Businesses thrive when sales are high, which can only happen when quality leads are generated. Once you understand the client’s target audience, their needs, their online presence, and how to effectively reach them to increase conversions, it’s time to run lead-generation campaigns. These are ads with a strong call-to-action which direct prospects to specific landing pages which provide the relevant information and contain a lead form to collect data.

Highly-responsive, good quality landing pages form an integral part of any good lead generation campaign and if used optimally, can serve as a powerful tool to bolster revenues.

What Is A Landing Page?

The landing page is the digital equivalent of the direct marketing message, highly targeted and focused on one specific outcome. The goal of the landing page is to stimulate a predetermined action by using targeted copy to connect with a user and convince them to act. It is a web page that allows you to collect information from visitors through a lead-capture form that asks for their contact information such as name, email or a contact number. It’s important that your landing page targets a specific audience, such as visitors who clicked on your client’s pay-per-click ad or traffic from an email campaign that promoted something specific.

Landing pages can be created for SEO purposes in order to capture organic search traffic. They can also be combined with paid advertising on search engines or social media. Creating landing pages enables you to target your audience, provide them with something of value, and convert a higher percentage of your visitors into leads, all while collecting information about who they are and what they converted on.

How Do Landing Pages Work?

Landing pages are a simple exchange of information on a technical level. The visitors to your website want something, and you want something they have, such as their personal information. By removing the navigation and restricting your visitors’ options on the page, you increase the likelihood that they will read about what you have to offer—and eventually convert. Below is an example of how a conversion happens:

1. When a person sees a call to action, they are directed to a landing page with a form.
2. The individual fills out a form, converting them from a visitor to a lead.
3. The form fields’ information is then saved in your leads database.
4. Based on what you understand about the contact or lead, you market to them.

Visitors can access your site and its landing pages through a variety of marketing channels, including email, social media, PPC, direct traffic, and referral traffic, in addition to search. Furthermore, they can find your landing pages via calls-to-action on your website or directly as a result of you sharing the link to those landing pages in these other marketing channels. Marketers should create these landing pages so that potential customers can easily find them through their various marketing initiatives.

Key Components Of An Effective Landing Page

The primary reason you would create a landing page as a marketer or brand is to generate leads and achieve the highest conversion rate possible. Here are the key elements of a good landing page to help you design and develop a high-performing marketing asset for your business.

• Headline: The headline is the first thing visitors will see when they ‘land’ on a landing page. It’s critical to keep the headline brief and to the point. Make sure it mentions your primary proposition so visitors know exactly what to expect. For example, if you provide marketing services, specify the type of your USPs and let people know what they will get with your service or product.

• Sub-headline: Create a sub-headline that expands on the headline by providing detailed information to your customer. Show them how and why your offer is valuable to them.

• Copy: The content on a landing page should clearly, simply, and compellingly explain the offer’s value. Bullet points can be used to demonstrate clear takeaways, separate long blocks of text, and keep things brief and to the point.

• Keywords: To optimize a landing page for search engines, keywords should be used in the page title, headers, and text, just like any other inbound marketing content.

• Social Sharing Buttons/Links: These links allow visitors to easily share a landing page with their connections on social networks such as Facebook, LinkedIn, and Twitter, extending the reach of your landing page beyond your own network of contacts and followers.

• Lead-Capture/Conversion Form: The most important component of any landing page, the lead-capture or conversion form is where page visitors submit their information in return for the offer, converting them into valuable sales leads.

• Image: Landing pages with relevant photos give visitors a tangible idea of what they will receive and make landing pages far more visually pleasing.

Why Do You Need Landing Pages?

A landing page is an excellent way to increase traffic, improve SEO, and build your brand. It can also be used as part of a successful PPC strategy. Customers are directed to a specific product, service, or offer via landing pages, which encourages them to take action. Here are more reasons why you need landing pages for your business:

1. Easily Generate Leads

Many businesses direct email, social media, and search traffic to their websites. This is the same as throwing away leads. Sending them to targeted landing pages will allow you to capture these leads at a much higher rate. Landing pages are a quick and easy way to generate leads for your sales team, which you can then easily segment, nurture, or distribute.

2. Collect Demographic Data on Your Prospects

Every time a lead fills out a conversion form on a landing page, your marketing and sales team gathers valuable information about them. Your marketing team can then use this data to determine which types of visitors or marketing personas are converting, and your sales team will already have a baseline of information about a lead before reaching out.

3. Determine Which Prospects Are More Interested

Landing pages allow you to not only generate new leads but also track the reconversions of existing leads, which you can then use to determine which prospects are more engaging with your company. This also allows you to gather better intelligence on your leads’ website behaviors and activities, which your sales team can use in the future.

4. Insights into the Efficacy of Your Marketing Offers

Every time you create a landing page, you are adding to your marketing program’s data assets. You can gain a lot of insight into your marketing performance by tracking and analyzing the metrics associated with your landing pages, such as how your various marketing offers compare, how visitors and leads convert on your landing pages over time, and so on. This provides you with valuable information that can help you optimize and improve your marketing.

5. Fuel other marketing channels

A successful inbound marketing strategy relies on a large amount of content. Landing pages are an excellent addition to any marketer’s content arsenal because they can be shared on social media, used as the centerpiece of dedicated email sends and lead nurturing campaigns, linked to PPC ads, and found in organic search.

6. Don’t let your offers go unnoticed.

Marketing offers and landing pages are inextricably linked. The idea is to require visitors to your website to ‘pay’ you in contact information in exchange for something valuable, such as an offer, and your landing page serves as the collection tool.

To Conclude

The more landing pages you build, the more chances you will have of converting visitors into leads. You should make certain that each landing page copy persuasively argues why the user should convert. For example, you could explain why your products are beneficial to the user or how your services can improve the user’s life. Most importantly, make sure you are constantly testing and reviewing the results to learn how to improve your landing pages.

Got questions? Reach out to us.

Modern-day search has come a long way from the days of 10 blue links. Google has not shied away from blue links, but SERPs are now populated by a myriad of other SERP Features, which are key additions that make the results stand out based on the user’s search query. 

Presenting an opportunity for websites to obtain an additional, highly prominent ranking in the search results, there is one SERP feature that has a higher CTR than regular organic results, and uplifts your SEO efforts. These are Featured Snippets.

A sweet spot in SERP referred to as “position zero” or “Rank #0”, Featured Snippets can significantly impact your SEO efforts. Analysis of your SEO results will enable you to understand the relationship between the clicks and impressions with the keywords that appear in the Featured Snippets. 

In this blog post,  we will deep dive into the features, types and ways to optimize for Featured Snippets.

What Is A Google Featured Snippet?

Featured Snippet or #Rank 0 is a piece of content that is generated from the page of the website that is more relevant to the search query. Google always puts the user in front, so Featured Snippets or optimising for the Featured Snippet should be a part of your strategy as Google believes that Featured Snippets make it easier for the users to find exactly what they are searching for. 

How Do Featured Snippets Impact Your Results?

Especially when it comes to mobile, where you have a scaled viewing space, you will not miss out on the result that is at the top of SERP. Statistics show that more than 80% of the users click on the Featured Snippets before scrolling down. This means that Featured Snippets increase the click-through rate of the website which will have an impact on the rankings. 

Types Of Featured Snippets

Currently, there are a few types of Featured Snippets like paragraphs, tables, videos and listings. Considering the fact that architecture is subjected to constant change to give the users the best experience, there will be new additions moving forward. But let us look at some of the most important types of snippets that are well established on the search engine.

1. Paragraph Snippets

Paragraph Snippets are one of the simplest types of Featured Snippets. These types of snippets usually generate a paragraph from the web page based on the relevant query. These snippets may show with an image or just as a simple text paragraph.    

2. List Snippets

The best way to structure the content and make it easy for the readers to consume the content is by listing it. This type of Featured Snippet contains information that is in a bulleted list or numbered format. 

Google’s algorithm clearly understands the type of query that we are looking for. For example, if you search for “best books to read for beginners” there is a high chance you will get a snippet result with the list of books to read as a beginner.

3. Table Snippet

This is a snippet that shares the information in a structured format which makes it easy for the users to consume data directly from the SERP. 

How To Get Featured Snippets In Google

There is no textbook rule to gain Featured Snippets from the SERP, and of course, that is what makes it more interesting. However, you can focus on optimising your content to increase your chances of getting there. Here are some tips you can consider: 

Identify The Search Query

The first thing here is to identify the search query that would generate the Featured Snippet. Once you have identified the search query, it is important that you provide a detailed answer.

You can use the manual search method or tools like SEMrush and Ahrefs to find the queries that target the Featured Snippet. You must also identify the type of snippet that the search query is ranking for. This will help you target the type of Featured Snippet and optimise the content based on the same.

Content Optimisation

Once you have found out the queries, you can create a new set of content or optimise the existing content based on the type of snippet to increase your chances of featuring in the Featured Snippet. Make sure to match with the existing competitor who is already featuring at #Rank0 and enhance your content in the best possible way in comparison.

• Structure your content with more bullet points and numbers.
• Structure the headers and subheaders in Q & A format to make sure you give users the relevant information they are searching for

Keyword Research

Researching keywords is one of the most important steps in featuring as a Featured Snippet. Focus on creating evergreen content that targets the long-tail keywords that starts with:

• What Is
• How To
• Why Is

Don’t Ignore The SEO

The results that usually feature on the Featured Snippets are generated from pages that have the ability to rank high organically. So it is important to do proper on-page optimisation by adopting the best SEO practices to uplift your page’s ranking organically. 

Acquire Strong Backlinks

When we discuss on-page SEO, we definitely cannot ignore off-page SEO. Getting high-quality relevant backlinks plays an important role in improving your ranking in SERP. Getting backlinks from high authority websites send signals that the page is highly relevant to the search query. 

Featured Snippets vs Rich Results: The Difference

1. Featured Snippets are results that are featured at the top of the SERP also called #Rank0. Displayed within the organic search results, they are more detailed than the regular snippet, added with more interactive features based on the result.
2. In Featured Snippets, content is generated from a page that is relevant to the query. In Rich Results, the listings are enhanced by features like breadcrumbs, reviews and more to make it more appealing.
3. Featured Snippets are seen above the first organic result and is usually known as #Rank0. Rich Results do not have such rules that it should show above the search results. The only prerequisite for the Rich Result is that it has to be located within SERP’s. 
4. For Featured Snippets, it is not industry-specific.  With more relevant user intended queries, websites will be able to feature in snippets. For Rich Results, it is more industry-specific or content-specific websites in which we can add the structured data based on the same. 
5. Featured Snippets may or may not have an impact on the CTR as the results are displayed to the user based on the relevant search query. Rich Results definitely have an impact on the CTR because of the improved visibility based on the purpose of the page or website. 
6. Featured Snippets are generated by content analysis based on the search query. In the case of Rich Results, they are generated based on the page’s structured data implemented. 

Should Featured Snippets Be A Part Of Your Seo Strategy?

Driving more qualified traffic to your website is the ultimate goal of any SEO campaign. There is no better way to do that than featuring in the Featured Snippets. Featuring in Featured Snippets can tremendously improve your CTR and share the major chunk of traffic for the particular keyword compared to the competitors. So prior to building a strategy, segment your priority keywords, study the variations, find the opportunities and create the best content compared to the competitors. There is no need to worry even if you don’t land in one of the top spots. The time you invest in SEO will definitely benefit you in the long run. 

Got questions? Reach out to us.

The cornerstone of local SEO is improved search visibility for businesses that serve their communities face-to-face. It’s similar to traditional SEO, but with an added geo element. If you don’t have a local SEO strategy in place and you’re a local business, you’re missing out on sales opportunities for customers searching online for your products and services.

If you are a small business owner or a franchise model, organic ranking and local SEO is proving more difficult every day due to businesses targeting specific areas. There are several local SEO ranking factors that you must consider when competing for top rankings for localized keywords, apart from traditional SEO.

What Is Local Seo? 

According to Search Engine Journal, Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results

Why Is Local SEO Important? 

Local SEO is vital especially for brick and mortar businesses that are confined to a specific location. If done and optimised in the right way it helps your business be found by the right audience which takes you one step further to convert them. 

Why Should You Use Local Seo As A Small Business? 

• Intent Specific

When it comes to Local SEO, it is evident that customers are looking for a  service or solution that is location-specific. For eg: A person looking for “disinfection services in Dubai” doesn’t want a disinfection service in any other region. He or she would be looking for a service in Dubai that can provide service in a fast and efficient manner. Optimising your business for Local SEO would help your business connect with these intent-based target audiences. 

• More Visits

Customer visits can increase as a result of local search. Customers who are looking for a local business are often prepared to pay a visit. According to Google’s research, 76% of people who perform a local mobile search visit a business within 24 hours.

• Has a Higher Conversion Rate

Local search has a higher conversion rate. People who are searching with intent often fall at the bottom of the buyer’s journey and are ready to convert. Search Engine Land report that 78% of local mobile searches result in a purchase either in-store or online.

Optimize Your Website for Local SEO in 8 Steps

1. Google My Business

What is Google My Business? 

Google my Business is a business listing platform that you can use to list your business based on each location. It will show your business-related information such as an address, working hours, contact information) and also you can add the CTA buttons. 

How can GMB benefit your business? 

Creating a Google My Business profile is just the first step. Once you have created a GMB page for your business, you must make sure to update the page with photos, encourage your customers to write reviews, and update your FAQs, making sure that you have the maximum visibility for your business. 

2. Add Business Address to the Website

To make it easier for the search engines to understand your location, it is highly recommended to add your business address to your website. Include your location and address in the footer of your website, and if you are a franchise model and have multiple locations, creating each location page separately is advised. 

Importance of Structured Data 

When it comes to Local SEO, you can’t ignore the importance of structured data. Structured data, also known as schema markup, is a form of microdata that you can add to your website to help search engines understand it. Structured data based on location makes it easier for search engines to identify the business’s location. 

3. Add Business Citations

One of the most important business citations is Google My Business. However, it’s important not to limit it to just one citation. 

What is a business citation? 

A citation is any place where the name, address, telephone number, website URL, details of your company appears together online, usually in an online directory or database for company listings. These are especially important to have in a position for local SEO because if you don’t appear in the places people are searching for businesses like yours, the competitors that do will certainly overtake you. 

There are two types of citations – unstructured and structured. 

Structured citations always contain the company’s name, phone number and address (also referred to as NAP). These listings are referred to as structured citations because they are references to the company that are supported, approved of, and built into the structure of an already existing digital platform or database. Structured citations typically appear in business listings and come from fields of the form that are filled in when claiming the listing.

Unstructured citations are more informal. They are online references to the company found in posts, blogs, descriptions, captions, reviews, and so on.

4. Mobile Site Speed

Be it Local SEO or traditional SEO, mobile-friendliness is important for any website to perform better than its competitors. A site that is optimized for mobile responsiveness performs better in ranking and above all, it provides a better user experience. A recent study by Bright local says that 70% of mobile users have a higher chance of converting while searching for the local business. To test for mobile-friendliness of the website, you can use third-party tools like SEMrush or google’s mobile-friendly test. This gives insights into the scope of improvements.   

5. On-Page Optimization

Header 1 or H1

Header tags are like secondary titles that help organize the content of a web page and allow the search engines and users to communicate the key topics of the website. H1 tags should be as near as possible to the top of the page and should include geo-modifiers and targeted keyword phrases. For example, if you want to target a location the Location should be included in Header 1 or H1 of the page.

Optimize The Titles 

For your website, title tags serve as just that – a title. Using these tags to offer a succinct overview of your location pages to visitors and search engines including the company name, the store’s geolocation and the key service and/or product.

Meta Descriptions

Meta descriptions have for some time not had a significant effect on search rankings. Search engines, however, display explanations for organic search results in the preview snippets, so it’s crucial that this copy entices users to click through to your site.

Optimize the URL

This is one of the most important factors that need to be considered in local SEO optimization. The structure of the website’s URL can have a significant impact on the local search engine rankings. For example, consider you are using location pages. The best practice is to use the exact location along with the parent domain. 

6. Optimize Your Website for Local Keywords

In line with the primary on-page optimization, you need to optimize your website content for the locally focused keywords. Locally focused keywords are the long-tail keywords and phrases that include geographical mentions. You can use popular keywords research tools like Google keyword planner, SEMrush to find the popular keywords that are prominent and relevant to your business locally. 

After you have completed the keyword research to increase the organic visibility;

• You need to create and optimize the content based on the keyword research
• Optimizing one particular keyword to each page is the best way to do this. By doing this you avoid keyword cannibalization.
• Make sure the targeted keyword is included in the main on-page elements, the titles, URLs and descriptions. 

7. Build Quality Backlinks 

It is important to build quality backlinks that will elevate your possibilities of organic traffic. Focus on quality links rather than quantity. Guest posting, Digital PR and mentions regionally would contribute to your organic visibility locally.

8. Get Reviews Online

Customer reviews are another important factor that Google considers when determining how trustworthy the business is. When assessing search rankings and organic visibility Google considers the number and kind of reviews that your company has received. Obtaining customer feedback should be a part of your local SEO strategy. Your Google My Business page is the most valuable place to gather feedback.   

To Conclude

However, local SEO isn’t a stand-alone endeavour. Don’t restrict yourself to technical local SEO practices such as citations and site optimization. Develop partnerships with other relevant local businesses, join community events, and become a member of local organizations to maximize your site’s digital footprint in the local search ecosystem. You’ll be able to serve more people in your geographic region—and grow faster—once you start improving each important signal area.

Got questions? Reach out to us.

No one prefers to see their organic traffic declining. Unfortunately, most website owners experience this issue every so often. 

SERP volatility is normal and you should expect this if you are owning a website.  It depends on the competition as more websites are created every day with tons of content are pushed daily for the target audience. 

But if you are hit by a sudden decline in traffic, it doesn’t look good from an SEO standpoint. There is no definitive and straightforward answer to why this has happened. 

In this blog, Let us, deep-dive, into some of the most common causes to check and validate to find what caused you the dip in traffic. 

Why Your Organic Traffic has Dropped?

There may be a number of factors why your organic traffic has abruptly and drastically declined. This could be as easy as your analytics code being unintentionally deleted after a website update, or it could be a more serious issue, such as your website being penalized by Google.

There are many things to look into to figure out why your Google traffic has decreased, so here’s a list to get you started.

1) Google Algorithm Updates

Throughout the year, Google releases multiple updates, some very major updates and others might be very minor. They might or might not announce the update before it is rolling out. 

However, an easy way to keep track of the algorithm updates is to follow the social media pages <Google Search Central>. Most of the time the algorithm changes will be officially confirmed and updated on this page. 

Also, you can use some third-party tools to track whether your site has impacted by the updates. One such tool is SEMrush Sensor from SEMrush. This feature from SEMRush gives a clear indication of the SERP Volatility overall specific to the industries and also you can get your score on your website. 

2) Website is Blocked from Indexing

Unfortunately, this is more common than we would like to see. There are a few ways you can unknowingly block your website.

This is one of the reasons that can cause a dip in your website traffic. 

There are few ways in which you can unknowingly block your website from crawling and indexing

• Taking your website live from staging state.
• When redesigning the website. 

During this process, the developer will put the “NO INDEX”  tag and block the website with the robots.txt command to stop the search engines from crawling and indexing the development site. 

Once the site is live, there is a chance that developers will forget to remove the “NO INDEX” tag or change the robots.txt command which will block the website from indexing. 

If that is the case, you should update the robots.txt command and resubmit your file through the Google Search Console. 

3) Toxic BackLinks

Google usually releases a big link-based algorithm update once a year to try to filter out useful links from spam links generated by a new link-building tactic that marketers started using.

When a website loses organic traffic, one of the most common problems is spammy links. The business owner either employed a bad SEO company or believed they could “outsmart” the Google algorithm by purchasing links or implementing techniques that generate a large number of low-quality links, such as directory submissions, article directories, press releases, and so on.

You can make use of the Google Search Console to identify the toxic and spammy links that are harming your website and start the disavowing process. Read more about disavowing links in our blog. 

4) Google Penalities

This is another reason why you might experience a decline in organic traffic. You will face manual action from Google if you fail to comply with the Google guidelines that include any black hat SEO strategies like buying low-quality spammy links, duplicated content. 

5) Page Speed 

Page speed and user experience are said to have an impact on your organic performance like never before. With Google rolling out the  “Core Web Vitals”  update early in May 2021 page speed will have a major impact on the ranking. So it is important that you provide the best browsing experience for the users who land on your website.  

Poor user experience not only affects your traffic, ranking but will also have a severe impact on the conversion rate. 

Read more to know about Core Web Vitals and how you can improve for the same in our Blog. 

6) Lost Backlinks

Losing Quality backlinks might be a warning issue that you see a serious decline in organic traffic. Especially if you have lost the link from a high authority site and content that has been performing very well in search engines. 

With the help of third-party tools like “MOZ link explorer” and “SEMrush Backlink Audit” you can keep track of your link building process. 

7) XML SiteMap Changes 

A change in your XML sitemap may be one explanation for the drop in traffic.

Crawl the sitemap URLs and make sure they all return a 200 OK response, as well as any new landing pages or posts. If your site has 200 URLs but the sitemap only has 50, you’ll need to regenerate and resubmit it via Search Console.

8) Poor Content

All marketing strategies revolve around content. Users won’t engage if you don’t have quality and relevant content, Google won’t rank you, and you’ll be more likely to be affected by a search engine update.

There are 2 important things that you need to take into account when it comes to content

A) The Authority of the Content

Before publishing the content make sure your content provides value to the target audience. It is important to have content that covers the topic comprehensively. Avoid duplication of the content. If your content is original, detailed and relevant, it is obvious that your content will perform well.

B) The Content Structure

Here are a few things to take note of while structuring your content

• Avoid Lengthy sentences
• Split the content into short paragraphs
• Properly structure the content with H1, H2, H3, H4, H5 and H6 Tags
• Avoid promotional writing
• Be precise and informative

9) Keyword Cannibalisation

Keyword cannibalization occurs when you target the same seed keyword for multiple pages. When this happens it will confuse the crawlers to decide which page is more relevant and close to the search query. This causes the traffic to split across multiple pages, you could affect by losing valuable organic traffic. 

SEMrush has a great feature to find the pages affected by Keyword cannibalization. You can get a detailed report of the same which helps to fix the issues in an effective way. 

To Conclude

Losing traffic is always worrisome.  The good thing is that there will be some reason why this is happening. Most of the issues can be fixed.

Once you identified the reason, you can start the recovery process. SEO is always process-oriented, if you do it right putting the users in front,  Google will always reward you with the best results. 

Got questions? Reach out to us.

Big Changes are coming to Search Engine Optimisation. Normally Google rolls out plenty of updates throughout the year, and there might be winners or losers depending on the nature of the update. Most of these updates they might or may not announce. 

Starting in May 2021, Google will start rolling out Core Web Vitals as search engine ranking signals. Improving the page experience factors will increase your chance of your users engaging more with your website.  In this blog, we will deep dive into the details of this vital update.

What are Core Web Vitals?

Core Web Vitals, or user experience vitals, are the set of metrics that measure and analyse the speed signals of a website that is very important in delivering a superior user experience. To sum up, these core vitals are factors that will influence google’s most important “user-experience” factor measuring a website’s speed, responsiveness and visual stability. These include mainly 3 user interaction and page speed metrics

• Largest Contentful Paint (LCP)
• First Input Delay (FID)
• Cumulative Layout Shift (CLS)

Let’s deep dive into each of them in detail:

3. Core Web Vital Metrics

A) Largest Contentful Paint

The Largest Contentful paint (LCP) is the time from clicking on the particular link to viewing the content on-screen. In simple terms, it is the time taken for the primary content to load on a particular website.  For all the core web vital metrics Google has breakdown into 3 pillars :

• Good
• Needs Improvement
• Bad

So how can you improve the website’s LCP? Here are a few tips that you can do to improve the LCP 

• By removing unnecessary third-party scripts. 
• Upgrade to a way better hosting service; It is proved that a better hosting service increase your loading time improving the website performance
• Remove large page elements
• Enable Lazy loading

An ideal LCP measurement should be 2.5 seconds or below

What is Lazy Loading? 

According to the web.dev, “Lazy-loading is a technique that defers loading of non-critical resources at page load time. Instead, these non-critical resources are loaded at the moment of need” 

B) First Input Delay

Now, let’s move into the second factor of the Core Web Vitals. First Input Delay (FID) is about the time it takes for your page to be interactive. This is a measurement of how responsive and interactive your page or website is. It is a very important factor as you don’t want your users to wait and bounce back simply because it takes a long time for the web page to become interactive. 

Here are the things that you can do to improve the First Input Delay (FID)

• By Minimizing  the Javascript 
• By removing unnecessary third-party scripts.
• Using a Browser Cache

An Ideal FID measurement should be less than 100 ms

C) Cumulative Layout Shift (CLS)

Now we are moving on to the final metric of the core web vital i.e Cumulative Layout Shift (CLS). CLS indicates the stability of your page visually. If the elements on your page move around while the page is loading, then your website has a high CLS. Most times it will have an impact on the mobile user experience. Make sure that the page is stable so that the user doesn’t end up clicking on something that he doesn’t intend to.  The main reason for high CLS is not defining specific image sizes in the HTML code. 

Here are the things that you could do improve the Cumulative Layout Shift (CLS )

• Use specific dimensions for Images, Videos, GIFS, Infographics etc.
• Leave a space reserved for ads on the website
• Make sure to add the new UI elements below the fold

An Ideal CLS measurement should be less than 0.1

4) To measure and fix Core Web Vitals

Now that you are aware of the three Core Web Vital signals, the most important thing is to analyse how you are performing on these signals. If you find an issue regarding the numbers, it is important to fix it. To fix it, you need to measure the same. How?

Since Google made the “Core Web Vitals” are critical factors for search engine ranking, they have also made measuring and analysing the core web vitals very easy. You can use the chrome user experience tool, page speed insights that give a detailed analysis and measure of the Core Web Vitals. One Important tool that you can make use of is the “Google Search console”

Navigate to

Google Search Console>>Click On the Property>>Core Web Vitals

If you find any “URL’s poor or needs improvement” in the web vital report, this is where you need to draw your attention. Dig deep in the report that gives you all the insights and act on the things that need to be done for the improvement of the same with the help of your developer.  

5) Achieving The Perfect Web Vital Score? 

There is a tendency that most SEO’s ignore the page speed factor. With the Core Web Vital update,  page speed demands much more attention. 

According to Google, as the page load time goes beyond 10 seconds the bounce rate increases by 123%. It is proven that the top-ranking websites load below 3 seconds. If your website is taking too long to load, you are probably losing a prospect who might tend to convert. 

From May, Core Web Vitals will influence Google algorithm in determining your ranking along with the current important SEO ranking factors.

Got questions? Reach out to us.