Case Study
Home of Performance x Warehouse Gym
WHAT OUR PARTNERS HAVE TO
SAY ABOUT US
“We chose HOP because they get the challenge we face as a gym brand. We’re not chasing a narrow demographic; we need to reach a wide audience, which makes it harder to find and engage the right kind of prospect, the ones most likely to join. They’ve helped us with smart location targeting, audience building, shaping creative formats, and driving lead gen that brings footfall, while also building attribution funnels and feedback loops to sharpen our forecasting. The results speak for themselves — leads above target and CPLs down.
They’ve been a real partner, and their regular expert events have been useful for keeping up to speed with best practice and meeting other vendors who can help us build out our tech stack and customer engagement plans.”
Joe Williams, Head of Marketing
Warehouse Gym
THE CHALLENGE
Warehouse Gym aimed to scale its lead generation efforts across Dubai and Abu Dhabi without sacrificing lead quality or cost-efficiency. The primary challenge was to increase the volume of high-quality leads that would convert to memberships, while optimizing performance on a multi-platform campaign.
Digital Marketing Objectives were:
- Significantly scale the overall volume of leads for memberships.
- Maintain an efficient Cost Per Lead (CPL) within the target AED 50-65 range during campaign scaling.
- Attract high-purchasing-power audiences aligned with the gym’s premium services.
- Improve audience targeting to reach prospects most likely to become paying members.
- Effectively convert free pass sign-ups into full membership sales.
THE SOLUTION
To address the challenge, we developed a dynamic, multi-platform strategy designed to capture high-quality leads efficiently by optimizing both the user journey and audience targeting across Meta and Google.
We implemented the following measures:
- Launched a highly segmented Meta strategy, using location-based targeting to reach high-value audiences in affluent areas and tailoring creative assets to specific placements like Stories, Reels, and Feeds.
- Utilized Meta’s Instant Lead Forms to create a frictionless sign-up process, allowing users to submit details directly within the ad, followed by an immediate WhatsApp message from the sales team.
- Deployed Google Performance Max (PMax) campaigns to leverage machine learning, expanding reach across Google’s entire network and identifying high-intent customers automatically.
- Developed a dedicated landing page specifically for the 3-Day Free Pass offer, streamlining the user journey and replacing inefficient traffic flow to the generic homepage.
- Optimized the landing page with clear, value-driven content highlighting premium amenities and providing two distinct calls-to-action: sign up for a free trial or purchase a membership.
- Consistently messaged the compelling 3-Day Free Pass offer and the availability of 13 locations across all creatives to drive interest and action.
THE RESULTS
The integrated, data-driven campaign successfully scaled lead generation while maintaining efficiency, delivering significant growth in high-quality prospects and strengthening Warehouse Gym’s market position.
Key outcomes include:
- Generated over 16,000 Marketing Qualified Leads (MQLs) over a six-month period.
- Achieved a strong 16% conversion rate from Marketing Qualified Leads to Sales Qualified Leads.
- Maintained an average Cost Per Lead (CPL) successfully staying within the target range consistently.
- Successfully converted over 2,600 leads into high-value Sales Qualified Leads, ready for membership conversion.
Have an idea?
Let's Work Together
We can help you reach your goals – Let’s start a conversation