Gymnation - SEO

Gymnation: Mastering SEO

Gymnation is a new fitness chain in the region, offering affordable gym membership. They reached out to HOP since they were having a tough time competing with the dominant player, Fitness First. They were also behind all the many competitors in the fitness segment in organic searches.

Through our SEO efforts, Gymnation, a once unheard-of brand, is now tracking number one! We improved their visibility by 43% in just 3 months!

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Challenges

Based on our audit, we found that they were ranking in only 3 brand-related keywords in the top 3 positions. User intended keywords like “gym near me” “best gym in Dubai” “gym+ location” keywords were not showing up in SERP.

Our Solution

We implemented the following:

  • Weekly content updates on the website based on keyword research.
  • Built an outreach program where we were able to produce 10+ guest posts per month on highly relevant sites.
  • Weekly technical audit of the website to remove duplicate metadata, titles, and optimizing it to improve website health.
  • Implemented an on-page guideline for the blog section.
  • Constantly added new pages to unlock local searches potential.

Impact

Increased visibility by 43%.

  • Keywords in the top 3 places increased from 5 to 28 – an increase of 460%.
  • Keywords in the top 10 places increased from 13 to 104 – an increase of 700%.
  • Keywords in the top 20 places increased from 15 to 131- an increase of 773%.
  • New 41 Keywords were ranked in top 10.
  • New 58 Keywords were ranked in top 20.
  • New 86 Keywords were ranked in top 100.

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Fun Facts

Why we are different?

We believe in collaborations and partnerships with organizations that add values that put us ahead of the game and help us provide the quality we have to always give our clients.

1,753
Paid Leads
AED 6AED
Cost Per Lead
12
Years of Experience

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