Gymnation - SEO

Gymnation: Mastering SEO

Gymnation is a new fitness chain in the region, offering affordable gym membership. They reached out to HOP since they were having a tough time competing with the dominant player, Fitness First. They were also behind all the many competitors in the fitness segment in organic searches.

Through our SEO efforts, Gymnation, a once unheard-of brand, is now tracking number one! We improved their visibility by 43% in just 3 months!

Challenges

Based on our audit, we found that they were ranking in only 3 brand-related keywords in the top 3 positions. User intended keywords like “gym near me” “best gym in Dubai” “gym+ location” keywords were not showing up in SERP.

Our Solution

We implemented the following:

Weekly content updates on the website based on keyword research.
Built an outreach program where we were able to produce 10+ guest posts per month on highly relevant sites.
Weekly technical audit of the website to remove duplicate metadata, titles, and optimizing it to improve website health.
Implemented an on-page guideline for the blog section.
Constantly added new pages to unlock local searches potential.

Impact

Increased visibility by 43%.

Keywords in the top 3 places increased from 5 to 28 – an increase of 460%.
Keywords in the top 10 places increased from 13 to 104 – an increase of 700%.
Keywords in the top 20 places increased from 15 to 131- an increase of 773%.
New 41 Keywords were ranked in top 10.
New 58 Keywords were ranked in top 20.
New 86 Keywords were ranked in top 100.

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