Dubai Sanitizers - Google Advertising
Dubai Sanitizers: Google Advertising
Client: One of the biggest Cleaning and Sanitization companies in the GCC and Middle East markets.
Service: Google Advertising
Objective:
- Increasing the number of leads
- Increasing the quality and relativity to leads
- Decreasing the cost per lead
- Increasing the client’s visibility on Google
Brief:
We started working with the client on late December 2019 and we are still working on its account till date 20 April, 2020. We have started a number of campaigns over more than 8 different services from the pool of services that client has.
Challenges
We have faced few challenges that we managed to come over such as:
- The overall account rank was so low due to the low performance
- The current campaign were generating an extreme high cost per lead
- The tracking was not working properly, so we could not trust the data we had in the account
- Ad used to get rejected due to the sensitivity of services
- Client had a different background of Google Advertising that they were stick too
- Services were standardized in a way that is not friendly with the standard google ad-words ad copies.
Our Solution
We managed to come over the above challenges through the following:
- Fixing the tracking
- Creating new fresh landing pages that were optimized towards the high and relative keywords
- Restructuring the campaigns to be based on (Location, and services)
- Restructuring the campaigns into groups that contains relative keywords
- Creating high end relative ad copies that are optimized with the keywords used in the ad groups
- Run the campaigns with the new structure and changes for 2 weeks, then keep on optimizing them towards better results based on the 2 weeks outcome.
Impact
The impact of what we did on the account was marvelous as following:
- Increasing the number of leads for each service
- Lifting up the overall account rank
- Decreasing the cost per lead
- Increasing the quality of leads
- Increasing the impressions share.
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