Dubai Sanitizers - Google Advertising

Dubai Sanitizers: Google Advertising

Client: One of the biggest Cleaning and Sanitization companies in the GCC and Middle East markets.

Service: Google Advertising

Objective:

  • Increasing the number of leads
  • Increasing the quality and relativity to leads
  • Decreasing the cost per lead
  • Increasing the client’s visibility on Google

Brief:

We started working with the client on late December 2019 and we are still working on its account till date 20 April, 2020. We have started a number of campaigns over more than 8 different services from the pool of services that client has.

Challenges

We have faced few challenges that we managed to come over such as:

  • The overall account rank was so low due to the low performance
  • The current campaign were generating an extreme high cost per lead
  • The tracking was not working properly, so we could not trust the data we had in the account
  • Ad used to get rejected due to the sensitivity of services
  • Client had a different background of Google Advertising that they were stick too
  • Services were standardized in a way that is not friendly with the standard google ad-words ad copies.

Our Solution

We managed to come over the above challenges through the following:

  • Fixing the tracking
  • Creating new fresh landing pages that were optimized towards the high and relative keywords
  • Restructuring the campaigns to be based on (Location, and services)
  • Restructuring the campaigns into groups that contains relative keywords
  • Creating high end relative ad copies that are optimized with the keywords used in the ad groups
  • Run the campaigns with the new structure and changes for 2 weeks, then keep on optimizing them towards better results based on the 2 weeks outcome.

Impact

The impact of what we did on the account was marvelous as following:

  • Increasing the number of leads for each service
  • Lifting up the overall account rank
  • Decreasing the cost per lead
  • Increasing the quality of leads
  • Increasing the impressions share.

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