RIYADH, SAUDI ARABIA – [28/Oct/2025] Home of Performance (HOP) is pleased to announce it has been awarded the Jaguar & Land Rover (JLR) Social Media Contract in Saudi Arabia. The contract, awarded by Mohamed Yousuf Naghi Motors Co. (MYNM), the official distributor of Jaguar and Land Rover in the region, will see HOP lead the social media strategy for both luxury brands.
This partnership is a testament to the shared vision of digital excellence and innovation between both companies. The collaboration will focus on elevating the social media presence of Jaguar and Land Rover in a highly competitive market.
The scope of work for the contract includes comprehensive social media services for both brands. HOP will provide Social Media Consultancy covering strategy, audits, competitor analysis, and media planning. The agency will also be responsible for the day-to-day Social Media Management for both Jaguar and Land Rover.
“We are honored to partner with Mohamed Yousuf Naghi Motors Co. to support these iconic brands in our region,” said Yousra El-Ghor, Market Head for KSA at Home of Performance. “Our team is ready to leverage our local expertise to craft engaging content and strategies that resonate with luxury consumers and further strengthen the JLR legacy here in Saudi Arabia.”
About Home of Performance (HOP) Home of Performance is a digital marketing agency specializing in performance-driven strategies, helping brands achieve their digital goals through innovative solutions.
About Mohamed Yousuf Naghi Motors Co. (MYNM) Mohamed Yousuf Naghi Motors Co. is the official distributor of Jaguar & Land Rover in Saudi Arabia. The company is a key player in the Kingdom’s automotive sector, providing vehicles and services that align with the highest standards of quality and customer satisfaction.