6thStreet.
#Paid Media · Case Study.
6thStreet brings fashion, footwear and accessories to online shoppers across the GCC. For the November 2025 retail peak, Home of Performance developed a coordinated growth campaign across paid social, search and app channels. The brief was to turn seasonal demand into more orders while improving purchase efficiency and strengthening the role of the app in the shopping journey.
What Our Partners Have to Say About Us
“November is a critical moment for our business. Home of Performance connected creative, audience insight and app marketing into one coordinated plan. Their approach helped us grow orders while improving efficiency, and gave us a clearer understanding of which formats and customer journeys deserved further investment.”
The 6thStreet TeamNovember brings strong shopping intent alongside intense competition for attention. Rising media costs and widespread discounting put pressure on purchase efficiency, while shoppers moved between social platforms, search and the app. 6thStreet needed to capture this demand without relying on a single promotion or channel. The key objectives were to:
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Grow Orders Efficiently: Increase purchase volume during the peak retail window while reducing cost per purchase.
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Strengthen App Adoption: Make the app a more prominent destination for discovery, checkout and repeat shopping.
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Reach Relevant Shoppers: Connect with fashion-conscious audiences across GCC markets, with a focus on the UAE and Saudi Arabia.
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Build Repeatable Growth: Use customer data and creative testing to inform acquisition, retention and reactivation.
We built a connected shopping journey that paired fashion-led discovery with timely purchase opportunities. Audience behaviour, product demand and creative performance guided decisions throughout the campaign. The key initiatives included:
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A Connected Channel Strategy: Meta, Snapchat and TikTok introduced collections through shopping ads, creator content and short-form video. Google Search, YouTube, App campaigns and Performance Max supported discovery and captured shoppers actively looking for products.
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Creative Testing at Peak-Season Pace: We tested static, carousel, product-led and video formats in 72-hour cycles. Placement-level signals, including clicks and purchases, informed creative refreshes and the allocation of investment to stronger combinations.
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Customer Segmentation and Re-engagement: First-party data grouped customers by recency, frequency and purchase value. Six segments, from champion shoppers to lapsed customers, received relevant messages. App measurement distinguished installers who had not purchased, existing buyers and users to win back.
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A Shorter Path to Purchase: Ads linked directly to relevant app destinations and product pages. Product feeds were refined around categories, bestsellers and seasonal collections, helping shopping campaigns match available inventory with customer intent.
The November campaign increased order volume while bringing down acquisition costs. The app accounted for most orders, and video became a substantial source of campaign purchases. Reported performance highlights included:
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28% More Orders Year on Year: Order volume increased during November 2025, demonstrating stronger purchase activity through the competitive retail period.
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9.6% Lower Cost per Purchase: Purchase efficiency improved year on year as the team refined creative, audiences and media allocation.
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62% of Orders Through the App: The app became the majority purchase channel during the campaign, supporting the focus on mobile shopping journeys.
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61% of Orders From Video Creative: The reported format breakdown showed video contributing most orders, with a 3.1% click-through rate compared with 1.1% for static creative.
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54% Improvement in Stories Click-Through Rate: Instagram Stories provided a further signal that continuous creative testing was strengthening engagement. Year-on-year comparisons refer to November 2025. App share and creative-format figures describe the campaign period; the presentation does not establish a causal lift for individual tactics.
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