DUBAI, UAE – [12/Aug/2025] – Home of Performance (HOP), a digital marketing agency, is pleased to announce a new partnership with First Abu Dhabi Bank (FAB), a prominent bank in the UAE. This collaboration will focus on a data-driven approach to digital creative assets, utilizing strategic testing tactics and AI engines to optimize performance across the bank’s digital campaigns.
In a dynamic digital environment, a modern approach to creative strategy is essential for connecting with a diverse audience. This partnership will see HOP working alongside FAB to refine how digital assets are developed, tested, and deployed. The goal is to implement a system where data and performance metrics guide every creative decision.
“We are honored to partner with First Abu Dhabi Bank, a significant presence in the region’s financial sector,” said John von Hofsten, Managing Director at Home of Performance. “Our focus will be on bringing a data-centric methodology to their creative assets. By utilizing advanced testing and AI-driven insights, we aim to provide FAB with a clear understanding of what creative works best and why, ultimately driving more impactful and efficient campaigns.”
HOP’s creative team will apply a systematic approach to asset production and testing, enabling FAB to:
- Implement a Data-Driven Creative Strategy: Develop a framework for creating digital assets based on consumer insights and performance data.
- Conduct Advanced Creative Testing: Utilize a variety of testing methods to evaluate the effectiveness of different visual and messaging elements.
- Leverage AI Engines for Optimization: Employ AI-powered tools to analyze large datasets and identify patterns that inform future creative production.
This partnership reflects a shared commitment to a forward-thinking approach. By combining HOP’s expertise in performance marketing with FAB’s established market position, the collaboration is set to redefine creative practices in the region’s banking sector.
About Home of Performance (HOP) Home of Performance is a digital marketing agency specializing in performance-driven strategies. HOP partners with clients to deliver solutions that drive measurable results, including paid media, creative services, and data analytics.
About First Abu Dhabi Bank (FAB) FAB is a major bank in the UAE and a well-established financial institution. It offers a wide range of financial solutions, products, and services for individuals and businesses across its global network. The bank is committed to supporting its customers and the growth of the region.