Avantcha Tea.
#Paid Media · Case Study.
AVANTCHA is a privately-owned, boutique tea brand with a global reach. It redefines traditional tea culture by focusing on timeless design, uncompromising quality, and sustainable practices for tea enthusiasts worldwide.
What Our Partners Have to Say About Us
“We chose HOP as our agency partner for their deep expertise in the GCC, proven track record, and experience within the tea category. We onboarded them during a critical e-commerce CMS migration, where their structured approach and SEO/SEM expertise helped us not only mitigate risk but also build a stronger foundation for growth. Since then, we’ve seen stronger rankings, improved ROI on ads, and encouraging growth in both the US and UAE — and we’re only getting started.”
Karim El Alaili, Head of eCommerce & IT AVANTCHAWhen AVANTCHA approached us, they were looking to elevate their brand from a niche tea provider to a leading modern lifestyle brand. Their marketing efforts, however, lacked a cohesive full-funnel strategy. An audit of their existing campaigns revealed significant opportunities to improve their Return on Ad Spend (ROAS) and expand their global digital footprint. Digital Marketing Objectives:
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Develop a comprehensive full-funnel strategy to solidify their position as a modern lifestyle experience, going beyond just a tea brand.
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Achieve a significant and measurable Return on Ad Spend (ROAS) by strategically allocating media spends.
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Drive substantial growth in e-commerce sales and overall revenue.
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Expand their global reach and build a strong online community of tea enthusiasts.
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Increase brand engagement and awareness among a wider audience.
The strategy was centered on implementing a comprehensive, two-phase, full-funnel approach across Meta and Google platforms. The initial phase focused on building a strong foundation of brand awareness and audience engagement, which then allowed for an aggressive, data-driven push for e-commerce conversions in the second phase. We implemented the following measures:
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Launched broad awareness campaigns on Meta targeting interests like "Tea Enthusiasts," "Matcha Lovers," and "Health & Wellness" to generate initial reach.
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Developed a tiered keyword strategy on Google Search, using broad terms for discovery and long-tail keywords to capture high-intent searches.
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Retargeted "warm" audiences (website visitors, social media engagers) with benefit-driven messaging to drive consideration and traffic.
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Conducted continuous A/B testing of creative formats (video, carousel, single image) and messaging to identify the most effective combinations.
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Shifted focus in the second phase to retargeting high-intent audiences who had shown clear purchase intent, such as adding items to their cart.
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Implemented Dynamic Product Ads (DPAs) on Meta to automatically showcase relevant products to users who had previously viewed them.
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Scaled high-performing Google Search and Shopping campaigns, while refining keyword lists with high-converting terms and negative keywords to improve efficiency.
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Transitioned top-performing ad sets to Campaign Budget Optimization (CBO) to efficiently scale the most effective campaigns.
The implementation of the full-funnel strategy delivered exceptional growth across all key performance indicators, transforming AVANTCHA's digital marketing performance and establishing a sustainable framework for continued success. Key outcomes include:
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A 64% growth in revenue over a six-month period, demonstrating consistent and sustainable business impact.
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An extraordinary 434% year-over-year increase in transactions, reflecting the effectiveness of the conversion-focused campaigns.
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A 275% year-over-year increase in Average Order Value (AOV), indicating that customers were spending significantly more per purchase.
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Achieved a 5.7 Return on Ad Spend (ROAS), showcasing exceptional efficiency in converting advertising investment into revenue.
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Expanded the customer base with a 44% increase in new users over six months, paired with a 50% year-over-year increase in engagement rate.
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Brought paid search impression share on par with major competitors, significantly boosting brand visibility in a competitive market.
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