Gymnation - SEO
Gymnation: Mastering SEO
Gymnation is a new fitness chain in the region, offering affordable gym membership. They reached out to HOP since they were having a tough time competing with the dominant player, Fitness First. They were also behind all the many competitors in the fitness segment in organic searches.
Through our SEO efforts, Gymnation, a once unheard-of brand, is now tracking number one! We improved their visibility by 43% in just 3 months!
Based on our audit, we found that they were ranking in only 3 brand-related keywords in the top 3 positions. User intended keywords like “gym near me” “best gym in Dubai” “gym+ location” keywords were not showing up in SERP.
We implemented the following:
- Weekly content updates on the website based on keyword research.
- Built an outreach program where we were able to produce 10+ guest posts per month on highly relevant sites.
- Weekly technical audit of the website to remove duplicate metadata, titles, and optimizing it to improve website health.
- Implemented an on-page guideline for the blog section.
- Constantly added new pages to unlock local searches potential.
Increased visibility by 43%.
- Keywords in the top 3 places increased from 5 to 28 – an increase of 460%.
- Keywords in the top 10 places increased from 13 to 104 – an increase of 700%.
- Keywords in the top 20 places increased from 15 to 131- an increase of 773%.
- New 41 Keywords were ranked in top 10.
- New 58 Keywords were ranked in top 20.
- New 86 Keywords were ranked in top 100.
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