Case Study Categories: Paid Media

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SEO

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Maison Morand Paris, based in Dubai, UAE, is a high-end, authentically French brand providing high-quality, artisanal cheese products, catering to both individual consumers and businesses.

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SAY ABOUT US” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“As a brand focused on quality and growth, we needed an SEO partner who truly understood our vision. Home of Performance has exceeded our expectations with their exceptional SEO services, helping us spread our online presence and reach a wider audience. Their expertise and strategic approach have been instrumental in driving Maison Morand Paris to new heights. We are proud to have them as a part of our journey”

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 – Guillaume Morand, Maison Morand Paris

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”17923″ img_size=”full” alignment=”center” css=”.vc_custom_1729780797656{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]When Maison Morand Paris approached us, they were looking to establish themselves as the leading choice for cheese enthusiasts and active shoppers looking to buy fresh cheese in Dubai.

The objectives were to:

• establish themselves as the top choice for cheese enthusiasts in the region
• reach 5000 organic search users
• drive e-commerce sales, targeting 16-20 transactions per month
• increase website traffic
• improve the conversion rate from users to active shoppers, aiming to grow from 2% to 4%

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]The strategy was focused on increasing organic traffic, improving search visibility, and driving e-commerce sales by refining the website’s SEO and content.

We implemented the following measures:

• Conducted comprehensive keyword research to identify high-impact search terms such as “fresh cheese” and “cheese platters Dubai.”
• Optimized product pages, meta tags, and on-page content to align with customer search behavior and enhance visibility in search results.
• Focused on a target audience of cheese enthusiasts and food lovers in Dubai, promoting the brand’s high-quality offerings.
• Updated meta tags and headers, developed engaging blog content, and introduced recipe guides to capture interest and provide value to the audience.
• Improved internal linking for better site navigation and enhanced user engagement across key pages.
• Implemented technical optimizations, including increasing page speed, ensuring mobile responsiveness, and adding schema markup to boost search engine understanding.
• Secured the website with HTTPS and resolved technical issues like broken links to ensure a smooth user experience.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”17921″ img_size=”full” alignment=”center” css=”.vc_custom_1729780812762{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”17922″ img_size=”full” alignment=”center” css=”.vc_custom_1729780837252{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE RESULTS” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]The campaign delivered outstanding results, significantly boosting Maison Morand Paris’ online presence, customer engagement, and e-commerce success. Our efforts surpassed expectations and contributed to the brand’s growth in a competitive market.

Key outcomes include:

• A 154.55% increase in users, growing from 2,486 to 6,328, alongside a 150.49% rise in sessions.
• Achieved top 3 positions for 10 key search terms and secured 34 keywords on the first page of search results.
• Organic clicks surged by 577%, while impressions skyrocketed by 6,620%, greatly enhancing brand visibility.
• Purchases saw an impressive 601.92% increase, resulting in 365 sales over the campaign period, surpassing the target of 16-20 sales per month. The conversion rate doubled, reaching approximately 6%, proving the power of organic traffic in driving sales.

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PPC

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Effect Doctors London (EDL) is a leading medical clinic specializing in IV Drips, Weight Loss programs, and wellness services, now expanding its presence to the Middle East with its first branch in Riyadh, KSA.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745732568{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1677746253472{padding-top: 65px !important;padding-bottom: 65px !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1677746761241{padding-top: 0px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”WHAT OUR PARTNERS HAVE TO
SAY ABOUT US” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“As a medical concierge service entering a new market, we needed a partner who could elevate not just our brand, but also the entire category. Home of Performance’s innovative strategies have not only driven remarkable business results but have also transformed how people in KSA view wellness services. Their attention to detail and performance-oriented approach have set a new standard for us.”

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 – The Effect Doctors London Team

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”17917″ img_size=”full” alignment=”center” css=”.vc_custom_1729775066500{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Effect Doctors London faced the dual challenge of increasing brand awareness and educating consumers about the category of wellness services in Riyadh. While cosmetic services like fillers and Botox were already well-known, there was limited understanding of medical wellness services such as IV drips and weight loss programs.

Home of Performance’s mission was to elevate category awareness and establish Effect Doctors London as a market leader. They needed to achieve two key goals:

• Build category recognition in a market unfamiliar with these services.
• Drive customer acquisition and exponentially grow new revenue streams.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Home of Performance (HOP) crafted a full-funnel strategy to address both brand and category awareness. 

The campaign included:

• Leveraging high-reach Google platforms such as YouTube and Performance Max (P-Max) to educate and capture broad interest in wellness services.
• Using exact and long-tail keywords to capture intent-driven searches at the bottom of the funnel, focusing on potential customers actively seeking wellness treatments.
• HOP focused on growing search volume related to the specific category of wellness services, as they believed increasing category-specific searches would drive long-term growth for Effect Doctors London.

The campaign started gradually in November 2023 and scaled up significantly by Q1 2024.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”17916″ img_size=”full” alignment=”center” css=”.vc_custom_1729775134480{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”17915″ img_size=”full” alignment=”center” css=”.vc_custom_1729775188568{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE RESULTS” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]The campaign was a success, surpassing both category growth and business KPIs.

The key outcomes were:

• Search volume related to wellness services increased by 202% from January 2023 to July 2024.
• Average search volume grew by 38% in 2024 compared to 2023.
• Leads grew by 217%, from 491 per month to 1,554 per month between January and June 2024.
• New customer acquisitions rose by an impressive 377%, from 26 per month to 124 per month during the same period.

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[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1702364210590{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column el_id=”casestudyformbuttondiv” el_class=”casestudyformbuttondiv” css=”.vc_custom_1702376739903{border-radius: 1px !important;}”][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1702029078104{padding-top: 110px !important;}”][vc_column_inner css=”.vc_custom_1677734255364{padding-top: 65px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”From Kitchen to Click: Driving Demand!” title_style=”alt-serif-font” text_align=”text-center” title_color=”#000000″][vc_column_text]

PPC

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Nando’s Dubai is part of the global Nando’s restaurant chain, known for its signature flame-grilled peri-peri chicken, inspired by South African and Portuguese flavors.

 

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745732568{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1677746253472{padding-top: 65px !important;padding-bottom: 65px !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1677746761241{padding-top: 0px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”WHAT OUR PARTNERS HAVE TO
SAY ABOUT US” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“Home of Performance has truly transformed our digital advertising efforts. Their team’s expertise and attention to detail have ensured that every campaign is optimized for maximum impact, delivering consistent results. We couldn’t be happier with the partnership and the growth we’ve seen thanks to their strategic approach.”

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 – Hasna Namnoum, Marketing and PR Manager, Nando’s Dubai

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”17905″ img_size=”full” alignment=”center” css=”.vc_custom_1729765586950{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]When Nando’s approached us, their primary goal was to raise awareness about the Dalma Mall restaurant among customers in the mall’s proximity and encourage foot traffic.

The objectives were to:

• increase visibility for Nando’s Dalma Mall across various platforms
• drive customers in the immediate area to visit the restaurant
• create a seamless customer journey across multiple channels, including Meta, TikTok, Snapchat, Google Display, and YouTube
• ensure consistent brand messaging and engagement across these platforms

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]To achieve Nando’s objectives, we implemented a cross-platform strategy designed to drive foot traffic and enhance brand visibility in the mall’s vicinity.

We executed the following steps:

• Developed highly localized ads that targeted users based on their proximity to Dalma Mall, ensuring that potential customers in the immediate area were engaged with relevant content.
• Launched ads across Meta, TikTok, Snapchat, Google Display, and YouTube to maximize reach, ensuring consistent brand presence across multiple platforms.
• Crafted targeted messaging and personalized creative content tailored to each platform, ensuring a seamless user experience and engagement regardless of where users encountered the ads.
• Streamlined the customer journey by ensuring that users were served relevant Nando’s ads on whichever platform they were active, increasing the likelihood of converting impressions into restaurant visits.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”17904″ img_size=”full” alignment=”center” css=”.vc_custom_1729774202181{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”17903″ img_size=”full” alignment=”center” css=”.vc_custom_1729774219351{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE RESULTS” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]The campaign for Nando’s Dalma Mall delivered remarkable outcomes, driving substantial brand awareness and engagement despite a limited budget. Our strategic approach and targeted optimization proved highly effective in achieving the campaign’s goals.

Key outcomes include:

• Generated over 7.4 million impressions, significantly raising awareness of Nando’s Dalma Mall.
• Achieved more than 281,000 video views, showcasing strong engagement with the ad content.
• Secured over 50,000 clicks at an overall click-through rate (CTR) of 0.68%, highlighting the effectiveness of the campaign’s planning and execution in driving traffic to the restaurant.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row parallax=”content-moving” overlay_style=”no-overlay” css=”.vc_custom_1683779124060{background-color: #fafa33 !important;}”][vc_column offset=”vc_col-md-offset-3 vc_col-md-6″][bezel_page_title title=”Let’s Work Together” subtitle=”Have an idea?” subtitle_position=”top” title_style=”alt-serif-font” text_align=”text-center” subtitle_text_transform=”upper” font_size=”font-big”][vc_column_text font_style=”serif-font”]

We can help you reach your goals – Let’s start a conversation 

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DOWNLOAD CASE STUDY

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DOWNLOAD CASE STUDY

[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1702364210590{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column el_id=”casestudyformbuttondiv” el_class=”casestudyformbuttondiv” css=”.vc_custom_1702376739903{border-radius: 1px !important;}”][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1702029078104{padding-top: 110px !important;}”][vc_column_inner css=”.vc_custom_1677734255364{padding-top: 65px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”Automotive Excellence, SERP-Driven!” title_style=”alt-serif-font” text_align=”text-center” title_color=”#000000″][vc_column_text]

SEO

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The Elite Cars is a premier luxury car dealership in Dubai, specializing in high-end vehicles from top brands like Mercedes, Range Rover, Land Rover, and Rolls-Royce.
. 

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745732568{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1677746253472{padding-top: 65px !important;padding-bottom: 65px !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1677746761241{padding-top: 0px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”WHAT OUR PARTNERS HAVE TO
SAY ABOUT US” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“Partnering with Home of Performance has been transformative for The Elite Cars. Their expert SEO strategies have significantly increased our online visibility, driving more enquiries and footfall to our showroom. Their data-driven approach and commitment to results have made them an invaluable partner in our journey toward becoming a leading luxury car dealer in Dubai”

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 – The Elite Cars Team

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”17896″ img_size=”full” alignment=”center” css=”.vc_custom_1729762747682{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]The Elite Cars, a premier luxury car dealer in Dubai, wanted to strengthen its online presence to boost enquiries and footfall for their top brands, including Mercedes, Range Rover, Land Rover, and Rolls-Royce. 

The primary objectives were:

• Increase website visibility for luxury car-related search terms.
• Drive more enquiries via WhatsApp and direct calls from prospective customers.
• Build a strong reputation through customer reviews, positioning The Elite Cars as a trusted name in the luxury car market.
• Capture high-value traffic and convert it into leads and store visits.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Home of Performance implemented a comprehensive SEO strategy, focusing on driving high-intent traffic, optimizing key brand pages, and enhancing user experience to encourage enquiries.

Key elements of the strategy included:

• Targeted high-value search terms such as “luxury cars for sale Dubai” and optimized the website’s brand-specific pages (Mercedes, Range Rover, Land Rover, Rolls-Royce) to improve visibility in relevant search results.
• Focused on affluent individuals aged 30-60 looking for exclusivity, luxury, and performance in their vehicles.
• Improved site speed, enhanced mobile responsiveness, and created engaging content such as car reviews and detailed brand pages, which helped build trust and kept users engaged.
• Encouraged satisfied customers to leave reviews, boosting the site’s credibility and improving local search rankings.
• Integrated direct-to-call and WhatsApp enquiry options prominently on the site to capture leads in real time, ensuring an easy path for users to connect with the dealership.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”17895″ img_size=”full” alignment=”center” css=”.vc_custom_1729763918106{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”17895″ img_size=”full” alignment=”center” css=”.vc_custom_1729764027309{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE RESULTS” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]The campaign delivered outstanding results, positioning The Elite Cars as a leading luxury car dealer in Dubai.

Key outcomes included:

• 119.86% traffic growth, increasing users from approximately 27K to 62K.
• Achieved 64 keywords in the top 3 positions and 273 keywords in the top 10, driving consistent traffic.
• Organic clicks surged by 85% to 70K, while impressions rose 56% to 3.16 million.
• WhatsApp enquiries skyrocketed from 405 to 1,542, showcasing the effectiveness of the integrated enquiry tools.
• Direct-to-call enquiries improved dramatically from 71 to 419 calls, generating high-quality leads for the showroom.

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We can help you reach your goals – Let’s start a conversation 

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DOWNLOAD CASE STUDY

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DOWNLOAD CASE STUDY

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PPC

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Maison Morand Paris, based in Dubai, UAE, is a high-end, authentically French brand providing high-quality, artisanal cheese products, catering to both individual consumers and businesses. 

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745732568{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1677746253472{padding-top: 65px !important;padding-bottom: 65px !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1677746761241{padding-top: 0px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”WHAT OUR PARTNERS HAVE TO
SAY ABOUT US” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“We focus primarily on the quality of our products, we were looking for a PPC partner who understood our aspirations. Home of Performance has extended us remarkable PPC services, which has allowed us to completely upturn our online visibility and engage a larger audience. Their knowledge and strategic methods have been vital in propelling Maison Morand Paris to new levels of success. We are thrilled to have them alongside us in this journey.”

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 – Guillaume Morand, Maison Morand Paris

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”17889″ img_size=”full” alignment=”center” css=”.vc_custom_1729756323451{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Maison Morand Paris, a premium cheese brand, aimed to expand its market presence and drive higher sales. They wished to engage both new and existing customers by effectively reaching key consumer segments. 

The objectives were:

• Reach high-intent customers actively searching for cheese products.
• Build brand awareness and engagement through visually compelling content.
• Implement a retargeting strategy to keep users engaged throughout their purchase journey.
• Achieve sales targets between 600 – 900 transactions.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]To address these goals, Home of Performance designed a multi-layered targeting strategy that integrated several key elements:

• We targeted high-intent customers through search campaigns using a mix of informational and transactional keywords, ensuring Maison Morand’s products appeared when users were actively searching for cheese and related items.
• Meta (Facebook/Instagram) was used as a secondary channel to build brand awareness and engage potential customers through interactive, visually appealing content.
• A retargeting strategy was implemented to re-engage users who had previously shown interest, ensuring that they remained connected throughout their purchase journey.
• To broaden the user base, we created lookalike audiences based on Maison Morand’s existing customer data, helping to find new users with similar characteristics.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”17886″ img_size=”full” alignment=”center” css=”.vc_custom_1729756367133{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”17888″ img_size=”full” alignment=”center” css=”.vc_custom_1729756465566{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE RESULTS” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]The campaign delivered exceptional results, surpassing initial sales targets by a wide margin. This campaign showcases Home of Performance’s ability to drive impactful results through innovative strategies, successfully achieving higher sales and reduced acquisition costs while building strong brand engagement.

Key outcomes include:

• A total of 1,500 purchases, significantly exceeding the estimated target of 600-900 sales.
• A 67% increase in sales compared to previous campaigns.
• Achieved this success with a 7.06% lower customer acquisition cost (CAC), demonstrating the campaign’s efficiency in driving cost-effective results.

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We can help you reach your goals – Let’s start a conversation 

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DOWNLOAD CASE STUDY

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DOWNLOAD CASE STUDY

[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1702364210590{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column el_id=”casestudyformbuttondiv” el_class=”casestudyformbuttondiv” css=”.vc_custom_1702376739903{border-radius: 1px !important;}”][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1702029078104{padding-top: 110px !important;}”][vc_column_inner css=”.vc_custom_1677734255364{padding-top: 65px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”Accelerate Growth: On Demand!” title_style=”alt-serif-font” text_align=”text-center” title_color=”#000000″][vc_column_text]

Performance Marketing

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Zofeur is an on-demand chauffeur service based in Dubai, where users hire a professional driver to take over their vehicle, providing a convenient, flexible alternative for those who prefer to use their own cars but need a driver. 

 

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745732568{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1677746253472{padding-top: 65px !important;padding-bottom: 65px !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1677746761241{padding-top: 0px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”WHAT OUR PARTNERS HAVE TO
SAY ABOUT US” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“Home of Performance has been instrumental in driving Zofeur’s growth in a highly competitive market. Their expertise in performance marketing, combined with their strategic approach, has not only increased our app installs but also significantly boosted first-ride bookings. We are thrilled with the results and look forward to continuing our partnership to take Zofeur to new heights.””

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 – Zofeur Team

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”17875″ img_size=”full” alignment=”center” css=”.vc_custom_1729754136392{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Zofeur sought to increase app installs and first-ride bookings through both Android and iOS platforms. While app downloads were essential, the real challenge was driving users to complete their first booking, as this was critical for long-term engagement and customer retention.

The objectives were:

• Achieve 8,000 – 10,000 monthly app installs.
• Drive 5,000 registrations.
• Secure 2,000 – 2,500 first-time ride bookings.
• With a monthly media budget of AED 70,000

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Home of Performance implemented a robust strategy leveraging Universal App Campaigns (UAC), which utilized machine learning to optimize performance based on the assets provided. This approach allowed for the fine-tuning of ad delivery, ensuring maximum impact across multiple audience segments.

Key steps taken:

• The campaign was structured with ad assets divided into multiple categories, allowing for targeted optimization and better performance tracking.
• A promotional offer was introduced to encourage first-time bookings, creating an immediate incentive for new users.
• Users who installed the app but did not complete their first booking were retargeted with specific ads, pushing them to finish their ride booking and driving higher conversions.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”17876″ img_size=”full” alignment=”center” css=”.vc_custom_1729754324445{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”17877″ img_size=”full” alignment=”center” css=”.vc_custom_1729754482428{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE RESULTS” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]The campaign yielded outstanding results, surpassing expectations and delivering a strong return on investment. By combining creativity with precision targeting, Zofeur emerged as a top player in Dubai’s competitive chauffeur service industry, positioning itself for continued growth and success.

The key outcomes included:

• 1,025+ app installs were recorded, contributing to a solid user base.
• 7,560 registrations were achieved, far exceeding the initial registration goal.
• 2,579 first rides were booked, marking a significant jump from the initial target and demonstrating strong user engagement.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row parallax=”content-moving” overlay_style=”no-overlay” css=”.vc_custom_1683779124060{background-color: #fafa33 !important;}”][vc_column offset=”vc_col-md-offset-3 vc_col-md-6″][bezel_page_title title=”Let’s Work Together” subtitle=”Have an idea?” subtitle_position=”top” title_style=”alt-serif-font” text_align=”text-center” subtitle_text_transform=”upper” font_size=”font-big”][vc_column_text font_style=”serif-font”]

We can help you reach your goals – Let’s start a conversation 

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DOWNLOAD CASE STUDY

[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1702553877012{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1702553851770{margin-top: -100px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” offset=”vc_hidden-lg”][vc_column_text css=”.vc_custom_1702554075750{margin-top: -100px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #eeee22 !important;border-radius: 3px !important;}” el_class=”hs-cta-trigger-button hs-cta-trigger-button-149892013741″]

DOWNLOAD CASE STUDY

[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745702531{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner css=”.vc_custom_1677734255364{padding-top: 65px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”Delivering Food, Delivering Success” title_style=”alt-serif-font” text_align=”text-center” title_color=”#000000″][vc_column_text]

App Marketing

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A Baghdad-based online food delivery service, Alsaree3 is a prime-mover as the first-of-its-kind online food ordering app with a ground base of more than 100,000 customers and over 500 assorted restaurants. The brand’s mission is to facilitate the process of ordering and delivering food for its customers and it aspires to cater to the whole of Iraq.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745732568{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1677746253472{padding-top: 65px !important;padding-bottom: 65px !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1677746761241{padding-top: 0px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”What our partners
Have to say about us” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“HOP has a great team. We have been working with them since the time it was established. We have a great partner in HOP who has helped us achieve exponential scale in our business over time.”

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– Riddhi Ojha

Chief Technology Officer

Alsaree3

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13361″ img_size=”full” alignment=”center” css=”.vc_custom_1681288254154{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]In spite of a healthy number of app installs, the number of users’ first orders, app registrations & purchases via the app was steadily on the decline.

The objective was –

• to increase the app installs, registrations, first orders, and purchases by 10-20% in Q1 and Q2 of the current year as compared to the previous year
• to increase Purchases by 15% in Q1 and Q2 of the current year as compared to the previous year
• to scale User First Orders by 20% in Q1 and Q2 of the current year as compared to the previous year
• to boost App Installs by 10% in Q1 and Q2 of the current year as compared to the previous year

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]After conducting an in-depth review, we studied the brand’s unique selling propositions (USPs), customers’ pain points and objections, the competition, and their digital strategies. This provided us with a better understanding of their service portfolio and clarified how we could position them as the best local choice.

We implemented the following measures –

• Restructured paid campaigns with segregation based on the operating system to observe the most contributing OS & thereby allocate budgets for the highest-performing OS
• Created app-based standard & custom events for main user touchpoints to understand user hiccups
• Used hyper-local targeting in affluent areas in Iraq to drive higher purchase value
• Segregated campaigns based on language (English vs Arabic) to learn user preference & thereby adjust creative messaging
• Created high-quality & engaging ad creatives and content assets in order to scale installs, registrations & purchases.
• Used promotion-driven creatives for first orders & purchases
• Ran A/B tests extensively and adjusted campaigns on an ongoing basis
• Used ad extensions to communicate the Alsaree3 USPs & quick call to action

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13362″ img_size=”full” alignment=”center” css=”.vc_custom_1681288277826{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13363″ img_size=”full” alignment=”center” css=”.vc_custom_1681288292999{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]We exceeded set expectations and over-achieved every objective set at the start of the project.

Here is an overview –

• Achieved 26% & 12% scale in App Install Volume in Q1 and Q2 of the current year as compared to the previous year
• Increased User First Orders by 75% & 42% in Q1 and Q2 of the current year as compared to the previous year
• Scaled Purchases by 4.4% & 23% in Q1 and Q2 of the current year as compared to the previous year
• Significantly decreased all cost metrics including CPI, CP Registration, CP UFO & CP purchase during the campaign period

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We can help you reach your goals – Let’s start a conversation 

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DOWNLOAD CASE STUDY

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DOWNLOAD CASE STUDY

[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745702531{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner css=”.vc_custom_1677734255364{padding-top: 65px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”Sharpening Knives & ROAS” title_style=”alt-serif-font” text_align=”text-center” title_color=”#000000″][vc_column_text]

Website Conversions

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Tavola, a subsidiary of 4Homes is a leading kitchenware and tableware store that curates high-quality brands worldwide. Operating in six GCC countries (UAE, KSA, Kuwait, Oman, Qatar, and Bahrain), www.tavolashop.com provides home chefs and professionals with everything they need to prepare, cook, and serve their dishes.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745732568{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1677746253472{padding-top: 65px !important;padding-bottom: 65px !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1677746761241{padding-top: 0px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”What our partners
Have to say about us” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“Working with HOP has been fruitful for our business. We are a data-driven company, and it was great to have a partner who understood that and delivered consistent results. I would highly recommend them to anyone looking for tangibility in performance and collaboration.”

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– Loai H.Taha

Director Of E-commerce

Tavola

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13429″ img_size=”full” alignment=”center” css=”.vc_custom_1681294548523{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]In spite of constant digital marketing efforts, they were struggling with improving their financial performance.

The objective was –

• to achieve YoY growth in Revenue & Order by 37% compared to the previous year
• to increase overall revenue while maintaining profitability
• to compete with Amazon within the same category
• to maintain a minimum of 5X profitability in the form of ROAS over all the geographies for the time period with an overall increase of 37%
• to increase the revenue and orders by an additional 50% in months with higher sales
• to increase the revenue and orders by 30% in the months with lesser sales

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]To increase revenue and orders through a more localized campaign structure per geo-location to correctly identify the factors that were diminishing the true scale of shopping ads, the spectrum of search, and the purchase cycle.

Here are some measures that we adopted –

• Post an in-depth review, conducted a 150-person sample size consumer behavior study based on the brand’s USP’s and customized Google Shopping ads according to the findings
• Created Brand-only, dedicated language, and match-type campaigns in order to gain control over ad serving based on user searches and improve potential customer targeting
• Created multiple Shopping campaigns with different product categories and further diluted these campaigns with Product category prices for user convenience: <100 (AED) & >100 (AED)
• Segregated Ad-groups into Brand types and further narrowed them down into different price buckets. Used Manual Bidding at brand-level in the Ad-groups with all the relevant ad extensions

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13430″ img_size=”full” alignment=”center” css=”.vc_custom_1681294568756{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13431″ img_size=”full” alignment=”center” css=”.vc_custom_1681294586738{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]We exceeded set expectations and over-achieved every objective set at the start of the project which scaled Tavola’s revenue and strengthened our partnership.

Here is an overview of what we achieved –

• 62% increase in revenue and 46% increase in orders in Q3 of the present year as compared to the previous year
• 53% Increase in revenue and 39% increase in orders while maintaining the ROAS of the present year as compared to the previous year
• Overachieved the revenue and orders of the present year as compared to the previous year
• The minimum ROAS of 5 was thoroughly maintained and the number increased from 9.17 to 9.31

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We can help you reach your goals – Let’s start a conversation 

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Error: Contact form not found.

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Lead Generation

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Warehouse Gym is a fitness chain in the UAE market, offering premium services. When Warehouse Gym, reached out to Home of Performance, they were struggling in building brand resonance and competing with their contemporaries like Fitness First. They needed to expand their client base and improve the retention of existing clients. They were also in the process of opening their first gym outlet in Abu Dhabi after successfully opening 8 locations across Dubai.

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Have to say about us” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“Working with HOP has been fruitful for our business. We are a data-driven company, and it was great to have a partner who understood that and delivered consistent results. I would highly recommend them to anyone looking for tangibility in performance and collaboration.”

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– Loai H.Taha

Director Of E-commerce

Tavola

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13439″ img_size=”full” alignment=”center” css=”.vc_custom_1681295135314{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Although they ran campaigns before, they struggled with low-quality or irrelevant leads falling into the funnel. This resulted in the performance campaign budget not being utilized optimally and low-lead volume.

The objective was –

• to decrease the Cost per Lead (CPL) from AED 100 to AED 50
• to deliver an average of 250 leads per month over the campaign period
• to ensure scale in lead volume while maintaining the quality of lead-to-sale journey
• to target a high purchasing power audience as the services are positioned at a premium
• to align the campaign all through its course to meet the approved budget

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Warehouse Gym offers access to high-end workout spaces with exceptional amenities as well as smooth customer service. After studying the industry landscape, we knew that in order to get sales we would have to focus on individuals with high disposable income who are both interested in working out and prefer a luxurious ambiance.

Here are some measures that we adopted –

• Created a cohesive audience mapping strategy where we targeted individuals with an interest in fitness and luxury and living in HNI neighborhoods near the 9 locations
• Used Google Search Campaigns to target HNI locations on basis of high rent and high property value locations in the driving perimeter of the gym network
• Used Performance Max Campaigns to scale the outside SERP results
• Tested Performance Max Campaigns with multiple creative offerings to drive CTR
• Restructured their paid search campaigns so that they had a more targeted campaign structure for each type of audience
• Used localized campaigns to accelerate lead generation in selected neighborhoods with high-net-worth individuals
• Created better quality landing pages, and query-based ads to attract prospecting leads
• Used ad extensions to communicate Warehouse Gym’s USP’s & quick call to action
• Ran A/B tests extensively and adjusting campaigns on an ongoing basis.
• Created performance-driven creatives and ads to increase CTR.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13440″ img_size=”full” alignment=”center” css=”.vc_custom_1681295151447{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13441″ img_size=”full” alignment=”center” css=”.vc_custom_1681295169094{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]We used geo-targeting to target consumers in the more affluent areas across Dubai and Abu Dhabi. Based on past data, pin-level targeting was implemented for locations where the majority of the clientele were present, along with locations with high disposable income.

Here is an overview of what we achieved –

• Generated more than 2,568 quality leads during the campaign period, which were higher than the all-time campaign data historically
• Delivered an average of 377 leads per month. The monthly lead volume objective was to deliver an average of 250 leads
• Maintained the CPL as per KPI while amassing the record high number of quality leads
• Reduced the CPL to AED 35 from AED 100 over the campaign period
• Achieved 65% plus closure rate for leads to opportunities

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We can help you reach your goals – Let’s start a conversation 

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DOWNLOAD CASE STUDY

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DOWNLOAD CASE STUDY

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Lead Generation

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Headquartered in Birmingham, England, LRQA is a leading B2B global assurance provider that offers expertise in certification, brand assurance, cybersecurity, inspection, and training. From independent auditing, certification and training; to technical advisory services; to real-time assurance technology; to data-driven supply chain transformation, LRQA offers innovative end-to-end solutions which support its clients as they build safer, more secure, more sustainable businesses.

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Have to say about us” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“The team is professional and very responsive. HOP team works with their client as partners. They helped me to upgrade our website and created great content on social media. They understand exactly what you want and deliver more value. I highly recommend HOP for anyone who wants to improve their businesses.”

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– Hasan Surve

Area Marketing Manager – SAMEA

LRQA

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13408″ img_size=”full” alignment=”center” css=”.vc_custom_1681292661245{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]When LRQA reached out to Home of Performance, they were struggling with a dwindling number of leads generated from their current digital campaigns and low conversion rates.

When LRQA reached out to Home of Performance, they were struggling with a dwindling number of leads generated from their current digital campaigns and low conversion rates.

The objective was to –

• generate more high-quality leads and increase monthly conversion rates
• achieve 100+ registrations for B2B certification services in Inspection Services & Business Assurance within 2 months
• register a 20% increase in generated leads MoM within a 02-month period
• decrease the average Cost Per Registration (CPR) by 10%
• increase monthly conversion rate within given target markets by 1% when compared to the existing rate of 0.5%

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Our strategy included restructuring campaigns to have a more localized campaign structure as per geo-location and to use these localized campaigns to accelerate lead generation in selected neighborhoods.

Here are some measures that we adopted –

• Restructuring –Restructuring paid campaigns so that they had a more localized campaign structure as per geo-location
• Keyword Research –Monitoring daily SQR and adding relevant keywords for the campaign based on the search results
• Engaging Content –Creating better quality ad creatives and content assets that are customer-centric in order to attract high-quality leads
• Ad Extensions –Adding sitelink extensions for relevant sub-pages such as training and skill assessment, in order to attract high-quality leads
• Campaign Localization –Using localized campaigns to accelerate lead generation in selected neighborhoods

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13409″ img_size=”full” alignment=”center” css=”.vc_custom_1681292677148{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13410″ img_size=”full” alignment=”center” css=”.vc_custom_1681292698131{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]We exceeded set expectations and over-achieved every objective set at the start of the project.

Here is an overview –

• 65% increase in generated leads (month-on-month)MoM, surpassing KPI by achieving 33 more leads than projected and exceeding the 20% increase goal
• 32% decrease in the average Cost Per Lead (CPL) during the second month, while initial goal was to decrease at least by 10%
• One of their target markets, India performed 3x better than the previous month, recording 19 leads over the campaign period, the highest number of leads market-wise

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We can help you reach your goals – Let’s start a conversation 

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