Case Study Categories: Paid Media

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Lead Generation

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The Healthy Home is a tech-enabled health and wellness-based company offering more than 10 specialized deep cleaning and disinfection services in the UAE. Currently available in UAE, KSA, and Kuwait, the premier health & wellness service provider has a Google rating of 4.9*/5 and has helped +34,000 homes. The Healthy Home® is committed to achieving the ultimate goal of better living.

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Have to say about us” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“Fantastic team! We have used them for 3 of our companies and you can feel the results very quickly! Most importantly they have a great commercial mindset that further assists you in making the right business strategies. Keep it up, team!!”

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– Hisham Jaber

Co-founder

Head of Strategy & Business Transformation

The Healthy Home

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13434″ img_size=”full” alignment=”center” css=”.vc_custom_1681294877026{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]In spite of offering some of the best deep cleaning and sanitization services in the UAE, The Healthy Home® was unable to reach its target audience, who are high-net-worth individuals, and get quality leads in volume.

The objective was –

• to lower the Cost Per Lead (CPL) with hyper-local marketing
• to scale revenue by generating quality leads and converting them into customers
• to lower the Cost Per Lead (CPL) from AED 29.9 to an average of AED 35 during the campaign course
• to target high net worth individuals, who are best suited for the quality of service delivered

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Before starting the project, we had in-depth discussions with The Healthy Home® sales team to gather insights into the customer feedback they received so we could gauge the major reasons that were causing the drop in high-quality leads.

Here are some measures that we adopted –

• restructuring campaigns so that they had a more localized structure as per geo-location
• using geo-targeting to target consumers in the more affluent areas across Dubai and Abu Dhabi
• implementing pin-level targeting for locations where the majority of the present clientele were present, along with locations with high disposable income
• optimizing on-form leads as primary conversions while measuring Non-Primary Leads to drive machine learning for higher-quality leads
• running A/B tests extensively and adjusting campaigns on an ongoing basis
• optimizing the landing pages against each keyword with dynamic parameters passed through the URL to change the content on the landing pages accordingly

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13435″ img_size=”full” alignment=”center” css=”.vc_custom_1681294899436{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13436″ img_size=”full” alignment=”center” css=”.vc_custom_1681294927309{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]With strategic accuracy and regular optimization, we were able to bring down the average Cost per Lead. Optimizing landing pages led to a better synergy between the keyword-ad copy and landing page improving the deliverability of the campaign on Google as well as dropping our cost per click.

Here is an overview of what we achieved –

• lowered the Cost Per Lead (CPL) to AED 26.3 although the set objective was AED 35
• generated incremental revenue of 250% (measured along offline data from the client)
• lowered the CPL below the set metric while collecting high-quality leads by tapping into the high-income audience segment

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We can help you reach your goals – Let’s start a conversation 

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Lead Generation

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The HTMi Hotel and Tourism Management Institute Switzerland (HTMi) is one of the premium institutes in Dubai, offering courses related to hotel and hospitality management. The institute is ranked as one of the top-rated institutions in Switzerland and also has a campus in Dubai. Known for its state-of-the-art infrastructure, dedicated faculty and career opportunities HTMi consistently ranked among the top tiers of hotel and hospitality educational institutions.

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Have to say about us” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“We got great results from the start of partnering with HOP. When Covid-19 hit, we had to lay off the majority of our staff and our organization was on the verge of stopping all marketing activities. We had to generate a minimum of 10 student admissions for our Sept intake. HOP not only waivered their agency fee post-lockdown but managed our ads in an excellent way and met all set objectives.”

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– Judit Toth

Business Director

HTMi Switzerland Dubai

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13398″ img_size=”full” alignment=”center” css=”.vc_custom_1681292087136{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Due to the repercussions of the Covid-19 pandemic on the education sector they were facing the prospect of closure and needed 10 enrollments in order to sustain the academic year.

The objective was –

• to get 10 enrollments before the new academic year for the two professional degree courses they offer
• to generate 300 – 350 leads for the campaign duration
• to keep the lead cost under $13
• to maintain brand awareness throughout the campaign period

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]After conducting an in-depth review, we studied the brand’s unique selling propositions (USPs), customers’ pain points and objections along with the competition and their digital strategies. We segmented the target audience to include students who were looking to study Hotel Management and Culinary Arts locally (for UAE students ) and internationally.

Here are some measures that we adopted –

• To avoid thinning the budget since the locations outside UAE were vast, we clubbed all of them in one campaign and targeted exact match high-intent keywords with the main keyword – UAE/Dubai
• Keeping in mind that the courses were expensive, we needed to reach high-intent students who are willing to spend for their degree
• Focused efforts on Google Ads Search Campaigns since education is a highly researched sector
• Planned to develop a feasible budget schedule and a matching campaign layout based on research and analysis of keyword trends

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13399″ img_size=”full” alignment=”center” css=”.vc_custom_1681292108903{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13400″ img_size=”full” alignment=”center” css=”.vc_custom_1681292129070{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]We exceeded set expectations and over-achieved every objective set at the start of the project.

Here is an overview –

• Achieved the 10 enrollments they needed to keep their campus open before mid-August
• Out of the 10 enrollments needed, 4 direct enrollments were due to this campaign. The total value of these enrollments was $53737.46 – offering an 1182% ROAS
• Over the 75-day campaign period, 468 leads were delivered instead of the expected 300-350 leads
• The average cost per lead was $9.60 instead of the expected $13
• The campaigns saw an average conversion rate of 7.20%. with the highest conversion rate of 15.64%

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We can help you reach your goals – Let’s start a conversation 

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Lead Generation

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Autowerks is a Dubai-based professional auto detailing and repair shop. They are known in the market for their high-quality products and services catering to the luxury car segment.

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Have to say about us” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“The team is professional and very responsive. HOP team works with their client as partners. They helped me to upgrade our website and created great content on social media. They understand exactly what you want and deliver more value. I highly recommend HOP for anyone who wants to improve their businesses.”

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– Kunal Jain

Co-owner/span>

Autowerks

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13372″ img_size=”full” alignment=”center” css=”.vc_custom_1681289727973{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Autowerks had been running performance campaigns for lead generation but were struggling with low lead quality and were not able to get garner attention to their priority services.

The objective was –

• to boost sales for the brand while driving high-quality leads as the basic service offering starts from AED 1500
• to increase the overall Average Order Value (AOV) for the client
• to target a high purchasing power audience as the services are positioned at a premium
• to target a high purchasing power audience as the services are positioned at a premium

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Our strategy was focused on ensuring that we procure scale in the number of leads while ensuring lead quality. With an extremely localized strategy focusing on geo-targeting and audience segmentation, we addressed individuals with high disposable income who were interested in supercar maintenance & customization services.

We implemented the following measures –

• Used hyper-local targeting to refine and eliminate the low-end car queries and layered it with audience exclusion parameters
• Targeted HNI neighbourhoods in Dubai to reach out to customers with a high disposable income. This was also corroborated by the historical campaign data and customer insights shared by the team at Autowerks
• Targeted customers who were luxury car owners and not just had an interest in them
• Strategically implemented keywords to ensure we did not advertise to people interested in low-ticket services
• Optimized the landing page against each keyword with dynamic parameters passed through the URL to change the content on the landing pages accordingly. This led to a better synergy between the keyword-ad copy and landing page, improving the campaign’s deliverability on Google and dropping our cost per click (CPC)

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13373″ img_size=”full” alignment=”center” css=”.vc_custom_1681289743786{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13374″ img_size=”full” alignment=”center” css=”.vc_custom_1681289759735{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Since the low-ticket leads were drastically reduced, and irrelevant traffic was eliminated, the budget was utilized for quality lead generation. This in turn increased the overall revenue resulting in a successful campaign.

Here is an overview –

• Increased overall revenue and eliminated low-quality leads
• Increased the Lead to Sale percentage by 75% as we moved to a hyper-local approach
• Improved deliverability of campaigns and reduced CPC by creating better synergy between the keyword-ad copy and landing page
• Drastically reduced the low-ticket leads and eliminated irrelevant traffic

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We can help you reach your goals – Let’s start a conversation 

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Google Advertising

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One of the biggest Cleaning and Sanitization companies in the GCC and Middle East markets. Objective was Increasing the number of leads, Increasing the quality and relativity to leads, Decreasing the cost per lead, Increasing the client’s visibility on Google. We started working with the client on late December 2019 and we are still working on its account till date 20 April, 2020. We have started a number of campaigns over more than 8 different services from the pool of services that client has.

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Have to say about us” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“HOP has a great team. We have been working with them since the time it was established. We have a great partner in HOP who has helped us achieve exponential scale in our business over time.”

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– Riddhi Ojha

Chief Technology Officer

Alsaree3

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We have faced few challenges that we managed to come over such as:

• The overall account rank was so low due to the low performance
• The current campaign were generating an extreme high cost per lead
• The tracking was not working properly, so we could not trust the data we had in the account
• Ad used to get rejected due to the sensitivity of services
• Client had a different background of Google Advertising that they were stick too
• Services were standardized in a way that is not friendly with the standard google ad-words ad copies.

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We managed to come over the above challenges through the following:

• Fixing the tracking
• Creating new fresh landing pages that were optimized towards the high and relative keywords
• Restructuring the campaigns to be based on (Location, and services)
• Restructuring the campaigns into groups that contains relative keywords
• Creating high end relative ad copies that are optimized with the keywords used in the ad groups
• Run the campaigns with the new structure and changes for 2 weeks, then keep on optimizing them towards better results based on the 2 weeks outcome.

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The impact of what we did on the account was marvelous as following:

• Increasing the number of leads for each service
• Lifting up the overall account rank
• Decreasing the cost per lead
• Increasing the quality of leads
• Increasing the impressions share.

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We can help you reach your goals – Let’s start a conversation 

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