Contact Us
Contact Us

Category: Marketing

How Important Is Delight Stage In Inbound Marketing

Posted on by Gokul Renjith

Inbound Marketing is described as the data-driven marketing approach that attracts, connects and converts people to your brand. The strategy is multi-channel, it describes where customers are, and how the main driver of quality content needs to communicate with you. It enables you, through various channels including blogs, email markets and social media, to bring people into your website. As we know Inbound Marketing consists of 4 stages Awareness, Convert, Close, and Delight. Usually, business or brands are too focused on the first three stages of the inbound marketing methodology; there is a tendency that they to ignore the delight stage of this inbound journey.

According to Hubspot “Exceeding a customer’s expectations to create a positive customer experience with a product or brand.” In every marketing strategy, it is important to keep your customers happy all along and turn them into your brand advocates. But more often the conversation gets less once the deal is closed.

Effective inbound marketing offers solutions, tools and of course excellent contents which are truly worthy of your client. It is important that you continue to enjoy and engage with your business with inbound marketing. We, after all, want to have potential referrals and upselling possibilities, that will follow if you have a satisfied and rewarding customer base.

Here are ways in which you can actively delight your consumers

1. Social Monitoring

Social media lets you track your business-related social conversations. You should address questions or concerns about your products or services, including positive and negative reviews, and create opportunities to answer both questions.

You may create content to help clients understand it better, for example when you know that consumers have problems with a specific element of your product or service.

Effective social listening does not just mean brand monitoring and product references. Listen to what the customers do and what is going on in their specific businesses.

You will discover more opportunities to build on your relationship, develop relevant content or approach it directly through the experience of your customer behaviours and challenges to the industry.

2. Be Active in Content Creation

Add the content always and maintain it in a position that your customers can view and share easily. Your customers have no better way to show themselves than by sharing their wonderful content. Smartphones have made it possible to build written content, audio content and video on the go. The huge evolution of Social media platforms also provide a proper channel to market and push the content. Nothing can substitute the power of user-generated content that builds value and trust to your service or brand. So your content creation should never be in a state of halt.

3.  E-mail Marketing

The highest credibility does not always go with email newsletters. We can all get upset by the flood of emails that flow into our box daily-most are useless. But they can be very efficient when done correctly.

The daily content of an email newsletter hits subscribers to keep you informed. They can use it to repurpose content such as blogs, curated content and news from the industry. You think third party posts are worth sharing. In this way, you point out to your clients and prospects that they might otherwise have overlooked helpful and relevant content.

Sending your clients with a monthly email newsletter reminds them you are still being available for them to offer support when they are in need. You must ensure to push the content to a customer’s unique needs and interests to ensure that you provide content that connects and adds value to the customer.

4. Surveys and  Customer Feedbacks

If you don’t know what they want, how can you satisfy your customers?

Surveys of your customers are the most transparent way to find out how they feel about your brand and services, and to define expectations for blog topics and contents and how they want to have a clear channel of communication in between. By having this approach you will always be up to date about what your customer needs and expects from your brand or service. This is an important approach for your brands and service to look and improve on the process of serving the customers.

These are some of the best practices tactics to continue engaging, delighting and (hopefully) turning your customer base into happy promoters and brand advocates.

To Conclude

But always remember delighting the customers should not be only focussed after the sale is done or the prospect is converted. You should always focus on creating personalised and informative content all along with the buyer’s journey knowing their needs and interests. Nothing can substitute the power of review of word of mouth from a satisfied customer. A happy and delighted customer is an asset to your brand.

 

Got questions? Reach out to us.

 

How TIK TOK ADS Is Bound To Make An Impact In Your Business!

Posted on by Gokul Renjith

In the past month of November 2019, Tik Tok has surpassed all the major social media apps to become the most downloadable app of 2019. According to latest reports Tik Tok officially now has almost 1 billion users worldwide. With the increasing popularity of Tik Tok, it is obvious that the marketers and social media experts have their eyes set on this platform. Prominent brands like Nike, Apple and major others have already started using this viral social media platform to boost their business and products. 

Advertising On Tik Tok 

But like every other social media platform, in the beginning, Tik Tok Ads is yet getting started with marketing so as marketers and brands it is important to know what Tik Tok has an offer for the brands and support their marketing strategies. So like the other platforms, in order to start marketing in Tik Tok, like every other platform it is important to identify to whom and what are you advertising. Then starts the next stage of advertising.

The Tik Tok Audience  

With crossing 1 billion users as of November 2019, it is evident that Tik Tok has been increasing in its popularity. But it is important to identify the user demographics of the people who are using Tik Tok. Social Media statistics show that the majority of the tik tok users are younger than 34 years of age.

That is, it may not be a bad idea to invest in TikTok if you want to sell to a younger audience. TikTok still is, however, a quite new app–it may not hurt to keep an eye on the site if your product is for older audiences. Just as Twitter and Facebook social media platforms have evolved over time, so TikTok could always be.

Different Types Of Tik Tok Ads

Like all other social media platforms, Tik Tok basically has six different types of ad formats that make marketers help to market their products or services to the audience, prioritizing or selecting which ad format best suits them for their target audience.

  1. In Feed Video Ads

In Feed Video Ads in Tik Tok are basically a similar kind of ad formats that you will find in various other social media platforms like Twitter and Instagram. These are videos that have a duration of 15 seconds that shows in the user’s newsfeed while they are scrolling through the content.  Infeed, Video Ads can also be used for generating brand awareness and can also call users to take action on the ads like clicking on the website, downloading an app or some other.

  1. Brand TakeOver

The brand takeover is one of the most expensive ad purchasing options that are available in tik tok. It is the type of ad that appears in full screen before any user-generated content shows to the user. These type of ads that have three to five seconds ad format that can be in a format of either gif, video or an image.

These ads can be used to connect back to the brand’s profile or hashtag challenge of a brand. TikTok allows only one brand to take over one category every day. The brand takeover is exclusive to various classes.

  1. Hashtag Challenges

This type of ad formats is the most prominent among the tik tok ads that are as of now. They allow users to actively engage with your brand. When making a video, the video is accompanied by music and allows users to add their senses. Hashtag challenges from TikTok build interaction with user imagination by fusing a brand post.

  1. Branded Lens

As similar to the Augmented Reality effects offered by platforms like Instagram and Snapchat, Branded Lens is an ad format in Tik Tok that creates 3D objects, add face filters and more to users.

These types of ad can bring a great level of user engagement. Given the number and variety of users on TikTok, this  TikTok ad format could eventually be established to improve brand awareness and communication.

When using Tik Tok, users can choose to add content from a variety of branded lenses.

In addition, in the TikTok Trend area, a branded lens is always shown and you can communicate with it during the filming process.

  1. Influencer Marketing

TikTok has influencers with a large number of followers, just as on Instagram. These people are very strong, and in many ways, they can inspire their followers.

When you collaborate with influencers of TikTok, you will be revealed and hit your target audience quicker. You must then partner with an influencer whose purpose is consistent with the dream of your brand.

To Conclude

One of the primary aims of getting success with any social media platform is to get the audience to engage with the users. It is same as in the case of Tik Tok. To make most out of advertising in Tik Tok it is always as important to engage with your audience. Tik Tok is a growing viral social media platform. Even though as for marketers and brands it is still in the early stages of its growth, identify the gaps and bounce on the opportunity before anyone does. 

 

Got questions? Reach out to us.

 

Content Mapping through Different stages Of Buyer’s Journey.

Posted on by Gokul Renjith

Creating and Promoting content that attracts, converts, closes and delights your prospects or buyer personas forms the core of the Inbound marketing methodology. So what it does says is content plays an important role in formulating an effective inbound marketing methodology. The content should be streamlined and mapped along with the stages of the marketing funnel. Providing prospects with useful content aligning with the buyer’s journey in the marketing funnel, it establishes a trust with the audience. This trust helps you to drive the prospects to the bottom of the marketing funnel ultimately converting them into leads. So what type of content should you deliver to prospects all along with the marketing stage?

1.Awareness Stage

The first phase of the marketing funnel involves awareness stage. At this stage of the funnel, the buyer is aware of a problem and is looking for a solution. In order to find a solution for that problem, they may not be even aware of anything they should invest on. Different purchasers come into the funnel with different levels of awareness and comprehension. The buyers that get involved in the top of the marketing funnel everyone does not have the same considerations and awareness. They do vary in different aspects.

As far as the content is concerned the primary objective at the awareness stage is to educate about the problem. While in the process of ongoing educating, it is the best practice to offer them a solution to their problems. But avoid marketing at this stage of the funnel.  The buyer personas at this stage of the marketing funnel are all about focussing on the problems they are facing at the moment.

At the awareness stage of the marketing funnel the content that should be educational in the process. Educate them about the problem they are facing. Help them understand the pain points and how they can overcome this. The content should provide them with answers. Most common types of contents that are used in the awareness stage are

  • Blog Posts
  • Infographics
  • Social media posts
  • Podcasts
  • Ebooks and Guides

2. Consideration Stage

This is the stage of the marketing funnel when the customers have more clarity about the issues they are facing. This is the stage when they consider serious solutions that help them resolve the challenges they are facing.

The content delivered during the consideration stage should be more specific when compared to those content you produced in the awareness stage. It is the stage when follow-ups become the key in content marketing. Use marketing strategies like email marketing to push your content to the target audience.

It should create an urge for a customer to take action by consuming the content. It is really important that you provide more personalized and value-added content keeping the customers as a priority.

It is important that you build a strong trust and relationship with your prospects. A more streamlined personalized and targeted content that gives the prospects the priority helps to build a serious relationship with buyers in mind.

3. Decision Stage

This is the next stage of the inbound marketing methodology. This is the stage of the marketing funnel where the prospect or customer makes a decision. At this stage,  the prospect will be so close that they are more intended to make a decision. So the content should be more optimized and personalized especially in your business assets like the website and other platforms.

Your contents must persuade consumers, without a doubt, that your product or service is the best solution to meet their needs, desires or pains.

It could be your last opportunity to turn a potential customer into a buyer. Always focus on streamlining the content with the buyer’s journey, give ample importance on why your products or services should be chosen rather than your competitors. Types of content that can be delivered before the prospects at this stage of the journey are.

  • In-Depth Case studies
  • White Papers
  • Customer Testimonials
  • White papers
  • Customer Testimonials
  • Product Reviews
  • Frequently Asked Questions

4. Delight Stage

This is the stage where most of the brands tend to take it easy but it shouldn’t be. This is the stage when you turns your happy customers to the brand advocates. It all depends on how you value them and provide them with all the necessary support once they have turned into your customers. Customer support, encouraging emails and social media can all be used to remind consumers of the value they have of their after-sales experience. For example, direct purchasers to social media channels for questions about customer service, or provide exclusive content that lets them take advantage of their purchases.

After the purchase has been made the content to be consumed should more be focussed on the brand reputation and referral. This is an important part of a content marketing strategy that defines success in the long term. A delightful customer is a brand advocate. They add value by bringing in more and more customers and also they themselves tend to stay in for the long term.

Contents that can be delivered at this stage to the customers should be more focussed on keeping themselves delightful like

  • User Guides
  • Video Tutorials
  • Promotional and Reward Programs
  • Exclusive Contents
  • Contests
  • Surveys

To Conclude

Content marketers should always focus on aligning their content throughout the buyer’s journey. It is always important to know the behaviour and interests of your potential prospects, to make sure they land themselves and consume very relevant and engaging content that urges them to take action.

A consistent marketing strategy was created by the most popular brands, which fits each type of content to a particular stage of sales. Each piece of content has a clear purpose and can also be measured in terms of its quality in content marketing.

Imagine yourself in a content marketing funnel to help generate content ideas.  Ask yourself what type of content you need to find in every phase of your buyer journey.

Speak to real customers and leaders. What do your customers really want to hear? Right now, what are their problems? Your content will always struggle to make an impact if your services or brand can’t address their pain points.

Start Delivering Quality Content Constantly and nothing can replicate the success that this brings to your brand or services.

 

Got questions? Reach out to us.

 

Copy vs Content – The Writing Explained.

Posted on by Gokul Renjith

Writing is, of course, a blend of creativity with facts. In the digital world where content plays a major role, writing requires a lot of effort to be put on. In the world of digital media there is always a question asked by many about the differences between the two Content vs Copy; are they the same? Well, they may be related in one way or the other but it is definitely not the same, but indeed it is close enough also.

What Is Copywriting?

Copywriting as said above is purely marketing-driven. It is the art of selling people on a concept, a company or a philosophy is the writing. The best copywriting blends goods and ideologies that result in the branding of the particular product. It is marketing by essence because it is intended to encourage consumers to use the products and/or services of a brand. The goal of a copy is to spread awareness and create a brand identity through attractive and effective copy. In this digital world, the effective copies can be implemented in marketing platforms like social media, landing pages but never ignore the impact of copywriting on traditional media like magazines, televisions and radio scripts. Copywriting can help your brand have a strong online presence.

What Is content writing?

Content Writing is the art of creating and writing content that is valuable for your target audience. It might vary with your target goals; the content might be educational, informative long piece of content. It can come in the format of long articles, blog posts, website SEO content to dominate the search engines with the right user intent keywords or a downloadable version of an ebook. But the content should make a purpose for your target audience whatever the format it comes in and should be of high quality. The content should be always personalized. It should have a clarity with a very simplified language. The writing should inform and educate your niche audience. For brands and business, the content should always align with their business and marketing goals. It should be well crafted and well-aligned with each stage of the marketing funnel.

The “D”s  between Content Vs Copy

1. The Ideal Length of the Writing

The key difference between content vs copy is the length of the word count of the writings. Copywriting should be short which should be aimed at selling, increasing brand awareness.

It should create an impact in a split of seconds. The decision making is so fast within the consumers whether to skip or to stay. The copy should tempt them to stay within what they read and create anticipation to know more. Simply put a Short and sharp creative copy that grabs attention and encourage them to take the desired call to action.

2. The Marketing Objective Behind the Writings

Writings should align with the primary objective. This is the second major difference in copy vs content writing. Copywriting aims at writing engaging copy to capture the audience attention. The writing mainly shifts and prioritize its focus on selling and showcasing the brand relevancy. The copy should be catchy enough to attract the audience and encourage them to take the desired call to action.

On the other side, Content writing is more focussed on building brand trust and interest by providing a long and informational piece of content that ultimately draws them to the bottom of the funnel as per the inbound marketing methodology. Both Copywriting and Content writing forms an integral part of the inbound marketing methodology.

Copywriting focusses on Short term Goals while content writing is more focussed on Long term Goals.

To Conclude

We talked about how content writing and copywriting the objectives of the same, how they differ in the style of writing, the type of content; but are they connected somehow? And yes as much as the differences between both they do share some similarities and are related to each other. Ultimately they do both have the same objective to drive the audience towards the bottom of the marketing funnel. Content should never ignore the copy and Vice Versa instead, they collectively aim towards achieving the marketing goal. When they are put together in the best possible way the outcome will always be impressive.

 

Got questions? Reach out to us.

 

The 5 Benefits Of Remarketing

Posted on by Gokul Renjith

The 5 Benefits Of Remarketing

The feeling is all you had, you know that one. You have visited a website, and all of a sudden it seems as if it takes you from Google to Twitter, news to YouTube. Wherever you are, these advertisements are there! Remind you of what you looked at and try to convince you to buy the product or service. It is a remarketing, no it is not a mistake!

Remarketing is extremely simple, it can work on both Facebook and Google.  All you need is to put some simple code on your website, which will track who has been on your page (depending on who you want to target). Those users are all added to your remarketing list so that your ads can begin to appear on Google’s and on Facebook networks until your list exceeds 100 users. You can choose the duration of your stay on Google from 7 days to 500 days and on Facebook for 180 days!

1.Helps To Stay Connected With Your Audience

Remarketing ads allows you to keep in track with your audience, even though they don’t search you or your products directly on your page. This is very useful to boost brand awareness and to keep an eye on the individual when he actually buys-it’s probably yours.

2.Drive-in More conversions

It’s widely known that online marketing strategies that include remarketing have a higher conversion rate. It is mainly because you recommend the products and services to your customers that they remember you when it is time to buy it. Make sure not to push them but a gentle reminder, limiting the number of times your ad is noticeable every day.

3.Lower cost per conversions and higher ROI

Clicking on ads are shown to have less Cost Per Click than clicks from conventional search campaigns, and therefore costs per conversion. This will obviously depend on the competitiveness of your business, but usually, you can definitely expect a lower cost per conversion than the normal search campaigns. It is important to remember that some of your remarketing visitors will come from your search project, but generally, remarketing alone is not recommended unless you have a reasonable amount of traffic from other sources.

4.Specific Targeting Options

Remarketing can also help you target individual user groups by controlling your targeting options. This is especially useful if you are having a huge list of the remarketing audience but want to ensure that you reach the right people. Would you like to target people of a certain race, age group, parental status, location or only people who have not purchased a cart before or have left? No challenge, Remarketing helps you with this specific needs.

5.Specific and targeted Ad Copy

You can create very specific ad copy or photos to help drive you to your website for a purchase or to get in touch by targeting people you know had been on your website before. You can even create different ads based on the criteria of previous visits on the website from your target audience. Remarketing is also a powerful marketing strategy to influence and encourage the interested audience to be updated on a new deal, product or service that they might have been interested in.

 

Got questions? Reach out to us.

 

7 TIPS TO CREATE A LANDING PAGE THAT CONVERTS

Posted on by John

Landing pages have become a great tool for marketers, business and organizations to implement their digital marketing strategies. Creating a highly attractive landing page that converts requires a bit of creativity and thinking from the viewpoint of the targeted audience.

What is a Landing Page

The landing page is certainly not a website. According to Neil Patel “A landing page is a web page that serves as a destination for visitors, that are invited to initiate a conversation or close a deal.”

Here are 7 tips to create a landing page that converts!

1. Create a Compelling Headline

Creating a compelling headline that attracts the users is one of the key factors of the landing page optimization. The copy of the headline should focus on straight on the point that grasps the audience attention. With many brands and business try to steam in their products and services to the same targeted users, they users are presented with very less time in deciding whether they want to engage with your content or scroll down. The information should be clear and should be structured.

2. Convey the benefits of the Offer

The landing page should clearly convey the benefits and offers that is is going to provide. Conveying the value or benefits of the offer is an effective way to grab the audience’s attention. As said the visitors have a very less time to respond and the message should be conveyed in the split of a second that tempts the users to take a positive decision about your brand to engage or not.

3. Create a Simple Lead Form

The lead form is a very important part of a landing page design. The lead form should be simple with minimal and the most important fields to be filled. The more and unwanted form field in the lead form drives away from the users from converting. It is always important to keep the form brief and with basic information such as name and email to revert them back.

4. Insert Images that are Mobile Compatible

Who doesn’t love images? Make sure that you include relevant and eye-catching images that grab the audience’s attention. A highly captivating image has a high chance of grabbing the audience’s attention and people are most likely to stay on the page. But it is also important that images using should be compatible with mobile devices and takes a very less loading time. Whenever you create a landing page always make sure you are delivering a very good user experience to mobile and tablet users so they can get the best out of it.

5. A Compelling Call To Action

A Compelling Call to Action is another important factor in the landing page design. The CTA button should resemble what you are going to offer. Make it more practical that the users get a clear idea on the same.

6. Split Test Your Landing Page

The best way to get the most out of your landing page is by creating split tests and see how they are performing once being active, which one is generating more conversions. You have to keep in mind that A/B testing is not a one-time event. Creating landing pages with different CTA, different headlines and layouts can certainly make a difference in conversion. It is important that you keep testing your landing pages to know which one works better or not.

7. Add Social Proof

Social proof will add a definite success to the conversion value of the landing page. It builds credibility and trust. Use the customer testimonials, reviews which all add value to your landing page. Use the social sharing icons it builds credibility and helps them to share your landing page across all platforms.

To Conclude

The landing page is a creative hub for all your lead generation efforts. Now it’s important to start working on what works best for your business and what doesn’t. Your landing page can define the marketing success of your service, product or business, so identify the pain points, fill the gap, and optimize it for conversion success.

 

Got questions? Reach out to us.

 

HOW ARTIFICIAL INTELLIGENCE WILL IMPACT DIGITAL MARKETING?

Posted on by John

Artificial Intelligence is all set to invade the basic reality of industries— it’s inside and out us, in our pockets, and part of our day by day schedules. Artificial intelligence has immersed itself into our reality to the point where a considerable lot of us feel as if we can’t survive without it. We still have a long way to go but foreseeing the future impact of Artificial Intelligence the giants in the industry like Google, Apple and Tesla have already started implementing AI as part of their future innovation.

With Social Media Booming and also the web activities increasing daily there are tons of data that might be left unnoticed that can be used for more personalized marketing strategies.

Over the next 10 years, there are going to be 4 major ways that AI could impact the digital marketing world

1.Better User Experience

One of the most significant components of a digital marketing plan is guaranteeing a smooth, proficient and agreeable client experience. In the event that you can’t offer this to prospects,  at that point there is minimal possibility of them changing over and minimal chance of returning later on. Holding clients costs far not exactly pulling in new ones, so giving them a positive experience with your product or service is important.

The position when it comes to content curation, Artificial Intelligence makes a certain impact on this. The AI can help in generating user in tented content that is highly relevant. Marketers will be provided with the content that is most relevant for the targeted audience, which keeps them as prospects driving them through each stage of the consumer funnel. It helps marketers to connect with their audience better and provide them with better relevant content.

2.Implementation of ChatBots

Digital Marketing being a fast-growing medium of marketing platform, Chatbot plays a vital role in digital marketing medium. It can assist the business and service by providing more customer engagement. Chatbot over these years has evolved as a powerful communication tool. Ever Since Social Media has evolved as a vital element in the digital marketing strategy, Chatbots can be termed as the future of interactive engagement. Chatbots helps the business to provide streamlined customer service to its audience thereby creating a better user interaction and engagement.

3.Voice Assistant

Voice assistant and voice search is going to lead the digital world in the coming era. With the increasing usage of smartphones and the introduction of high-speed mobile data networks, it is of no doubt that voice search will dominate digital marketing. Giants like Amazon, Alexa and Google have already introduced their voice recognition system seeing the future of the voice search.

With search algorithms keeps changing all the time, in the future chances are high search algorithms will be optimized for more conversational keywords than long-tail keywords. To make the voice search more optimized, marketers should make the content more human and personalized in a way that someone will have a conversation with a certain topic.

4.Real-Time and Accurate Analytics

Another extraordinary part of AI is that it can likewise foresee the behaviour of new and current users on their previous behaviours. AI has made this possible by collecting data from users from the web who has interacted with your website.

By having these clear and accurate insights on data, you can align your marketing strategy as per the needs of the users, which enables you to target users more precisely.

When we consider the way that advertisers regularly optimize their campaigns on the buyer personas and data collected on their past behaviours, Artificial Intelligence provides you with the exact and accurate insights on the same.

To Conclude

There is no denying that AI is the future of the world, but it is a misconception that it will replace the human brain. AI  will definitely help to assist to increase the proficiency and productivity of work by its own technological aspects. Same is in the case of Digital Marketing.

Are you as excited about the future as we are?

 

Got questions? Reach out to us.

 

HOME OF PERFORMANCE

@ 2026 HOP. All Rights Reserved.