearheaded digital transformation initiatives as Head of Digital at Americana for the past four years. Tahir’s extensive experience in driving digital innovation and growth will be invaluable in HOP’s ambitious plans to expand its digital offerings and services. Joining forces with HOP’s Managing Director John von Hofsten and Strategy Director Warren LaRey, Tahir will play a key role in strengthening the agency’s senior management team.

Mohamed Ballout, affectionately known as “Mo” within the social media sphere, joins HOP from AKQA, where he established himself as a social media leader. Mo’s deep understanding of the ever-evolving social landscape and proven success in crafting engaging campaigns will be instrumental in leading and accelerating HOP’s social media growth. As Head of Social Media, Mo will leverage his creative vision and strategic thinking to amplify HOP’s impact and reach, further solidifying its position as a leading digital force.

John von Hofsten, Managing Director at Home of Performance, expressed his enthusiasm about the new appointments: “We are delighted to welcome Tahir and Mo to the HOP family. Their exceptional talent, proven track records, and passion for excellence perfectly align with our ambitious vision for the future. Tahir’s strategic management and digital expertise will be instrumental in driving our growth and innovation, while Mo’s creative spark and social media know-how will ensure we stay ahead of the curve. Together, they represent a formidable addition to our team, and we are confident that they will play a pivotal role in propelling HOP to even greater heights.”

With these strategic hires, Home of Performance reaffirms its commitment to pioneering impactful digital solutions, exceeding client expectations, and solidifying its position as a leading force in the region’s digital landscape.

About Home of Performance:

Home of Performance (HOP) is an award-winning digital agency with a singular focus – driving performance for its clients. Combining world-class expertise in strategy, creativity, and technology, HOP crafts data-driven solutions that deliver tangible results. From Paid Media and SEO to Social Media and Content Marketing, HOP’s full-service offering empowers brands to thrive in the ever-evolving digital landscape. Recognized for its exceptional achievements, HOP has been named MENA Search Agency of the Year and Best Performance Campaign at the MENA Search Awards, amongst other accolades.