Case Study
Jetour UAE
Drive the Future
PAID CREATIVES
Jetour, a global automotive group with headquaters in China, specialises in luxury SUVs recently partnered with The Elite Cars in Dubai to bring the brand to the region. Home of Performance conceptualised and designed their paid media creatives, which included creating hype for new model launches.
WHAT OUR PARTNERS HAVE TO
SAY ABOUT US
We worked with Home of Performance to elevate our digital brand presence . Their team provided a range of ideas and strategies that aligned with our goals. Throughout the collaboration, they were professional, responsive, and committed to meeting our expectations. We appreciated their approach and would consider working with them again in the future.⭐⭐⭐⭐⭐
Ruby Dwivedi
Digital Marketing Manager
THE CHALLENGE
Jetour’s image bank for the local market was limited; the project required Computer Generated Imagery (CGI) and and generic photography to be adapted to suit campaigns, as well as being used for group compositions of the Jetour models.
The objectives were to –
- To combine stock imagery with photographs and CGIs from Jetour Global to localise concepts
- To edit vehicles (lighting, reflections, etc.) through Photoshop to suit the new backgrounds and create realistic group compositions of multiple models.
- To edit video footage to suit the local UAE market
THE SOLUTION
Home of Performance was able to create engaging videos and static designs that successfully portrayed Jetour’s vehicles in the UAE. We also created coherent group compositions.
- Advanced video editing and precise object masking techniques were key to the video’s success.
- AI-powered fills and photo editing were essential for the success of static designs.
- Midjourney’s image generation was an integral part of the conceptualization process.
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