Home of Performance (HOP), a leader in digital marketing and brand engagement in the Middle East, is thrilled to announce a strategic partnership with Leap, the UAE’s innovative pocket money app, to provide impactful paid media services. Through this collaboration, HOP aims to amplify Leap’s mission of helping UAE teens develop lifelong money management skills while providing parents with vital control and transparency.
This partnership represents a unique opportunity to combine HOP’s expertise in performance-driven media strategies with Leap’s dedication to reshaping financial education for young people in the UAE. Together, we aim to promote Leap as the ultimate tool for families looking to instill strong financial habits in the next generation, empowering teens to earn, save, and spend responsibly.
In a world where digital literacy is essential, financial literacy for teens is equally critical. Many parents find it challenging to teach their children money management skills that last a lifetime. Leap addresses this need by offering a powerful app where teens enjoy the independence of managing their own funds, while parents can monitor and guide their spending.
Leap’s app brings a balance between freedom and security. Teens have access to a Visa card with zero transaction fees, enabling them to make purchases domestically and internationally with ease. The app ensures complete transparency by providing parents with real-time alerts and a window into their child’s spending habits. Our collaboration will drive the visibility of Leap’s user-friendly, family-oriented platform and help it reach the households that can benefit most.
With the Leap app, parents can track every dirham and decide when to step in if needed. Key features include:
- Savings Goals – Teens set and track personal savings goals, helping them learn to prioritize and work toward financial milestones.
- Real-Time Alerts – Parents receive notifications of every transaction, ensuring peace of mind.
- Quick Transfers – Parents can instantly transfer money to their child’s account, eliminating the need for bank trips.
- Automatic Allowances – Parents can set up automated allowances, reducing financial back-and-forth and teaching children about consistent income.
“Partnering with Leap is incredibly rewarding for Home of Performance,” says John von Hofsten, Managing Director at HOP. “We believe that financial literacy should be accessible from a young age. Leap’s platform is transforming how families in the UAE approach pocket money, and we’re excited to support their mission by enhancing their paid media strategies. Together, we’re making financial education interactive, accessible, and most importantly, fun for teens.”
With a focus on safety, transparency, and parental control, Leap’s unique features include:
- Fingerprint/Face ID Security – Enhanced security measures ensure only the right people can access the account.
- Spending Categories – Intelligent blocks that automatically prevent unsafe spending on restricted categories.
- Contactless Payments – Safe and easy payments through Apple Pay, Google Pay, and Samsung Pay.
- Financial Challenges – Teens can earn rewards by completing challenges that reinforce smart spending and saving habits.
Home of Performance is dedicated to helping Leap grow through strategic, optimized paid media campaigns that will reach and resonate with UAE families. By using targeted advertising, we aim to promote Leap’s value to the local audience while strengthening brand awareness and fostering a community around financial literacy for youth. Our campaigns will spotlight the app’s real-world benefits, creating momentum for a generation of financially savvy teens.
Leap offers a transformative experience for families looking to create meaningful financial habits. By encouraging kids to achieve savings goals, practice budgeting, and understand responsible spending, Leap helps prepare them for a financially secure future. With HOP’s support in paid media and digital strategy, we’re making this experience accessible to more UAE households than ever before.
About Home of Performance
Home of Performance (HOP) is a leading digital marketing agency based in Dubai, specializing in performance marketing, content creation, and digital strategy. Serving the Middle East market, HOP has established a reputation for crafting high-impact campaigns that drive growth and foster connections between brands and their customers..
About Leap
Leap is the UAE’s leading pocket money app, designed to empower teens with financial independence while giving parents control and transparency. Leap offers tools to help teens learn, save, and spend responsibly. Committed to raising financial literacy, Leap provides a safe and engaging experience for families looking to build better money habits.
