Case Study Categories: Social

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Lead Generation

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Meydan Free Zone, located in Dubai, UAE, is a thriving economic district known for its cost-effective business setup solutions, attracting global entrepreneurs and investors.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”16211″ img_size=”medium” alignment=”right” el_class=”marcomgold2023″][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”16174″ img_size=”medium” el_class=”mena2023logo” css=”.vc_custom_1701348647267{padding-top: 124px !important;}”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745732568{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1677746253472{padding-top: 65px !important;padding-bottom: 65px !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1677746761241{padding-top: 0px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”WHAT OUR PARTNERS HAVE TO
SAY ABOUT US” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text el_id=”reviewid” el_class=”reviewid”]“John and his team at HOP have been excellent. The
Performance Marketing Dept and SEO Dept run like
clockwork spewing out amazing results.
The team is thorough and passionate about the work they
do, it’s visibly evident.
Couldn’t have asked for a better partnership.
This is an A team⭐⭐⭐⭐⭐”[/vc_column_text][vc_column_text el_class=”cs-testo-name-text”]- Anisha Sagar
Head Of Marketing Communications
Meydan Free Zone

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”16321″ img_size=”full” alignment=”center” css=”.vc_custom_1701325942757{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]When Meydan Free Zone approached us, they were struggling with low-quality leads and aiming for international expansion while maintaining conversion rates.

 

The objectives were to –

• establish itself as the top choice for regional and global investors and entrepreneurs
• increase revenue by selling more business licenses
• increase no. of monthly opportunities from 4000 to 6000 in 6 months
• maintain the CPL (MQL) at AED 69 similar to the previous period
• scale budgets while maintaining a steady conversion rate (MQL – Closed sales) at 2.5% 
• reduce the Customer Acquisition Cost (CAC) by 25% as compared to the previous period

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]The strategy centered on increasing daily leads and opportunities through Google Ads & Meta localized campaigns, A/B testing on landing pages, tailored ad content, and continuous performance enhancements.

 

We implemented the following measures –

• Conducted thorough audience research and segmentation, utilizing insights from Team Meydan and market research to segment the target audience based on factors like industry, job roles, demographics, and more. 
• Crafted detailed buyer personas to guide ad campaign messaging and targeting.
• Created high-quality, audience-tailored content and SQL-optimized landing pages.
• Tailored content to local languages for geo-targeted campaigns in English, Arabic, Turkish, and Russian.
• Implemented A/B testing to refine ad creatives, landing page elements, and call-to-action buttons. 

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”16323″ img_size=”full” alignment=”center” css=”.vc_custom_1701326048754{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”16322″ img_size=”full” alignment=”center” css=”.vc_custom_1701326058258{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]We achieved astounding results, directly impacting revenue, surpassing competitors, and exceeding both our goals and client expectations. This also led to this project being an award-winning campaign. 

 

Here is an overview –

• Exceeded the MoM Opportunities (SQL) target by 3959 more SQLs, a 13.6% increase.
• Reduced the Cost per MQL to AED 29 from AED 69, a decrease of 58%
• Boosted the MQL to Closed Sales Conversion rate from 2.5% to 4% 
• Reduced the CAC to AED 741 from AED 2723, a reduction of 73% (Target: Reduce by 25%)
• Increased no. of Closed Sales by 854% as compared to the previous period, showcasing high lead quality.

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LEAD GENERATION

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SKIN111 is a bespoke Aesthetics and Medical Clinic providing premium IV therapy, anti-aging and aesthetics, dermatology, weight loss, and well-being services in Dubai. It currently has two locations in Dubai.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”16211″ img_size=”medium” alignment=”right” el_class=”mena2023logo”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”16174″ img_size=”medium” css=”.vc_custom_1701414165592{padding-top: 90px !important;}” el_class=”mena2023logo”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745732568{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1677746253472{padding-top: 65px !important;padding-bottom: 65px !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1677746761241{padding-top: 0px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”WHAT OUR PARTNERS HAVE TO
SAY ABOUT US” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“When we approached HOP, I quickly realized that their
Performance Marketing isn’t just about vague optimizations, but
rather a data-driven strategy. Their commitment to continuous
testing and a profound understanding of Ad Policies in the
Healthcare industry, which had been a challenge for us previously,
has been commendable.
We are confident about achieving record ad returns in the
upcoming quarter and further expanding our business.”

[/vc_column_text][vc_column_text el_class=”cs-testo-name-text”]- Omer Galal Osman
Marketing Director
SKIN111 Aesthetics and Medical Clinic[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”16213″ img_size=”full” alignment=”center” css=”.vc_custom_1701161743317{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]When SKIN111 approached us, they were grappling with declining bookings and a low ROAS which was affecting their overall profitability. Operating in the healthcare sector, they encountered challenges with policy adherence and ad violations.

 

The objectives were to –

• increase their profitability (increase ROAS) as they were not generating profits due to high overheads
• adhere to Health Sector Privacy Compliance Guidelines in Performance Marketing
• decrease the cost per Sales Qualified Lead (SQL), which was defined as a WhatsApp interaction initiated by the user, by 10%
• maintain the 55% conversion rate from Marketing Qualified Lead rate (MQL), defined as WhatsApp Call To Action (CTA) Button Clicks to SQL (WhatsApp Interactions) 
• increase the ROAS from 3 to 4

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Due to healthcare advertising regulation updates and Google’s policy changes in February 2022, healthcare marketers faced challenges in personalized advertising, particularly in remarketing.

 

We implemented the following measures –

• Harnessed SKIN111’s Hubspot CRM customer data through Hashed Audiences (GCLIDs only to ensure data privacy) and seamlessly integrated it with Google Ads through Zapier
• Focused more on Search campaigns as they are intent-driven and perform better
• Grouped the core services under two separate ad accounts – Aesthetics and IV Therapy, to optimise keyword relevance
• Targeted audiences using both Exact match type keywords and Phrase match type keywords to ensure the widest reach and relevance
• Used highly optimized landing pages on the SKIN111 website featuring a WhatsApp CTA for lead capture
• Used contextual ads for precise targeting, with ongoing monitoring and optimisation
• Introduced dynamic Performance Max campaigns to improve performance cost-effectively

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”16216″ img_size=”full” alignment=”center” css=”.vc_custom_1701162391544{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”16215″ img_size=”full” alignment=”center” css=”.vc_custom_1701162374105{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]We were able to successfully contribute in increasing the overall profitability of the business by over-achieving set KPI’s and bring down cost metrics. This also led to this project being an award-winning campaign. 

 

Here is an overview –

• Overall profitability of the business improved with an 83.4% increase in revenue
• Increase of 32% in customer volume
• SQL Cost Per Lead was brought down by 17.8% 
• MQL to SQL Conversion Rate reached to 64.4% 
• Return on Ad Spend (ROAS) elevated to 6.3
• Competed with well-established competitors with an impression share of 54% and Top of the Page Rate exceeding 86%

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We can help you reach your goals – Let’s start a conversation 

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Social Media Management

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Tommee Tippee is a feeding bottle and childcare brand based in Newcastle-upon-Tyne, United Kingdom.
Founded in the 1960s in the United States, the brand has a huge range of simple and intuitive baby products ranging from bottle feeding, breastfeeding, nappy changing, sterilizing, and baby soothing and sleep training.

[/vc_column_text][bezel_button type=”” link=”url:https%3A%2F%2Fwww.instagram.com%2Ftommeetippeeme%2F%3Fhl%3Den||target:%20_blank|” text=”Tommee Tippee Middle East” alignment=”text-center” show_icon=”yes” icon_position=”before” icon=”hc-instagram”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row disable_element=”yes” css=”.vc_custom_1681886624977{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1677746253472{padding-top: 65px !important;padding-bottom: 65px !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1677746761241{padding-top: 0px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”WHAT OUR PARTNERS HAVE TO SAY ABOUT US” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“I can simply describe HOP as our success partner. We chose HOP to be our one-stop-shop marketing agency, they are managing all our marketing activities. They are providing a very professional service, presenting our brand to the market the way we dreamed about, and always exceeding our expectations. The team is extremely collaborative, reliable, and always on top of their responsibilities to fulfill their promises to HOP customers.”

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– Mohammad Zakhour

Chief Operating Officer (CEO)

Syncrow

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”14339″ img_size=”full” alignment=”center” css=”.vc_custom_1686821588711{padding-top: 10px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]When the Tommee Tippee Middle East team reached out to us the UK team handled their social media and they needed someone with a firm grasp on the regional audience’s interests and behavior. Their objective was to work with an agency that understood the needs of the local audience and could help them create and curate content to suit the cultural demographics and draw in their target audience.

The main challenge of this project was to adapt and curate the content to suit local preferences while affirming the brand’s tone of voice. Since Tommee Tippee targets women as their primary audience section with their product portfolio, clear cognizance of the sociocultural norms of the region was paramount.

The objective was to-

• Raise awareness about the brand in the Middle Eastern markets
• Build brand consideration and recall amongst parents and caregivers, primarily mothers, about its product offerings
• Build an online community of mothers, parents, and caregivers around the brand, with mothers being the primary sub-section
• Curate aesthetic content that focuses on product benefits, high-quality and ease of use
• Be soundly responsive to community management
• Work with influencers to amplify the reach and awareness of the brand and to source user-generated content (UGC)
• Increase product sales and brand affinity through original and curated content

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]As per our strategy, we conducted an in-depth social media audit, and brand and competitor analysis, to frame our content plan. This included creating a set of audience personas to better position the content. We also designated budgets to boost certain content sets to broaden their reach and drive more impact.

We implemented the following measures –

• Utilized the media asset library share by the UK headquarters of the brand to create a social media content calendar that matches the audience’s interests in the middle east.
• Crafted curated content for the local audiences as per the different product ranges
• Adapted the UK-based content by localizing it to the regional markets
• Created localized content in English and Arabic
• Created content with a more empathic brand feel to enhance product benefits and address mothers as a primary audience set
• Addressed the challenges faced by mothers in their baby-feeding journey and highlighted how Tommee Tippee with offerings like breast-feeding and bottle-feeding products are their best choice
• Created a lot of infographic-based content to educate about product ease-of-use and other benefits
• Created several videos to enhance the visual and informational appeal of the content
• Executed a highly-engaging influencer-marketing campaign to broaden brand reach, improve resonance and create quality User-generated content (UGC)

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”14340″ img_size=”full” alignment=”center” css=”.vc_custom_1686821144050{padding-top: 20px !important;padding-bottom: 40px !important;}”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”14341″ img_size=”full” alignment=”center” css=”.vc_custom_1686821550791{padding-top: 10px !important;padding-bottom: 0px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]We started by trying and testing various content approaches on internal focus groups to ascertain the most effective strategy that will engage the audience. We successfully assessed the right content types and formats that resonated well with the audiences.

Here is an overview –

• Increased the number of followers across all target channels
• Increased engagement rates on various content formats
• Consistently gained followers by localizing content and building creative engagement strategies.
• Created a highly engaging and active community of mothers, some of whom were content creators, which built brand loyalty.
• Successfully ran several online competitions that targeted young mothers and the winners were awarded best-selling Tommee Tippee products
• Sourced online reviews in various content formats like IG reels, and stories from static posts from brand users which formed strong recommendations to the target audience
• Contributed to increasing quality website traffic that resulted in expanding knowledge base about affiliated resellers and third-party shop fronts
• Effectively utilized social media listening and community management practices to enhance brand image and Share of Volume (SOV)

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We can help you reach your goals – Let’s start a conversation 

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DOWNLOAD CASE STUDY

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DOWNLOAD CASE STUDY

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Social Media Management

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Syncrow is a smart home and business automation solutions provider. They deliver scalable, customizable, and affordable solutions for an upgraded lifestyle or industry experience. Their smart solutions portfolio includes products for lighting, safety, energy saving, entertainment, air conditioning, and heating.

[/vc_column_text][bezel_button type=”” link=”url:https%3A%2F%2Fwww.instagram.com%2Fsyncrow_solutions%2F||target:%20_blank|” text=”Syncrow Solutions” alignment=”text-center” show_icon=”yes” icon_position=”before” icon=”hc-instagram”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745732568{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1677746253472{padding-top: 65px !important;padding-bottom: 65px !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1677746761241{padding-top: 0px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”WHAT OUR PARTNERS HAVE TO SAY ABOUT US” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“I can simply describe HOP as our success partner. We chose HOP to be our one-stop-shop marketing agency, they are managing all our marketing activities. They are providing a very professional service, presenting our brand to the market the way we dreamed about, and always exceeding our expectations. The team is extremely collaborative, reliable, and always on top of their responsibilities to fulfill their promises to HOP customers.”

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– Mohammad Zakhour

Chief Operating Officer (CEO)

Syncrow

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13608″ img_size=”full” alignment=”center” css=”.vc_custom_1683711418935{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner el_class=”cs-col-align” width=”1/2″ css=”.vc_custom_1683714838946{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]When they approached us, Syncrow was a new entrant into the market and required a full-proof strategy to establish their social media presence most effectively. They did not have any existing social media channels, so we selected the most relevant platforms and set up accounts for them from scratch, and created content strategies to accompany their market launch in the world of social media. Their main aim was to build brand cognizance and position themselves as the most preferred solution provider amongst the already established competition. Since they were just starting their social media journey, they want to keep the scale moderate, leaving lesser room for test and trial.

The objective was to-

• Set up their social media accounts in line with their brand identity
• Increase brand awarenes
• Increase social engagement with the right target audience
• Educate the audience about their product portfolio
• Create content calendars aligned with the overall strategy
• Be swift and informative with community management to handle responses
• Generate organic sales enquiries through social channels
• Impact increase in sales through brand affirmation

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]We conducted meetings with the Syncrow marketing team to better understand the brand’s unique selling propositions (USPs), customers’ pain points and objections, and the competition. We created several audience personas mapped to their various product sets. This was important to understand their target audience and consumer behavior in order to create customized content strategies. This way we were able to formulate the right messaging that would increase brand engagement and boost recall.

We implemented the following measures –

• Created Reels and explored popular social media trends that aligned with the brand identity
• Created content around introducing the products and highlighted their ‘ease of use’
• Highlighted the product flexibility the brand offers to its customers and its after-sales service
• Adhered to the brand’s tone of voice and worked on amplifying it through social media outreach
• Created strategic hashtags that were a mix of popular (yet relevant) and branded hashtags in order to increase reach and audience engagement
• Adopted a video-first content approach where we prioritized video content over static to enhance message clarity and engagement
• Created informational content using brand experts and customers to amplify the brand affirmation
• Created interactive stories on regular basis to educate and inform followers
• Ran occasional contests to boost engagement and expand the follower base

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13610″ img_size=”full” alignment=”center” css=”.vc_custom_1683711008266{padding-top: 20px !important;padding-bottom: 40px !important;}”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13611″ img_size=”full” alignment=”center” css=”.vc_custom_1683711029489{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]In a short period of time, we were successful in creating a pool of compelling content that not only positioned the brand as a favorable choice amongst its competitors but also humanize its identity by connecting with the audience. This was due to a proactive content and community management approach that dealt with queries effectively and offered information on all aspects.

Here is an overview –

• Quickly scaled up the number of followers across platforms despite being a fresh entrant
• Increased engagement rate across Like, Comment, and Share metrics through effective CTA-driven content
• Generated customer testimonials after receiving positive feedback through comments
• Generated sales enquiries through social media channels which were then passed on to the team
• Increased the Share of Volume (SOV) and positive sentiment by continuously tracking through social media listening and responding on time

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We can help you reach your goals – Let’s start a conversation 

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Performance Marketing

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Time Express makes deliveries happen faster for businesses and consumers. They have developed a unique same day and next day delivery network positioned to enhance the speed and flexibility of last-mile delivery. They help consumers send international parcels more cost effectively and get products more quickly while lowering the cost of distribution for the businesses they buy from.

In addition to being an ideal delivery partner for e-retailers and e-commerce companies, they offer expertise in wide range of solutions across wide range of industries that support time-critical delivery ranging from business to business, banks and financial services, to healthcare logistics.

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Have to say about us” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“HOP has a great team. We have been working with them since the time it was established. We have a great partner in HOP who has helped us achieve exponential scale in our business over time.”

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– Riddhi Ojha

Chief Technology Officer

Alsaree3

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• To take over the Google Ads account which was already active
• To show up the clear strategy how we’ll be able to grab market with quality leads
• Get the maximum leads within budget and within Target CPL mentioned already
• Spread Brand awareness
• Retarget the loyal or to be converted customers

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• We designed a straight forward compelling marketing strategy
• We ran our new campaigns with new ad copies
• Setup experiments and A/B testing to choose the best campaigns and ad copies
• Target enhanced audiences
• Re-target the customers already visited the website
• Setup clear Call to action to provide quote on demand
• Setup compelling creatives which are eye-catching but also highlighting the purpose and main features

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• Major increase of leads by 150%
• Kept the Cost per lead intact

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We can help you reach your goals – Let’s start a conversation 

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