Full-time Archives - HOME OF PERFORMANCE

KSA Copywriter (Saudi Dialect Specialist)

About Home of Performance (HOP)

At Home of Performance, we don’t just run ads—we build scalable revenue engines for our clients. We are a fast-growing, highly profitable performance marketing agency based in Dubai, powered by a philosophy of “Consult, Don’t Service.” We leverage data, deep insights, and cutting-edge tech to deliver undeniable ROI.

We love AI. We use it to build custom tools, automate the heavy lifting, and scale our operations. But for this role, AI isn’t going to cut it. We need a human.

The Role

We are looking for a sharp, experienced Saudi National Copywriter to join our Dubai HQ.

We need someone who understands that there is a massive difference between stiff, standard corporate Arabic and the culturally nuanced, highly engaging dialect that actually makes the KSA market click. You will be the voice of our top-tier clients in Saudi Arabia, writing everything from scroll-stopping performance ads to high-converting landing pages.

If you know how to leverage local KSA humor, cultural touchpoints, and persuasive consumer psychology to drive actual revenue, this is the room you want to be in.

What You Will Do

Campaign & Paid Media Copy: Craft punchy, high-converting ad copy for Meta, TikTok, Snapchat, and Google Ads tailored exclusively for the Saudi market.
Website & Landing Pages: Write clear, persuasive UX/UI copy and landing pages that turn KSA traffic into qualified leads and sales.
Content & Social: Develop engaging long-form content, blogs, articles, and organic social media narratives that build brand authority in the Kingdom.
Strategic Collaboration: Work directly with our Account Managers and Performance Analysts (the “engine room”) to look at campaign data and pivot your copy based on what is actually converting.
Quality Control: Act as the ultimate gatekeeper for all Arabic content targeted at KSA, ensuring tone, dialect, and cultural relevance are always 100% accurate.

What We Are Looking For

The KSA Native Tongue: You must have a flawless command of the Saudi dialect (Khaleeji), with a deep, intuitive understanding of KSA pop culture, trends, and consumer behavior.
Performance Mindset: You understand that a goodthat good copy isn’t just creative; it’s commercial. You know how to write for CTR (Click-Through Rate) and CVR (Conversion Rate).
Proven Track Record: 3+ years of agency or brand experience specifically writing for the Saudi market. (You will be asked to share a portfolio of live work).
Adaptability: You can switch seamlessly between a luxurious, high-end tone for a real estate client and a fast-paced, trendy tone for an e-commerce brand.
Dubai Based: You are currently based in Dubai or willing to relocate immediately to join us in our HQ.
This role is designated for Saudi nationals in line with Saudization requirements.

Why Join HOP?

Elite Talent Density: You will be working alongside some of the sharpest performance marketers in the MENA region.
Real Impact: We don’t do vanity metrics. You will see exactly how much revenue your words are generating.
Growth: We are expanding rapidly. This is your chance to get in, own the KSA narrative, and grow with an agency that is taking massive leaps.

Ready to beat the machine?

Submit your resume and a portfolio demonstrating your best KSA-targeted copy. Show us what you can do.

Senior Performance Marketing Manager

About Us

Home of Performance is a high-growth digital agency in Dubai, building a reputation for driving real-world business results for our clients. With a strong presence in the UAE and a rapidly expanding hub in Saudi Arabia.

We are a team of strategic thinkers, creatives, and data experts, and we’re looking for a critical player to join us.

The Mission of This Role

As our Senior Performance Marketing Manager, you are the technical and strategic lead for a high-value client portfolio. Your mission is to be the undisputed expert, responsible for the end-to-end management of all performance marketing campaigns. You will not just manage spend; you will architect scalable, multi-channel strategies that directly impact our clients’ most important KPIs—from app installs and user acquisition to e-commerce sales and lead generation.

Key Responsibilities

Portfolio & Client Management: Own the strategy, execution, and performance of your own client portfolio, serving as the senior technical lead and strategic advisor.
Performance Strategy: Architect and execute sophisticated, full-funnel performance marketing strategies across all key platforms (Google, Meta, TikTok, Snapchat, LinkedIn, etc.).
Campaign Management: Manage campaigns hands-on, including setup, daily optimization, budget pacing, and audience segmentation.
Technical Expertise: Serve as the internal expert on tracking, attribution, and data integrity. You will be responsible for pixel implementation, GTM/GA4 setups, conversion API, and app-based tracking (MMP).
Analysis & Reporting: Go beyond basic reporting. You will deliver deep, data-driven insights, performance analysis, and actionable recommendations to clients, clearly linking campaign performance to their business goals.
Client Leadership: Confidently lead client meetings, QBRs, and strategy presentations. You must be able to simplify complex technical concepts and communicate clear, strategic value.
Mentorship: Act as a senior figure in the team, mentoring junior specialists and sharing best practices in performance marketing.

What We Must Have (Qualifications)

5+ years of hands-on experience in performance marketing, with a mandatory background in a fast-paced agency environment.
Based in Dubai and familiar with the regional market.
Proven Vertical Expertise: Demonstrable track record of managing large, complex accounts in at least two of the following verticals:

App Marketing (User Acquisition, MMPs like Adjust/AppsFlyer)
E-commerce (ROAS optimization, Shopping Ads, feed management)
Finance (Lead generation, compliance, CPL/CPA models)
Automotive (Lead generation, local inventory ads)

Deep Technical Knowledge: Expert-level, hands-on skills with:

Google Ads (Search, PMax, Display, YouTube)
Meta Ads (Facebook & Instagram)
TikTok Ads
Google Analytics (GA4) & Google Tag Manager (GTM)

A valid UAE driver’s license and willingness to travel for frequent client meetings within Dubai.
Flawless spoken and written English.

Who You Are (The “Must-Haves”)

A Data-Driven Strategist: You live in the data. You don’t just report numbers; you find the “why” behind them and build strategies based on insights.
Technically Curious: You are obsessed with the “how.” You love getting into the weeds of tracking, attribution, and new ad-tech.
Commercially Minded: You understand that our clients don’t buy clicks; they buy results. You connect every campaign back to a business objective.
An Owner: You take 100% accountability for your client’s performance. You are proactive, relentless, and solutions-focused.
A Confident Communicator: You can command a room, build trust with senior clients, and simplify the complex.

What We Offer

A competitive salary and benefits package.
A key leadership role in a fast-growing, ambitious agency.
A high degree of autonomy to manage your portfolio and drive strategy.
The opportunity to work with high-profile clients in the UAE and KSA.

How to Apply

Please send your CV to [Your Application Email]. In your application, please include a brief cover letter that specifically addresses:

Which of the four verticals (App, Ecom, Finance, Automotive) you have the most expertise in.
A short example of a complex performance marketing challenge you solved for a client.

Social Media Account Manager

About Us

We are a team of strategic thinkers, creatives, and data experts, and we’re looking for a critical player to join us.

The Mission of This Role

As our Social Media Account Manager, you are the central hub for your client portfolio. Your mission is to be the trusted strategic partner for our clients and the driving force for our internal teams. You will own the entire social media lifecycle—from strategy and planning to flawless execution and reporting—ensuring we deliver exceptional results that retain and grow our most valued accounts.

Key Responsibilities

Client & Portfolio Management: Serve as the primary, day-to-day point of contact for a diverse portfolio of clients. You will be expected to spend significant time building strong, lasting relationships through face-to-face meetings, presentations, and client workshops.
Strategic Planning: Develop, plan, and present comprehensive social media strategies and monthly/quarterly content calendars that are built on insights and directly align with client business objectives.
Content Production & Coordination:

Act as the lead project manager for all your accounts.
Write clear and inspiring briefs for our internal content, creative, and video teams.
Meticulously plan and coordinate all content shoots (photo and video), managing timelines, briefs, and external vendors.

Internal Collaboration: Be the voice of the client internally. You will coordinate seamlessly with our Paid Media, SEO, and Creative teams to ensure our social media efforts are integrated, on brand, and delivered to the highest standard.
Performance & Reporting: Monitor, analyze, and deliver monthly performance reports. You must be able to translate raw data into actionable insights and strategic recommendations for clients, clearly proving the ROI of our work.
Growth & Retention: As the owner of the client relationship, you will be key to our retention strategy. You will be expected to proactively identify opportunities for client growth, upsells, and cross-sells.

What We’re Looking For (Qualifications)

3-5+ years of experience as a Social Media Account Manager, specifically within a fast-paced agency environment.
Based in Dubai with a deep understanding of the local and regional market.
Proven track record of managing a portfolio of multiple clients simultaneously, with demonstrable success in client retention.
Deep, hands-on expertise with all major social media platforms (Meta, TikTok, LinkedIn, X, Snapchat, etc.) and their analytics.
Experience with social media management tools (e.g., Sprout Social, Hootsuite, Sprinklr).
A valid UAE driver’s license and willingness to travel for frequent client meetings within Dubai.
Flawless spoken and written English.
Bonus: Fluency in Arabic is a significant plus.

Who You Are (The “Must-Haves”)

A Master Communicator: You are polished, professional, and articulate. You are equally comfortable presenting strategy to a CMO or briefing a junior designer.
Hyper-Organized: You are a master of deadlines, to-do lists, and managing competing priorities. Nothing falls through the cracks on your watch.
A Proactive Problem-Solver: You are proactive, not reactive. You anticipate client needs and find solutions before they become problems.
A Confident Leader: You lead internal teams with confidence and clarity, inspiring them to do their best work for your clients.
Client-Obsessed: You are passionate about client service and building relationships built on trust, transparency, and, above all, results.

What We Offer

A competitive salary and benefits package.
A key role in a fast-growing, ambitious agency with clear career paths.
A vibrant, supportive, and collaborative team environment.
The opportunity to work with high-profile clients in the UAE and KSA.

How to Apply

Please send your CV and a brief cover letter (or video) to [Your Application Email] explaining why you are the perfect fit for this role. Include a short example of a client challenge you faced and how you solved it.

Content Specialist

Job Overview

As the Content Specialist, you will be responsible for developing and implementing content strategies, managing content creation, and ensuring that the content aligns with the company’s goals and brand voice. Your primary focus will be on digital content, including website content, blog posts, social media, and other online platforms.

Key Responsibilities:

Develop and execute a content strategy that supports the organization’s marketing and communication objectives including all necessary research under guidance from Team Lead.

Generate high-quality and engaging content, including articles, blog posts, infographics, and other longer formats. Ensure any AI-generated content complies with company AI policy and is “humanised” in the required tone of voice and free of inconsistencies.

Create and manage a content calendar to ensure consistent, timely, and relevant content distribution under the guidance of the Team Lead.

Implement SEO best practices to improve content visibility and ranking on search engines. Perform keyword research and analysis.

Review and edit content to maintain high standards of quality, accuracy, and adherence to brand guidelines.

Monitor and analyze the performance of content using tools like Google Analytics, social media insights, and other analytics platforms. Use data to make data-driven decisions and refine content strategies.

Amend/revise content by incorporating feedback on drafts, displaying a commitment to improvement and continuous learning.

Ensure that all content complies with copyright laws, privacy regulations, and other legal requirements.

Proficiency in using CMS platforms like WordPress, Drupal, or others to publish and manage web content.

Qualifications:

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Proven experience as a Content Specialist or similar role.
Excellent copywriting, editing, and proofreading skills.
Strong understanding of SEO and content optimization.
Proficiency in content management systems and basic HTML/CSS knowledge.
Familiarity with digital marketing and social media platforms.
Analytical mindset to measure and interpret content performance.
Creative thinking and the ability to adapt to changing trends.
Strong project management and organizational skills.
Excellent communication and teamwork skills.

*Refer to our Employee Handbook to know the L categories and Salary bands .

Visit www.hop.rocks/career

Senior SEO specialist

Job Overview

We are looking for a highly skilled Senior SEO Specialist to lead our search engine optimization efforts. The ideal candidate will have deep technical SEO knowledge, a strategic mindset, and a proven track record of delivering strong organic growth across both content-driven and technical projects.

Key Responsibilities

Develop and implement comprehensive SEO strategies aligned with business goals.
Conduct in-depth keyword research to identify content and optimization opportunities.
Lead on-page and off-page SEO efforts, including internal linking, metadata optimization, and backlink strategies.
Perform regular technical SEO audits and coordinate implementation with developers.
Analyze website performance through tools such as Google Analytics, Search Console, and SEO platforms (e.g., SEMrush, Ahrefs).
Collaborate with content, UX, and development teams to ensure SEO best practices are integrated into all aspects of site architecture and content.
Monitor industry trends and algorithm updates to adapt strategies accordingly.
Report on performance metrics and present actionable insights to stakeholders.

Skills

Language proficiency in English is a must.
Expertise in SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, Moz, Google Search Console).
Strong understanding of technical SEO: site architecture, crawlability, indexing, structured data, and page speed.
Advanced knowledge of keyword research, competitor analysis, and content optimization.
Familiarity with HTML, CSS, and CMS platforms (e.g., WordPress, Shopify, Webflow).
Analytical mindset with proficiency in data interpretation and reporting.
Strong project management and stakeholder communication skills.
Experience working with cross-functional teams including content, developers, and UX/UI.
Competitive salary and benefits packages aligned with an L2 position refer to salary guide (SEO).

Mid-Weight Creative Designer (All Rounder – Graphic, Video & AI)

About the Role

We’re a fast-paced digital marketing agency looking for a multi-skilled Mid-Weight Creative Designer to join our team. You’ll be producing bold, effective creative for a variety of clients—across social media, digital ads, and short-form video. Your graphic design portfolio should show good execution of typography and spatial alignment, as well as a strong grasp of current visual trends.

The ideal candidate is hands-on with video editing and simple animation, and knows how to use AI image generation tools (like Midjourney or ChatGPT) to accelerate ideation and execution. You’re comfortable working in a performance-driven environment where quick turnarounds and high standards go hand-in-hand.

What You’ll Be Doing

Design creative assets for paid social campaigns, organic content, email, landing pages, and more
Edit short-form video content for platforms like Meta, TikTok and YouTube
Use AI tools to generate visuals, support concepting, and experiment with style and tone
Balance creativity with performance—designing with platform best practices and KPIs in mind
Ensure visual consistency across campaigns and client accounts

About You

3–5 years of experience in a design role, preferably in an agency or digital-first environment
Strong portfolio that demonstrates clean, modern graphic design with attention to type, layout, and alignment
Skilled in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
Confident video editor—able to cut, animate, and polish short-form content with platform trends in mind
Experience using AI image tools like Midjourney, Chat GPT or similar for ideation and production
Able to work on multiple brands with different tones and aesthetics
Comfortable receiving feedback and working in a fast-paced, collaborative environmen

Paid Media Lead (Sri Lanka)

Are you a seasoned, agency-bred Paid Media strategist with a passion for leading teams, leveraging cutting-edge technology like AI, and driving exceptional results in the dynamic Middle Eastern market? Join Home of Performance (HOP), a data-driven digital marketing agency, as our Paid Media Lead!

About Home of Performance (HOP):

Home of Performance is a UAE-based boutique digital marketing consultancy with a “Digital Partner” approach. We are a data-driven, customer-focused, and creatively-fueled team of passionate digital consultants. We specialize in delivering high-impact business growth for our clients across the Middle East through services like PPC, SEO, Social Media Marketing, Content Strategy, and Digital Transformation. Our core values are transparency, ownership, nurturing relationships, fostering growth, and embracing fun. We are committed to staying ahead of industry trends and providing our team with robust training, mentorship, and ongoing support to reach their full potential.

The Opportunity:

We are seeking an experienced and dynamic Paid Media Lead to join our growing team in our Sri Lanka office. This is a critical L4 position where you will play a pivotal role in shaping and executing cutting-edge paid media strategies for 3-5 of our key accounts operating in the Middle East. Crucially, you will also be responsible for coaching, mentoring, and developing a talented team of 4-5 Paid Media Specialists, fostering a collaborative and high-performing environment.

(Please refer to www.hop.rocks/career for L4 salary band information)

Key Responsibilities:

Team Leadership & Development (Approx. 50%):

Lead, mentor, and inspire a team of 4-5 Paid Media Specialists, fostering their professional growth and development.
Conduct regular performance reviews, provide constructive feedback, and identify training needs for your team.
Oversee the team’s campaign execution, ensuring adherence to best practices, timelines, and budget requirements.
Cultivate a collaborative and knowledge-sharing environment within the paid media team and across departments.
Streamline workflows and processes to enhance team efficiency and campaign effectiveness.
Act as a point of escalation for your team, providing expert guidance and problem-solving support.

Key Account Management & Strategy (Approx. 50%):

Develop, implement, and manage comprehensive paid media strategies across various platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, Twitter Ads, Snapchat, TikTok) for 3-5 key client accounts in the Middle East.
Deeply understand client business objectives, target audiences, and market nuances in the Middle East to deliver tailored and effective campaigns.
Conduct in-depth keyword research, audience segmentation, and competitive analysis.
Manage significant advertising budgets effectively, ensuring optimal ROI and ROAS for clients.
Monitor, analyze, and report on campaign performance, providing actionable insights and strategic recommendations to clients and internal stakeholders.
Implement A/B testing and other optimization techniques to continuously improve campaign performance.
Explore and integrate AI tools and techniques to enhance campaign performance, audience targeting, bid management, and creative insights.
Stay at the forefront of paid media trends, platform updates, emerging technologies, and AI applications in digital advertising relevant to the Middle Eastern market.
Collaborate closely with internal teams (Account Management, SEO, Content, Creative) to ensure integrated and successful client outcomes.
Build and maintain strong, trust-based relationships with key clients, acting as a senior point of contact for paid media activities.

Qualifications & Experience Needed:

Minimum 7+ years of hands-on experience in paid media/performance marketing, with significant experience gained within a digital agency environment being essential.
Proven track record of successfully developing and executing complex paid media strategies that drive measurable results (leads, sales, ROI).
Demonstrable experience in leading, mentoring, and developing a team of paid media specialists.
In-depth knowledge and hands-on expertise with major advertising platforms, including Google Ads (Search, Display, Video, Shopping), Meta Ads Manager, LinkedIn Ads, Twitter Ads, and ideally experience with regional platforms like Snapchat and TikTok.
Strong understanding of the Middle Eastern digital landscape, consumer behavior, and cultural nuances.
Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions (Proficiency1 with Google Analytics, Google Data Studio, and other analytics/reporting tools).
Proven technical proficiency with Google Tag Manager (GTM) for tracking implementation and management.
Experience with ad scripting (e.g., Google Ads Scripts) for automation and optimization is highly desirable.
Strong understanding and experience on Mobile Measurement Partners (MMPs) and app campaign management.
Demonstrated interest and preferably experience in utilizing AI tools and applications within paid media campaigns for enhanced efficiency and effectiveness.
Solid experience in budget management and forecasting for multiple clients.
Exceptional communication, presentation, and interpersonal skills, with the ability to articulate complex strategies and results clearly to clients and team members.
Strategic thinker with strong problem-solving abilities and a proactive approach.
Strong understanding of the Middle Eastern digital landscape, consumer behavior, and cultural nuances with experience of managing global brands would be considered as a bonus.
Bachelor’s degree in Marketing, Advertising, Business, or a related field.
Relevant certifications (e.g., Google Ads, Meta Blueprint) are highly desirable.
Ability to thrive in a fast-paced, dynamic agency environment and manage multiple priorities effectively.
Fluency in English is required.

Why Join Home of Performance?

Be part of a rapidly growing agency with a strong reputation in the UAE and Middle East.
Opportunity to lead and shape a talented team and make a significant impact on key accounts.
Work in a supportive, collaborative, and growth-oriented environment that values transparency and fun.
Gain exposure to a diverse range of clients and industries in the exciting Middle Eastern market.
Competitive salary and benefits package aligned with an L4 position.

If you are a passionate Paid Media leader ready to take on a new challenge and contribute to our success story, we would love to hear from you!

Data & Tracking Implementation Specialist (Sri Lanka )

Job Summary:

We are seeking a skilled and detail-oriented Data & Tracking Implementation Specialist to join our Data team. This role is crucial for ensuring accurate and efficient data tracking across all paid media channels, with a strong focus on server-side tracking, GA4, Meta (Facebook), TikTok, and app event tracking. The ideal candidate will have in-depth experience with API-based lead generation tracking, pixel/tag implementations, and custom conversion setups across various platforms.

Key Responsibilities:

Implement, manage, and troubleshoot tracking systems for paid media campaigns across platforms including Meta, TikTok, Google Ads, and other programmatic platforms.
Set up and maintain server-side tracking (e.g., Meta CAPI, Google Tag Server container) to improve data accuracy and privacy compliance.
Configure and optimize Google Analytics 4 (GA4) for advanced event tracking and custom reporting.
Implement and maintain SDK- and MMP-based app tracking (e.g., Firebase, AppsFlyer, Adjust) for mobile performance campaigns.
Integrate and test CRM and lead generation APIs, ensuring that leads are tracked and attributed correctly to their paid media sources.
Collaborate with media buyers and developers to ensure tracking accuracy across web, app, and CRM systems.
Set up and test custom conversion events and goals, including first-party data strategies and cookie-less tracking techniques.
Monitor data quality, identify anomalies, and implement solutions to maintain high tracking accuracy.
Document all tracking setups and maintain clear implementation guides for internal and client reference.

Required Skills and Qualifications:

Proven experience in a tracking, analytics, or media tech role within a digital marketing or advertising agency.
Advanced understanding of Meta Conversions API, TikTok Events API, and similar server-side tracking solutions.
Strong working knowledge of GA4 – event tagging, custom dimensions/metrics, and BigQuery exports.
Experience with Google Tag Manager (Web & Server) for tag implementation and debugging.
Understanding of mobile app tracking (iOS/Android) and experience with MMPs such as AppsFlyer, Adjust, or Firebase.
Familiarity with lead generation funnel tracking including integrations with CRMs (e.g., HubSpot, Salesforce, Zoho).
Technical experience working with API endpoints, webhooks, and browser/server-based data layers.
Ability to work with developers to implement or troubleshoot data layer issues, JS events, or custom scripts.
Excellent communication and documentation skills.

Preferred Qualifications:

Language proficiency in English is a must.
Experience with privacy-compliant tracking solutions (e.g., Consent Mode, first-party tracking).
Knowledge of tools like Postman, Data Studio/Looker, and tag debugging tools (e.g., Meta Pixel Helper, GA Debugger).
Basic understanding of JavaScript and how it relates to front-end tracking.
Google and Meta certifications related to measurement and tracking.
Bachelor’s degree in data analytics or data science is preferred

Why Join Home of Performance?

Be part of a rapidly growing agency with a strong reputation in the UAE and Middle East.
Work with a fast-growing and tech-forward digital team.
Be at the forefront of privacy-first, data-driven performance marketing.
Flexible work environment and collaboration with top-tier brands.
Gain exposure to a diverse range of clients and industries in the exciting Middle Eastern market.
Competitive salary and benefits packages aligned with an L2 position refer to salary guide (Technology).