LRQA.
#Paid Media · Case Study.
Headquartered in Birmingham, England, LRQA is a leading B2B global assurance provider that offers expertise in certification, brand assurance, cybersecurity, inspection, and training. From independent auditing, certification and training; to technical advisory services; to real-time assurance technology; to data-driven supply chain transformation, LRQA offers innovative end-to-end solutions which support its clients as they build safer, more secure, more sustainable businesses.
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- Hasan Surve Area Marketing Manager – SAMEA LRQAWhen LRQA reached out to Home of Performance, they were struggling with a dwindling number of leads generated from their current digital campaigns and low conversion rates. When LRQA reached out to Home of Performance, they were struggling with a dwindling number of leads generated from their current digital campaigns and low conversion rates. The objective was to -
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generate more high-quality leads and increase monthly conversion rates
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achieve 100+ registrations for B2B certification services in Inspection Services & Business Assurance within 2 months
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register a 20% increase in generated leads MoM within a 02-month period
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decrease the average Cost Per Registration (CPR) by 10%
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increase monthly conversion rate within given target markets by 1% when compared to the existing rate of 0.5%
Our strategy included restructuring campaigns to have a more localized campaign structure as per geo-location and to use these localized campaigns to accelerate lead generation in selected neighborhoods. Here are some measures that we adopted -
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Restructuring -Restructuring paid campaigns so that they had a more localized campaign structure as per geo-location
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Keyword Research -Monitoring daily SQR and adding relevant keywords for the campaign based on the search results
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Engaging Content -Creating better quality ad creatives and content assets that are customer-centric in order to attract high-quality leads
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Ad Extensions -Adding sitelink extensions for relevant sub-pages such as training and skill assessment, in order to attract high-quality leads
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Campaign Localization -Using localized campaigns to accelerate lead generation in selected neighborhoods
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