Dubai Pet Food.
#SEO · Case Study.
Dubaipetfood.com and The Pet Shop launched in 2011, and the business which started as a small operation has rapidly grown to be the largest pet and aquatics retailer in the GCC region. They currently have 6 store locations, and both online and offline shops work simultaneously. They also offer in-store & mobile pet grooming, aqua cleaning services, pet relocations, pet daycares & hotels, and over 13,000 products.
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“We have been working with HOP for quite a few months now. They are a great team & have always been helpful to our queries. I would recommend them 100%.”
- Arsalaan Sheikh Digital Marketing Manager Dubai Pet Food (The Pet Shop LLC)When Dubai Pet Food reached out to Home of Performance, they struggled with declining traffic and dwindling organic rankings. They needed an SEO campaign that would increase the website’s visibility in organic SERP results and ensure that its hero category ranked very high on search engines. A site audit revealed several contributing factors that were causing the issues at hand such as duplication of content and cross-indexing of multiple versions of the website. The objective was -
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to increase conversions and the overall organic traffic to the website and reduce the dependency on physical stores and other media
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to increase the organic traffic by at least 20% compared to the previous time period
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to position the top priority commercial and transactional intent keywords focused on generic and top hero categories
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to increase the conversion rate and transactions by 10% when compared to the previous period
Here are some measures that we adopted -
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Fixed broken links and optimized the website’s content elements, HTML elements, and site architectural elements for both users and search engine bots
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Created and optimized existing content to offer value to the searcher and provide a first-class visitor experience
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Created backlinks and provided third-party websites with guest content to increase exposure and brand awareness amongst potential customers
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Organized the website into proper clusters arranged by category pages and optimized for proper URL structure
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Built an outreach program to produce 05+ guest posts on highly relevant sites each month which included pet bloggers and pet care websites
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