About Home of Performance (HOP)
At Home of Performance, we don’t just run ads—we build scalable revenue engines for our clients. We are a fast-growing, highly profitable performance marketing agency based in Dubai, powered by a philosophy of “Consult, Don’t Service.” We leverage data, deep insights, and cutting-edge tech to deliver undeniable ROI.
We love AI. We use it to build custom tools, automate the heavy lifting, and scale our operations. But for this role, AI isn’t going to cut it. We need a human.
The Role
We are looking for a sharp, experienced Saudi National Copywriter to join our Dubai HQ.
We need someone who understands that there is a massive difference between stiff, standard corporate Arabic and the culturally nuanced, highly engaging dialect that actually makes the KSA market click. You will be the voice of our top-tier clients in Saudi Arabia, writing everything from scroll-stopping performance ads to high-converting landing pages.
If you know how to leverage local KSA humor, cultural touchpoints, and persuasive consumer psychology to drive actual revenue, this is the room you want to be in.
What You Will Do
- Campaign & Paid Media Copy: Craft punchy, high-converting ad copy for Meta, TikTok, Snapchat, and Google Ads tailored exclusively for the Saudi market.
- Website & Landing Pages: Write clear, persuasive UX/UI copy and landing pages that turn KSA traffic into qualified leads and sales.
- Content & Social: Develop engaging long-form content, blogs, articles, and organic social media narratives that build brand authority in the Kingdom.
- Strategic Collaboration: Work directly with our Account Managers and Performance Analysts (the “engine room”) to look at campaign data and pivot your copy based on what is actually converting.
- Quality Control: Act as the ultimate gatekeeper for all Arabic content targeted at KSA, ensuring tone, dialect, and cultural relevance are always 100% accurate.
What We Are Looking For
- The KSA Native Tongue: You must have a flawless command of the Saudi dialect (Khaleeji), with a deep, intuitive understanding of KSA pop culture, trends, and consumer behavior.
- Performance Mindset: You understand that a goodthat good copy isn’t just creative; it’s commercial. You know how to write for CTR (Click-Through Rate) and CVR (Conversion Rate).
- Proven Track Record: 3+ years of agency or brand experience specifically writing for the Saudi market. (You will be asked to share a portfolio of live work).
- Adaptability: You can switch seamlessly between a luxurious, high-end tone for a real estate client and a fast-paced, trendy tone for an e-commerce brand.
- Dubai Based: You are currently based in Dubai or willing to relocate immediately to join us in our HQ.
- This role is designated for Saudi nationals in line with Saudization requirements.
Why Join HOP?
- Elite Talent Density: You will be working alongside some of the sharpest performance marketers in the MENA region.
- Real Impact: We don’t do vanity metrics. You will see exactly how much revenue your words are generating.
- Growth: We are expanding rapidly. This is your chance to get in, own the KSA narrative, and grow with an agency that is taking massive leaps.
Ready to beat the machine?
Submit your resume and a portfolio demonstrating your best KSA-targeted copy. Show us what you can do.
About Us
Home of Performance is a high-growth digital agency in Dubai, building a reputation for driving real-world business results for our clients. With a strong presence in the UAE and a rapidly expanding hub in Saudi Arabia.
We are a team of strategic thinkers, creatives, and data experts, and we’re looking for a critical player to join us.
The Mission of This Role
As our Senior Performance Marketing Manager, you are the technical and strategic lead for a high-value client portfolio. Your mission is to be the undisputed expert, responsible for the end-to-end management of all performance marketing campaigns. You will not just manage spend; you will architect scalable, multi-channel strategies that directly impact our clients’ most important KPIs—from app installs and user acquisition to e-commerce sales and lead generation.
Key Responsibilities
- Portfolio & Client Management: Own the strategy, execution, and performance of your own client portfolio, serving as the senior technical lead and strategic advisor.
- Performance Strategy: Architect and execute sophisticated, full-funnel performance marketing strategies across all key platforms (Google, Meta, TikTok, Snapchat, LinkedIn, etc.).
- Campaign Management: Manage campaigns hands-on, including setup, daily optimization, budget pacing, and audience segmentation.
- Technical Expertise: Serve as the internal expert on tracking, attribution, and data integrity. You will be responsible for pixel implementation, GTM/GA4 setups, conversion API, and app-based tracking (MMP).
- Analysis & Reporting: Go beyond basic reporting. You will deliver deep, data-driven insights, performance analysis, and actionable recommendations to clients, clearly linking campaign performance to their business goals.
- Client Leadership: Confidently lead client meetings, QBRs, and strategy presentations. You must be able to simplify complex technical concepts and communicate clear, strategic value.
- Mentorship: Act as a senior figure in the team, mentoring junior specialists and sharing best practices in performance marketing.
What We Must Have (Qualifications)
- 5+ years of hands-on experience in performance marketing, with a mandatory background in a fast-paced agency environment.
- Based in Dubai and familiar with the regional market.
- Proven Vertical Expertise: Demonstrable track record of managing large, complex accounts in at least two of the following verticals:
- App Marketing (User Acquisition, MMPs like Adjust/AppsFlyer)
- E-commerce (ROAS optimization, Shopping Ads, feed management)
- Finance (Lead generation, compliance, CPL/CPA models)
- Automotive (Lead generation, local inventory ads)
- Deep Technical Knowledge: Expert-level, hands-on skills with:
- Google Ads (Search, PMax, Display, YouTube)
- Meta Ads (Facebook & Instagram)
- TikTok Ads
- Google Analytics (GA4) & Google Tag Manager (GTM)
- A valid UAE driver’s license and willingness to travel for frequent client meetings within Dubai.
- Flawless spoken and written English.
Who You Are (The “Must-Haves”)
- A Data-Driven Strategist: You live in the data. You don’t just report numbers; you find the “why” behind them and build strategies based on insights.
- Technically Curious: You are obsessed with the “how.” You love getting into the weeds of tracking, attribution, and new ad-tech.
- Commercially Minded: You understand that our clients don’t buy clicks; they buy results. You connect every campaign back to a business objective.
- An Owner: You take 100% accountability for your client’s performance. You are proactive, relentless, and solutions-focused.
- A Confident Communicator: You can command a room, build trust with senior clients, and simplify the complex.
What We Offer
- A competitive salary and benefits package.
- A key leadership role in a fast-growing, ambitious agency.
- A high degree of autonomy to manage your portfolio and drive strategy.
- The opportunity to work with high-profile clients in the UAE and KSA.
How to Apply
Please send your CV to [Your Application Email]. In your application, please include a brief cover letter that specifically addresses:
- Which of the four verticals (App, Ecom, Finance, Automotive) you have the most expertise in.
- A short example of a complex performance marketing challenge you solved for a client.
About Us
Home of Performance is a high-growth digital agency in Dubai, building a reputation for driving real-world business results for our clients. With a strong presence in the UAE and a rapidly expanding hub in Saudi Arabia.
We are a team of strategic thinkers, creatives, and data experts, and we’re looking for a critical player to join us.
The Mission of This Role
As our Social Media Account Manager, you are the central hub for your client portfolio. Your mission is to be the trusted strategic partner for our clients and the driving force for our internal teams. You will own the entire social media lifecycle—from strategy and planning to flawless execution and reporting—ensuring we deliver exceptional results that retain and grow our most valued accounts.
Key Responsibilities
- Client & Portfolio Management: Serve as the primary, day-to-day point of contact for a diverse portfolio of clients. You will be expected to spend significant time building strong, lasting relationships through face-to-face meetings, presentations, and client workshops.
- Strategic Planning: Develop, plan, and present comprehensive social media strategies and monthly/quarterly content calendars that are built on insights and directly align with client business objectives.
- Content Production & Coordination:
- Act as the lead project manager for all your accounts.
- Write clear and inspiring briefs for our internal content, creative, and video teams.
- Meticulously plan and coordinate all content shoots (photo and video), managing timelines, briefs, and external vendors.
- Internal Collaboration: Be the voice of the client internally. You will coordinate seamlessly with our Paid Media, SEO, and Creative teams to ensure our social media efforts are integrated, on brand, and delivered to the highest standard.
- Performance & Reporting: Monitor, analyze, and deliver monthly performance reports. You must be able to translate raw data into actionable insights and strategic recommendations for clients, clearly proving the ROI of our work.
- Growth & Retention: As the owner of the client relationship, you will be key to our retention strategy. You will be expected to proactively identify opportunities for client growth, upsells, and cross-sells.
What We’re Looking For (Qualifications)
- 3-5+ years of experience as a Social Media Account Manager, specifically within a fast-paced agency environment.
- Based in Dubai with a deep understanding of the local and regional market.
- Proven track record of managing a portfolio of multiple clients simultaneously, with demonstrable success in client retention.
- Deep, hands-on expertise with all major social media platforms (Meta, TikTok, LinkedIn, X, Snapchat, etc.) and their analytics.
- Experience with social media management tools (e.g., Sprout Social, Hootsuite, Sprinklr).
- A valid UAE driver’s license and willingness to travel for frequent client meetings within Dubai.
- Flawless spoken and written English.
- Bonus: Fluency in Arabic is a significant plus.
Who You Are (The “Must-Haves”)
- A Master Communicator: You are polished, professional, and articulate. You are equally comfortable presenting strategy to a CMO or briefing a junior designer.
- Hyper-Organized: You are a master of deadlines, to-do lists, and managing competing priorities. Nothing falls through the cracks on your watch.
- A Proactive Problem-Solver: You are proactive, not reactive. You anticipate client needs and find solutions before they become problems.
- A Confident Leader: You lead internal teams with confidence and clarity, inspiring them to do their best work for your clients.
- Client-Obsessed: You are passionate about client service and building relationships built on trust, transparency, and, above all, results.
What We Offer
- A competitive salary and benefits package.
- A key role in a fast-growing, ambitious agency with clear career paths.
- A vibrant, supportive, and collaborative team environment.
- The opportunity to work with high-profile clients in the UAE and KSA.
How to Apply
Please send your CV and a brief cover letter (or video) to [Your Application Email] explaining why you are the perfect fit for this role. Include a short example of a client challenge you faced and how you solved it.
