DUBAI, UAE – [18/Aug/2025] – Home of Performance (HOP), a leading digital marketing agency, is excited to announce a strategic partnership with Everyday Roastery, a popular coffee and tea brand under the ownership of Talabat, the region’s largest delivery platform. This collaboration will see HOP take on Paid Media Management and Social Media Management to enhance Everyday Roastery’s brand presence and drive customer engagement across the region.
Everyday Roastery has a strong reputation for delivering a great coffee experience, with a focus on convenience and quality that aligns with Talabat’s ecosystem. This partnership will leverage HOP’s expertise to amplify that success, ensuring that Everyday Roastery’s message reaches a broader audience and converts clicks into customers.
“We are delighted to partner with Everyday Roastery, a brand that is a part of the Talabat family and has truly mastered the digital-first delivery model,” said John von Hofsten, Managing Director at Home of Performance. “Our work will focus on creating a digital strategy that complements their business model, driving both top-of-funnel brand awareness and bottom-of-funnel conversions. We’ll be using a data-driven approach to ensure every campaign is as effective as possible.”
HOP’s work will include:
- Paid Media Management: Developing and executing targeted advertising campaigns to drive visibility and sales, with a specific focus on platforms where Everyday Roastery’s audience is most active.
- Social Media Management: Creating a cohesive and engaging social media presence that tells the brand’s story, connects with the community, and strengthens customer loyalty.
This collaboration is a testament to the shared vision of both companies: to use smart, data-led strategies to connect with modern consumers. By combining HOP’s marketing capabilities with Everyday Roastery’s commitment to quality and convenience, the partnership is set to deliver meaningful results and further cement the brand’s place in the competitive F&B market.
About Home of Performance (HOP)
Home of Performance is a digital marketing agency specializing in performance-driven strategies. HOP partners with clients to deliver solutions that drive measurable results, including paid media, SEO, and social media management.
About Everyday Roastery
Everyday Roastery is a coffee and tea brand dedicated to delivering quality beverages and treats. The brand is part of the Talabat ecosystem and focuses on providing a convenient and delicious experience to customers across the region.