Author: web dev

Dubai, UAE: September 10, 2026 – The Marquee Awards 2026, presented by Martechvibe, recognised some of the region’s most innovative and impactful digital marketing campaigns and martech initiatives.

Across 20 categories spanning Best Digital Campaigns and Technical Excellence, the awards recognised 24 winners from sectors including banking, retail, FMCG, hospitality, healthcare, ecommerce and technology. The programme celebrates work that combines creativity, data and technology with measurable business outcomes.

The winners were selected by an independent jury of senior marketing, CX and communications leaders, including Aamir Allibhoy, Chief Marketing Officer at Match, Harsha Thawani, Associate Marketing Director – Digital Marketing Lead at KPMG (Lower Gulf), Hazem El Zayat, Chief Experience Officer MENA at Memac Ogilvy, Ravi Raman, Publisher at Fast Company Middle East, Vibha Thusu, Global Marketing & Communications Program Leader at Schneider Electric, and Suad Merchant, Global Chief Marketing Officer at GEMS Education.

“At a time when customer expectations, AI capabilities and business pressures are all shifting at once, marketers in this region are being asked to reinvent the playbook in real time. What impressed us most about this year’s entries was the way teams are combining creativity, data and technology into systems that deliver both marketing performance and business impact. The Marquee Awards are our way of shining a light on the innovative thinking in the region, and celebrating the practitioners,” said Sanjay Swamy, Co-founder and Managing Partner, Vibe Media Group.

Home of Performance Marks a Winning Run Across Ecommerce, F&B and FMCG 

For Home of Performance, this year’s awards carried particular significance, with three client campaigns recognised across three Best Digital Campaign categories.

The wins span three different sectors and three different digital marketing challenges. Together, they reflect an approach centred on understanding the commercial objective behind each campaign and building the media, creative and customer journey around measurable growth.

6thStreet: Best Digital Campaign in Ecommerce

6thStreet’s winning campaign was recognised for a performance-driven ecommerce strategy that treated the platform as a growth engine for the fashion and lifestyle business across the GCC.

The partnership with Home of Performance connected data-led media optimisation with the onsite customer experience, focusing on scaling profitable orders rather than simply increasing traffic or reach. The approach brought campaigns and customer journeys closer together, supporting both immediate ecommerce performance and longer-term customer value.

Read the article here

Papa Johns: Best Digital Campaign in F&B

Papa Johns was recognised for its app-led “Win a Million AED” Golden Ticket campaign, which turned a promotional mechanic into a wider acquisition and retention programme.

The campaign brought together Meta, Google, TikTok, Snapchat and first-party audience data to drive app adoption, orders and repeat behaviour.

According to Martechvibe, the campaign generated more than 48.2 million impressions, contributed to a 29% uplift in revenue, increased average order value by 13%, grew app installs by 61% and doubled new-customer volume.

The results demonstrate how performance marketing can extend the value of a promotion beyond short-term sales by connecting media investment with the app experience and longer-term customer behaviour.

Read the article here

Abbott: Best Digital Campaign in FMCG

Abbott’s campaign was recognised in the Best Digital Campaign in FMCG category for bringing health-led storytelling into a consumer-focused digital environment.

The work combined performance marketing and creative with the trust and educational value required in the healthcare category. The campaign translated wellness and product messaging into accessible consumer formats while maintaining the scientific credibility associated with the Abbott brand.

For Home of Performance, the campaign demonstrates how a performance-led strategy can be adapted to categories where trust and education are as important as reach and conversion.

Read the article here

What the Three Wins Reflect About HOP’s Approach

While the three campaigns were recognised under the Best Digital Campaign cluster, there was no single formula behind them.

6thStreet required an ecommerce strategy built around profitable customer growth. Papa Johns needed performance media to work alongside an app-led promotion and customer retention strategy. Abbott required an approach that could drive consumer engagement while maintaining the trust expected from a healthcare brand.

The common factor was a focus on the business outcome first.

Home of Performance’s approach combines strategy, data and execution, with campaigns continuously tested and optimised around measurable results. This includes looking beyond individual media metrics to understand how digital activity contributes to sales, customer acquisition, conversions and retention.

Recognition across Ecommerce, F&B and FMCG therefore reflects the ability to adapt performance strategy to different industries, customer journeys and commercial priorities while maintaining a clear focus on growth.

It also reflects the role of collaboration between the HOP teams and the client teams behind each campaign. Strong performance comes from understanding the business, aligning on the right objective and continuously using data to improve how campaigns work.

A Broader Shift Towards Performance-Led Marketing

The wider Marquee Awards 2026 winners also point to how marketing across the Middle East is evolving.

Campaigns are increasingly being judged not only by reach or creative execution, but by how effectively strategy, data, technology and customer experience work together to create measurable business value. 

Martechvibe’s coverage of the Marquee Awards 2026 highlights how winning brands are increasingly connecting strategy, data, technology and customer experience to deliver measurable business outcomes. 

For Home of Performance, the three client wins sit firmly within that direction. Each campaign started with a different challenge, but each required digital activity to move beyond channel-level performance and contribute to a broader commercial objective.

Full Marquee Awards 2026 Coverage

The complete list of Marquee Awards 2026 winners, across all Industry Campaigns and Technical Excellence categories, is available on Martechvibe, along with in‑depth editorial coverage of selected campaigns and technology builds.

About Marquee Awards

The Marquee Awards, presented by Martechvibe, celebrate brands, teams and campaigns that demonstrate strong thinking, effective execution and measurable marketing results. Winners are recognised across two broad clusters: Best Digital Campaigns and Technical Excellence.

About Martechvibe

Martechvibe is a marketing and CX publication covering the intersection of marketing, technology, AI and data. Through editorial analysis, research, events and awards, Martechvibe provides practitioners with insight into how brands are using technology and data to improve marketing and customer experience.

About Home of Performance

Home of Performance is a data-driven digital marketing agency focused on strategy, data and execution. Its work spans digital marketing, performance media, app marketing, SEO, creative, technology and growth strategy, with campaigns built around measurable business outcomes and sustainable growth.

DUBAI, UAE – [16/Jan/2026] – Home of Performance (HOP), a digital marketing agency, is excited to announce a strategic partnership with 6thStreet.com, the established fashion and lifestyle e-commerce platform. Owned by the Apparel Group, 6thStreet.com features over 200 international brands and operates across the GCC.

This collaboration will see HOP take on the Performance Marketing Management for 6thStreet.com across all its markets and platforms. The goal is to enhance digital sales and customer acquisition for one of the region’s most dynamic online fashion destinations.

6thStreet.com is a significant player in the e-commerce space, known for offering a wide range of fashion, footwear, and accessories from global brands. Apparel Group, the owning entity, is a major global fashion and lifestyle retail conglomerate based in Dubai, managing over 85 brands and 2,300 retail stores globally.

“The digital landscape for fashion retail is constantly moving, and we are focused on using data to drive real growth,” said Tahir Kheshgi, Digital Director at 6thStreet.com. “We are excited to partner with Home of Performance to bring a focused, performance-first approach to all our marketing channels.”

HOP’s work will involve optimizing all paid marketing channels to ensure efficiency and measurable results for 6thStreet.com as it continues to expand its digital footprint and innovate in the omnichannel shopping experience.

About Home of Performance (HOP)

Home of Performance is a digital marketing agency specializing in performance-driven strategies, helping brands achieve their growth goals through data-led solutions.

About 6thStreet.com

6thStreet.com is an omnichannel fashion and lifestyle e-commerce destination, offering products from over 1,200 international brands for women, men, and kids across the GCC. It is owned by the Apparel Group.

About Apparel Group

Apparel Group is a global fashion and lifestyle retail conglomerate based in Dubai, with a portfolio of over 85 international brands and a presence in 14 countries.

DUBAI, UAE – [20/Nov/2025] –  Home of Performance (HOP), a digital marketing agency, is proud to announce a new partnership with Creative Zone, one of the UAE’s most established and trusted business setup advisory firms. HOP has been retained to manage the technical Search Engine Optimization (SEO) strategy, with the goal of driving Creative Zone’s organic growth and strengthening its digital visibility in the regional market.

Creative Zone has established itself as a key resource for entrepreneurs and SMEs since 2010, assisting over 75,000 businesses with licensing, visa processing, tax services, banking, and strategic advisory across Mainland, Free Zone, and Offshore setups in the UAE. The organization is known for providing end-to-end solutions and creating a supportive ecosystem for business growth.

In a competitive market where digital visibility is crucial for customer acquisition, this partnership will leverage HOP’s expertise in data-driven SEO to ensure Creative Zone remains the go-to resource for new and expanding businesses.

“We are honored to partner with a company like Creative Zone, which plays such a pivotal role in the UAE’s entrepreneurial landscape,” said Gokul Renjith, Head of SEO at Home of Performance. “Our focus will be on delivering a comprehensive SEO strategy that is aligned with the specific needs of entrepreneurs looking to start or scale their business. By optimizing their digital assets, we aim to ensure that every aspiring entrepreneur can easily find Creative Zone’s expert advice and services.”

HOP’s SEO services for Creative Zone will be tailored to target key search queries related to business setup, licensing, and residency permits, focusing on long-term, sustainable traffic and lead generation. The strategy will encompass:

• In-depth Keyword Strategy: Targeting high-intent search terms across the business setup process.
• Technical SEO Audits: Optimizing website performance and user experience.
• Content Strategy: Aligning informative content with the diverse needs of local and international entrepreneurs.

This collaboration underscores a shared commitment to empowering entrepreneurs and supporting the economic growth of the UAE.

About Home of Performance (HOP)

Home of Performance is a digital marketing agency specializing in performance-driven strategies, including SEO, paid media, and data analytics, helping brands achieve measurable results and sustainable growth.

About Creative Zone

Creative Zone is a trusted business setup advisory firm in the Middle East, assisting over 75,000 entrepreneurs and SMEs since 2010. They provide comprehensive services ranging from licensing and visa processing to tax, accounting, and ongoing business support across the UAE.

RIYADH, SAUDI ARABIA – [28/Oct/2025] Home of Performance (HOP) is pleased to announce it has been awarded the Jaguar & Land Rover (JLR) Social Media Contract in Saudi Arabia. The contract, awarded by Mohamed Yousuf Naghi Motors Co. (MYNM), the official distributor of Jaguar and Land Rover in the region, will see HOP lead the social media strategy for both luxury brands.

This partnership is a testament to the shared vision of digital excellence and innovation between both companies. The collaboration will focus on elevating the social media presence of Jaguar and Land Rover in a highly competitive market.

The scope of work for the contract includes comprehensive social media services for both brands. HOP will provide Social Media Consultancy covering strategy, audits, competitor analysis, and media planning. The agency will also be responsible for the day-to-day Social Media Management for both Jaguar and Land Rover.

“We are honored to partner with Mohamed Yousuf Naghi Motors Co. to support these iconic brands in our region,” said Yousra El-Ghor, Market Head for KSA at Home of Performance. “Our team is ready to leverage our local expertise to craft engaging content and strategies that resonate with luxury consumers and further strengthen the JLR legacy here in Saudi Arabia.”

About Home of Performance (HOP) Home of Performance is a digital marketing agency specializing in performance-driven strategies, helping brands achieve their digital goals through innovative solutions.

About Mohamed Yousuf Naghi Motors Co. (MYNM) Mohamed Yousuf Naghi Motors Co. is the official distributor of Jaguar & Land Rover in Saudi Arabia. The company is a key player in the Kingdom’s automotive sector, providing vehicles and services that align with the highest standards of quality and customer satisfaction.

RAS AL KHAIMAH, UAE – [14/Aug/2025] – Home of Performance (HOP), a digital marketing agency specializing in performance-driven strategies, is pleased to announce a partnership with RAK Digital Assets Oasis (RAK DAO), the world’s first free zone dedicated to digital and virtual asset companies. This collaboration will see HOP providing Performance Marketing and Lead Generation services to support RAK DAO’s mission of attracting and enabling innovative businesses in the Web3 and blockchain sectors.

RAK DAO is a key initiative by the Emirate of Ras Al Khaimah to become a global hub for the digital economy. The free zone provides a supportive ecosystem and a business-friendly environment for companies in Web3, AI, gaming, and digital finance. HOP’s expertise in Performance Marketing and Lead Generation is a natural fit to help RAK DAO connect with entrepreneurs and companies worldwide who are looking to establish a presence in the UAE.

“We are excited to partner with RAK DAO, an organization that is shaping the future of digital innovation,” said John von Hofsten, Managing Director at Home of Performance. “Our goal is to use our Performance Marketing and Lead Generation expertise to amplify RAK DAO’s message, ensuring we attract the right businesses to their forward-thinking community. This partnership is about using data-driven strategies to fuel growth in a rapidly evolving sector.”

HOP’s work will focus on:

• Targeted Paid Media Campaigns: Strategic advertising to reach a global audience of digital asset companies and entrepreneurs.
  
• Lead Generation Strategies: Implementing tactics to capture and nurture high-quality leads for business setup within the free zone.
  
• Data-Driven Optimization: Using real-time analytics to refine campaigns and maximize return on investment.
  

This collaboration reflects a shared commitment to innovation and growth in the digital economy. By combining HOP’s marketing capabilities with RAK DAO’s unique ecosystem, the partnership is set to drive significant interest and development in Ras Al Khaimah.

About Home of Performance (HOP)

Home of Performance is a digital marketing agency specializing in performance-driven strategies. HOP partners with clients to deliver solutions that drive measurable results, including paid media, SEO, and lead generation.

About RAK DAO

RAK Digital Assets Oasis is a free zone in Ras Al Khaimah, UAE, dedicated to digital and virtual asset companies. RAK DAO provides a supportive ecosystem for businesses in Web3, blockchain, AI, and related fields, offering a modern regulatory framework and a range of benefits to attract global talent and innovation.