ABU DHABI, UAE – [07/Aug/2025] – Home of Performance (HOP), a digital marketing agency based in the UAE, has partnered with Masdar City Free Zone to support the zone’s digital marketing efforts. Through this collaboration, HOP will provide services including Performance Marketing and SEO Management to help boost Masdar City Free Zone’s visibility and reach among global businesses.
Masdar City Free Zone plays an important role in Abu Dhabi’s sustainability goals by offering a supportive environment for companies in clean technology, renewable energy, AI, and related sectors. HOP’s involvement will help promote the free zone’s advantages to international and regional companies looking to establish a presence in the UAE.
“We’re excited to be working with Masdar City Free Zone,” said John von Hofsten, Managing Director at Home of Performance. “Our goal is to create and implement digital strategies that make it easier for the right businesses to find and connect with the free zone online.”
The partnership will focus on:
- Targeted Performance Marketing: Running digital campaigns to engage businesses in sectors aligned with Masdar’s focus.
- SEO Management: Improving the visibility of Masdar City Free Zone’s website and digital platforms to attract relevant traffic from search engines.
This collaboration reflects a shared intention to grow digital outreach and connect with a wider community of entrepreneurs and innovators.
About Home of Performance (HOP)
Home of Performance is a digital marketing agency offering services in Paid Media, SEO, and Social Media. The agency works with businesses across the Middle East to support measurable growth through data-driven strategies.
About Masdar City Free Zone
Masdar City Free Zone in Abu Dhabi is a business hub focused on sustainability and innovation. It offers benefits such as 100% foreign ownership, tax advantages, and a collaborative environment for companies working in clean-tech and future-focused industries.