Case Study Categories: Paid Media

[vc_row css=”.vc_custom_1702453052560{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1702453189401{margin-top: -200px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” offset=”vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text el_class=”hs-cta-trigger-button hs-cta-trigger-button-182433860243″ css=”.vc_custom_1730884436396{margin-right: 545px !important;margin-left: 545px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #eeee22 !important;border-radius: 3px !important;}”]

DOWNLOAD CASE STUDY

[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1730884455951{padding-top: 70px !important;padding-bottom: 30px !important;}”][vc_column offset=”vc_hidden-lg” css=”.vc_custom_1702453294349{margin-top: -100px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text el_class=”hs-cta-trigger-button hs-cta-trigger-button-182433860243″ css=”.vc_custom_1730884450732{margin-top: -100px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #eeee22 !important;border-radius: 3px !important;}” el_id=”dcsmobilebuttonhide”]

DOWNLOAD CASE STUDY

[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1702364210590{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column el_id=”casestudyformbuttondiv” el_class=”casestudyformbuttondiv” css=”.vc_custom_1702376739903{border-radius: 1px !important;}”][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1702029078104{padding-top: 110px !important;}”][vc_column_inner css=”.vc_custom_1677734255364{padding-top: 65px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”Accelerate Growth: On Demand!” title_style=”alt-serif-font” text_align=”text-center” title_color=”#000000″][vc_column_text]

Performance Marketing

[/vc_column_text][vc_empty_space][vc_column_text]

Zofeur is an on-demand chauffeur service based in Dubai, where users hire a professional driver to take over their vehicle, providing a convenient, flexible alternative for those who prefer to use their own cars but need a driver. 

 

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745732568{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1677746253472{padding-top: 65px !important;padding-bottom: 65px !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1677746761241{padding-top: 0px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”WHAT OUR PARTNERS HAVE TO
SAY ABOUT US” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“Home of Performance has been instrumental in driving Zofeur’s growth in a highly competitive market. Their expertise in performance marketing, combined with their strategic approach, has not only increased our app installs but also significantly boosted first-ride bookings. We are thrilled with the results and look forward to continuing our partnership to take Zofeur to new heights.””

[/vc_column_text][vc_column_text el_class=”cs-testo-name-text”]

 – Zofeur Team

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”17875″ img_size=”full” alignment=”center” css=”.vc_custom_1729754136392{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Zofeur sought to increase app installs and first-ride bookings through both Android and iOS platforms. While app downloads were essential, the real challenge was driving users to complete their first booking, as this was critical for long-term engagement and customer retention.

The objectives were:

• Achieve 8,000 – 10,000 monthly app installs.
• Drive 5,000 registrations.
• Secure 2,000 – 2,500 first-time ride bookings.
• With a monthly media budget of AED 70,000

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Home of Performance implemented a robust strategy leveraging Universal App Campaigns (UAC), which utilized machine learning to optimize performance based on the assets provided. This approach allowed for the fine-tuning of ad delivery, ensuring maximum impact across multiple audience segments.

Key steps taken:

• The campaign was structured with ad assets divided into multiple categories, allowing for targeted optimization and better performance tracking.
• A promotional offer was introduced to encourage first-time bookings, creating an immediate incentive for new users.
• Users who installed the app but did not complete their first booking were retargeted with specific ads, pushing them to finish their ride booking and driving higher conversions.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”17876″ img_size=”full” alignment=”center” css=”.vc_custom_1729754324445{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”17877″ img_size=”full” alignment=”center” css=”.vc_custom_1729754482428{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE RESULTS” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]The campaign yielded outstanding results, surpassing expectations and delivering a strong return on investment. By combining creativity with precision targeting, Zofeur emerged as a top player in Dubai’s competitive chauffeur service industry, positioning itself for continued growth and success.

The key outcomes included:

• 1,025+ app installs were recorded, contributing to a solid user base.
• 7,560 registrations were achieved, far exceeding the initial registration goal.
• 2,579 first rides were booked, marking a significant jump from the initial target and demonstrating strong user engagement.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row parallax=”content-moving” overlay_style=”no-overlay” css=”.vc_custom_1683779124060{background-color: #fafa33 !important;}”][vc_column offset=”vc_col-md-offset-3 vc_col-md-6″][bezel_page_title title=”Let’s Work Together” subtitle=”Have an idea?” subtitle_position=”top” title_style=”alt-serif-font” text_align=”text-center” subtitle_text_transform=”upper” font_size=”font-big”][vc_column_text font_style=”serif-font”]

We can help you reach your goals – Let’s start a conversation 

[/vc_column_text][vc_empty_space][vc_row_inner disable_element=”yes”][vc_column_inner][vc_column_text]

Error: Contact form not found.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text] [/vc_column_text][/vc_column][/vc_row]

[vc_row css=”.vc_custom_1702553633096{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1702553659179{margin-top: -200px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” offset=”vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text css=”.vc_custom_1702554069592{margin-right: 545px !important;margin-left: 545px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #eeee22 !important;border-radius: 3px !important;}” el_class=”hs-cta-trigger-button hs-cta-trigger-button-149892013741″]

DOWNLOAD CASE STUDY

[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1702553877012{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1702553851770{margin-top: -100px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” offset=”vc_hidden-lg”][vc_column_text css=”.vc_custom_1702554075750{margin-top: -100px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #eeee22 !important;border-radius: 3px !important;}” el_class=”hs-cta-trigger-button hs-cta-trigger-button-149892013741″]

DOWNLOAD CASE STUDY

[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745702531{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner css=”.vc_custom_1677734255364{padding-top: 65px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”Delivering Food, Delivering Success” title_style=”alt-serif-font” text_align=”text-center” title_color=”#000000″][vc_column_text]

App Marketing

[/vc_column_text][vc_empty_space][vc_column_text]

A Baghdad-based online food delivery service, Alsaree3 is a prime-mover as the first-of-its-kind online food ordering app with a ground base of more than 100,000 customers and over 500 assorted restaurants. The brand’s mission is to facilitate the process of ordering and delivering food for its customers and it aspires to cater to the whole of Iraq.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745732568{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1677746253472{padding-top: 65px !important;padding-bottom: 65px !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1677746761241{padding-top: 0px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”What our partners
Have to say about us” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“HOP has a great team. We have been working with them since the time it was established. We have a great partner in HOP who has helped us achieve exponential scale in our business over time.”

[/vc_column_text][vc_column_text el_class=”cs-testo-name-text”]

– Riddhi Ojha

Chief Technology Officer

Alsaree3

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13361″ img_size=”full” alignment=”center” css=”.vc_custom_1681288254154{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]In spite of a healthy number of app installs, the number of users’ first orders, app registrations & purchases via the app was steadily on the decline.

The objective was –

• to increase the app installs, registrations, first orders, and purchases by 10-20% in Q1 and Q2 of the current year as compared to the previous year
• to increase Purchases by 15% in Q1 and Q2 of the current year as compared to the previous year
• to scale User First Orders by 20% in Q1 and Q2 of the current year as compared to the previous year
• to boost App Installs by 10% in Q1 and Q2 of the current year as compared to the previous year

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]After conducting an in-depth review, we studied the brand’s unique selling propositions (USPs), customers’ pain points and objections, the competition, and their digital strategies. This provided us with a better understanding of their service portfolio and clarified how we could position them as the best local choice.

We implemented the following measures –

• Restructured paid campaigns with segregation based on the operating system to observe the most contributing OS & thereby allocate budgets for the highest-performing OS
• Created app-based standard & custom events for main user touchpoints to understand user hiccups
• Used hyper-local targeting in affluent areas in Iraq to drive higher purchase value
• Segregated campaigns based on language (English vs Arabic) to learn user preference & thereby adjust creative messaging
• Created high-quality & engaging ad creatives and content assets in order to scale installs, registrations & purchases.
• Used promotion-driven creatives for first orders & purchases
• Ran A/B tests extensively and adjusted campaigns on an ongoing basis
• Used ad extensions to communicate the Alsaree3 USPs & quick call to action

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13362″ img_size=”full” alignment=”center” css=”.vc_custom_1681288277826{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13363″ img_size=”full” alignment=”center” css=”.vc_custom_1681288292999{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]We exceeded set expectations and over-achieved every objective set at the start of the project.

Here is an overview –

• Achieved 26% & 12% scale in App Install Volume in Q1 and Q2 of the current year as compared to the previous year
• Increased User First Orders by 75% & 42% in Q1 and Q2 of the current year as compared to the previous year
• Scaled Purchases by 4.4% & 23% in Q1 and Q2 of the current year as compared to the previous year
• Significantly decreased all cost metrics including CPI, CP Registration, CP UFO & CP purchase during the campaign period

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row parallax=”content-moving” overlay_style=”no-overlay” css=”.vc_custom_1683779124060{background-color: #fafa33 !important;}”][vc_column offset=”vc_col-md-offset-3 vc_col-md-6″][bezel_page_title title=”Let’s Work Together” subtitle=”Have an idea?” subtitle_position=”top” title_style=”alt-serif-font” text_align=”text-center” subtitle_text_transform=”upper” font_size=”font-big”][vc_column_text font_style=”serif-font”]

We can help you reach your goals – Let’s start a conversation 

[/vc_column_text][vc_empty_space][vc_row_inner disable_element=”yes”][vc_column_inner][vc_column_text]

Error: Contact form not found.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text] [/vc_column_text][/vc_column][/vc_row]

[vc_row css=”.vc_custom_1704179465278{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1704181247471{margin-top: -200px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” offset=”vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text css=”.vc_custom_1704184238393{margin-right: 545px !important;margin-left: 545px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #eeee22 !important;border-radius: 3px !important;}” el_class=”hs-cta-trigger-button hs-cta-trigger-button-151713795179″]

DOWNLOAD CASE STUDY

[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1704179949231{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1704181199374{margin-top: -100px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” offset=”vc_hidden-lg”][vc_column_text css=”.vc_custom_1704184246534{margin-top: -100px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #eeee22 !important;border-radius: 3px !important;}” el_class=”hs-cta-trigger-button hs-cta-trigger-button-151713795179″]

DOWNLOAD CASE STUDY

[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745702531{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner css=”.vc_custom_1677734255364{padding-top: 65px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”Sharpening Knives & ROAS” title_style=”alt-serif-font” text_align=”text-center” title_color=”#000000″][vc_column_text]

Website Conversions

[/vc_column_text][vc_empty_space][vc_column_text]

Tavola, a subsidiary of 4Homes is a leading kitchenware and tableware store that curates high-quality brands worldwide. Operating in six GCC countries (UAE, KSA, Kuwait, Oman, Qatar, and Bahrain), www.tavolashop.com provides home chefs and professionals with everything they need to prepare, cook, and serve their dishes.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745732568{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1677746253472{padding-top: 65px !important;padding-bottom: 65px !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1677746761241{padding-top: 0px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”What our partners
Have to say about us” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“Working with HOP has been fruitful for our business. We are a data-driven company, and it was great to have a partner who understood that and delivered consistent results. I would highly recommend them to anyone looking for tangibility in performance and collaboration.”

[/vc_column_text][vc_column_text el_class=”cs-testo-name-text”]

– Loai H.Taha

Director Of E-commerce

Tavola

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13429″ img_size=”full” alignment=”center” css=”.vc_custom_1681294548523{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]In spite of constant digital marketing efforts, they were struggling with improving their financial performance.

The objective was –

• to achieve YoY growth in Revenue & Order by 37% compared to the previous year
• to increase overall revenue while maintaining profitability
• to compete with Amazon within the same category
• to maintain a minimum of 5X profitability in the form of ROAS over all the geographies for the time period with an overall increase of 37%
• to increase the revenue and orders by an additional 50% in months with higher sales
• to increase the revenue and orders by 30% in the months with lesser sales

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]To increase revenue and orders through a more localized campaign structure per geo-location to correctly identify the factors that were diminishing the true scale of shopping ads, the spectrum of search, and the purchase cycle.

Here are some measures that we adopted –

• Post an in-depth review, conducted a 150-person sample size consumer behavior study based on the brand’s USP’s and customized Google Shopping ads according to the findings
• Created Brand-only, dedicated language, and match-type campaigns in order to gain control over ad serving based on user searches and improve potential customer targeting
• Created multiple Shopping campaigns with different product categories and further diluted these campaigns with Product category prices for user convenience: <100 (AED) & >100 (AED)
• Segregated Ad-groups into Brand types and further narrowed them down into different price buckets. Used Manual Bidding at brand-level in the Ad-groups with all the relevant ad extensions

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13430″ img_size=”full” alignment=”center” css=”.vc_custom_1681294568756{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13431″ img_size=”full” alignment=”center” css=”.vc_custom_1681294586738{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]We exceeded set expectations and over-achieved every objective set at the start of the project which scaled Tavola’s revenue and strengthened our partnership.

Here is an overview of what we achieved –

• 62% increase in revenue and 46% increase in orders in Q3 of the present year as compared to the previous year
• 53% Increase in revenue and 39% increase in orders while maintaining the ROAS of the present year as compared to the previous year
• Overachieved the revenue and orders of the present year as compared to the previous year
• The minimum ROAS of 5 was thoroughly maintained and the number increased from 9.17 to 9.31

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row parallax=”content-moving” overlay_style=”no-overlay” css=”.vc_custom_1683863573855{background-color: #fafa33 !important;}”][vc_column offset=”vc_col-md-offset-3 vc_col-md-6″][bezel_page_title title=”Let’s Work Together” subtitle=”Have an idea?” subtitle_position=”top” title_style=”alt-serif-font” text_align=”text-center” subtitle_text_transform=”upper” font_size=”font-big”][vc_column_text font_style=”serif-font”]

We can help you reach your goals – Let’s start a conversation 

[/vc_column_text][vc_empty_space][vc_row_inner disable_element=”yes”][vc_column_inner][vc_column_text]

Error: Contact form not found.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text] [/vc_column_text][/vc_column][/vc_row]

[vc_row css=”.vc_custom_1677745702531{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner css=”.vc_custom_1677734255364{padding-top: 65px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”Pumping Iron & The Sales Funnel” title_style=”alt-serif-font” text_align=”text-center” title_color=”#000000″][vc_column_text]

Lead Generation

[/vc_column_text][vc_empty_space][vc_column_text]

Warehouse Gym is a fitness chain in the UAE market, offering premium services. When Warehouse Gym, reached out to Home of Performance, they were struggling in building brand resonance and competing with their contemporaries like Fitness First. They needed to expand their client base and improve the retention of existing clients. They were also in the process of opening their first gym outlet in Abu Dhabi after successfully opening 8 locations across Dubai.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745732568{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;}”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1677746253472{padding-top: 65px !important;padding-bottom: 65px !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1677746761241{padding-top: 0px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”What our partners
Have to say about us” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“Working with HOP has been fruitful for our business. We are a data-driven company, and it was great to have a partner who understood that and delivered consistent results. I would highly recommend them to anyone looking for tangibility in performance and collaboration.”

[/vc_column_text][vc_column_text el_class=”cs-testo-name-text”]

– Loai H.Taha

Director Of E-commerce

Tavola

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13439″ img_size=”full” alignment=”center” css=”.vc_custom_1681295135314{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Although they ran campaigns before, they struggled with low-quality or irrelevant leads falling into the funnel. This resulted in the performance campaign budget not being utilized optimally and low-lead volume.

The objective was –

• to decrease the Cost per Lead (CPL) from AED 100 to AED 50
• to deliver an average of 250 leads per month over the campaign period
• to ensure scale in lead volume while maintaining the quality of lead-to-sale journey
• to target a high purchasing power audience as the services are positioned at a premium
• to align the campaign all through its course to meet the approved budget

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Warehouse Gym offers access to high-end workout spaces with exceptional amenities as well as smooth customer service. After studying the industry landscape, we knew that in order to get sales we would have to focus on individuals with high disposable income who are both interested in working out and prefer a luxurious ambiance.

Here are some measures that we adopted –

• Created a cohesive audience mapping strategy where we targeted individuals with an interest in fitness and luxury and living in HNI neighborhoods near the 9 locations
• Used Google Search Campaigns to target HNI locations on basis of high rent and high property value locations in the driving perimeter of the gym network
• Used Performance Max Campaigns to scale the outside SERP results
• Tested Performance Max Campaigns with multiple creative offerings to drive CTR
• Restructured their paid search campaigns so that they had a more targeted campaign structure for each type of audience
• Used localized campaigns to accelerate lead generation in selected neighborhoods with high-net-worth individuals
• Created better quality landing pages, and query-based ads to attract prospecting leads
• Used ad extensions to communicate Warehouse Gym’s USP’s & quick call to action
• Ran A/B tests extensively and adjusting campaigns on an ongoing basis.
• Created performance-driven creatives and ads to increase CTR.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13440″ img_size=”full” alignment=”center” css=”.vc_custom_1681295151447{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13441″ img_size=”full” alignment=”center” css=”.vc_custom_1681295169094{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]We used geo-targeting to target consumers in the more affluent areas across Dubai and Abu Dhabi. Based on past data, pin-level targeting was implemented for locations where the majority of the clientele were present, along with locations with high disposable income.

Here is an overview of what we achieved –

• Generated more than 2,568 quality leads during the campaign period, which were higher than the all-time campaign data historically
• Delivered an average of 377 leads per month. The monthly lead volume objective was to deliver an average of 250 leads
• Maintained the CPL as per KPI while amassing the record high number of quality leads
• Reduced the CPL to AED 35 from AED 100 over the campaign period
• Achieved 65% plus closure rate for leads to opportunities

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row parallax=”content-moving” overlay_style=”no-overlay” css=”.vc_custom_1683863524111{background-color: #fafa33 !important;}”][vc_column offset=”vc_col-md-offset-3 vc_col-md-6″][bezel_page_title title=”Let’s Work Together” subtitle=”Have an idea?” subtitle_position=”top” title_style=”alt-serif-font” text_align=”text-center” subtitle_text_transform=”upper” font_size=”font-big”][vc_column_text font_style=”serif-font”]

We can help you reach your goals – Let’s start a conversation 

[/vc_column_text][vc_empty_space][vc_row_inner disable_element=”yes”][vc_column_inner][vc_column_text]

Error: Contact form not found.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text] [/vc_column_text][/vc_column][/vc_row]

[vc_row css=”.vc_custom_1704275017770{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1704279341288{margin-top: -200px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” offset=”vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text css=”.vc_custom_1704280543544{margin-right: 545px !important;margin-left: 545px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #eeee22 !important;border-radius: 3px !important;}” el_class=”hs-cta-trigger-button hs-cta-trigger-button-151850861882″]

DOWNLOAD CASE STUDY

[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1704279375584{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1704279483604{margin-top: -100px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” offset=”vc_hidden-lg”][vc_column_text css=”.vc_custom_1704280556210{margin-top: -100px !important;margin-right: 120px !important;margin-left: 120px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #eeee22 !important;border-radius: 3px !important;}” el_class=”hs-cta-trigger-button hs-cta-trigger-button-151850861882″]

DOWNLOAD CASE STUDY

[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745702531{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner css=”.vc_custom_1677734255364{padding-top: 65px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”Certifying The World, One Lead At A Time” title_style=”alt-serif-font” text_align=”text-center” title_color=”#000000″][vc_column_text]

Lead Generation

[/vc_column_text][vc_empty_space][vc_column_text]

Headquartered in Birmingham, England, LRQA is a leading B2B global assurance provider that offers expertise in certification, brand assurance, cybersecurity, inspection, and training. From independent auditing, certification and training; to technical advisory services; to real-time assurance technology; to data-driven supply chain transformation, LRQA offers innovative end-to-end solutions which support its clients as they build safer, more secure, more sustainable businesses.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745732568{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1677746253472{padding-top: 65px !important;padding-bottom: 65px !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1677746761241{padding-top: 0px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”What our partners
Have to say about us” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“The team is professional and very responsive. HOP team works with their client as partners. They helped me to upgrade our website and created great content on social media. They understand exactly what you want and deliver more value. I highly recommend HOP for anyone who wants to improve their businesses.”

[/vc_column_text][vc_column_text el_class=”cs-testo-name-text”]

– Hasan Surve

Area Marketing Manager – SAMEA

LRQA

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13408″ img_size=”full” alignment=”center” css=”.vc_custom_1681292661245{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]When LRQA reached out to Home of Performance, they were struggling with a dwindling number of leads generated from their current digital campaigns and low conversion rates.

When LRQA reached out to Home of Performance, they were struggling with a dwindling number of leads generated from their current digital campaigns and low conversion rates.

The objective was to –

• generate more high-quality leads and increase monthly conversion rates
• achieve 100+ registrations for B2B certification services in Inspection Services & Business Assurance within 2 months
• register a 20% increase in generated leads MoM within a 02-month period
• decrease the average Cost Per Registration (CPR) by 10%
• increase monthly conversion rate within given target markets by 1% when compared to the existing rate of 0.5%

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Our strategy included restructuring campaigns to have a more localized campaign structure as per geo-location and to use these localized campaigns to accelerate lead generation in selected neighborhoods.

Here are some measures that we adopted –

• Restructuring –Restructuring paid campaigns so that they had a more localized campaign structure as per geo-location
• Keyword Research –Monitoring daily SQR and adding relevant keywords for the campaign based on the search results
• Engaging Content –Creating better quality ad creatives and content assets that are customer-centric in order to attract high-quality leads
• Ad Extensions –Adding sitelink extensions for relevant sub-pages such as training and skill assessment, in order to attract high-quality leads
• Campaign Localization –Using localized campaigns to accelerate lead generation in selected neighborhoods

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13409″ img_size=”full” alignment=”center” css=”.vc_custom_1681292677148{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13410″ img_size=”full” alignment=”center” css=”.vc_custom_1681292698131{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]We exceeded set expectations and over-achieved every objective set at the start of the project.

Here is an overview –

• 65% increase in generated leads (month-on-month)MoM, surpassing KPI by achieving 33 more leads than projected and exceeding the 20% increase goal
• 32% decrease in the average Cost Per Lead (CPL) during the second month, while initial goal was to decrease at least by 10%
• One of their target markets, India performed 3x better than the previous month, recording 19 leads over the campaign period, the highest number of leads market-wise

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row parallax=”content-moving” overlay_style=”no-overlay” css=”.vc_custom_1683863462675{background-color: #fafa33 !important;}”][vc_column offset=”vc_col-md-offset-3 vc_col-md-6″][bezel_page_title title=”Let’s Work Together” subtitle=”Have an idea?” subtitle_position=”top” title_style=”alt-serif-font” text_align=”text-center” subtitle_text_transform=”upper” font_size=”font-big”][vc_column_text font_style=”serif-font”]

We can help you reach your goals – Let’s start a conversation 

[/vc_column_text][vc_empty_space][vc_row_inner disable_element=”yes”][vc_column_inner][vc_column_text]

Error: Contact form not found.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text] [/vc_column_text][/vc_column][/vc_row]

[vc_row css=”.vc_custom_1677745702531{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner css=”.vc_custom_1677734255364{padding-top: 65px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”Healthifying Homes & CPL’s” title_style=”alt-serif-font” text_align=”text-center” title_color=”#000000″][vc_column_text]

Lead Generation

[/vc_column_text][vc_empty_space][vc_column_text]

The Healthy Home is a tech-enabled health and wellness-based company offering more than 10 specialized deep cleaning and disinfection services in the UAE. Currently available in UAE, KSA, and Kuwait, the premier health & wellness service provider has a Google rating of 4.9*/5 and has helped +34,000 homes. The Healthy Home® is committed to achieving the ultimate goal of better living.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745732568{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1677746253472{padding-top: 65px !important;padding-bottom: 65px !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1677746761241{padding-top: 0px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”What our partners
Have to say about us” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“Fantastic team! We have used them for 3 of our companies and you can feel the results very quickly! Most importantly they have a great commercial mindset that further assists you in making the right business strategies. Keep it up, team!!”

[/vc_column_text][vc_column_text el_class=”cs-testo-name-text”]

– Hisham Jaber

Co-founder

Head of Strategy & Business Transformation

The Healthy Home

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13434″ img_size=”full” alignment=”center” css=”.vc_custom_1681294877026{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]In spite of offering some of the best deep cleaning and sanitization services in the UAE, The Healthy Home® was unable to reach its target audience, who are high-net-worth individuals, and get quality leads in volume.

The objective was –

• to lower the Cost Per Lead (CPL) with hyper-local marketing
• to scale revenue by generating quality leads and converting them into customers
• to lower the Cost Per Lead (CPL) from AED 29.9 to an average of AED 35 during the campaign course
• to target high net worth individuals, who are best suited for the quality of service delivered

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Before starting the project, we had in-depth discussions with The Healthy Home® sales team to gather insights into the customer feedback they received so we could gauge the major reasons that were causing the drop in high-quality leads.

Here are some measures that we adopted –

• restructuring campaigns so that they had a more localized structure as per geo-location
• using geo-targeting to target consumers in the more affluent areas across Dubai and Abu Dhabi
• implementing pin-level targeting for locations where the majority of the present clientele were present, along with locations with high disposable income
• optimizing on-form leads as primary conversions while measuring Non-Primary Leads to drive machine learning for higher-quality leads
• running A/B tests extensively and adjusting campaigns on an ongoing basis
• optimizing the landing pages against each keyword with dynamic parameters passed through the URL to change the content on the landing pages accordingly

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13435″ img_size=”full” alignment=”center” css=”.vc_custom_1681294899436{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13436″ img_size=”full” alignment=”center” css=”.vc_custom_1681294927309{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]With strategic accuracy and regular optimization, we were able to bring down the average Cost per Lead. Optimizing landing pages led to a better synergy between the keyword-ad copy and landing page improving the deliverability of the campaign on Google as well as dropping our cost per click.

Here is an overview of what we achieved –

• lowered the Cost Per Lead (CPL) to AED 26.3 although the set objective was AED 35
• generated incremental revenue of 250% (measured along offline data from the client)
• lowered the CPL below the set metric while collecting high-quality leads by tapping into the high-income audience segment

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row parallax=”content-moving” overlay_style=”no-overlay” css=”.vc_custom_1683863324988{background-color: #fafa33 !important;}”][vc_column offset=”vc_col-md-offset-3 vc_col-md-6″][bezel_page_title title=”Let’s Work Together” subtitle=”Have an idea?” subtitle_position=”top” title_style=”alt-serif-font” text_align=”text-center” subtitle_text_transform=”upper” font_size=”font-big”][vc_column_text font_style=”serif-font”]

We can help you reach your goals – Let’s start a conversation 

[/vc_column_text][vc_empty_space][vc_row_inner disable_element=”yes”][vc_column_inner][vc_column_text]

Error: Contact form not found.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text] [/vc_column_text][/vc_column][/vc_row]

[vc_row css=”.vc_custom_1677745702531{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner css=”.vc_custom_1677734255364{padding-top: 65px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”Serving Future Hoteliers, One Lead at a Time” title_style=”alt-serif-font” text_align=”text-center” title_color=”#000000″][vc_column_text]

Lead Generation

[/vc_column_text][vc_empty_space][vc_column_text]

The HTMi Hotel and Tourism Management Institute Switzerland (HTMi) is one of the premium institutes in Dubai, offering courses related to hotel and hospitality management. The institute is ranked as one of the top-rated institutions in Switzerland and also has a campus in Dubai. Known for its state-of-the-art infrastructure, dedicated faculty and career opportunities HTMi consistently ranked among the top tiers of hotel and hospitality educational institutions.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745732568{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1677746253472{padding-top: 65px !important;padding-bottom: 65px !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1677746761241{padding-top: 0px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”What our partners
Have to say about us” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“We got great results from the start of partnering with HOP. When Covid-19 hit, we had to lay off the majority of our staff and our organization was on the verge of stopping all marketing activities. We had to generate a minimum of 10 student admissions for our Sept intake. HOP not only waivered their agency fee post-lockdown but managed our ads in an excellent way and met all set objectives.”

[/vc_column_text][vc_column_text el_class=”cs-testo-name-text”]

– Judit Toth

Business Director

HTMi Switzerland Dubai

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13398″ img_size=”full” alignment=”center” css=”.vc_custom_1681292087136{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Due to the repercussions of the Covid-19 pandemic on the education sector they were facing the prospect of closure and needed 10 enrollments in order to sustain the academic year.

The objective was –

• to get 10 enrollments before the new academic year for the two professional degree courses they offer
• to generate 300 – 350 leads for the campaign duration
• to keep the lead cost under $13
• to maintain brand awareness throughout the campaign period

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]After conducting an in-depth review, we studied the brand’s unique selling propositions (USPs), customers’ pain points and objections along with the competition and their digital strategies. We segmented the target audience to include students who were looking to study Hotel Management and Culinary Arts locally (for UAE students ) and internationally.

Here are some measures that we adopted –

• To avoid thinning the budget since the locations outside UAE were vast, we clubbed all of them in one campaign and targeted exact match high-intent keywords with the main keyword – UAE/Dubai
• Keeping in mind that the courses were expensive, we needed to reach high-intent students who are willing to spend for their degree
• Focused efforts on Google Ads Search Campaigns since education is a highly researched sector
• Planned to develop a feasible budget schedule and a matching campaign layout based on research and analysis of keyword trends

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13399″ img_size=”full” alignment=”center” css=”.vc_custom_1681292108903{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13400″ img_size=”full” alignment=”center” css=”.vc_custom_1681292129070{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]We exceeded set expectations and over-achieved every objective set at the start of the project.

Here is an overview –

• Achieved the 10 enrollments they needed to keep their campus open before mid-August
• Out of the 10 enrollments needed, 4 direct enrollments were due to this campaign. The total value of these enrollments was $53737.46 – offering an 1182% ROAS
• Over the 75-day campaign period, 468 leads were delivered instead of the expected 300-350 leads
• The average cost per lead was $9.60 instead of the expected $13
• The campaigns saw an average conversion rate of 7.20%. with the highest conversion rate of 15.64%

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row parallax=”content-moving” overlay_style=”no-overlay” css=”.vc_custom_1683863243929{background-color: #fafa33 !important;}”][vc_column offset=”vc_col-md-offset-3 vc_col-md-6″][bezel_page_title title=”Let’s Work Together” subtitle=”Have an idea?” subtitle_position=”top” title_style=”alt-serif-font” text_align=”text-center” subtitle_text_transform=”upper” font_size=”font-big”][vc_column_text font_style=”serif-font”]

We can help you reach your goals – Let’s start a conversation 

[/vc_column_text][vc_empty_space][vc_row_inner disable_element=”yes”][vc_column_inner][vc_column_text]

Error: Contact form not found.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text] [/vc_column_text][/vc_column][/vc_row]

[vc_row css=”.vc_custom_1677745702531{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner css=”.vc_custom_1677734255364{padding-top: 65px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”Experience The Difference” title_style=”alt-serif-font” text_align=”text-center” title_color=”#000000″][vc_column_text]

Lead Generation

[/vc_column_text][vc_empty_space][vc_column_text]

Autowerks is a Dubai-based professional auto detailing and repair shop. They are known in the market for their high-quality products and services catering to the luxury car segment.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745732568{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1677746253472{padding-top: 65px !important;padding-bottom: 65px !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1677746761241{padding-top: 0px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”What our partners
Have to say about us” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“The team is professional and very responsive. HOP team works with their client as partners. They helped me to upgrade our website and created great content on social media. They understand exactly what you want and deliver more value. I highly recommend HOP for anyone who wants to improve their businesses.”

[/vc_column_text][vc_column_text el_class=”cs-testo-name-text”]

– Kunal Jain

Co-owner/span>

Autowerks

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13372″ img_size=”full” alignment=”center” css=”.vc_custom_1681289727973{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Autowerks had been running performance campaigns for lead generation but were struggling with low lead quality and were not able to get garner attention to their priority services.

The objective was –

• to boost sales for the brand while driving high-quality leads as the basic service offering starts from AED 1500
• to increase the overall Average Order Value (AOV) for the client
• to target a high purchasing power audience as the services are positioned at a premium
• to target a high purchasing power audience as the services are positioned at a premium

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Our strategy was focused on ensuring that we procure scale in the number of leads while ensuring lead quality. With an extremely localized strategy focusing on geo-targeting and audience segmentation, we addressed individuals with high disposable income who were interested in supercar maintenance & customization services.

We implemented the following measures –

• Used hyper-local targeting to refine and eliminate the low-end car queries and layered it with audience exclusion parameters
• Targeted HNI neighbourhoods in Dubai to reach out to customers with a high disposable income. This was also corroborated by the historical campaign data and customer insights shared by the team at Autowerks
• Targeted customers who were luxury car owners and not just had an interest in them
• Strategically implemented keywords to ensure we did not advertise to people interested in low-ticket services
• Optimized the landing page against each keyword with dynamic parameters passed through the URL to change the content on the landing pages accordingly. This led to a better synergy between the keyword-ad copy and landing page, improving the campaign’s deliverability on Google and dropping our cost per click (CPC)

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13373″ img_size=”full” alignment=”center” css=”.vc_custom_1681289743786{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13374″ img_size=”full” alignment=”center” css=”.vc_custom_1681289759735{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Since the low-ticket leads were drastically reduced, and irrelevant traffic was eliminated, the budget was utilized for quality lead generation. This in turn increased the overall revenue resulting in a successful campaign.

Here is an overview –

• Increased overall revenue and eliminated low-quality leads
• Increased the Lead to Sale percentage by 75% as we moved to a hyper-local approach
• Improved deliverability of campaigns and reduced CPC by creating better synergy between the keyword-ad copy and landing page
• Drastically reduced the low-ticket leads and eliminated irrelevant traffic

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row parallax=”content-moving” overlay_style=”no-overlay” css=”.vc_custom_1683862991579{background-color: #fafa33 !important;}”][vc_column offset=”vc_col-md-offset-3 vc_col-md-6″][bezel_page_title title=”Let’s Work Together” subtitle=”Have an idea?” subtitle_position=”top” title_style=”alt-serif-font” text_align=”text-center” subtitle_text_transform=”upper” font_size=”font-big”][vc_column_text font_style=”serif-font”]

We can help you reach your goals – Let’s start a conversation 

[/vc_column_text][vc_empty_space][vc_row_inner disable_element=”yes”][vc_column_inner][vc_column_text]

Error: Contact form not found.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text] [/vc_column_text][/vc_column][/vc_row]

[vc_row css=”.vc_custom_1677745702531{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner css=”.vc_custom_1677734255364{padding-top: 65px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”Dubai Sanitizers” title_style=”alt-serif-font” text_align=”text-center” title_color=”#000000″][vc_column_text]

Google Advertising

[/vc_column_text][vc_empty_space][vc_column_text]

One of the biggest Cleaning and Sanitization companies in the GCC and Middle East markets. Objective was Increasing the number of leads, Increasing the quality and relativity to leads, Decreasing the cost per lead, Increasing the client’s visibility on Google. We started working with the client on late December 2019 and we are still working on its account till date 20 April, 2020. We have started a number of campaigns over more than 8 different services from the pool of services that client has.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745732568{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;}”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1677746253472{padding-top: 65px !important;padding-bottom: 65px !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1677746761241{padding-top: 0px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”What our partners
Have to say about us” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“HOP has a great team. We have been working with them since the time it was established. We have a great partner in HOP who has helped us achieve exponential scale in our business over time.”

[/vc_column_text][vc_column_text el_class=”cs-testo-name-text”]

– Riddhi Ojha

Chief Technology Officer

Alsaree3

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13388″ img_size=”full” alignment=”center” css=”.vc_custom_1681290498533{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]

We have faced few challenges that we managed to come over such as:

• The overall account rank was so low due to the low performance
• The current campaign were generating an extreme high cost per lead
• The tracking was not working properly, so we could not trust the data we had in the account
• Ad used to get rejected due to the sensitivity of services
• Client had a different background of Google Advertising that they were stick too
• Services were standardized in a way that is not friendly with the standard google ad-words ad copies.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]

We managed to come over the above challenges through the following:

• Fixing the tracking
• Creating new fresh landing pages that were optimized towards the high and relative keywords
• Restructuring the campaigns to be based on (Location, and services)
• Restructuring the campaigns into groups that contains relative keywords
• Creating high end relative ad copies that are optimized with the keywords used in the ad groups
• Run the campaigns with the new structure and changes for 2 weeks, then keep on optimizing them towards better results based on the 2 weeks outcome.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13389″ img_size=”full” alignment=”center” css=”.vc_custom_1681290512528{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13390″ img_size=”full” alignment=”center” css=”.vc_custom_1681290530203{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]

The impact of what we did on the account was marvelous as following:

• Increasing the number of leads for each service
• Lifting up the overall account rank
• Decreasing the cost per lead
• Increasing the quality of leads
• Increasing the impressions share.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row parallax=”content-moving” overlay_style=”no-overlay” css=”.vc_custom_1683808513890{background-color: #fafa33 !important;}”][vc_column offset=”vc_col-md-offset-3 vc_col-md-6″][bezel_page_title title=”Let’s Work Together” subtitle=”Have an idea?” subtitle_position=”top” title_style=”alt-serif-font” text_align=”text-center” subtitle_text_transform=”upper” font_size=”font-big”][vc_column_text font_style=”serif-font”]

We can help you reach your goals – Let’s start a conversation 

[/vc_column_text][vc_empty_space][vc_row_inner disable_element=”yes”][vc_column_inner][vc_column_text]

Error: Contact form not found.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text] [/vc_column_text][/vc_column][/vc_row]