DUBAI, UAE – March 01,2024 : Home of Performances (HOP), a leading performance marketing agency in the UAE, today announced a major client win:  Nando’s UAE has selected HOP to manage its paid media campaigns across the region.

HOP will assume responsibility for Nando’s paid media strategy and execution, leveraging their expertise to drive enhanced return on investment (ROI) of the brand’s advertising spend. This partnership will focus on optimizing Nando’s digital channels to reach new audiences, boost brand awareness, and drive conversions.

“Nando’s is an iconic brand that introduced the PERi-PERi chicken to a global passionate customer base,” said Tahir Khesghi, Digital Director at Home of Performances. “My previous role at Americana Restaurants has given me deep insight into the food and beverage sector, and I’m excited to apply those learnings alongside our talented team to maximize Nando’s marketing potential in the UAE.”

Hasna Namnoum, Marketing Manager at Nando’s UAE brings a wealth of marketing experience within F&B sector, managing global brands like Krispy Kreme. She added, “We were impressed with HOP’s track record of success and their innovative approach to digital marketing. We believe they are the ideal partners to elevate our paid media efforts as we continue to expand and spread PERi-PERi goodness across the UAE.”

About Home of Performances

Home of Performances (HOP) is a performance-driven marketing agency dedicated to helping businesses achieve measurable results. Specializing in paid media management, HOP utilizes data-driven strategies and cutting-edge tactics to optimize campaign performance, increase ROI, and drive conversions.

About Nando’s UAE

Nando’s UAE is the popular restaurant chain specializing in flame-grilled PERi-PERi chicken and other Afro-Portuguese delights. With 23 locations across the UAE, Nando’s is renowned for its vibrant atmosphere, flavorful food, and commitment to serving customers with passion.