Job Summary:
We are seeking a skilled and detail-oriented Data & Tracking Implementation Specialist to join our Data team. This role is crucial for ensuring accurate and efficient data tracking across all paid media channels, with a strong focus on server-side tracking, GA4, Meta (Facebook), TikTok, and app event tracking. The ideal candidate will have in-depth experience with API-based lead generation tracking, pixel/tag implementations, and custom conversion setups across various platforms.
Key Responsibilities:
- Implement, manage, and troubleshoot tracking systems for paid media campaigns across platforms including Meta, TikTok, Google Ads, and other programmatic platforms.
- Set up and maintain server-side tracking (e.g., Meta CAPI, Google Tag Server container) to improve data accuracy and privacy compliance.
- Configure and optimize Google Analytics 4 (GA4) for advanced event tracking and custom reporting.
- Implement and maintain SDK- and MMP-based app tracking (e.g., Firebase, AppsFlyer, Adjust) for mobile performance campaigns.
- Integrate and test CRM and lead generation APIs, ensuring that leads are tracked and attributed correctly to their paid media sources.
- Collaborate with media buyers and developers to ensure tracking accuracy across web, app, and CRM systems.
- Set up and test custom conversion events and goals, including first-party data strategies and cookie-less tracking techniques.
- Monitor data quality, identify anomalies, and implement solutions to maintain high tracking accuracy.
- Document all tracking setups and maintain clear implementation guides for internal and client reference.
Required Skills and Qualifications:
- Proven experience in a tracking, analytics, or media tech role within a digital marketing or advertising agency.
- Advanced understanding of Meta Conversions API, TikTok Events API, and similar server-side tracking solutions.
- Strong working knowledge of GA4 – event tagging, custom dimensions/metrics, and BigQuery exports.
- Experience with Google Tag Manager (Web & Server) for tag implementation and debugging.
- Understanding of mobile app tracking (iOS/Android) and experience with MMPs such as AppsFlyer, Adjust, or Firebase.
- Familiarity with lead generation funnel tracking including integrations with CRMs (e.g., HubSpot, Salesforce, Zoho).
- Technical experience working with API endpoints, webhooks, and browser/server-based data layers.
- Ability to work with developers to implement or troubleshoot data layer issues, JS events, or custom scripts.
- Excellent communication and documentation skills.
Preferred Qualifications:
- Language proficiency in English is a must.
- Experience with privacy-compliant tracking solutions (e.g., Consent Mode, first-party tracking).
- Knowledge of tools like Postman, Data Studio/Looker, and tag debugging tools (e.g., Meta Pixel Helper, GA Debugger).
- Basic understanding of JavaScript and how it relates to front-end tracking.
- Google and Meta certifications related to measurement and tracking.
- Bachelor’s degree in data analytics or data science is preferred
Why Join Home of Performance?
- Be part of a rapidly growing agency with a strong reputation in the UAE and Middle East.
- Work with a fast-growing and tech-forward digital team.
- Be at the forefront of privacy-first, data-driven performance marketing.
- Flexible work environment and collaboration with top-tier brands.
- Gain exposure to a diverse range of clients and industries in the exciting Middle Eastern market.
- Competitive salary and benefits packages aligned with an L2 position refer to salary guide (Technology).
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