Creative and Content Archives - HOME OF PERFORMANCE

Jetour

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PAID CREATIVES

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Jetour, a global automotive group with headquaters in China, specialises in luxury SUVs recently partnered with The Elite Cars in Dubai to bring the brand to the region. Home of Performance conceptualised and designed their paid media creatives, which included creating hype for new model launches.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner offset=”vc_hidden-xs”][vc_video link=”https://youtu.be/kZ4ebJ5Xyss” el_width=”50″ align=”center”][vc_empty_space height=”10px”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_video link=”https://youtu.be/kZ4ebJ5Xyss” align=”center”][vc_empty_space height=”10px”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745732568{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1677746253472{padding-top: 65px !important;padding-bottom: 65px !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1677746761241{padding-top: 0px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”WHAT OUR PARTNERS HAVE TO
SAY ABOUT US” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text el_id=”reviewid” el_class=”reviewid”]We worked with Home of Performance to elevate our digital brand presence . Their team provided a range of ideas and strategies that aligned with our goals. Throughout the collaboration, they were professional, responsive, and committed to meeting our expectations. We appreciated their approach and would consider working with them again in the future.⭐⭐⭐⭐⭐[/vc_column_text][vc_column_text el_class=”cs-testo-name-text”]Ruby Dwivedi

Digital Marketing Manager[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_media_grid element_width=”6″ grid_id=”vc_gid:1724850213229-b9004a5a-9036-5″ include=”17673,17672,17671,17675″][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][vc_empty_space height=”62px”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Jetour’s image bank for the local market was limited; the project required Computer Generated Imagery (CGI) and and generic photography to be adapted to suit campaigns, as well as being used for group compositions of the Jetour models.

The objectives were to –

To combine stock imagery with photographs and CGIs from Jetour Global to localise concepts
To edit vehicles (lighting, reflections, etc.) through Photoshop to suit the new backgrounds and create realistic group compositions of multiple models.
To edit video footage to suit the local UAE market

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”12px”][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Home of Performance was able to create engaging videos and static designs that successfully portrayed Jetour’s vehicles in the UAE. We also created coherent group compositions.

Advanced video editing and precise object masking techniques were key to the video’s success.
AI-powered fills and photo editing were essential for the success of static designs.
Midjourney’s image generation was an integral part of the conceptualization process.

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We can help you reach your goals – Let’s start a conversation

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Mustela

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DOWNLOAD CASE STUDY

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DOWNLOAD CASE STUDY

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Social Media Management

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Mustela is a French brand established in 1950 under the aegis Laboratoires Expanscience which was created by entrepreneur Paul Berthomé and pharmacist Claude Guillon. Back then, they created the very first cleansing milk specially designed for babies’ skin. Mustela manufactures clean & expert skincare products of natural origin for babies from birth and the whole family.
The brand is world-renowned for its commitment to sustainability with the use of plant-based active ingredients and green technologies.

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“I can simply describe HOP as our success partner. We chose HOP to be our one-stop-shop marketing agency, they are managing all our marketing activities. They are providing a very professional service, presenting our brand to the market the way we dreamed about, and always exceeding our expectations. The team is extremely collaborative, reliable, and always on top of their responsibilities to fulfill their promises to HOP customers.”

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– Mohammad Zakhour

Chief Operating Officer (CEO)

Syncrow

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”14346″ img_size=”full” alignment=”center” css=”.vc_custom_1686826050208{padding-top: 100px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Mustela Middle East has several channels across the region. When the team approached us they have different agencies handling these pages that resulted in variations in tone of voice and creative strategies. They wanted a single agency to handle a single social media channel that consolidates content from all the different markets. Their objective was to work with an agency that understood the needs of the local audience belonging to the different middle eastern countries and could help them create and curate content to suit the cultural demographics and draw in their target audience.

The main challenge of this project was to amalgamate these different social media accounts into one hero account that represents that entire region. Since the different markets carried varying product portfolios, it required a lot of planning and communication to get the right messaging and creative approach to achieve this balance.

The objective was to-

Raise awareness about the brand in the Middle Eastern markets
Consolidate different market-based pages into one single Mustela Middle East page
Build brand consideration and recall amongst parents and caregivers, primarily mothers, about its product offerings
Highlight the brand’s commitment towards eco-sustainability and proven expertise in neo-natal and pediatric dermatology
Build an online community of mothers, parents, and caregivers around the brand, with mothers being the primary sub-section
Curate aesthetic content that focuses on product benefits, high-quality and focus on its plant-based and natural ingredients
Be soundly responsive to community management
Work with influencers to amplify the reach and awareness of the brand and to source user-generated content (UGC)
Increase product sales and brand affinity through original and curated content

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]As per our strategy, we conducted an in-depth social media audit, and brand and competitor analysis, to frame our content plan. This included creating a set of audience personas to better position the content. We also designated budgets to boost certain content sets to broaden their reach and drive more impact.

We implemented the following measures –

Utilized the global media asset library share by the French headquarters of the brand to create a social media content calendar that matches the audience’s interests in the middle east.
Crafted curated content for the local audiences as per the different product ranges
Adapted the globally-targeted content by localizing it to the regional markets
Created localized content in English and Arabic
Created content with a more empathic brand feel to enhance product benefits and address mothers as a primary audience set
Addressed the challenges faced by mothers to choose the mildest and most natural ingredients for their baby’s skin and position Mustela as the best and safest option
Created a lot of infographic-based content to educate about product ease-of-use and other benefits
Created several videos to enhance the visual and informational appeal of the content
Executed a highly-engaging influencer-marketing campaign to broaden brand reach, improve resonance and create quality user-generated content (UGC)
Created a Ramadan-focused content plan which included shooting with local influencers who were young mothers and had a strong social media fan following

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Here is an overview –

Increased the number of followers across all target channels
Increased engagement rates on various content formats
Consistently gained followers by localizing content and building creative engagement strategies.
Created a highly engaging and active community of mothers, some of whom were content creators, which built brand loyalty.
Enhanced the brand’s affinity by partnering with influencers who align with Mustela’s brand values and target audience. These were young mothers who had a strong native social media fan base
Encourage meaningful online interactions through highly responsive and empathetic community management that addressed customer concerns, initiated fruitful conversations and build credibility. This fostered a sense of community and loyalty among Mustela’s customers, leading to a stronger brand-consumer relationship
Increased audience participation in on-ground brand events through social media outreach and influencer campaigns
Contributed to increasing quality website traffic that resulted in expanding knowledge base about affiliated resellers and third-party shop fronts
Contributed to increasing quality website traffic that resulted in expanding knowledge base about affiliated resellers and third-party shop fronts
Effectively utilized social media listening and community management practices to enhance brand image and Share of Volume (SOV)

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We can help you reach your goals – Let’s start a conversation

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Kabrita Arabia

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DOWNLOAD CASE STUDY

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DOWNLOAD CASE STUDY

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Social Media Management

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Kabrita is a subsidiary of Ausnutria, a 100-year-old dairy giant based in the Netherlands that serves the international market with high-quality infant formula products. Kabrita is goat-milk-based infant formula that is aimed to offer a gentle transition from breastfeeding to bottle feeding.

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– Mohammad Zakhour

Chief Operating Officer (CEO)

Syncrow

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13560″ img_size=”full” alignment=”center” css=”.vc_custom_1683708114070{padding-top: 95px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]When the Kabrita Arabia team approached us they were struggling with unoptimized content that was not catered to their right target audience, which was primarily the local segment in the UAE and KSA. They had a basic social media content layout and were looking to increase their brand awareness in a highly competitive market of infant formula.

The main challenge of this project was to position goat-milk-based infant formula as an alternative to the more popular options of cow-based formula. Also, translating and adapting the content to suit local preferences while keeping the brand’s tone of voice intact was under focus. Since Kabrita is a health and nutrition product and caters to infants and toddlers, it required careful deliberation to abide by the do’ and don’ts of publishing such content on social media.

The objective was to-

Raise awareness about the brand in the UAE and KSA markets
Build brand consideration and recall amongst parents and caregivers, primarily mothers, on choosing infant formula
Build an online community of mothers, parents, and caregivers around the brand
Educate the audience about the benefits of goat-milk infant formula
Create visually appealing and shareable content
Be thoughtful and informative with community management to handle responses
Work with influencers to amplify the reach and awareness of the brand and to source user-generated content (UGC)
Generate organic sales enquiries through social channels
Impact increase in sales by directing the audience about third-party product shop fronts

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]After conducting an in-depth social media audit, and brand and competitor analysis, we framed our social media strategy to address the mothers and local audiences in addition to the broader buyer persona. We also allocated budgets to boost a selection of posts to widen reach and garner more impressions amongst certain audience sub-sets.

We implemented the following measures –

Crafted the content to primarily address the mothers to create a more empathic brand feel
Addressed the challenges faced by mothers in their daily lives of choosing the best for their babies and reflected on how Kabrita can help them
Adapted creative content in Arabic to address the local audience sub-set
Published captions in both English and Arabic to suit the target audiences
Created a lot of infographic-based content to educate about the benefits of goat-based formula in a creative and engaging manner
Created several videos to enhance the visual and informational appeal of the content
Conducted media shoots to build a localized brand library in order to efficiently address the target audience
Announced new product launches aligned with overall social media strategy

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13597″ img_size=”full” alignment=”center” css=”.vc_custom_1683706863274{padding-top: 20px !important;padding-bottom: 40px !important;}”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13598″ img_size=”full” alignment=”center” css=”.vc_custom_1683708043182{padding-top: 65px !important;padding-bottom: 0px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]In a short period of time, we were successful in creating a pool of compelling content that not only positioned the brand as a favorable choice amongst its competitors but also humanize its identity by connecting with the audience. This was due to a proactive content and community management approach that dealt with queries effectively and offered information on all aspects.We started out by trying and testing various content approaches on internal focus groups to ascertain the most effective strategy that will engage the audience. We were successful in assessing the right content types and formats that resonated well with the audiences.

Here is an overview –

Increased the number of followers across all target channels
Increased engagement rates on various content formats and received 1.37% more engagement rate than its competitors in a very short time.
Garnered 865K more impressions than the food and beverage industry average.
Gained 19.48% more followers than the industry average by localizing content and building creative engagement strategies.
Effectively leveraged TikTok to produce highly engaging and shareable content pieces
Created a highly engaging and active community of mothers, some of whom were content creators, which built brand loyalty.
Contributed to increasing quality website traffic that resulted in expanding knowledge base about affiliated resellers and third-party shop fronts
Effectively utilized social media listening and community management practices to enhance brand image and Share of Volume (SOV)

We can help you reach your goals – Let’s start a conversation

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Living Choice

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Website

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We were approached by the client with the objective to build a website that would rank high on Google in the Real Estate Sector in Dubai and that also would increase the number of booked meetings.

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Have to say about us” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“HOP has a great team. We have been working with them since the time it was established. We have a great partner in HOP who has helped us achieve exponential scale in our business over time.”

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– Riddhi Ojha

Chief Technology Officer

Alsaree3

Creating a website for a real estate business is one of the most sensitive projects due to the following:

Having to integrate the website with least another 5-8 platforms and CRMs such as “My CRM” from Property Finder.
Create a seamless CMS that the client can use to update the listings
Create a look and feel that Supports both branding and Lead Generation
2 Different themes to be created for “Rent & Sale” and “Off-plan projects”
Maintain an-outdated brand colors

Major increase of the leads by 60%
Major decrease of cost per leads
The website contributed in creating a prestigious image that enabled the client to win new good deals
Increase the daily traffic to the website
Improve the Keywords position in Google and the overall ranking
Enhance the domain authority due to the major increment in traffic, and form submitting.

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Here is an overview –

Achieved 26% & 12% scale in App Install Volume in Q1 and Q2 of the current year as compared to the previous year
Increased User First Orders by 75% & 42% in Q1 and Q2 of the current year as compared to the previous year
Scaled Purchases by 4.4% & 23% in Q1 and Q2 of the current year as compared to the previous year
Significantly decreased all cost metrics including CPI, CP Registration, CP UFO & CP purchase during the campaign period

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We can help you reach your goals – Let’s start a conversation

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FlogApp

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Social Media Management

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Flogapp is a freelance platform where professionals can join and connect with potential clients that are in need of their services. Flogapp plays the connector and the organizer role that manages such a risky and intense process involving business deals and transactions. Freelancers: Professionals that have services to offer based on what they are good at. Users: People and businesses that are in need of any of the freelancers services. Flogapp provide the platform that allows both to connect, and close deals with each-others.

“HOP has a great team. We have been working with them since the time it was established. We have a great partner in HOP who has helped us achieve exponential scale in our business over time.”

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– Riddhi Ojha

Chief Technology Officer

Alsaree3

We have faced few serious challenges with Flogapp projects as following:

Very limited budget to spend that would not allow us to produce high end educational or promotional videos, and not enough to conduct photography sessions.
Flogapp is a bit unique subject that the market is not yet familiar without it in general
Flaogapp is not a very simple project as it requires more than 2-5 minutes to explain to people
the Flogapp Mobile application was not up in the stores which makes it difficult for the audience to interact.

We have managed to put on a strategy that melted down the above challenges as following:

We relied on our in house graphic design skills to create very expressive branded posts that speak out loud.
We managed to come up with a concept that is very dynamic that got the audience excited and interactive with the content.
We managed to manipulate the topic of Flog and present it through career motivational series of topics
We were able to win the audience by giving positive and useful energy that he audience responded at beautifully.We broke down the Flogapp as a topic to a series to small topics that got the audience interested and looking for more.

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Launching Flogapp was very interesting for us an agency for the client as well, and we have witnessed the following as an impact of the above strategy:

Over 500 followers on Instagram in the first 14 days from launching the social media pages through purely organic posting.
Over 400 followers on Facebook in the first 14 days.
Over 20% interaction rate on all posts
Over 150 leads in the first 2 weeks
Winning a high approval rate from the audience over 90

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We can help you reach your goals – Let’s start a conversation

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Spolosug

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Website

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Spolosug is a Swedish sanitation and plumbing Mega organization that is serving since 1989 with a huge capacity and a big number of labor and staff considering that plumbing business in Sweden is so big and this particular service is considered one of the most essential services in the Sweden communities. They service both individuals and corporations.

“HOP has a great team. We have been working with them since the time it was established. We have a great partner in HOP who has helped us achieve exponential scale in our business over time.”

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– Riddhi Ojha

Chief Technology Officer

Alsaree3

Upgrading a website of a client that is big with over 30 years in the market is not an easy change and we have faced a number of challenges as following:

Client was not 100% sure of the change
Client wanted to keep a lot of out-dated elements from the old website to the new website
Approving the frame was not easy since the client has a long list of standards and guidelines that we need to follow.
Approving the visuals was not an easy process at all since the client has outdated and non-trendy colors in their manuals and brand guidelines that were requested to follow.
The content was not the most delightful part since we were obligated to work with old out-dated content.

Working with such a client requires a level of understanding, and a lot of creativity outside ever box you would ever see, and here what we were able to do to come over the above challenges:

We presented a number of case studies to the client with actual and trusted numbers
We managed to keep the elements from the old website but to updated their look, and feel to fit with the new website design and we changed their position to serve the overall purpose of the project without breaking the user experience plan we had.
We managed to present the wire-frames to the client in a way that explains the purpose of each and single part along side case studies that supported our wire-framing elements decisions.
We have used other trendy shades of the colors that the client wanted to have which enabled us to maintain the brand identity and make the visuals appealing to the audience
We manipulated the content of the website to better fit it in the website pages

Other actions we have taken during the process:

Improve the CTAs in all the website pages to increase the number of leads
We positioned branding content across all pages to improve the quality of leads
We enhanced the website speed which affected very positively on the increment of the leads.

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After launching the website, we did monitor following results:

35% less spent on Search campaign.
35% increase in leads whereas the spent decreased by 35%
50% decrease in the cost per lead
Website conversion rate increased by 55% to reach 8.21%
High approval rate from the audience
Very positive feedback from the client’s customers on the new website
Major SEO improvement and maintain/improve Major keywords positions on Google

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We can help you reach your goals – Let’s start a conversation

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