Meydan Free Zone.
#Social · Case Study.
Delivering Performance & Trade Licenses
Meydan Free Zone, located in Dubai, UAE, is a thriving economic district known for its cost-effective business setup solutions, attracting global entrepreneurs and investors.
What Our Partners Have to Say About Us
- Anisha Sagar Head Of Marketing Communications Meydan Free Zone
When Meydan Free Zone approached us, they were struggling with low-quality leads and aiming for international expansion while maintaining conversion rates. The objectives were to -
-
establish itself as the top choice for regional and global investors and entrepreneurs
-
increase revenue by selling more business licenses
-
increase no. of monthly opportunities from 4000 to 6000 in 6 months
-
maintain the CPL (MQL) at AED 69 similar to the previous period
-
scale budgets while maintaining a steady conversion rate (MQL - Closed sales) at 2.5%
-
reduce the Customer Acquisition Cost (CAC) by 25% as compared to the previous period
The strategy centered on increasing daily leads and opportunities through Google Ads & Meta localized campaigns, A/B testing on landing pages, tailored ad content, and continuous performance enhancements. We implemented the following measures -
-
Conducted thorough audience research and segmentation, utilizing insights from Team Meydan and market research to segment the target audience based on factors like industry, job roles, demographics, and more.
-
Crafted detailed buyer personas to guide ad campaign messaging and targeting.
-
Created high-quality, audience-tailored content and SQL-optimized landing pages.
-
Tailored content to local languages for geo-targeted campaigns in English, Arabic, Turkish, and Russian.
-
Implemented A/B testing to refine ad creatives, landing page elements, and call-to-action buttons.
Want to experience results like these for yourself ?
Drop Us a Line.
HOP
See your success in action.
Contact Us