- Home of Performance collaborates with Premium Food Company to enhance digital visibility throughout KSA.
- Innovative paid media strategies tailored for the thriving fast-casual dining (Asian Hub) and cloud kitchen (Rice N’ Roll) industry.
- A celebration of culinary innovation with over 40 Premium Food Company branches across the Kingdom.
Home of Performance (HOP), a premier digital marketing agency, proudly announces its partnership with Premium Food Company Ltd. (PFC) to deliver cutting-edge paid media services across its headquarters in Jeddah, Saudi Arabia. This collaboration underscores HOP’s dedication to leveraging strategic marketing solutions to drive engagement and elevate PFC’s iconic food and beverage brands.
Founded in 2001 by Abdul Elah Al Amoudi and Rowaida Naseem, Premium Food Company began as a humble family venture, sharing homemade meals with friends and neighbors. Today, PFC has grown into a culinary empire, boasting over 40 branches and a diverse portfolio of brands, including Baytoti, Podo Moro, Asian Hub, Maki House, and Rice N’ Roll. With HOP’s expertise, this legacy is set to reach new digital horizons.
Premium Food Company is synonymous with redefining fast-casual dining by curating a rich blend of flavors that celebrate Asian cuisines. From the introduction of KSA’s first Asian cuisine delivery service to the launch of cloud kitchens like The Asian Flame and Rice N’ Roll, PFC has consistently pushed culinary boundaries.
This partnership with Home of Performance aims to amplify PFC’s impact through paid media strategies that resonate with diverse audiences. With two decades of experience, HOP’s data-driven approach will optimize campaigns for maximum reach and engagement, connecting PFC’s brands to customers in innovative ways.
Transforming Fast-Casual Dining in KSA
Key Features of This Partnership:
- Advanced Paid Media Strategies: HOP will implement targeted advertising campaigns to boost PFC’s digital footprint.
- Market Insights and Analytics: Real-time performance tracking to refine marketing efforts and achieve measurable results.
- Localized Campaigns: Tailored approaches that reflect KSA’s cultural and culinary preferences.
“This collaboration with Premium Food Company is a testament to our ability to align creativity with precision,” said John von Hofsten, Managing Director at Home of Performance. “By leveraging data-driven insights, we aim to transform how customers interact with PFC’s exceptional brands.”
HOP’s partnership with PFC is built on shared values of excellence and innovation. Together, they are setting the stage for a transformative journey, embracing digital tools to enrich customer experiences and strengthen brand loyalty.
From PFC’s inaugural Baytoti restaurant to its latest ventures, the company has consistently raised the bar in the food and beverage industry. Through this partnership, PFC’s success story continues to unfold, now backed by HOP’s unmatched expertise in digital marketing.
About Home of Performance
Home of Performance (HOP) is a leading digital marketing agency specializing in paid media, web development, and content creation. Known for its innovative strategies and results-driven approach, HOP has established itself as a trusted partner for brands across various industries.
About Premium Food Company
Premium Food Company Ltd. is a pioneer in the Kingdom of Saudi Arabia’s F&B sector. With a portfolio of acclaimed brands and over two decades of excellence, PFC continues to redefine dining experiences and elevate culinary standards.
