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Author: Gokul Renjith

THE BENEFITS OF USING SHOPIFY AS YOUR E-COMMERCE PLATFORM.

Posted on by Gokul Renjith

If by any case you are in a serious thought process of starting an e-commerce store or upgrading your existing store. The options are so many that it becomes difficult to choose one from many of the platforms that are perfect for starting an e-commerce platform. Here at HOP, as we have been working with different e-commerce platforms; Shopify is one of the most recommended e-commerce platforms from our side.

One of the primary features of Shopify is it offers multiple features to its users which makes it the most preferred platform for the e-commerce system. It also provides point-of-sale services and a portal for the platform. The turn-key solutions from Shopify have helped to improve business across the globe for thousands of startups and other eCommerce businesses.

Here are the 6 benefits of using Shopify as your e-commerce platform

1. Easy to Set Up and Use

Shopify is an easy way for businesses to launch an e-commerce store without any hassles of coding or any essential technical knowledge. The admin dashboard is well structured and organized. Extensive documentation and video tutorials can also be found on the Shopify website. All you need is to concentrate on selling your product.

2. No Essential Coding Skills Required

Good news for you! For launching an e-commerce store with Shopify, you don’t need any technical expertise; Shopify offers both functionalities and hosting on their own. Not only does this make it easier for your store to start running, but also is likely to be faster and safer than you could do on your own, plus it will easily accommodate any traffic spikes you may get. Shopify also takes care of all changes to the app. So you can focus on marketing all your efforts and not think about technical issues.

3. Highly Secure and Reliable

It is essential to manage very sensitive details and information from your customer’s database like their credit card or debit card details and other payment gateway methods. So it is important that your site needs to be fast and secure. One of the advantages of the hosted solutions is its efficiency and reliability it provides. Shopify will take care of all server maintenance and upgrades to ensure that your Shopify store and shopping cart are always available and the pages are loaded quickly.

4. Customizable 

Any online store’s visual appearance and layout are of considerable value to any business owner. The business will end up with abandoned shopping carts if a store is shabby and tired.

Startups seeking to build a Shopify application are free to choose from several ready-made templates and themes. If you need more themes after a while, you can still employ a freelance developer to customize it for less as Shopify will have equipped you with the resources you need and they won’t start from scratch.

5. Inbuild Support For SEO and Marketing Tools

Having a beautiful eCommerce platform is all well and good, but if no-one visits, in no time will you pull down the virtual shutters. Another major selling point for Shopify is its powerful Search Engine Optimization (SEO) functionality that will help the website rank higher in search results so that customers can easily find you. To have detailed information on your customer’s traffic you also have access to advanced analytics in the Shopify.

The app store offers you access to a vast array of marketing tools including the incorporation of social media, product reviews, and email marketing. By default, Shopify allows you to generate discount codes. There are discount cards at the next level up. The symbols of social media are included in both themes. And if you’re a little distracted by marketing and the time it might take, Shopify Kit was designed to assist. This serves as a virtual employee and suggests and executes marketing tasks based on the performance of your goods, audience and shop.

6. App Store Integrations

As is popular in the tech space with the most successful products, Shopify has a wide group of experts and designers who have created applications that startups can add to their eCommerce solutions.

Even as Shopify App continues to add more appropriate features to improve user experience The App added value makes it more reliable and accommodating than other on-the-market eCommerce solutions.

To Conclude

Shopify over the years has become the favourites for the e-commerce business because of the flexibility it offers to the merchants. In the beginning, Shopify was designed for helping small to medium size business but in the later stages, Shopify has emerged as one of the top choices for many big-scale e-commerce businesses.

 

 

Got questions? Reach out to us.

 

How Important Is Delight Stage In Inbound Marketing

Posted on by Gokul Renjith

Inbound Marketing is described as the data-driven marketing approach that attracts, connects and converts people to your brand. The strategy is multi-channel, it describes where customers are, and how the main driver of quality content needs to communicate with you. It enables you, through various channels including blogs, email markets and social media, to bring people into your website. As we know Inbound Marketing consists of 4 stages Awareness, Convert, Close, and Delight. Usually, business or brands are too focused on the first three stages of the inbound marketing methodology; there is a tendency that they to ignore the delight stage of this inbound journey.

According to Hubspot “Exceeding a customer’s expectations to create a positive customer experience with a product or brand.” In every marketing strategy, it is important to keep your customers happy all along and turn them into your brand advocates. But more often the conversation gets less once the deal is closed.

Effective inbound marketing offers solutions, tools and of course excellent contents which are truly worthy of your client. It is important that you continue to enjoy and engage with your business with inbound marketing. We, after all, want to have potential referrals and upselling possibilities, that will follow if you have a satisfied and rewarding customer base.

Here are ways in which you can actively delight your consumers

1. Social Monitoring

Social media lets you track your business-related social conversations. You should address questions or concerns about your products or services, including positive and negative reviews, and create opportunities to answer both questions.

You may create content to help clients understand it better, for example when you know that consumers have problems with a specific element of your product or service.

Effective social listening does not just mean brand monitoring and product references. Listen to what the customers do and what is going on in their specific businesses.

You will discover more opportunities to build on your relationship, develop relevant content or approach it directly through the experience of your customer behaviours and challenges to the industry.

2. Be Active in Content Creation

Add the content always and maintain it in a position that your customers can view and share easily. Your customers have no better way to show themselves than by sharing their wonderful content. Smartphones have made it possible to build written content, audio content and video on the go. The huge evolution of Social media platforms also provide a proper channel to market and push the content. Nothing can substitute the power of user-generated content that builds value and trust to your service or brand. So your content creation should never be in a state of halt.

3.  E-mail Marketing

The highest credibility does not always go with email newsletters. We can all get upset by the flood of emails that flow into our box daily-most are useless. But they can be very efficient when done correctly.

The daily content of an email newsletter hits subscribers to keep you informed. They can use it to repurpose content such as blogs, curated content and news from the industry. You think third party posts are worth sharing. In this way, you point out to your clients and prospects that they might otherwise have overlooked helpful and relevant content.

Sending your clients with a monthly email newsletter reminds them you are still being available for them to offer support when they are in need. You must ensure to push the content to a customer’s unique needs and interests to ensure that you provide content that connects and adds value to the customer.

4. Surveys and  Customer Feedbacks

If you don’t know what they want, how can you satisfy your customers?

Surveys of your customers are the most transparent way to find out how they feel about your brand and services, and to define expectations for blog topics and contents and how they want to have a clear channel of communication in between. By having this approach you will always be up to date about what your customer needs and expects from your brand or service. This is an important approach for your brands and service to look and improve on the process of serving the customers.

These are some of the best practices tactics to continue engaging, delighting and (hopefully) turning your customer base into happy promoters and brand advocates.

To Conclude

But always remember delighting the customers should not be only focussed after the sale is done or the prospect is converted. You should always focus on creating personalised and informative content all along with the buyer’s journey knowing their needs and interests. Nothing can substitute the power of review of word of mouth from a satisfied customer. A happy and delighted customer is an asset to your brand.

 

Got questions? Reach out to us.

 

How To Have An Effective Inbound Email Marketing Strategy.

Posted on by Gokul Renjith

It is always important that the email’s that we push to our prospects do not fall in the junk mail folder. Rather than just going on with the email blast with a vague hope of generating leads, it is always important to have a strategic approach with your email marketing. When implementing email marketing to your inbound marketing strategy it should always focus on sending emails that are your prospects that are interested in your products, services and brand.

Rather than forcing them to convert it is always important to motivate your target audience to come down to your website by the content that you are put to them to consume. Here are 6 ways in which email marketing can be proven useful for a successful Inbound marketing strategy;

1. Build an Effective Email List

If you don’t have anyone to deliver your messages, your email marketing will not make any good. (Obviously correct?) Sadly, in their email strategy, many companies ignore this important aspect.

This can be an upload demanding an email in exchange for valuable content or a first-time discount. With these resources, you can increase the size of your database significantly

2. A Well Advanced CRM

CRM is an important part of your inbound marketing strategy. A CRM to segment the contacts is extremely important to the incoming email marketing, then segment again. Inbound marketing is all about delivering individual messages to the right individuals at the right time so that you can easily segment your clients so that your email marketing campaign is carried out or breaks down.

There are several ways in which you segment your database to provide the customer with specific messages, depending on the CRM program you have. In order to name a few, consumer life cycle and buyer individuals are among the most effective ways to segment.

 3. Personalized Welcome Email

When you abandon your email address, the least you can do is welcome them with open arms to your service. It’s time to react, you have made the first move. Not sending a welcome email is essentially eye contact, instead of turning away without saying hello. Don’t be that person.

You are waiting for a response when users give up their account. I remember I am somewhat disappointed if they don’t send a welcome email when I register for newsletters and corporate updates. Adding catchy subject lines tho those, emails generate extremely high opening rates and click rates, which makes it a valuable tool to start a perfect relationship with your prospects which helps to build trust in the long run.

4. The Follow Up Email

The Follow-up email is something very important to consider in an email marketing methodology to craft an effective inbound marketing strategy. If you give a feel to the customers that there is less value that you are offering to your prospects; the chances are high that it’s going to affect your business strategies. This is where email automation plays an important part in your strategy. Did someone has your ebook downloaded and took action on your website. It is important to keep the conversation going and continue providing value to their inbox.

5. Delivering Dynamic Emails

Email Newsletters are an excellent way to update your contact list with news and blog posts that are relevant to your products and services beneficial to your target audience. The last thing you don’t want to do, though, is to give someone an irrelevant update that keeps them away from you. This is when dynamic emails will have an impact on your inbound email marketing strategy.

Dynamic emails are emails showing different messages within a single email for various segments of your contacts. You need a CRM which will be able to do this, but this can improve the measurements of your email blasts on the wall.

6. The Delight Thank You, Mail

Most businesses use this, but that is not the only reason to thank your friends, after having finished a buy on their website (which is great!). You should thank them for their new bid update. Always deliver a Thank you email if they engage with your business by commenting on your social media posts or blog posts regularly. You don’t have to be huge, and most people enjoy a simple e-mail thanks.

Such components work perfectly for your inbound marketing strategy. This enables you at the right time to send the correct messages to the right people and send brand entry via the roof. The way companies and consumers interpret email shifts inbound email marketing. This makes it possible for individuals and opens up a step by step interaction.

To Conclude

Whether you want to generate leads, acquire new customers or maintain existing ones, you can achieve your B2B objectives through an inbound email marketing strategy. You will probably see more sales, ROI and business growth in the coming days by keeping your eMails conversational, supportive, and useful. But keep yourself ready to experiment with your email marketing strategy. There is no guessing that this works or this doesn’t work. Keep your business goals and objectives in your mind, continue testing and working out different strategies until you end up in a winning formula.

 

Got questions? Reach out to us.

 

How TIK TOK ADS Is Bound To Make An Impact In Your Business!

Posted on by Gokul Renjith

In the past month of November 2019, Tik Tok has surpassed all the major social media apps to become the most downloadable app of 2019. According to latest reports Tik Tok officially now has almost 1 billion users worldwide. With the increasing popularity of Tik Tok, it is obvious that the marketers and social media experts have their eyes set on this platform. Prominent brands like Nike, Apple and major others have already started using this viral social media platform to boost their business and products. 

Advertising On Tik Tok 

But like every other social media platform, in the beginning, Tik Tok Ads is yet getting started with marketing so as marketers and brands it is important to know what Tik Tok has an offer for the brands and support their marketing strategies. So like the other platforms, in order to start marketing in Tik Tok, like every other platform it is important to identify to whom and what are you advertising. Then starts the next stage of advertising.

The Tik Tok Audience  

With crossing 1 billion users as of November 2019, it is evident that Tik Tok has been increasing in its popularity. But it is important to identify the user demographics of the people who are using Tik Tok. Social Media statistics show that the majority of the tik tok users are younger than 34 years of age.

That is, it may not be a bad idea to invest in TikTok if you want to sell to a younger audience. TikTok still is, however, a quite new app–it may not hurt to keep an eye on the site if your product is for older audiences. Just as Twitter and Facebook social media platforms have evolved over time, so TikTok could always be.

Different Types Of Tik Tok Ads

Like all other social media platforms, Tik Tok basically has six different types of ad formats that make marketers help to market their products or services to the audience, prioritizing or selecting which ad format best suits them for their target audience.

  1. In Feed Video Ads

In Feed Video Ads in Tik Tok are basically a similar kind of ad formats that you will find in various other social media platforms like Twitter and Instagram. These are videos that have a duration of 15 seconds that shows in the user’s newsfeed while they are scrolling through the content.  Infeed, Video Ads can also be used for generating brand awareness and can also call users to take action on the ads like clicking on the website, downloading an app or some other.

  1. Brand TakeOver

The brand takeover is one of the most expensive ad purchasing options that are available in tik tok. It is the type of ad that appears in full screen before any user-generated content shows to the user. These type of ads that have three to five seconds ad format that can be in a format of either gif, video or an image.

These ads can be used to connect back to the brand’s profile or hashtag challenge of a brand. TikTok allows only one brand to take over one category every day. The brand takeover is exclusive to various classes.

  1. Hashtag Challenges

This type of ad formats is the most prominent among the tik tok ads that are as of now. They allow users to actively engage with your brand. When making a video, the video is accompanied by music and allows users to add their senses. Hashtag challenges from TikTok build interaction with user imagination by fusing a brand post.

  1. Branded Lens

As similar to the Augmented Reality effects offered by platforms like Instagram and Snapchat, Branded Lens is an ad format in Tik Tok that creates 3D objects, add face filters and more to users.

These types of ad can bring a great level of user engagement. Given the number and variety of users on TikTok, this  TikTok ad format could eventually be established to improve brand awareness and communication.

When using Tik Tok, users can choose to add content from a variety of branded lenses.

In addition, in the TikTok Trend area, a branded lens is always shown and you can communicate with it during the filming process.

  1. Influencer Marketing

TikTok has influencers with a large number of followers, just as on Instagram. These people are very strong, and in many ways, they can inspire their followers.

When you collaborate with influencers of TikTok, you will be revealed and hit your target audience quicker. You must then partner with an influencer whose purpose is consistent with the dream of your brand.

To Conclude

One of the primary aims of getting success with any social media platform is to get the audience to engage with the users. It is same as in the case of Tik Tok. To make most out of advertising in Tik Tok it is always as important to engage with your audience. Tik Tok is a growing viral social media platform. Even though as for marketers and brands it is still in the early stages of its growth, identify the gaps and bounce on the opportunity before anyone does. 

 

Got questions? Reach out to us.

 

How social media supports the Inbound Marketing Strategy

Posted on by Gokul Renjith

Digital marketing is all about having a strong online presence and increasing traffic. However, it is important to keep your prospects engaged with your product or service when they land on your website.  Inbound Marketing has turned out to be the most effective way to do so. Inbound marketing focusses on valuable content creation that attracts the prospects. 

When content forms the important aspect of inbound marketing methodology; social media plays a major marketing channel where you can reach out to your prospects with the relevant content you have created. The success of inbound marketing to quite an extent depends on how actively you are engaged with your social media marketing channels.

The advantages of social media for inbound marketing go far beyond the large volume and width. Social media provides the audience with a marketing tool, which offers them just what they want: engagement, dedication and trust. From building your brand to improving SEO, you can get the right person, at the right time, with the right message through the many benefits of social media for inbound marketing.

Here are the 6 ways in which  social media can benefit your inbound marketing methodology

  1. Attracts the Prospects 

Creating customer relations via social media platforms provides today’s public demands with interest. If you want to attract the desired audience you must be consistently active on social media.

You want your target audience or prospects to engage with you by providing appropriate, insightful and even entertaining content. And you will build an even greater bond when you speak to your audience whether it is reacting to feedback or critical comments (in a constructive, problem-solving manner). 

If you want to attract the desired audience you must be consistently active on social media.  The more involved they are, the more involved the brand should be. The more they are being taken into consideration more they will trust the brand. 

  1. Establishes Your Brand

There is nothing better than a social media marketing channel to get your product to reach potential customers or the target audience. You construct brand awareness and establish brand trust when using social media as a core component of your inbound marketing strategy. To educate your audience, you will share knowledge and create authority. You can get to the community to spend most of the time online, which gives you a reputation for being technically competent and up-to-date. To develop a sense of trust and relationality, you can and should entertain and engage with your audience.

  1. Fuels Content Creation

It is not done by just building your brand on social media. The gathered information at the attract stage of the inbound marketing methodology is going to play a big part in the success of inbound marketing methodology. You have access to more information about content than you could ever have when you are active on social media. Forums, forums for online review and other outlets through include almost infinite ideas for the production of your content on the social media marketing platforms.

  1. Social Media Channels Helps Promoting Content

Such digital platforms will help to create an entire cycle of content and interactions that will develop your authority if you embrace social media completely. You will deliver valuable types of content to the audience by taking the insights and reviews you get from social media and use social media to promote the same content, thereby keeping the loop going. You post contents that attract unique perspectives. In turn, your prospects share or comment on your content and automatically expand your exposure to even more prospects. You will continue to reach your market and only attract new customers to establish yourself. 

  1. It helps In Driving Organic Traffic

Most of them are not giving keen attention to this. But you can’t neglect the fact that social media plays a major role in boosting your SEO traffic. Even though it isn’t the only factor that affects the SEO it is certainly a factor that can influence your organic ranking. The more social media that you use, the more exposure you create for your business, to interact and promote your content. 

With your combined efforts on your digital marketing strategies, the visibility and reach of your content reach to the level where it is successfully pushed toward’s your target audience. If you’re generally regarded as trustworthy and reliable, there relevant online influencers have the chance to share your content with a purpose that can have a huge positive impact on your brand in the long term purpose. 

  1. Acts as Platform to Delight your Customers

For the funnel’ delight’ stage, social media is critical. Once a sale is made, the journey of the buyer is not over. If you have loyal customers that follow your social profiles, why not take time to interact with them? You must continue to delight your customers to promote your brand. It’s another way to demonstrate the value you give to your customers. The continued positive social interaction with your customers by promoting advocacy on behalf of your company is an excellent way to entertain customers in real-time. You can answer questions, promote new products or services in these groups and keep the conversation alive around your brand. There is no better platform than social media where you convert your customers to brand advocates and they keep returning to your brand.

To Conclude

Social media has incredible benefits to your inbound marketing methodologies if you make yourself open to the possibilities. Never ignore the “social” characteristic of social media. 

People are looking for substantive relations, and establishing ties with customers is no exception. Use social interaction, do not fear to reveal your brand identity and what gives you the ability to meet the needs of your prospects and customers. You will find that the ROI will improve the efficiency and profit of your inbound marketing.

 

Got questions? Reach out to us.

 

Content Mapping through Different stages Of Buyer’s Journey.

Posted on by Gokul Renjith

Creating and Promoting content that attracts, converts, closes and delights your prospects or buyer personas forms the core of the Inbound marketing methodology. So what it does says is content plays an important role in formulating an effective inbound marketing methodology. The content should be streamlined and mapped along with the stages of the marketing funnel. Providing prospects with useful content aligning with the buyer’s journey in the marketing funnel, it establishes a trust with the audience. This trust helps you to drive the prospects to the bottom of the marketing funnel ultimately converting them into leads. So what type of content should you deliver to prospects all along with the marketing stage?

1.Awareness Stage

The first phase of the marketing funnel involves awareness stage. At this stage of the funnel, the buyer is aware of a problem and is looking for a solution. In order to find a solution for that problem, they may not be even aware of anything they should invest on. Different purchasers come into the funnel with different levels of awareness and comprehension. The buyers that get involved in the top of the marketing funnel everyone does not have the same considerations and awareness. They do vary in different aspects.

As far as the content is concerned the primary objective at the awareness stage is to educate about the problem. While in the process of ongoing educating, it is the best practice to offer them a solution to their problems. But avoid marketing at this stage of the funnel.  The buyer personas at this stage of the marketing funnel are all about focussing on the problems they are facing at the moment.

At the awareness stage of the marketing funnel the content that should be educational in the process. Educate them about the problem they are facing. Help them understand the pain points and how they can overcome this. The content should provide them with answers. Most common types of contents that are used in the awareness stage are

  • Blog Posts
  • Infographics
  • Social media posts
  • Podcasts
  • Ebooks and Guides

2. Consideration Stage

This is the stage of the marketing funnel when the customers have more clarity about the issues they are facing. This is the stage when they consider serious solutions that help them resolve the challenges they are facing.

The content delivered during the consideration stage should be more specific when compared to those content you produced in the awareness stage. It is the stage when follow-ups become the key in content marketing. Use marketing strategies like email marketing to push your content to the target audience.

It should create an urge for a customer to take action by consuming the content. It is really important that you provide more personalized and value-added content keeping the customers as a priority.

It is important that you build a strong trust and relationship with your prospects. A more streamlined personalized and targeted content that gives the prospects the priority helps to build a serious relationship with buyers in mind.

3. Decision Stage

This is the next stage of the inbound marketing methodology. This is the stage of the marketing funnel where the prospect or customer makes a decision. At this stage,  the prospect will be so close that they are more intended to make a decision. So the content should be more optimized and personalized especially in your business assets like the website and other platforms.

Your contents must persuade consumers, without a doubt, that your product or service is the best solution to meet their needs, desires or pains.

It could be your last opportunity to turn a potential customer into a buyer. Always focus on streamlining the content with the buyer’s journey, give ample importance on why your products or services should be chosen rather than your competitors. Types of content that can be delivered before the prospects at this stage of the journey are.

  • In-Depth Case studies
  • White Papers
  • Customer Testimonials
  • White papers
  • Customer Testimonials
  • Product Reviews
  • Frequently Asked Questions

4. Delight Stage

This is the stage where most of the brands tend to take it easy but it shouldn’t be. This is the stage when you turns your happy customers to the brand advocates. It all depends on how you value them and provide them with all the necessary support once they have turned into your customers. Customer support, encouraging emails and social media can all be used to remind consumers of the value they have of their after-sales experience. For example, direct purchasers to social media channels for questions about customer service, or provide exclusive content that lets them take advantage of their purchases.

After the purchase has been made the content to be consumed should more be focussed on the brand reputation and referral. This is an important part of a content marketing strategy that defines success in the long term. A delightful customer is a brand advocate. They add value by bringing in more and more customers and also they themselves tend to stay in for the long term.

Contents that can be delivered at this stage to the customers should be more focussed on keeping themselves delightful like

  • User Guides
  • Video Tutorials
  • Promotional and Reward Programs
  • Exclusive Contents
  • Contests
  • Surveys

To Conclude

Content marketers should always focus on aligning their content throughout the buyer’s journey. It is always important to know the behaviour and interests of your potential prospects, to make sure they land themselves and consume very relevant and engaging content that urges them to take action.

A consistent marketing strategy was created by the most popular brands, which fits each type of content to a particular stage of sales. Each piece of content has a clear purpose and can also be measured in terms of its quality in content marketing.

Imagine yourself in a content marketing funnel to help generate content ideas.  Ask yourself what type of content you need to find in every phase of your buyer journey.

Speak to real customers and leaders. What do your customers really want to hear? Right now, what are their problems? Your content will always struggle to make an impact if your services or brand can’t address their pain points.

Start Delivering Quality Content Constantly and nothing can replicate the success that this brings to your brand or services.

 

Got questions? Reach out to us.

 

Copy vs Content – The Writing Explained.

Posted on by Gokul Renjith

Writing is, of course, a blend of creativity with facts. In the digital world where content plays a major role, writing requires a lot of effort to be put on. In the world of digital media there is always a question asked by many about the differences between the two Content vs Copy; are they the same? Well, they may be related in one way or the other but it is definitely not the same, but indeed it is close enough also.

What Is Copywriting?

Copywriting as said above is purely marketing-driven. It is the art of selling people on a concept, a company or a philosophy is the writing. The best copywriting blends goods and ideologies that result in the branding of the particular product. It is marketing by essence because it is intended to encourage consumers to use the products and/or services of a brand. The goal of a copy is to spread awareness and create a brand identity through attractive and effective copy. In this digital world, the effective copies can be implemented in marketing platforms like social media, landing pages but never ignore the impact of copywriting on traditional media like magazines, televisions and radio scripts. Copywriting can help your brand have a strong online presence.

What Is content writing?

Content Writing is the art of creating and writing content that is valuable for your target audience. It might vary with your target goals; the content might be educational, informative long piece of content. It can come in the format of long articles, blog posts, website SEO content to dominate the search engines with the right user intent keywords or a downloadable version of an ebook. But the content should make a purpose for your target audience whatever the format it comes in and should be of high quality. The content should be always personalized. It should have a clarity with a very simplified language. The writing should inform and educate your niche audience. For brands and business, the content should always align with their business and marketing goals. It should be well crafted and well-aligned with each stage of the marketing funnel.

The “D”s  between Content Vs Copy

1. The Ideal Length of the Writing

The key difference between content vs copy is the length of the word count of the writings. Copywriting should be short which should be aimed at selling, increasing brand awareness.

It should create an impact in a split of seconds. The decision making is so fast within the consumers whether to skip or to stay. The copy should tempt them to stay within what they read and create anticipation to know more. Simply put a Short and sharp creative copy that grabs attention and encourage them to take the desired call to action.

2. The Marketing Objective Behind the Writings

Writings should align with the primary objective. This is the second major difference in copy vs content writing. Copywriting aims at writing engaging copy to capture the audience attention. The writing mainly shifts and prioritize its focus on selling and showcasing the brand relevancy. The copy should be catchy enough to attract the audience and encourage them to take the desired call to action.

On the other side, Content writing is more focussed on building brand trust and interest by providing a long and informational piece of content that ultimately draws them to the bottom of the funnel as per the inbound marketing methodology. Both Copywriting and Content writing forms an integral part of the inbound marketing methodology.

Copywriting focusses on Short term Goals while content writing is more focussed on Long term Goals.

To Conclude

We talked about how content writing and copywriting the objectives of the same, how they differ in the style of writing, the type of content; but are they connected somehow? And yes as much as the differences between both they do share some similarities and are related to each other. Ultimately they do both have the same objective to drive the audience towards the bottom of the marketing funnel. Content should never ignore the copy and Vice Versa instead, they collectively aim towards achieving the marketing goal. When they are put together in the best possible way the outcome will always be impressive.

 

Got questions? Reach out to us.

 

5 Ways SOCIAL MEDIA MARKETING Will Help You Get More Business

Posted on by Gokul Renjith

To know that social media is really popular among consumers, you must not be a dedicated reader of technical blogs or an expert in online marketing. No one is an alien to the social media in this digital world. The increasing number of users in each media proves the popularity of social media channels in this digital world. With the increase in the number of mobile users all over the world, no other platform gives better visibility for the brand than social media platform.

Social media can only benefit your business if you understand and then develop an effective strategy for the nuances and audiences of each platform.

1. Knowing Your Audience

Social Media is one of the widest and versatile marketing platforms now available. Brands have started using  Social marketing platforms like Facebook, Instagram, Twitter, LinkedIn, depending on their business and target audience to increase their social media presence. In addition, to that marketers are also aware of the social presence of the other platforms such as Snap Chat, Tik-Tok, Quora etc. In order for social media management for all these channels, even for large companies with dedicated resources, it could be an overwhelming task.

The marketing platform you need to choose and best suited for your business completely depends on your target audience and marketing objective. But always make sure that you don’t limit your business towards a single social media platform but rather must focus more on the platform that is best suited for the business.

2. Engage With Your Audience

When comparing to other marketing platforms it is always important in social media to engage with your audience. The ability to interact with the audience is the most important feature of a social media marketing platform and should be a priority of your social media marketing plan. There are varying social listening tools that help you to keep in touch with your target audience. The first step is to speak “with” your customers to talk “about” you and your business with them. And that’s exactly what you want: talk and attention. There is no better way to build and increase brand reputation than the brand takes care of its customer’s and their concerns. To do so you have to dedicate quality time and resources to it. There are many third-party tools that can help you with social media engagement.

3. A Two Way Communication Platform

Social media gives you the ability to learn more about your audience, desires and suggestions and to share your ideas and concerns. Invite your customers to better learn about them. You can answer just as quickly without having to collect your mobile, or the customer doesn’t see your response.

In this digital world, very few things move faster than social media content. You must, therefore, ensure that your company posts frequently and consistently. If you are You can quickly lose followers and fail to attract new ones if you are not that active on social media A half-hearted contribution to the promotion of social media is not any different than no participation, and often worse.

Humanizing your brand is necessary for the success of every social media marketing strategy and the only way to do that is to actively engage with your audience creating a 2-way communication platform. It is key to building a strong emotional connection with your audience, strengthening customer relationships and building a strong base for brand supporters.

4. Increase Awareness Of Your Business

Social media sites become the place to find out more about a business for consumers. Such sites allow companies to provide the most up to date information on goods, services and future events.

Many of your social media activity and profiles may also be made public, which means that search engines can index them— another way to ensure that your company or organization provides the answer when someone is trying to resolve a problem.

5. Provides a Better Customer Service Platform

Apart from an effective platform for two-way communication, social media serves as an excellent customer service platform. Social media helps the brands to communicate effectively with the targeted customers helping them build brand reputation and trust among the customers.

So it is essential that you use social media platforms in a very timely manner to engage with your prospects to give them a better experience with your brand. The fact that social customer service occurs by definition on social media platforms is equally important.

This means that any support you offer to consumers can automatically become more visible and demonstrate the commitment of your company to high-quality service. The more successful you become like a business, the more word is shared through different social networks.

 

Got questions? Reach out to us.

 

The 5 Benefits Of Remarketing

Posted on by Gokul Renjith

The 5 Benefits Of Remarketing

The feeling is all you had, you know that one. You have visited a website, and all of a sudden it seems as if it takes you from Google to Twitter, news to YouTube. Wherever you are, these advertisements are there! Remind you of what you looked at and try to convince you to buy the product or service. It is a remarketing, no it is not a mistake!

Remarketing is extremely simple, it can work on both Facebook and Google.  All you need is to put some simple code on your website, which will track who has been on your page (depending on who you want to target). Those users are all added to your remarketing list so that your ads can begin to appear on Google’s and on Facebook networks until your list exceeds 100 users. You can choose the duration of your stay on Google from 7 days to 500 days and on Facebook for 180 days!

1.Helps To Stay Connected With Your Audience

Remarketing ads allows you to keep in track with your audience, even though they don’t search you or your products directly on your page. This is very useful to boost brand awareness and to keep an eye on the individual when he actually buys-it’s probably yours.

2.Drive-in More conversions

It’s widely known that online marketing strategies that include remarketing have a higher conversion rate. It is mainly because you recommend the products and services to your customers that they remember you when it is time to buy it. Make sure not to push them but a gentle reminder, limiting the number of times your ad is noticeable every day.

3.Lower cost per conversions and higher ROI

Clicking on ads are shown to have less Cost Per Click than clicks from conventional search campaigns, and therefore costs per conversion. This will obviously depend on the competitiveness of your business, but usually, you can definitely expect a lower cost per conversion than the normal search campaigns. It is important to remember that some of your remarketing visitors will come from your search project, but generally, remarketing alone is not recommended unless you have a reasonable amount of traffic from other sources.

4.Specific Targeting Options

Remarketing can also help you target individual user groups by controlling your targeting options. This is especially useful if you are having a huge list of the remarketing audience but want to ensure that you reach the right people. Would you like to target people of a certain race, age group, parental status, location or only people who have not purchased a cart before or have left? No challenge, Remarketing helps you with this specific needs.

5.Specific and targeted Ad Copy

You can create very specific ad copy or photos to help drive you to your website for a purchase or to get in touch by targeting people you know had been on your website before. You can even create different ads based on the criteria of previous visits on the website from your target audience. Remarketing is also a powerful marketing strategy to influence and encourage the interested audience to be updated on a new deal, product or service that they might have been interested in.

 

Got questions? Reach out to us.

 

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