Home of Performance was recently recognized as a Certified Agency Partner for HUAWEI Ads in the MENA region. This allows us to tap into the HUAWEI device’s broad user base, assisting our clients in successfully amplifying their brand messages across the HUAWEI ecosystem. Utilizing HUAWEI’s advertising technologies and toolsets for brands and agencies to strategize, HOP can set up and manage ad campaigns.
Speaking about the partnership, John von Hofsten, Founder and Managing Director of Home of Performance said “We have focused on growing with strong partnerships since the beginning of HOP. As an agency, this will enable us to use the platform to reach a wide range of smartphone users and help our clients achieve their marketing objectives.”
About HUAWEI Ads
A world leader in telecommunications, HUAWEI’s industry-leading equipment is present in 170 countries. The HUAWEI Ads platform provides mobile marketing capabilities with access to more than 730 million potential customers on its mobile ecosystem, the third-largest in the world.
The platform’s underlying algorithms and architecture give advertisers the ability to reach savvy smartphone users through unique and value-driven ways. Leveraging the synergies between HUAWEI’s devices, apps and open capabilities, it also supports a broad range of mainstream advertising formats across display and search channels, including native, banner, video, and rewarded ads.
How Does It Change The Advertising Ecosystem?
This real-time advertising platform, exclusive for HUAWEI devices, provides a unique and data-driven approach to reach a wide level of the audience.
The platform also includes the HUAWEI Ads publisher service, which allows developers to integrate the HUAWEI Ads kit and generate additional income from their apps.
It also has benefits like:
- Precise Targeting: With more than 700 million registered users, the platform is the best way for advertisers to reach a premium global user base. Advertisers can also utilise the advanced re-targeting and user profile tags to increase conversion potential and design ad content based on specific user attributes.
- Ad Placements: The platform helps advertisers to choose the right placement options which include direct on-device placements, custom placements on the HUAWEI App gallery as well as on search and display ads.
- Data-Driven Results: It offers advanced tools like smart bidding, and target return on ad spend bidding in order to better assist advertisers in reaching their marketing goals while remaining strategic and cost-effective.
To learn more about the platform, click here – HUAWEI Ads
About Home of Performance
Home of Performance is a full-scale boutique digital marketing agency that is guided by the true ‘Digital Partner’ approach for its clients. Gaining traction as one of Dubai’s most advanced digital performance agencies, HOP is a data-driven, customer-focused and creatively-fueled team of passionate and highly qualified digital consultants to deliver high impact business growth in a short period.
Offering their services for some of Dubai’s fastest-growing, most innovative and creative businesses, HOP challenges conventional strategies, placing outcomes, information and creativity at the core of their model while delivering knock-out performance through in-house experts.
To learn more about us, click here – HOME OF PERFORMANCE
Got questions? Reach out to us.
