Are you a seasoned, agency-bred Paid Media strategist with a passion for leading teams, leveraging cutting-edge technology like AI, and driving exceptional results in the dynamic Middle Eastern market? Join Home of Performance (HOP), a data-driven digital marketing agency, as our Paid Media Lead!
About Home of Performance (HOP):
Home of Performance is a UAE-based boutique digital marketing consultancy with a “Digital Partner” approach. We are a data-driven, customer-focused, and creatively-fueled team of passionate digital consultants. We specialize in delivering high-impact business growth for our clients across the Middle East through services like PPC, SEO, Social Media Marketing, Content Strategy, and Digital Transformation. Our core values are transparency, ownership, nurturing relationships, fostering growth, and embracing fun. We are committed to staying ahead of industry trends and providing our team with robust training, mentorship, and ongoing support to reach their full potential.
The Opportunity:
We are seeking an experienced and dynamic Paid Media Lead to join our growing team in our Sri Lanka office. This is a critical L4 position where you will play a pivotal role in shaping and executing cutting-edge paid media strategies for 3-5 of our key accounts operating in the Middle East. Crucially, you will also be responsible for coaching, mentoring, and developing a talented team of 4-5 Paid Media Specialists, fostering a collaborative and high-performing environment.
(Please refer to www.hop.rocks/career for L4 salary band information)
Key Responsibilities:
Team Leadership & Development (Approx. 50%):
- Lead, mentor, and inspire a team of 4-5 Paid Media Specialists, fostering their professional growth and development.
- Conduct regular performance reviews, provide constructive feedback, and identify training needs for your team.
- Oversee the team’s campaign execution, ensuring adherence to best practices, timelines, and budget requirements.
- Cultivate a collaborative and knowledge-sharing environment within the paid media team and across departments.
- Streamline workflows and processes to enhance team efficiency and campaign effectiveness.
- Act as a point of escalation for your team, providing expert guidance and problem-solving support.
Key Account Management & Strategy (Approx. 50%):
- Develop, implement, and manage comprehensive paid media strategies across various platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, Twitter Ads, Snapchat, TikTok) for 3-5 key client accounts in the Middle East.
- Deeply understand client business objectives, target audiences, and market nuances in the Middle East to deliver tailored and effective campaigns.
- Conduct in-depth keyword research, audience segmentation, and competitive analysis.
- Manage significant advertising budgets effectively, ensuring optimal ROI and ROAS for clients.
- Monitor, analyze, and report on campaign performance, providing actionable insights and strategic recommendations to clients and internal stakeholders.
- Implement A/B testing and other optimization techniques to continuously improve campaign performance.
- Explore and integrate AI tools and techniques to enhance campaign performance, audience targeting, bid management, and creative insights.
- Stay at the forefront of paid media trends, platform updates, emerging technologies, and AI applications in digital advertising relevant to the Middle Eastern market.
- Collaborate closely with internal teams (Account Management, SEO, Content, Creative) to ensure integrated and successful client outcomes.
- Build and maintain strong, trust-based relationships with key clients, acting as a senior point of contact for paid media activities.
Qualifications & Experience Needed:
- Minimum 7+ years of hands-on experience in paid media/performance marketing, with significant experience gained within a digital agency environment being essential.
- Proven track record of successfully developing and executing complex paid media strategies that drive measurable results (leads, sales, ROI).
- Demonstrable experience in leading, mentoring, and developing a team of paid media specialists.
- In-depth knowledge and hands-on expertise with major advertising platforms, including Google Ads (Search, Display, Video, Shopping), Meta Ads Manager, LinkedIn Ads, Twitter Ads, and ideally experience with regional platforms like Snapchat and TikTok.
- Strong understanding of the Middle Eastern digital landscape, consumer behavior, and cultural nuances.
- Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions (Proficiency1 with Google Analytics, Google Data Studio, and other analytics/reporting tools).
- Proven technical proficiency with Google Tag Manager (GTM) for tracking implementation and management.
- Experience with ad scripting (e.g., Google Ads Scripts) for automation and optimization is highly desirable.
- Strong understanding and experience on Mobile Measurement Partners (MMPs) and app campaign management.
- Demonstrated interest and preferably experience in utilizing AI tools and applications within paid media campaigns for enhanced efficiency and effectiveness.
- Solid experience in budget management and forecasting for multiple clients.
- Exceptional communication, presentation, and interpersonal skills, with the ability to articulate complex strategies and results clearly to clients and team members.
- Strategic thinker with strong problem-solving abilities and a proactive approach.
- Strong understanding of the Middle Eastern digital landscape, consumer behavior, and cultural nuances with experience of managing global brands would be considered as a bonus.
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- Relevant certifications (e.g., Google Ads, Meta Blueprint) are highly desirable.
- Ability to thrive in a fast-paced, dynamic agency environment and manage multiple priorities effectively.
- Fluency in English is required.
- Why Join Home of Performance?
- Be part of a rapidly growing agency with a strong reputation in the UAE and Middle East.
- Opportunity to lead and shape a talented team and make a significant impact on key accounts.
- Work in a supportive, collaborative, and growth-oriented environment that values transparency and fun.
- Gain exposure to a diverse range of clients and industries in the exciting Middle Eastern market.
- Competitive salary and benefits package aligned with an L4 position.
If you are a passionate Paid Media leader ready to take on a new challenge and contribute to our success story, we would love to hear from you!
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