Maison Morand Paris.
#Paid Media · Case Study.
Maison Morand Paris, based in Dubai, UAE, is a high-end, authentically French brand providing high-quality, artisanal cheese products, catering to both individual consumers and businesses.
What Our Partners Have to Say About Us
“We focus primarily on the quality of our products, we were looking for a PPC partner who understood our aspirations. Home of Performance has extended us remarkable PPC services, which has allowed us to completely upturn our online visibility and engage a larger audience. Their knowledge and strategic methods have been vital in propelling Maison Morand Paris to new levels of success. We are thrilled to have them alongside us in this journey.”
- Guillaume Morand, Maison Morand ParisMaison Morand Paris, a premium cheese brand, aimed to expand its market presence and drive higher sales. They wished to engage both new and existing customers by effectively reaching key consumer segments. The objectives were:
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Reach high-intent customers actively searching for cheese products.
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Build brand awareness and engagement through visually compelling content.
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Implement a retargeting strategy to keep users engaged throughout their purchase journey.
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Achieve sales targets between 600 - 900 transactions.
To address these goals, Home of Performance designed a multi-layered targeting strategy that integrated several key elements:
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We targeted high-intent customers through search campaigns using a mix of informational and transactional keywords, ensuring Maison Morand's products appeared when users were actively searching for cheese and related items.
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Meta (Facebook/Instagram) was used as a secondary channel to build brand awareness and engage potential customers through interactive, visually appealing content.
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A retargeting strategy was implemented to re-engage users who had previously shown interest, ensuring that they remained connected throughout their purchase journey.
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To broaden the user base, we created lookalike audiences based on Maison Morand's existing customer data, helping to find new users with similar characteristics.
The campaign delivered exceptional results, surpassing initial sales targets by a wide margin. This campaign showcases Home of Performance's ability to drive impactful results through innovative strategies, successfully achieving higher sales and reduced acquisition costs while building strong brand engagement. Key outcomes include:
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A total of 1,500 purchases, significantly exceeding the estimated target of 600-900 sales.
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A 67% increase in sales compared to previous campaigns.
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Achieved this success with a 7.06% lower customer acquisition cost (CAC), demonstrating the campaign’s efficiency in driving cost-effective results.
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