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Effect Doctors London

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BEST Arabic SEO Campaign

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Effect Doctors London (EDL) is a leading healthcare clinic specializing in IV Drips, weight loss programs, aesthetics and wellness services, with branches in Riyadh, Jeddah and Alkhobar, KSA.

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SAY ABOUT US” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“As a medical concierge service entering a new market, we needed a partner who could elevate not just our brand, but also the entire category. Home of Performance’s innovative strategies have not only driven remarkable business results but have also transformed how people in KSA view wellness services. Their attention to detail and performance-oriented approach have set a new standard for us.”

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The Effect Doctors Team

The key objectives were to:

Establish a Trusted Presence: Build a strong reputation for IV therapy and NAD+ treatments in Riyadh and Jeddah, catering to both Arabic and English-speaking clients.
Localize Search Visibility: Shift organic traffic and authority from the UK-focused domain to a new, localized KSA architecture to attract the right audience.
Win Category Intent: Dominate search results for high-value services like IV Drips, NAD+, Glutathione, and OligoScan to drive qualified enquiries.
Drive Organic Growth: Significantly increase organic users, clicks, and impressions within the KSA market.
Boost Lead Conversion: Achieve a substantial increase in qualified form submissions from potential patients in Saudi Arabia.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]To reposition a UK-named brand for the KSA market without a domain change, we executed a high-impact, low-risk architectural playbook. Our strategy was centered on four pillars: local re-architecture, category leadership, digital authority, and technical excellence.

The key initiatives included:

Local Re-architecture and Technical SEO: We launched new /sa (Arabic) and /sa-en (English) subfolders to correct the UK bias and send clear geo-language signals to search engines. This involved a full technical audit, implementing hreflang tags, mapping over 300 redirects from legacy paths, and submitting new KSA-specific XML sitemaps to ensure proper indexing.
Building Category Leadership with Bilingual Content: We rebuilt the core service categories (IV Drips, NAD+, Glutathione) with a new information architecture, creating clear user journeys from benefits to safety. We developed bilingual content hubs and FAQs in Arabic and English, optimized for both user intent and AI-driven answer engines.
Establishing Authority and Local Presence: We focused on building local trust and relevance by securing guest posts on relevant KSA websites and optimizing Google Business Profiles for the Riyadh and Jeddah clinics. This broadened the clinic’s non-brand reach in Arabic search results.
Ensuring Technical Excellence: We performed a full site-speed audit, implementing media compression, deferring non-critical scripts, and cleaning up core templates to improve Core Web Vitals. We also refreshed the schema markup for medical services and FAQs to enhance visibility in search results

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”18363″ img_size=”full” alignment=”center” css=”.vc_custom_1763622596897{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”18361″ img_size=”full” alignment=”center” css=”.vc_custom_1763622608577{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE RESULTS” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]The localization strategy successfully turned traffic into measurable demand, unlocking indexation and relevance in the KSA market and producing a clear step-change in visibility and leads. The strategic re-architecture and category UX changes didn’t just bring more visitors; they converted them at a double-digit rate, exceeding every campaign objective.

The key results include:

Exponential Lead Generation: The most impactful result was a massive boost in business outcomes, with qualified form submissions skyrocketing from 16 to 1,563—an incredible +9,569% increase.
Surpassed All Traffic & Visibility Goals: The subfolder implementation drove a significant surge in core metrics, with organic users and sessions growing by +62%, impressions by +121%, and clicks by over +71%. The campaign surpassed its primary targets, achieving over 10,200 organic users (vs. a 6,000 target) and 12,300 clicks (vs. a 6,000 target).
Achieved Widespread Keyword Dominance: The strategy established broad authority, growing the number of keywords in Top 1-10 positions from 12 to 132. The most valuable keywords in Top 1-5 positions saw exceptional growth, jumping from 7 to 85.
Strengthened Digital Authority: The content and link acquisition program proved highly effective, increasing the site’s Moz Domain Authority (DA) from 7 to 12 in just three months.
Secured Key AI Visibility: The strategy successfully established Effect Doctors as a credible source for AI-generated answers, with the Riyadh branch frequently cited as a recommended provider for NAD+ and IV therapy-related queries.

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Avantcha Tea

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BEST SEO Campaign

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AVANTCHA is a privately-owned, boutique tea brand with a global reach. It redefines traditional tea culture by focusing on timeless design, uncompromising quality, and sustainable practices for tea enthusiasts worldwide.

“We chose HOP as our agency partner for their deep expertise in the GCC, proven track record, and experience within the tea category. We onboarded them during a critical e-commerce CMS migration, where their structured approach and SEO/SEM expertise helped us not only mitigate risk but also build a stronger foundation for growth. Since then, we’ve seen stronger rankings, improved ROI on ads, and encouraging growth in both the US and UAE — and we’re only getting started.”

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Karim El Alaili, Head of eCommerce & IT
AVANTCHA

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”18308″ img_size=”full” alignment=”center” css=”.vc_custom_1763620242798{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]AVANTCHA, faced significant technical SEO issues that were hindering its organic growth, particularly in its priority UAE market. Incorrect geo-targeting was causing the wrong regional pages to rank, leading to a poor user experience and lost revenue from organic traffic. Furthermore, key pages were being crawled but not indexed, and excessive crawl waste on non-essential resources was slowing down site performance.

The key objectives were to:

Grow organic revenue and purchases, with a focus on the UAE market.
Fix critical indexation and crawl efficiency issues to ensure high-value pages were visible in search results.
Establish a scalable regional URL structure and optimize top landing pages to improve conversion rates.
Achieve year-over-year growth of over 25% in organic users and a significant increase in conversions and revenue.
Win category intent for priority product lines while strengthening brand demand.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]To address the complex technical challenges and unlock organic growth in the UAE, we implemented a comprehensive, four-pillar strategy focused on establishing a solid foundation and building category leadership.

Our solution included:

Correcting UAE Architecture & Crawl Efficiency: We executed a full technical audit, resolving critical geo-targeting issues by implementing a 301 redirect map, setting canonicals to UAE versions, and submitting region-specific sitemaps. Crawl budget was optimized by reducing non-HTML crawl and fixing redirect chains, ensuring search engines could efficiently find and index priority pages.
Establishing Category Leadership: The website’s information architecture was rebuilt, introducing scannable category pages with enhanced filtering and evergreen informational hubs (e.g., “World of Matcha”). This strategy was designed to capture broader, non-brand search demand.
Enhancing On-Page & Technical Excellence: We enriched product pages with tasting notes, brew guides, and FAQs, while implementing structured data like Product, Breadcrumb, and FAQ schemas to achieve richer SERP snippets. Site performance was improved through media compression, lazy-loading, and other Core Web Vitals optimizations.
Boosting Local Authority: A consistent content and PR cadence helped strengthen the brand’s local presence and authority in the UAE market, building trust with both users and search engines.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”18307″ img_size=”full” alignment=”center” css=”.vc_custom_1763620272977{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”18306″ img_size=”full” alignment=”center” css=”.vc_custom_1763620287083{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE RESULTS” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]The strategic technical cleanup and commercial content initiatives transformed AVANTCHA’s organic presence into a powerful profit engine, delivering unprecedented growth and record-breaking revenue.

The key achievements include:

Triple-Digit Revenue & Purchase Growth: The campaign generated a remarkable 266% increase in organic revenue and a 143.3% rise in purchases year-over-year, translating our digital efforts directly into significant financial success.
Exceptional Traffic and Engagement: We saw a substantial lift in core user metrics, with a 51.32% increase in organic users and a 68.74% increase in sessions, demonstrating strong audience growth and sustained engagement.
Massive Gains in Search Visibility: The campaign dramatically improved search visibility, more than tripling the total number of keywords ranked. The most valuable top-ranking keywords (positions 1-5) grew by over 10x, establishing category dominance for high-intent search terms.
Scalable & Cost-Efficient Success: By fixing the core technical foundation and building a scalable content strategy, we created an efficient e-commerce SEO playbook for the GCC region, proving that targeted organic efforts can yield a significant return on investment.

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Maison Morand Paris

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[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1702364210590{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column el_id=”casestudyformbuttondiv” el_class=”casestudyformbuttondiv” css=”.vc_custom_1702376739903{border-radius: 1px !important;}”][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1702029078104{padding-top: 110px !important;}”][vc_column_inner css=”.vc_custom_1677734255364{padding-top: 65px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”Freshly Sourced, SERP-Optimized!” title_style=”alt-serif-font” text_align=”text-center” title_color=”#000000″][vc_column_text]

BEST SEO Campaign

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Maison Morand Paris, based in Dubai is a premium French formagerie offering artisanal cheese and gourmet accompaniments catering to individual consumers and businesses.

“As a brand focused on quality and growth, we needed an SEO partner who truly understood our vision. Home of Performance has exceeded our expectations with their exceptional SEO services, helping us spread our online presence and reach a wider audience. Their expertise and strategic approach have been instrumental in driving Maison Morand Paris to new heights. We are proud to have them as a part of our journey.”

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Guillaume Morand, Owner
Maison Morand Paris

The key objectives were to:

Establish the brand as the top choice for cheese lovers in the region.
Increase organic search traffic and reach 5,000 users.
Drive e-commerce sales, targeting an average of 20 transactions per month.
Double the website’s conversion rate from 2% to 4%.
Achieve 100% year-over-year growth in organic clicks and 500% growth in impressions.
Secure top 10 search rankings for 25 of their target keywords.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]The strategy was focused on increasing organic traffic, improving search visibility, and driving e-commerce sales by refining the website’s SEO and content.

We implemented the following measures:

Conducted a comprehensive technical SEO audit and in-depth keyword research to identify high-impact search terms like “fresh cheese” and “cheese platters Dubai.”
Optimized product pages, meta tags, and on-page content to align with customer search behavior and enhance visibility in search results.
Developed engaging blog content, including recipe and pairing guides, to capture interest and provide value to the audience of cheese enthusiasts and food lovers in Dubai.
Improved internal linking for better site navigation and enhanced user engagement across key pages.
Implemented technical optimizations, including increasing page speed, ensuring mobile responsiveness, and adding schema markup to boost search engine understanding.
Secured the website with HTTPS and resolved technical issues like broken links to ensure a smooth user experience.
Optimized the brand’s Google My Business listing to attract local customers searching for “fresh cheese near me.”

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”18345″ img_size=”full” alignment=”center” css=”.vc_custom_1763619379789{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”18343″ img_size=”full” alignment=”center” css=”.vc_custom_1763619390927{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE RESULTS” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]The campaign delivered outstanding results, significantly boosting Maison Morand Paris’ online presence, customer engagement, and e-commerce success. Our efforts surpassed expectations and contributed to the brand’s growth in a competitive market.

Key outcomes include:

A 154.55% increase in users, growing from 2,486 to 6,328, alongside a 150.49% rise in sessions.
Achieved top 3 positions for 10 key search terms and secured 34 keywords on the first page of search results.
Organic clicks surged by 577%, while impressions skyrocketed by 6,620%, greatly enhancing brand visibility.
Purchases saw an impressive 601.92% increase, resulting in 365 sales over the campaign period, surpassing the target of 16-20 sales per month. The conversion rate doubled, reaching approximately 6%, proving the power of organic traffic in driving sales.

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Meydan Free Zone

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DOWNLOAD CASE STUDY

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DOWNLOAD CASE STUDY

[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745702531{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1702459715873{padding-top: 0px !important;}”][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1702459633891{padding-top: 0px !important;}”][vc_column_inner css=”.vc_custom_1702459681550{padding-top: 0px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”Mastering SERPs, Fostering Trade” title_style=”alt-serif-font” text_align=”text-center” title_color=”#000000″][vc_column_text]

SEO

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Meydan Free Zone, located in Dubai, UAE, is a thriving economic district known for its cost-effective business setup solutions, attracting global entrepreneurs and investors.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”16211″ img_size=”medium” alignment=”right”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”16174″ img_size=”medium” css=”.vc_custom_1701413214718{padding-top: 124px !important;}”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745732568{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1677746253472{padding-top: 65px !important;padding-bottom: 65px !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1677746761241{padding-top: 0px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”WHAT OUR PARTNERS HAVE TO
SAY ABOUT US” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text el_id=”reviewid” el_class=”reviewid”]“John and his team at HOP have been excellent. The
Performance Marketing Dept and SEO Dept run like
clockwork spewing out amazing results.
The team is thorough and passionate about the work they
do, it’s visibly evident.
Couldn’t have asked for a better partnership.
This is an A team⭐⭐⭐⭐⭐”[/vc_column_text][vc_column_text el_class=”cs-testo-name-text”]- Anisha Sagar
Head Of Marketing Communications
Meydan Free Zone[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”16310″ img_size=”full” alignment=”center” css=”.vc_custom_1701322777179{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]When Meydan Free Zone approached us, they were facing many challenges including unindexed blog content, an underutilized content strategy, intense competition, broad audience targeting, inadequate SEO planning, content relevance issues, and a lack of data-driven decision-making, we achieved remarkable results.

The objectives were to –

establish Meydan Free Zone as the leading business setup choice for global investors & entrepreneurs
gain aggressive market visibility organically
achieve 80% YoY organic search traffic growth
rank 25 target keywords in the Top 3 positions YoY
rank 200 target keywords on the first page YoY
achieve 500% YoY growth in organic clicks
achieve 500% YoY growth in organic impressions
achieve 400 leads YoY growth in leads captured through blogs
garner 30-40 leads in 3 months through the Activity Hub (Part of Programmatic SEO Initiative)

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]We analyzed the global business licensing landscape and assessed our target audience’s needs through keyword analysis, competitor evaluation, and demographic profiling.

We implemented the following measures –

Integrated targeted keywords into meta elements for enhanced search visibility and click-through rates, while optimizing URLs for readability and SEO benefits.
Introduced internal linking to distribute SEO equity among key pages.
Crafted authoritative blog posts on business license procedures, using infographics for visual appeal, and optimized content structure for Google Passage rankings.
Implemented the Hub and Spoke Content Model for organic growth, with a central page (‘hub’) and supporting ‘spoke’ pages, enhancing structure, user experience, and visibility. The ‘hub’ provided resources, while ‘spoke’ pages targeted keywords to drive organic traffic and engagement.
Implemented solutions for indexation issues, addressing content visibility by resolving identified problems and applying XML sitemaps, robots.txt optimizations, and canonical tags.
Enhanced content visibility in search results by enabling rich snippets through structured data markup.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”16306″ img_size=”full” alignment=”center” css=”.vc_custom_1701324941211{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”16309″ img_size=”full” alignment=”center” css=”.vc_custom_1701324535228{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]We were able to successfully contribute to increasing the overall profitability of the business by over-achieving set KPIs and bringing down cost metrics. This also led to this project being an award-winning campaign.

Here is an overview –

Achieved 656.29% YoY organic search traffic growth (target was 80% YoY growth)
Ranked 79 target keywords in the Top 3 positions YoY (target was 25 keywords)
Ranked 425 target keywords on the first page YoY (target was 200 keywords)
Achieved 1213.63% YoY growth in organic clicks (target was 500% YoY growth)
Achieved 1461.53% YoY growth in organic impressions (target was 500% YoY growth)
Achieved 814 leads YoY growth in leads captured through blogs (target was 400 leads YoY growth)
Garnered 88 leads in 3 months through the Activity Hub (target was 30-40 leads)

We can help you reach your goals – Let’s start a conversation

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Kabrita Arabia

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DOWNLOAD CASE STUDY

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DOWNLOAD CASE STUDY

[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1702364210590{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column el_id=”casestudyformbuttondiv” el_class=”casestudyformbuttondiv” css=”.vc_custom_1702376739903{border-radius: 1px !important;}”][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1702029078104{padding-top: 110px !important;}”][vc_column_inner css=”.vc_custom_1677734255364{padding-top: 65px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”Nourishing Success & Scaling SERPs” title_style=”alt-serif-font” text_align=”text-center” title_color=”#000000″][vc_column_text]

Arabic SEO

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Kabrita Arabia is a subsidiary of Ausnutria, a 100-year-old dairy giant based in the Netherlands that serves the international market with high-quality infant formula products. Kabrita is a goat-milk-based infant formula that is aimed to offer a gentle transition from breastfeeding to bottle feeding.

“We started our online marketing journey in the Middle
East with HOP agency 2 years ago. They successfully
helped us build the online activation. We were very
pleased with the hands-on approach and high-quality
knowledge of performance-based marketing.”

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– Carolien Rijkse-Kamerling
Global Manager – Digital Marketing
Ausnutria
(Parent Company – Kabrita Arabia)

The objectives were to –

increase awareness about its goat-milk-based infant formula in a highly competitive market dominated by traditional cow-milk infant formulas
gain market visibility organically
achieve a 225% increase in organic web traffic
secure top positions for targeted keywords like

– للأطفال الماعز حلیب) Goat Milk for Kids)

– حلیب الماعز (Goat Milk)

– للاطفال ماعز حلیب افضل (Best Goat Milk for Kids)

establish authority and credibility
rank prominently for brand-related keywords

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]We examined the regional landscape and our target audience’s needs via keyword analysis, competitor assessment, and demographic profiling.

We implemented the following measures –

Enhancing User Experience: Improved website design and navigation for a seamless user experience.
On-Page Optimization for Google’s NLP Algorithm: Adapted on-page content for better communication with Google’s NLP algorithm to enhance visibility.
In-Depth Keyword Research: Conducted thorough research to find relevant primary and secondary industry keywords, aligning content with current search trends.
Comprehensive Topic Maps: Developed extensive topic maps to dominate relevant keywords and their semantic variations.
Informative Article Creation: Crafted valuable articles addressing user concerns and product benefits, enriched with audience queries.
URL Hierarchy Optimization: Improved URL structure for clearer navigation.
Strategic Internal Linking: Implemented internal linking for better SEO distribution among key pages.
Integrated SEO Approach: Our SEO strategy seamlessly integrated with social media efforts, boosting engagement and online presence

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”16199″ img_size=”full” alignment=”center” css=”.vc_custom_1701151551375{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”16198″ img_size=”full” alignment=”center” css=”.vc_custom_1701153199249{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]We achieved remarkable results, significantly increasing website traffic and

establishing our client’s authority in the market category. Kabrita Arabia now dominates the organic traffic Competitive Positioning Map, outperforming competitors.

Here is an overview –

Realized a remarkable 226.45% increase in total users, a 240.13% surge in new users, and an impressive 223.15% rise in sessions, demonstrating outstanding performance in boosting website traffic and user engagement
Ranking for keywords like “كابریتا “ (Kabrita) increased from 390 to 880, and “كابریتا حلیب “ (Kabrita Milk) from 880 to 3600, affirming effective SEO strategies and ability to deliver meaningful results
Maintained a steady upward trajectory in clicks and impressions, reflecting
sustained efforts to enhance online visibility
Secured “Good” ratings for Core Web Vitals and HTTPS on Google Search Console, providing a seamless and secure browsing experience
Ensured every URL falls into the “Usable” category for mobile usability, with a perfect 0 instances in the “Not Usable” category, emphasizing mobile-friendliness
Remarkably elevated rankings for business-specific keywords, resulting in a substantial increase in the number of keywords securing top 10 positions
Increased searches for brand terms positively impacted social media metrics, leading to higher clicks and impressions and expanding online visibility for increased reach and interaction

We can help you reach your goals – Let’s start a conversation

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Dubai Pet Food

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SEO

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Dubaipetfood.com and The Pet Shop launched in 2011, and the business which started as a small operation has rapidly grown to be the largest pet and aquatics retailer in the GCC region. They currently have 6 store locations, and both online and offline shops work simultaneously. They also offer in-store & mobile pet grooming, aqua cleaning services, pet relocations, pet daycares & hotels, and over 13,000 products.

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Have to say about us” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“We have been working with HOP for quite a few months now. They are a great team & have always been helpful to our queries. I would recommend them 100%.”

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– Arsalaan Sheikh

Digital Marketing Manager

Dubai Pet Food (The Pet Shop LLC)

A site audit revealed several contributing factors that were causing the issues at hand such as duplication of content and cross-indexing of multiple versions of the website.

The objective was –

to increase conversions and the overall organic traffic to the website and reduce the dependency on physical stores and other media
to increase the organic traffic by at least 20% compared to the previous time period
to position the top priority commercial and transactional intent keywords focused on generic and top hero categories
to increase the conversion rate and transactions by 10% when compared to the previous period

Fixed broken links and optimized the website’s content elements, HTML elements, and site architectural elements for both users and search engine bots
Created and optimized existing content to offer value to the searcher and provide a first-class visitor experience
Created backlinks and provided third-party websites with guest content to increase exposure and brand awareness amongst potential customers
Organized the website into proper clusters arranged by category pages and optimized for proper URL structure
Built an outreach program to produce 05+ guest posts on highly relevant sites each month which included pet bloggers and pet care websites

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13384″ img_size=”full” alignment=”center” css=”.vc_custom_1681290246161{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13385″ img_size=”full” alignment=”center” css=”.vc_custom_1681290263515{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]We exceeded set expectations and over-achieved every objective set at the start of the project.

Here is an overview –

Search engine visibility increased by 24.39%, going from 8% to 31.30%, which was a result of the brand ranking for more intent-based keywords Website Organic Traffic increased by 51.42%, with the number of users going up by 48.42%, from 137K to 204K
Organic keywords increased by 39%, with the majority of the keywords ranking in the Top 3 and Top 10, when compared to the previous year
Dubai Pet Food, ranked for 46 KWs in the Top 3 and 88 KWs in the Top 10 on SERP, post-campaign
20.97% of the website traffic came from Branded Keywords, whereas 79.03% of traffic came from Non-Branded Keywords
An Organic conversion rate of 40.9% was achieved doubling the number of transactions

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We can help you reach your goals – Let’s start a conversation

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Gymnation

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Lead Generation & SEO

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Gymnation is a well-known fitness chain in the UAE offering affordable gym memberships. They provide their members access to world-class state-of-the-art gym facilities with the opportunity to reach their health and fitness goals.

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Have to say about us” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“It’s great to have the HOP team by our side. They took both our organic and paid search results to new levels and supported us in our explosive growth. Best customer service and response rate I have ever experienced from an agency.”

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– Ant Martland

Co-founder & Director of Marketing

Gymnation

The objective was –

to expand its membership and become the most affordable choice for offering premium facilities
to get 800 leads per month within 3 months
to lower the cost-per-lead to $10 within 3 months
to get the category 1 keywords to rank top 10 and rank higher than Fitness First in SERP

To create awareness about the brand, we chose Google Search, Display, Gmail, YouTube, and Remarketing ads. We planned to create interest-based landing pages for specific target audiences and developed a holistic campaign strategy:

Brand Campaigns – establishing a brand presence in gym locations
Awareness Campaigns –highlighting exclusive online membership offers
Leads & Conversion Campaigns –achieving maximum leads with the lowest cost-per-lead
Smart Retargeting – for users who showed interest but were yet to convert
Geo-fencing – running Geo-fencing campaigns pertaining to a 3-4-kilometer radius around specific gym locations and targeted an audience with a keen interest in fitness
Mobile-first – developing 20+ mobile-first AMP landing pages as we found that 80%+ of the traffic were mobile-users, but the landing page was built for desktop users. This increased the speed, quality score, and landing page experience
Dynamic text -replacement – on the landing pages to increase the quality score and landing page relevancy

SEO

Weekly content updates on the website based on keyword research
Built an outreach program where we were able to produce 10+ guest posts per month on highly relevant sites
Weekly technical audit of the website to remove duplicate metadata, and titles, and optimize it to improve website health
Implemented an on-page guideline for the blog section
Constantly added new pages to unlock local search potential

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13494″ img_size=”full” alignment=”center” css=”.vc_custom_1682062843495{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13495″ img_size=”full” alignment=”center” css=”.vc_custom_1682062861346{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]We exceeded set expectations and over-achieved every objective set at the start of the project.

Here is an overview –

Decreased the cost-per-lead from $18 to $4
Increased from 542 leads to 1,662 leads in less than 3 months
With an amazing 30% lead conversion rate, Gymnation achieved $698,920 in revenue from the 3,584 campaign leads
Organic SERP visibility increased by 43%

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We can help you reach your goals – Let’s start a conversation

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O-CITY

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SEO

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Launched in 2020, O-CITY is an innovative automated fare collection solution for public transport operators and municipalities. Designed by BPC, a leading banking and payment firm with an excess of 350 clients across more than 100 countries,
O-CITY is used by more than 130 cities globally to achieve a smart city experience.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745732568{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1677746253472{padding-top: 65px !important;padding-bottom: 65px !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1677746761241{padding-top: 0px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”What our partners
Have to say about us” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“Home of Performance helped us rank higher for important fintech keywords in addition to launching some digital campaigns which over time improved in quality and led to conversion as deals. We can only recommend their services to industry peers.”

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– Nadia Benaissa

Global Marketing Director

O-CITY

The objective was –

to enhance O-CITY’s visibility in organic SERP results and organically position it as one of the strongest solutions providers alongside its strong competitors
to increase the overall organic growth by 40%
to rank for high-priority business keywords, thereby increasing the search visibility of the website
to generate quality leads from the organic channel

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]We had regular discussions with the O-CITY team to gather insight into their customers and we also performed an SEO audit on the O-CITY website. The strategy included an on-page, off-page, and content strategy and technical & UX recommendations. The goal was to increase the O-CITY website’s visibility and we managed to overachieve all set metrics which exceeded the client’s expectations for this campaign.

Here are some measures that we adopted –

Performed extensive KW research and identified opportunities where we mapped them to the relevant LP, if not create new LPs to target those KWs specifically
Optimized the website’s content elements, HTML elements, and site architectural elements for both users and search engine bots
Identified topics that customers were most likely to find interesting and helpful at each stage of their buyer journey
Created and optimized existing content to offer value to the searcher and provide a first-class visitor experience
Created backlinks and provided third-party websites with guest content to increase exposure and brand awareness amongst potential customers
Restructured the URL and optimized meta titles, descriptions, and headers based on the keyword mapping, ensuring that the top priority keywords were included in the elements and matched the search intent
Created a strategic approach to link-building, especially on anchor text distribution through high-quality backlinks
Built an outreach program to produce 05+ guest posts on highly relevant sites each month

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13414″ img_size=”full” alignment=”center” css=”.vc_custom_1681293393209{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13415″ img_size=”full” alignment=”center” css=”.vc_custom_1681293408338{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Studying the brand’s unique selling propositions (USPs), customers’ pain points and objections along with the competition and their digital strategies. This provided us with a better understanding of their service portfolio and provided clarity as to how we could position them as the best choice in digital payment experiences.

Here is an overview of what we achieved –

A 129% increment of organic traffic to the website over the course of the campaign period, with the number of users going up by 144%, from 6000 to 16,000 Users
Search engine visibility increased by 7.61%, going from 7% to 13.61%
73% increase in organic keywords during the course of the SEO campaign
O-CITY ranked for 8 KWs in Top 3 and 23 KWs in Top 10 on SERP, post-campaign
Gradual increase in no. of organic leads with a healthy conversion rate of 1.25%. Considering how niche the segment is, this was a positive figure

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We can help you reach your goals – Let’s start a conversation

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Radar Payments

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SEO

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Owned by the industry leader, BPCBT, Radar Payments is an innovative white-label payment processing provider dedicated to financial institutions – built using BPC’s industry-recognised payment solution, SmartVista.

When Radar Payments reached out to Home of Performance, they were very new to the market, competing with giants such as Stripe, FIS Global and Marqeta in terms of traffic, organic positions and search visibility. We optimised our SEO efforts and enabled Radar Payments to position itself alongside other strong competitors in terms of keyword ranking, search visibility and traffic.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745732568{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;}”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1677746253472{padding-top: 65px !important;padding-bottom: 65px !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1677746761241{padding-top: 0px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”What our partners
Have to say about us” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

“HOP has a great team. We have been working with them since the time it was established. We have a great partner in HOP who has helped us achieve exponential scale in our business over time.”

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– Riddhi Ojha

Chief Technology Officer

Alsaree3

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13418″ img_size=”full” alignment=”center” css=”.vc_custom_1681293633378{padding-top: 20px !important;padding-bottom: 60px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755358227{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE CHALLENGE” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Radar Payments, while owned by a global leader in payments solutions and built on an industry-recognised payment solution, was brand-new to the PayTech industry. Conducting an audit on the Radar Payments website, we discovered that all the important service-related keywords were not ranking at the top of the SERPs. [/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]We focused our efforts on:

Fixing technical issues that negatively impacted SEO and constant SEO monitoring for technical issues.
Developing an extensive keyword ranking strategy.
Updating internal linking, meta descriptions, page titles, and image alt-text based on the extensive keyword strategy.
Working on the content to an intent-based format to drive in more qualified traffic
Working with the development team to improve user experience with a contact form.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13419″ img_size=”full” alignment=”center” css=”.vc_custom_1681293648181{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13420″ img_size=”full” alignment=”center” css=”.vc_custom_1681293666987{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]As a result of our efforts:

We were able to place Radar Payments at the top alongside other strong competitors that already exist in the market.
The KW “payment processing” was driving a large number of clicks and impressions as it was featured at the top of the SERP.
Top 2 priority KW were consistently ranking for featured snippets, ranking above the top competitors in the market. Considering Radar Payments as a relatively new entrant, this had a massive impact on their business.
The campaign objective was to increase at least 50% of the overall traffic compared to the previous period but we achieved almost 190.79% increase in the overall traffic, which was way above what was expected.

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We can help you reach your goals – Let’s start a conversation

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BPC

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SEO

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Developer of the pioneering SmartVista e-payments platform, BPC is a global leader in payments solutions. With over 280 customers across 95 countries, BPC caters to all ecosystem players, ranging from tier-one banks, neo banks, Payment Service Providers (PSPs), large processors, eCommerce giants, start-up merchants, government bodies, and local hail riding companies.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677745732568{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1677746253472{padding-top: 65px !important;padding-bottom: 65px !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1677746761241{padding-top: 0px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”What our partners
Have to say about us” title_style=”alt-serif-font” text_align=”text-left” title_color=”#ffffff”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

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– Nadia Benaissa

Global Marketing Director

BPC

The objective was –

to enhance BPC’s visibility in organic SERP results
to increase the overall organic traffic to the BPC website by at least 5% within the quarter and maintain a healthy site score of more than 80%
to ensure top rankings for priority keywords and supersede competition in origin rankings
to ensure the impending migration of the website did not affect the existing traffic flow

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677754470742{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #eeeeee !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1677755545496{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE SOLUTION” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]Based on our initial audit, the first step was to overcome the main issues on the BPC website that posed an obstacle to improving the website’s organic growth. Once the main issues like multiple indexing, content duplication, and other website improvement issues had been sorted, we laid a strong foundation for long-term SEO success by implementing various On-Page, Off-page, and rich and valuable content strategies.

In the available time frame, we implemented the following measures –

Resolved the multiple indexing issues present
Identified and resolved the duplicated content on the website
Positioned the top-priority keywords at the top of the search results
Increased the overall website traffic and positioned the brand at the top with its competitors
Increased the website’s DA score by generating high-quality backlinks
Improved the core web vitals to enhance the user experience and strengthen SEO

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13378″ img_size=”full” alignment=”center” css=”.vc_custom_1681290047265{padding-top: 20px !important;padding-bottom: 40px !important;}” el_class=”cs-img-height”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1677747587190{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1/2″ css=”.vc_custom_1677752253399{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”13379″ img_size=”full” alignment=”center” css=”.vc_custom_1681290064918{padding-top: 20px !important;padding-bottom: 60px !important;}” el_class=”cs-img-height”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1677755719966{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 65px !important;padding-left: 50px !important;}”][bezel_page_title title=”THE IMPACT” tag=”h3″ title_style=”alt-serif-font” text_align=”text-left” title_color=”#000000″][vc_column_text]We exceeded set expectations and over-achieved every objective set at the start of the project.

Here is an overview –

Rise of 85% in keyword rankings on SERP as compared to the previous year
12 high-priority keywords in the Top 3 ranks and 24 keywords in the Top 10 ranks in SERP
During the campaign period, 100% of website traffic was derived from Non- branded keywords, which made sure BPC emerged as a clear winner among the competitors
BPCBT had a visibility of 4.81% from their competitors

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We can help you reach your goals – Let’s start a conversation

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