Web Development

Web Development

Web Development is a comprehensive service that involves designing, building, and maintaining websites and web applications. It is essential for any business that wants to have a strong online presence and offer a seamless user experience to their customers. With web development, businesses can also improve their branding, functionality, security, and performance of their websites and web applications.

Web Development is a dynamic and evolving field that requires constant adaptation to the latest technologies, trends, and best practices. There are over 1.13 billion websites and 5.3 billion internet users worldwide, which amounted to 65.7 percent of the global population as of October 2023. The UAE and Saudi Arabia are among the top countries in the region in terms of web development demand and supply.

As a leading digital marketing agency in the MENA region, we help you create and maintain stunning websites and web applications that suit your business needs and goals. We have a team of experienced and talented web developers who can work with various technologies, frameworks, and platforms to deliver high-quality and customised web solutions.

Responsive Web Design

Where an array of mobile-first web applications becomes a priority, we tailor intuitive, responsive web innovations where it is easy for you to submit your statement on a website. Whether it is to complete a purchase, communicate value or educate, Home of Performance has got you covered for your purpose.

Customised Development Solutions

New Web Solutions Outlook is our mantra for customising the architecture of your website when it is peak delivery period or the initiation of a website that is built to sell. We cater to web portfolios which draw aspects from various modes, styles, formats and languages. 

SEO-Optimised Web Solutions

A high-ranking website means a carefully curated assortment of content keywords, loading speed and backlink profiles amongst others which are recognised by search engines like Google. At Home of Performance, we tailor your brand purpose into concise chapters that blend seamlessly to create the end product as a website. 

Discovery and Strategy

After gauging the content input, the systematic process of back-end coding begins over contingent analysis where web mock-ups become a continuous analytical investment. Through SEO and web streamlined practices, we craft websites that are robust as per the expectations of the marketing strategies and our client requirements. Within the intricate details of a website in progress lie the coding languages such as HTML, CSS and JavaScript that enable form. 

Creative Implementation

By liaising with our design and SEO team, brand guidelines, logos and industry requirements are incorporated where the logical aspects meet abstract coding. This is the phase where we gather the backdrop of our client’s industry and the overall user intent mirrored in the website copy. Through content, video pieces and outbound references, we gain an understanding of what should be included and omitted. 

Reporting and Insights

Data analysts curb excessive code clusters which go by as unannotated, making for readable web architecture that touches base with search engine rankings. Through brainstorming with web developers, our data analysts provide valued input which results in data-driven results in terms of KPIs like website visits, CTRs and engagement within the website domain.

Case Study

HOME OF PERFORMANCE x MUSTELA – Social Media Management

DOWNLOAD CASE STUDY DOWNLOAD CASE STUDY Communicating Expertise To The 'Real Experts' Social Media Management Mustela is a French brand established in 1950 under the aegis Laboratoires Expanscience which was created by entrepreneur Paul Berthomé and pharmacist Claude Guillon. Back then, they created the very first cleansing milk specially designed for babies' skin. Mustela manufactures...


Building Reach & Community At Every Step Social Media Management Tommee Tippee is a feeding bottle and childcare brand based in Newcastle-upon-Tyne, United Kingdom. Founded in the 1960s in the United States, the brand has a huge range of simple and intuitive baby products ranging from bottle feeding, breastfeeding, nappy changing, sterilizing, and baby soothing...

HOME OF PERFORMANCE x KABRITA – Social Media Marketing

DOWNLOAD CASE STUDY DOWNLOAD CASE STUDY Creative Innovation for Nurturing Generations Social Media Management Kabrita is a subsidiary of Ausnutria, a 100-year-old dairy giant based in the Netherlands that serves the international market with high-quality infant formula products. Kabrita is goat-milk-based infant formula that is aimed to offer a gentle transition from breastfeeding to bottle...


What is web development?

Web development is the craft of building and maintaining websites, combining skills in web design, coding, and configuring databases. We ensure your site is not just functional but visually appealing, ready to climb search engine rankings.

Why is responsive design important?

Adapting seamlessly to various devices is crucial for your website, ensuring a seamless user experience. Count on us for a site that improves accessibility and significantly enhances your online presence throughout the customer’s buying journey.

What is SEO in web development?

In optimising your site, SEO in web development involves both front and back end strategies to rank higher on search engine results. Trust us to ensure increased visibility, driving organic traffic and elevating your website’s presence and performance.

How long does it take to develop a website?

The timeline varies based on complexity, ranging from a few weeks for simpler sites to several months for e-commerce or custom solutions. Our early indicators guide us, ensuring your website is tailored to your specific needs for a seamless online experience.

What is the role of a CMS in web development?

A CMS (Content Management System) empowers you, enabling easy creation, editing, and management of digital content without technical skills. Count on us for a system that is particularly useful for impromptu, unique web copy creation, ensuring an engaging online presence that’s entirely in your hands.

What is the importance of website security?

Safeguarding against cyber threats is our top priority, protecting your data and maintaining site integrity. Beyond building trust and ensuring a safe online environment,we prioritise website security as a crucial long-term factor contributing to the authenticity of your digital presence.

What is the difference between front-end and back-end development?

Front-end focuses on the user interface and design, while back-end deals with server-side operations, databases, and application logic. Together, they create a fully functional website that works collaboratively on a structured pedestal. We provide you with a website that seamlessly integrates both aspects for an optimal user experience.

How can I ensure my website is mobile-friendly?

Opt for our responsive design solutions, ensuring your site adjusts to various screen sizes. Through rigorous testing on diverse devices, we prioritise mobile user experience and optimise images for faster loading. Google recognizes and prioritises these factors in its algorithm.

What are APIs in web development?

APIs (Application Programming Interfaces) seamlessly connect different software systems, enhancing your website’s functionality and user experience. We act as the bridge between various tools, contributing to the cohesive creation of your unique website.

Why is ongoing maintenance important for websites?

Regular maintenance ensures your website stays secure, performs well, and remains up to date with the latest technologies. Our commitment to this proactive approach prevents issues, enhances user experience with effective monitoring during the early stages improving site usability.


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