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Author: John

Why a Positive Mindset is the Key to Growth

Posted on by John

HOP as an agency survived our first months and can now look back at 2019 as the year we jumped ship and tried to survive on our own. With aggressive targets set for 2020, I feel extremely positive about how things are gonna pan out for the team.

Growing a business is based on a number of factors – sometimes we are just lucky and get a break – but most of the times growth is based on one fundamental factor – Attitude. 

I strongly advocate that personas that have the right attitude have a much higher success rate when it comes to starting – scaling and sustaining a business. Why?

You need to be positive in the first place to even take the leap and start your business, you also need to have the right attitude towards work in order to cope up with the workload that is required to get things done.

All companies that want to grow, at some point in time will be required to add people to the organization. A persona with a positive mindset and attitude that believe in people’s ability to take lead on their own lives will also save tons of time. HR in my opinion usually complicates things and prolongs the process of onboarding people. Instead of testing and having 10 interviews. I believe the most important part of growth is to define the personality traits your organization is missing and try to hire people that have them. Usually, it’s the other way around. You look for people similar to yourself cause we all are a bit narcissistic and think that our persona is the best.

Getting things done will require a positive mindset – You all know the type of person that over and over again talks about how they would do things, how everyone except themselves gets it wrong, the strange thing though is that those people are rarely the people behind the biggest growth stories. They tend to fear loss more than they believe in success. “Fear of loss” is for sure something that can hold a company down, since you wait with the hire until you have the client, or you wait with the new office until the market is turning – IN my opinion completely wrong strategy.

You will get the clients you staff up for – Beeing aggressive against market conditions is the only way forward.

During downturns, most companies are saving, meaning there is tons of talent you can get at a reasonable cost – Also, being in an agency we are lucky to piggyback a ride on Google & Facebook – Honesty, anyone that thinks that these giants within the next couple of years will become redundant? Even if that would happen, as an agency we can just choose to jump on the next big thing.

The mindset will also define how you deal with struggles. For sure, we face them daily, campaigns we are running that is not going in the right direction, communication between teammates that is being misunderstood (working with people from multiple countries and cultures spread over different offices is a challenge:)) etc – How we face these struggles will determine how we handle them and turn them from something that reverts the growth and instead converts them to an accelerator.

Face the issues head-on – Build a culture where mistakes are accepted, as long as we are truthful, honest and we learn from them. Never accept anyone who believes they are better than the rest and ensure to put your staff first – You will see the magic happen when you have a generous, giving and positive mindset – This will rub off on the rest, and you will not have to ask anyone to work late again. All of this will tighten the feeling of accountability as everyone is responsible for their own work, and no one is afraid of doing wrong.

We will all make mistakes on a daily basis, the important is to keep the mindset positive and forward. It’s never about what has been done and what is behind us – The rule of the game is to keep thinking about what we will do next, how we will handle it and how we can transform the mistake into positive action.

 

Got questions? Reach out to us.

 

How to start and scale your agency – Lessons learned

Posted on by John

Sometimes after starting and growing a digital agency, it is indeed an awesome experience to call yourself as an entrepreneur but ain’t easy the same as it sounds. So at this moment, I thought  I would shed some light on my lessons learned so far in this exciting journey. In no way do I feel that I have got it right. But for anyone thinking about starting their own business – It can be of interest to hear my thoughts.

1. Be prepared

For me, it took 9 years of deciding before I took the leap and quit my job. Maybe I waited too long. But the reason why I hesitated earlier was that I did not feel that I was ready. All these years of struggling in my head made me very prepared, cause I spent them working with the sort of business I’m now in. This means that not only do you grow your knowledge, but also your network. Knowing how to win accounts, keep them and make them buy more is something a lot of startups are struggling with. For me – I was prepared and knew how to do this. 

It was also fairly easy to write down the needed funds, for me 6 months of expenses based on earlier experience. For the first time, I felt prepared and then the decision was easy. 

So don’t rush things like this, not everyone needs to be an entrepreneur at 25. Those extra 5-10 years of working in your industry will probably increase your success rate later. 

2. Know what your client needs and recruit thereafter.

You always hear people complaining about how hard talent is to find. For a startup its probably even harder, cause you don’t have big budgets to spend on salaries or recruitment agencies, and also every head counts so much more. For us, it was 2 guys to start with, meaning that each of us represented 50% of the productivity of the business. If one of us has a bad day, it has an enormous impact on the business.

I interviewed tons of people. Many of them were brilliant. But what I decided on later was to go with the person that complimented me the best in terms of what needs he could fulfil for our potential future clients. So make sure you know what your clients want, then recruit thereafter. Best case scenario its someone better and smarter than yourself, and has a toolkit of skills you lack.

3. Focus on driving fast value and service at all cost – Revenues and profit will come thereafter.

Even if your business model is important, and you need to make sure that you don’t spend more than you earn. For an agency, I would say that in the first year, profit is not the most important part. When setting up a small scale agency, most probably 100% of your business will come from referrals, these will only come if other people recommend you. Our core added value is our fast response time and our will to always go the extra mile for the client, something that is very difficult for a big agency to accommodate. Also, since the main part of your revenues will be on retaining basis. You need to make sure that people are happy and buy more. 

Selling is very easy if you focus on driving value. It’s very hard if you focus on selling. Make sure to keep in touch a minimum one time per week with your client, give them more than they ask for, be proactive and try to see yourself as a partner instead of a supplier. 

4. Scale with the right tech stack and great consultants

Salary costs will always be your highest expense as an agency. For me, the right way to be as efficient as possible, and to be able to deliver a variety of services at a high level with scarce human resources have been tools and consultants.

There are many tools out there to support you, and at the end of the day, it depends on your offering. But my experience is that to much time in an agency goes to the wrong things. We should be spending time on strategy rather than execution, and try to automate as much as possible of the execution. Reporting is another task that easily eats up hours of labour, and can be streamlined and automated. 

I invested early in tools for SEM and SEO management, and Dashboard tools to easily integrate with my client’s data sources. I make sure only to go for white label solutions, which makes me look like the big agencies, but will small manpower. Even if the cost for each tool costs me thousands of dollars every month, it easily represents 4-5 peoples work. And I and my small team can control everything, ensuring that everything looks the same, but customized for each client. 

The same goes with consultants. Its never been easier than today to outsource via different platforms. The hard part is finding the right people (as always) and to make sure that their work, has the same brand identity as yours. 

Find a pool of talent that works, and keep using them. Don’t go for the cheapest solution if it doesn’t work change. Give them simples tasks in the beginning, and as they provide you with great work keep enhancing the level.

5. Have fun

Might seem like an odd part of this. But for me its the only reason why I am in the game. I have never felt a day when I don’t want to go to work. I need the same for my team, cause otherwise, the level of our work would decline. 

We spend more time with our colleagues than with our family, and we need to make every day count. Not just in terms of reaching our goals and making money. But also in terms of feeling appreciated, having fun and have worked as something we look forward to.

So how do we have fun at work?

1. Make everyone’s work important, give people reasonable goals that they reach and exceed. When the goals are met, celebrate them.

2. Sit down with the team daily to talk about struggles, successes and what they are doing for the weekend.

3. Show appreciation daily minimum 3 times, if someone is behind on tasks, tell them they are doing great work, and ask them how you can help. Don’t tell them to work faster. 

4. Pay people good salaries.

 

  • All of the above create a narrative of accountability. When people feel accountable they will be happy, Why? Because it means they are important – and everyone wants to be important. 

 

This is my take. For other people, it might not work. For me, it has, so far:) I’m not saying I’m experienced in building a business, on the contrary, I’m a novice. But every day I’m learning, and every day I’m appreciating that I got to a place where I could do this.

 

Got questions? Reach out to us.

 

HOP BECOMES HUBSPOT CERTIFIED AGENCY PARTNER IN UAE

Posted on by John

Home of performance, a dubai based performance marketing agency,is proud to announce that it has joined hands with hubspot as a certified agency partner in the Middle east.

About Home of Performance

Home of Performance is a full-scale boutique digital marketing consultancy that is guided by the true ‘Digital Partner’ approach for our clients and strives to offer tangible value in everything we do. We are a data-driven, customer-focused and creatively-fuelled team of passionate and well-experienced digital consultants with an aim to deliver high impact business growth in a short time.

Home of Performance operate as a full service provider at boutique level. meaning we consist of a small , lean and experienced team of digital experts that rapidly can engage with clients and drive high impact in short time. Our In House Experts uses Hubspot Inbound Marketing Methodologies and services for our clients achieve their business goals.If you are looking for a digital consultant team to amplify your business, we would be thrilled to hear from you!!

About Hubspot

HubSpot is an extensive inbound marketing and automation platform that enables organizations to execute, oversee and measure all their inbound marketing methodology. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 15,000 customers in more than 90 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. Quite regularly, content advertisers, strategists or entrepreneurs do their examination and recognize what they have to accomplish inbound showcasing success. A stage like HubSpot gives you a mechanized way to deal with overseeing troublesome undertakings, for example, planning and information accumulation. The bits of knowledge gathered when utilizing HubSpot gives you clarity with respect to how your promoting endeavours are faring.

 

Got questions? Reach out to us.

 

5 STEPS TO CREATING A SOCIAL MEDIA STRATEGY

Posted on by John

The world is moving at the speed of light. We now have flying cars, AI technology, sustainable energy etc. We even managed to find water on Mars! All of this was not possible for our ancestors, but thanks to technology and advanced learning, it is for us. In case you haven’t noticed, the entire world is going digital. Yet, another blessing of technology. By going digital, businesses are expediting their growth and making themselves profitable. Even social media platforms are being utilized for conducting businesses.

But why social media? Well, social media marketing has its own set of advantages. It lets you connect with customers and clients from around the world with little to no effort. This leads us to the question; have you created a social media strategy yet? If not, then get on it right now!

Read these 5 easy steps to create an impactful social media strategy:

1. Set S.M.A.R.T Objectives & KPI’s

To have a head start you need to first identify your goals. This might seem pretty obvious, but when it comes to social media marketing there are a few things to consider. When settings goals, you need to make sure your goals are:

· Specific

· Measurable

· Attainable

· Relevant

· Time-bound

You can remember these as S.M.A.R.T objectives. The next thing to do is to focus on your KPIs (key performance indicators). These will help you keep a track on your brand’s social media. To keep a check on your KPIs, look at:

· Conversion

· Leads

· Reach

· Engagement

2. Research Your Target Audience

You can’t have a social media strategy without knowing your target audience. Conduct adequate research on your potential customers and find what they do and what they don’t. Come up with engaging content for your social media which will be appreciated by your target audience.

The easiest way to do this is to create a buyer’s persona. This will allow you to view things from the buyer’s perspective.

3. Conduct a Competitor Analysis

It is always good to know your competition. Ignorance and arrogance can both land you in hot water. Conduct competitor analysis and understand what your competitors are doing. This will help you to offer services/products better than your competitors. It can also become a learning experience for you where you explore your brand’s potential.

4. Schedule Your Content

This is perhaps the most vital step in creating a social media strategy. By scheduling your content, you would have a clear idea about what needs to be posted and when it needs to be posted. A social media calendar will allow you to plan ahead and save you from the hassle of last-minute revisions and improvisation.

5. Analyse Metrics

You really don’t need to be good at mathematics to analyse metrics. Once you get a hold of how things work, you’ll be doing it efficiently and without any help. The metrics we’re talking about, allow you measure your social media performance.

Want to know the best part? Every social media platform has a different way of gathering and calculating data/metrics, so you can easily monitor your progress.

Conclusion

So, now that you know how to create a social media strategy, you can use it to your benefit. Social media marketing offers countless growth opportunities. All you need to do is to stop wasting time and start making your business profitable

 

Got questions? Reach out to us.

 

5 Mistakes you are making with Facebook Lead Generation Ads

Posted on by John

Facebook ads have become a top priority for brands as an advertising platform. This social media platform has opened the doors for top brands to build a strong database for their business in the long run. “Leads” being one of the essential data that leads to successful sales, lead generation has become one of the main campaign goals for most of the brands or business.

What is Lead Generation

Lead Generation is the way of grabbing the interest of a targeted audience into your product and service.The customers form the crux of any business whether it be a service or the products and lead generation is an approach to connect a greater amount of them.

So here are the 5 essential steps needed to be taken care of to get the most out of your lead generation campaign.

1.Selecting your Audience

The most important factor which defines the success of lead generation campaigns depends on whether your ad is delivered to the right set of audience.

It is important to characterize and limit your audience so that you can organize your ad spend productively by focusing on the potential target audience who are most likely to engage with your brand. It makes no sense to deliver your ads to a majority of the audience where there is the least chance of converting into a lead by spending a lot of money.

2. Allocation of Budget

Spending your budget wisely and in a more significant way is most important in lead generation campaigns, especially if you have very limited resources of budget. Every mistake you make while setting a budget in lead generation campaign will eventually drain your lot of money. Be specific in choosing your budget for your ad campaign depending on your target goals.

3. Be Creative

While scrolling through the news feed it is normal that users will come across a huge set of ads and messages. In order to catch their attention or to stand apart from them, it is important that you need to deliver an highly creative content for the audience. Grab your audience’s attention by using captivating headlines, eye-catching images, and call to actions.

You can choose the type of creative asset you want to choose for your ad depending upon your specific ad campaign, whether it’s a carousel of videos, photos or single images. Be specific in your reason why they want to opt for your ad than others. Provide something that delights your audience tempting them to be one of your leads.

4. Let the lead form be short and simple

Always keep the form short and simple. The fewer fields required to fill the more is the chance they are going to fill it. The more fields with unwanted information you ask for it is certainly going to drive your potential customers away from you. It should not take more than a couple of minutes to fill out the form. The form should only consist of basic required contact details that are necessary for an essential follow-up.

5. Keep Testing

Creative testing of your ad is essential in all advertising stages.

So to make sure that the ads you are delivering are giving you the results you want, make

Use of A/B testing, analyse the results and make use of the ads that are performing better and giving you the best results. You can create A/B testing for factors like form fields, call to actions, ad targeting etc.

Facebook ads are an effective way of generating quality leads for your business but it is important that your ads are delivered in the right way to the right audience to make the most out of it.

 

Got questions? Reach out to us.

 

5 Ways Social Listening can Improve your Marketing Strategy

Posted on by John

Social media has brought a revolutionary change in the business landscape. The audience is so actively engaged in talking about the brands they are interested in. To create a strong platform in this business environment you have to engage with your audience. This is where Social Media Listening plays a major role in Social Media Management in Social Networks.

Here are 5 ways you can Make Use of  Social Listening to your marketing strategy.

1.Monitor your Brand Mentions

Monitoring your brand is prime responsibility you have to keep on track with the social listening process. Social media being one of the crowded platforms used in the marketing sector, monitoring brand mentions is important. Social media brings you a notification to you about your brand mention only if someone mentions you directly or you are tagged in a particular post or conversation. But there are scenarios where people talk about your brand in the social media platform without mentioning or tagging you directly. In that case, it is important to know what is happening in social media about your brand. Select a social media listening tool of your choice which suits your need, enter your brand or keyword you intend to monitor you have your social listening process started.

2. To create better content

Always in Digital Marketing, you have come across the phrase “Content is the King”. Companies and brands use their assets like website, blog posts and social media to push content to their target audience. But the important part is the brands have to compete with the similar content pushed by the competitors and they keep monitoring their competitors with social media monitoring tools.

Since the competition is too high you have to create a content that fills the content gap with the competitors. The content you create should be personalized and should be relevant to the target audience.

Social Listening strategy is effective for tracking and generating relevant content ideas that your audience are interested in. By rewriting content with different structure in the content formats, you can be sure enough that you are creating content that is specific for the target audience in social media channels, your websites and blogs.

Search for relevant industry topics and push personalized contents that are relevant to your audience.

3.Competitor Analysis

Analysing your competitor’s marketing strategy is a vital part of creating an effective marketing strategy for your brand or business. Social listening is an effective way to do a competitor analysis. Analysing who your competitors are, on which platform they are active, the platforms they mostly use, and from which platform do they get most user engagement.

When it comes in the case of content; what kind of content strategy they adopt for their target audience, the type of content they push towards the target audience and how frequently they do the same. The type of audience who engage with their brand and what the audience talk about their competitors. Social Listening helps you to identify the pain points of your target audience where your competitors fail to deliver.

 4.Influential Marketing

Social media helps in identifying the latest trends that are happening around related to your brand and helps to identify the top influencers that your audience is interested in. Since influential marketing has become a pivotal marketing strategy for most of the brands many of the social listening tools come in with an inbuilt feature that helps in identifying the top influencers that your audience follow their influence in the social media platform. Just type in the keywords or brands you want to monitor and the tool will give you the top influencer details and the social media posts from related to the brand or the intended keyword.

5. To Engage with your audience

The success of every brand depends on how well they engage with their audience. It is very important to engage with your audience and track conversations in a timely manner, resolving their queries and concerns on social networks. On what platforms do they spent most of the time online, what they are talking about your brand. Resolve their concerns are queries which increases trust, credibility and brand reputation.

Be actively monitoring their online conversations, social listening can bring you real-time conversations about your brand; helps you to provide better online customer service to your audience.

To Conclude

Social Listening is an art that forms the core success of every brand or organisation. Nothing makes the audience or customer happy than the feeling of their favourite brand being actively engaging with them. It builds trust, credibility and brand reputation. Don’t Make the mistake of just listening, but engage; that completes a better social listening process.

 

Got questions? Reach out to us.

 

HOW TO USE HASHTAG FOR YOUR SOCIAL MEDIA PLATFORMS.

Posted on by John

Social Media has become a major platform for brands for promoting their products or contents. Hashtags have made a serious impact on brand promotions to make the brand discoverable when used correctly and uniquely.

Over time the same has become an essential way to keep your audience engaged and create a social impact for your brand. When used relevantly, helps people to recognize your brand, as well as the same time, helps the brand expand your influence and followers.

What Is Hashtag!!

A keyword or phrase which has a hash symbol placed before them is called a hashtag. It is important to keep in mind it should be used without spaces. Using it relevantly will help your post gets indexed on social media. It also makes your content visible for the people who are interested in the specific topic even if they are not your fans or followers.

Implementing the same sounds straightforward enough, however, to have any kind of effect on your marketing efforts it should be used accurately.

Finding Relevant Hashtags.

Hashtags can be excessively broad and sometimes maybe too complicated to be found. The best method to figure out which suits your brand and business is to track your influencers, what they use in your segment.

How to Use Hashtags Effectively On Social Media

1. Simple and Relevant

At the point when you are picking a specific hashtag, it is essential to make sure that you choose tags that users might be searching for and very easy to recollect. There are bunches of hashtags dissipated in social media posts. Using the ones that are long and hard to spell, will most likely not give you the desired result.

It must be relevant to the topic and related to the theme of the content. Simple easy to remember is the first principle of a proper strategy.

2. Use Trending Hashtags

Use Hashtags that has already become famous among a large number of users. But always remember even if you are using something related to the trending topic it should align with the theme of the content and topic to avoid getting unnoticed.

Trending ones when used relevantly with the theme of the content and topic, it is a great way to increase your brand visibility. You can use third-party great tools like Ritetag, Hashtagify, Trendsmap, to find the popular hashtags for a specific theme.

3.Use of Hashtags On Specific Social Channels

The trend may have started with hashtags on twitter but now all the social media platforms search algorithm have been working on the same. It helps you reach your content to a wider range of users even if they are not your fans or followers depending upon the relevancy of the content.

Each social media platform has a different way of working algorithm. What works in real-time on Twitter doesn’t work on Instagram and Facebook. So before using it is important to know your social media platforms on which you are using.

4. Never OverUse HashTags

With all those benefits of using hashtags in your social media strategy, make sure you don’t overuse the same which will result in an impression of spamming. Use a minimal number of hashtags that are highly relevant to your content and that has a chance of creating more brand awareness and engagement.

At the point when you use it cautiously, it encourages you to upgrade your visibility and can even improve client relations. The more relevant the chances are high of they engaging with your brand.

5. Using Specific and Branded Hashtags

The primary goal of a marketer in using hashtags is to engage your users with the brand who are searching for that hashtag. In order for that, it is important to use specific and unique ones that differentiate your brand from the competitors.

Usage of more generic ones has always a high chance that your content gets unnoticed in the ocean of similar contents that are being updated on social media every minute. So be specific and Unique in adding hashtags where you are differentiated from your competitors and stands unique.

To Conclude

There are no quick ways to hashtag strategy for your brand. Put your time and research and start experimenting what works for your brand over time. Always Keep in mind that it is a continuous process of experimenting what works and what doesn’t. Optimize and Analyse the results. Know your audience, Keep communicating and that’s how you land on a perfect hashtag strategy for your brand.

 

Got questions? Reach out to us.

 

BEST 7 STEPS FOR APPSTORE OPTIMIZATION

Posted on by John

With the global increase in the billions of mobile users and the world is moving into fingertips, business and organizations are expanding their market into the era of smartphones targeting their users. With the huge popularity and increasing affinity towards the smartphone era, mobile apps have become one of the prime factors that contribute towards the success of the business.

With over 6 million apps competing against each other on the different niche on the google play store and ios, it is extremely important that your business needs to have an unreasonable and creative plan when it comes to marketing and optimising your app for propelling engagement and driving downloads.

What is ASO?

AppStore Optimization (ASO in short) in simple is the process of optimising your mobile app picking up perceivability in the app and play stores and expanding your natural downloads.

Along these lines, more individuals can discover your application and download it.

More downloads mean more clients and more clients mean more income. Appears to be clear, isn’t that so? All things considered, it isn’t too basic.

You are most likely considering how does App Store Optimization work? Is it extremely worth the exertion? Where would it be a good idea for me to begin? Try not to stress, we have the vital tips for you.

The 7 Key App Store Optimization Steps

1.Optimize the title and Description

What’s your app about? The first and primary thing you need to talk to your consumers. Obviously, the title and description are the most important metadata that conveys what all your app is about. So optimising the title and Description in a very creative and discoverable manner is the primary step.

Make sure the title is short and easily memorable. Don’t let it sink with thousands of other competitors. Be creative enough to stand out

Once you are done with the title then comes the description part. The description should have as much as important keywords in the first 250 characters because that is where your app is made discoverable depending on the user search.

2. Use Relevant keywords

It is important for you to focus on what keywords your customers are searching and the keywords your competitors are using for driving engagement and installs.

Make a deep research on the related keywords where you can drive the user engagement. Matching with the usage of user intent keywords make your app more discoverable for the users coming in.

Make sure you don’t use any irrelevant keywords relating to your app. It can hit you in a very hard way.

Make sure you don’t run into your competitor’s world. Don’t use their brand name in any of your keyword selection.

3. Use Engaging Icons and Screenshots

Nothing than matching the user’s attraction other than the compelling Visuals and Screenshots.

Pick an app icon that is appealing and become a signature of your brand. Try something that is really different from your competitors that makes your brand stand out that makes it easily recognizable for your potential clients.

Screenshots play a major role in decision making for your potential customers. Make sure to include a maximum screenshot that conveys the value they are going to gain downloading or using the app.

While using the screenshot make sure those visuals talks to the potential customers about the value your app provides other than your competitors.

4. Add Video

Video always provides value by a more significant percentage in marketing strategy. So make sure to upload an appealing video which talks about the features and benefits of the app. The video should not be fatigued. Try being creative but talk directly.

5.Competitor Research

“Competitor Research” forms a vital part of a marketing strategy. Understanding your competitors as well as their business strategy plays a pivotal role in App store optimization.

Make sure you choose the best and relevant category that your app belongs to in the app store.

Once Your app is well and placed in the marketplace, try implementing more creative keywords and images on a regular basis and monitor the performance of the app.

6.Backlinks

Backlinks” what better gives perfect backbone support, authority and relevance to your app. To get the best and high authority backlinks make sure your app is on highly relevant websites related to your app.

7. Reviews and Ratings

Elegantly composed, glad, and keen surveys can be an incredible factor that helps increment app engagement and downloads. Make sure that it does not feel scripted.

Yea, you may have an incredible application, yet 15 individuals guaranteeing “It’s the best application I’ve ever used!!!!!” and all with five stars is madly self-evident.

Pop up with a rating and review tab to the users while using their app and encourage them to rate and review your app.

The statement is simple “How highly your app is rated the engagement and downloads are directly related to it”

 

Got questions? Reach out to us.

 

BEST 4 TIPS TO GET FEATURED IN GOOGLE SNIPPETS 2019

Posted on by John

Featured snippets can be an integral part of promoting your website. Better visibility for your website apart from the organic web traffic in the search engine. Your website needs to be very orderly organised with certain steps and parameters to make it into the featured snippet. Google itself has its certain guidelines for optimising your site for the featured snippet.

What is a Featured Snippet

Featured Snippets come up as a major aspect of the Google search results. A Google snippet appears in a case between the AdWords square and the start of the query items list. It completely depends on google’s algorithmic process depending on the user intent search from the user. The google snippet contains the information format as text, video or table depending on the search intended by the user. The outcome of your website for featuring in the google snippet is

  • Enhanced Visibility for your website
  • A very High Click-Through Rate
  • High Conversion Rate

Here are a Few tips to get easily featured in Google snippet

1.Research for the User Intended Queries from your Target Audience

User intended queries that get pointwise replies to have a higher chance of getting featured in the google snippet.

So on the off chance that you need to get Google highlighted snippets for your blog’s substance, make a point to discover a rundown of all the “fundamental inquiries” your audience may have in the niche.

Discover what they may type on Google to find solutions and optimization for the same will increase your chances of getting featured . The more you delve into the essentials of your field the better risks you need to get a piece box on list items.

2. Use a Marketing Power Word

Did you realize that you can build your odds of getting more engagement for your content is by utilizing the “marketing power words”? Yes, Undoubtedly Yes.

Marketing Power words (otherwise known as convincing words) help stands out as truly newsworthy all the more convincing and generates clicks). Here’s a rundown of probably the most marketing power words that you can use for your website to generate engagements and higher clicks. Words like “How”, “Best”,  always generate user interaction.

For Example: “How” to generate quality leads for your Real estate business

The “Best” Gyms in Dubai

3.Include Numbers in Your Headline

The Numbers are another strong component that gets your website featured in the google snippets. The use of numbers along with the marketing power words ensures that your website or the related content has a high chance of featuring in the google snippets.

For Example:  How to generate quality “2x” leads for your business

The best “5” gyms in Dubai

4.Optimize for the User intended Search

Regardless of what, header labels is a crucial part in improving your rankings. The primary factor here is to optimise your header with primary and secondary keywords in a way which is humanly appealing. Never do keyword stuffing. Use h1, h2, h3, and other heading labels in an intelligent manner (which is critical).

The primary keyword should be optimised in header 1 tag. The h2 tag is a subheading which ought to contain comparative keywords to your h1 tag. Your h3 is then a subheading for your h2, etc.

To conclude

Getting featured snippets for your website content is an achievable task. It doesn’t make a difference what your niche is, make sure you’re giving exceptionally useful and brief responses to the audience enquiries, the content is going to be featured in Google snippets.

 

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WHY BACKLINKS ARE IMPORTANT?

Posted on by John

Backlinks can be one of the key factors that influence your ranking in the google search engines and drive free and quality traffic to your website. It is important to generate quality backlinks to have its effect on a successful SEO strategy. Backlinks can add better credibility and more trust among your audience. The more quality backlinks you get, the more trust the audience will have on you.

Significance Of Backlinks

Backlinks are very important in an off-page SEO strategy. Link building is the process involved in getting quality backlinks. The backlinks have to be relevant to the topic of whether or not the audience is clicking on the link. They are generally considered as a guaranteed trust from one website to another. When you are generating clicks from high authority websites, the online presence of your website increases quickly.

Why Build Backlinks

Quality links are an important factor that Google takes into account while ranking a website. So in white hat SEO strategy, link building is an important factor.

In the starting times, it was possible to improve the ranking of your website getting links from any website which may or may not be relevant to your content. But now with the related updates, google investigates the source to determine your rank for the search engine results. Hyperlinks are another way to redirect the audience to a specific targeted page from the landing page.

Before building links it is important to have an idea about the page rank and domain authority score from where you are generating the backlink. The relevancy of the contents in the link will be the deciding factor of your website’s credibility.

The Do’s of Building Quality BackLinks

1.Guest Posting

Guest posting is one of the effective link building strategies. While doing this you must make yourself sure that you are not over-optimizing for the anchor text which might be regarded as bad backlinks. Always provide relevant information and resources to the users to encourage people to write about your brand so the link appears more natural.

2.Blogs and Forums Participation

Blog and forum commenting are always one of the best strategies for link building. Keep your priorities high in providing relevant and resourceful information to a particular topic rather than being sounding desperate to drive the traffic back. It should always feel like providing value. Actively engage in conversations that bring value and credibility for your product or services.

3.Online and Local Directory Submission

Directory Submission is another important way to generate high-quality backlinks. People are all in search of available resources to find new potential opportunities for their business and making yourself visible on the all possible relevant directories will increase the chance of you being found. Include your contact details, like link, phone number relevant descriptions and other suitable information which increases your visibility.

4. Submit your site manually

People use all sorts of resources to find new business, and being visible on high-quality and relevant directories will increase your chances of being found. Completely fill out your profiles on various industry sites. Include your link, phone number, descriptions, and any other relevant information.

The Dont’s of Building Quality Backlinks

1. Avoid Spamming

Stop commenting on the random sites which neither does any benefit to your business. The quality of links is as important in the link building strategy. So make sure you don’t run around comment over but provide relevant and resourceful information that builds trust and credibility resulting in driving quality traffic.

2. Buying Links 

Buying Links is considered an unethical link building strategy in SEO. The chances are high of getting penalized by Google for those sites who try to buy backlinks from others. Always remember a link on a website with high credibility is worth that hundreds of low-quality comment links.

To conclude

Generating Backlinks is a key part of implementing a successful  SEO strategy. Nothing better can build credibility and trust that you earn from quality traffic.

 

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