RAS AL KHAIMAH, UAE – [14/Aug/2025] – Home of Performance (HOP), a digital marketing agency specializing in performance-driven strategies, is pleased to announce a partnership with RAK Digital Assets Oasis (RAK DAO), the world’s first free zone dedicated to digital and virtual asset companies. This collaboration will see HOP providing Performance Marketing and Lead Generation services to support RAK DAO’s mission of attracting and enabling innovative businesses in the Web3 and blockchain sectors.
RAK DAO is a key initiative by the Emirate of Ras Al Khaimah to become a global hub for the digital economy. The free zone provides a supportive ecosystem and a business-friendly environment for companies in Web3, AI, gaming, and digital finance. HOP’s expertise in Performance Marketing and Lead Generation is a natural fit to help RAK DAO connect with entrepreneurs and companies worldwide who are looking to establish a presence in the UAE.
“We are excited to partner with RAK DAO, an organization that is shaping the future of digital innovation,” said John von Hofsten, Managing Director at Home of Performance. “Our goal is to use our Performance Marketing and Lead Generation expertise to amplify RAK DAO’s message, ensuring we attract the right businesses to their forward-thinking community. This partnership is about using data-driven strategies to fuel growth in a rapidly evolving sector.”
HOP’s work will focus on:
- Targeted Paid Media Campaigns: Strategic advertising to reach a global audience of digital asset companies and entrepreneurs.
- Lead Generation Strategies: Implementing tactics to capture and nurture high-quality leads for business setup within the free zone.
- Data-Driven Optimization: Using real-time analytics to refine campaigns and maximize return on investment.
This collaboration reflects a shared commitment to innovation and growth in the digital economy. By combining HOP’s marketing capabilities with RAK DAO’s unique ecosystem, the partnership is set to drive significant interest and development in Ras Al Khaimah.
About Home of Performance (HOP)
Home of Performance is a digital marketing agency specializing in performance-driven strategies. HOP partners with clients to deliver solutions that drive measurable results, including paid media, SEO, and lead generation.
About RAK DAO
RAK Digital Assets Oasis is a free zone in Ras Al Khaimah, UAE, dedicated to digital and virtual asset companies. RAK DAO provides a supportive ecosystem for businesses in Web3, blockchain, AI, and related fields, offering a modern regulatory framework and a range of benefits to attract global talent and innovation.